In 2010, Steve Jobs announced the first iPad, but it was only in 2011 that the camera was added to the iPad.  

This camera triggered my entrepreneurial journey. 

Before that, communication on construction projects would happen via phone, email, and face-to-face meetings.

The iPad created a significant opportunity to disrupt the construction sector. Through an app, a foreman could quickly drop a pin on a drawing, take a picture showing the issue, and send a pdf report that needed no explanation. 

In 2012, I founded co-founded Aproplan. We built an app to help contractors, sub-contractors, and architects communicate better in the field.

We got early traction, quickly reaching €1m in ARR, raising funds from angel investors and reputable VC firms. We grew the business from a handful of people to 80 before merging with a Danish player to form LetsBuild, a 150 people-strong company in 5 different countries. 

I could stop the story here and say that everything was fantastic.

But that would only be one side of the story…

Like every entrepreneurial journey, it was a bumpy ride.

It was very stressful and frustrating at times. 

Early on, we had to do a management buy-out to solve a significant founders’ issue that almost killed the company.

We raised money from a reputable VC firm to grow the business.

This brought significant stress to grow faster, especially when you discover that international expansion is super challenging and so dependent on hiring the right people.

We merged with a company in the Nordics and almost doubled in size over night. And while the merger made a lot of sense on paper, merging two very different cultures made me realise it was all about people. 

Along the way, we raised and burned way too much money, hoping that money would solve all our growth problems.

Then COVID hit, and I burned out.

I had spent 8 years building a company. I was traveling 4 days a week, working weekends, and ignoring my family.

In 2021, I met Reggy and Pascal, founders of Q7Leader and discovered the People Model Canvas to me. I saw how powerful it was and all the challenges it would have helped me solve during my journey at Aproplan and LetsBuild.  

Today, I’m the CEO of Q7Leader and help B2B SaaS executives grow their business from 1m€ to 10m€ in a cash-efficient way so they don’t get diluted and keep control of their company. 

I write daily posts on LinkedIn where I share my learnings and the playbooks we use to grow Q7Leader in a cash-efficient way.

Thomas Goubau

This will be my new business OS for 2026.

It’s my biggest breakthrough of last year, and it will definitely change how we do business for the next few years.

I’m very curious…

Have you heard about using Claude Code for business (AKA not for coding software)?

I’m thinking about sharing my learnings here on LinkedIn.
But I’ll only do it if there is interest 👀

Would you like to learn more about this?

P.S. I'm totally obsessed 😬

Growing a B2B SaaS in a cash-efficient way by setting the operational foundations and make sure you have the right people in the right seat • CEO at Q7Leader • Operating Partner at welovefounders •

A 450-person company cut review time by 61%.

Now managers ask me to do MORE reviews, not less.

Two years ago, their annual cycle felt like torture.

HR chased forms.
Managers copied old comments.
Employees left reviews angry, not engaged.

They called us for a new tool.
They received a new ritual.

We killed long forms.
And we introduced:

• One shared General Expectation Profile for every role
• One simple D.O.T. structure for every 1‑1
• One 7‑minute prep ritual for every manager

Before a 1‑1, a manager now spends only 7 minutes of preparation per team member.

No more page-long notes, no more vague feedback.

During the 1‑1, both manager and employee see the same picture:

• Clear role expectations
• Concrete definitions, not gut feelings

Result after one cycle:

• 61% less time for reviews across the company
• Perceived fairness score up by 27 points
• Quote from one manager: “I love annual reviews.”

Performance management stopped being “evaluation”.
Performance management became “enabling performance”.

When managers ask for MORE reviews, I guess we created a system that works.

You told yourself you'd deal with pay transparency "in 2026" ... Well, it's 2026!

The EU Pay Transparency Directive is no longer a future problem. Deadlines are approaching, and most companies still don't have a plan.

550+ HR leaders have already joined our live sessions to get clarity on what's actually required.

Here's what we cover in 45 minutes:

→ What the directive actually requires (beyond the headlines)
→ A simple 5-step method to reach compliance
→ Where to start this quarter without getting overwhelmed

This Friday, you could finally have a clear roadmap instead of a vague sense of dread.

👉 Save your spot here: https://lnkd.in/er2CFqnz

P.S. We keep sessions small so you can ask questions - don't wait to book your spot 😉

Most founders have it backwards.

Last month, a former founder told me about a CEO in his portfolio who was perpetually overwhelmed. The diagnosis was simple: he was a 20/80 leader when he needed to be 80/20.

This CEO was dedicating only 20% of his time to high-leverage strategic decisions that only he could make, while burning 80% on tactical work others could handle.

Successful founders flip this ratio.

There's a classic example about a world-class surgeon who's also an excellent typist. Should she spend afternoons typing medical records? Obviously not. Her unique value is performing life-saving surgeries.

The same applies to startup founders.

The best founders focus on their "Zone of Genius" - where three things intersect:

1. Work that only you can do.
2. Work with the most organizational impact.
3. Work that genuinely energizes you.

That third element is critical. You might excel at financial modeling, but if it drains you, it's not your Zone of Genius.

Maybe yours is product vision, team building, or storytelling.

That's where your 80% should go.

https://www.gem-in-i.eu

Facilitating organisational transformations in collective intelligence
@ Coaching professional transitions
To describe your context : https://www.gem-in-i.eu

Founder & Change Facilitator - Coach @ GEM-IN-I

Carbolean

🌱 Carbolean has developed a unique Green-Tech solution to initiate the first CO2 Monitoring and/or to easily update your Carbon footprint. This approach is 100% complementary with all CO2 experts of the market. And it is suitable for all types of organisations around the world. With a serious advantage for mid-size and corporate services companies with many sites.

🌱 Carbolean calculates CO2 emissions and presents a set of indicators (KPIs) in a dashboard (Power BI Dashboard) that is clear and intuitive to read and use.

🌱 With your CO2 Dashboard you can accurately assess your carbon emissions by country, business unit, supplier or scope. Fine granularity (down to the user) allows the impact of a CO2 reduction policy to be accurately measured down to each user, and to respond very quickly if necessary.

🌱 A programme with 4 steps:
1) Establish the history by an automatic energy data collecting
2) Uniformisation of data formats from different energy suppliers (gaz, elec, waste, water, PV, diesel,...)
3) Calculate your CO2 emissions (a least Facilities and Mobility, globally) using the GHG methodology
4) Communicating with your employees

-->  🌱 Carbolean is an Auditable CO2 data collect innovative solution.

More ℹ️ infos / demo / pilote test : 📥  olivier.beroudiaux@carbolean.green  -  ☎️ +32 494 435 249

CSR Planet Advocate @ Carbolean program (free-lance)

Lobby Network

Generating leads with decision makers and accelerating business 
by bridging organizations, resources & solutions.

Creating and developing strategic partnerships.

CEO - Owner

A) People Bridger means = networking, direct marketing & business development consultancy:

     A.1)  Advising and equipping SMEs with an integrated methodology - self eHR (&) management tool. To structure and simplify tasks (recruit, integrate, manage) of line managers and ExCom with their teams; while making them autonomous and responsible for HR development perspective. And/or start with a first mission in Talent & Leadership Profiling, Succession Planning and consultancy Reward & Benefits.

   A.2) Reconciling individuals and organisations with serenity.
Accompanying them during changes or transitions experienced cultural or organizational level. By collective intelligence and participatory governance while insuflant innovation to become more agile.

B) Career transition coaching: 
Accompany people in career transition, seeking to achieve a goal (re)invention of their future. Whatever the candidate's age and status. An employee wishing to become self-employed or vice versa; and young adults leave school seeking to position themselves in the labor market or embark as independent (start-up). Appointments online (Zoom, Teams, etc.) or in 1348 Louvain-la-Neuve (Walloon Brabant) closely to Wavre (Walibi). Infos: https://www.gem-in-i.eu

People Bridger - HR Career coaching

Q7Leader

At Q7Leader, we help CEO's & CHRO's of companies from 20 to 2000 employees to deploy a proven way to engage their talent by helping their managers be excellent people managers. 
 
Once you grow a company above 30 people, you start to realise how difficult it is to attract, grow and retain talent. Many companies do a lot of the right things to engage their team, but something is missing. There is always something subjective when we talk about our talent. We are missing a common language. What does it mean if I say "Mark is good"? Does "good" mean the same for you as for me? 
 
In Finance, we have clearly defined what COGS, EBITDA, Gross Profits,.. means, as well as in Sales & Marketing we have clearly defined every part of our funnel, and same in product development. These common languages allow us to clearly identify issues, act and measure progress. 

But then how come that to manage our most important asset, our talent, we don’t have a way to talk about it, and reward it objectively and transparently? 
 
Most companies have an HR process with annual evaluations process, e-NPS surveys, and amazing events, but still, the evaluations are subjective and managers don't always feel comfortable to give feedback – which causes frustrations about unfair salary increases, demotivation leading to disengaged employees and people leaving... 
 
Q7Leader helps managers be clear about their expectations, support and develop their team, provide objective feedback, and recognize them based on fair and objective criteria. 
 
At Q7Leader we believe that every manager can be a great manager with the right insights.

It now runs in over 20 countries on 5 continents. It is compatible with most major provider of HRIS and Reward & Benefits providers.

More ℹ️ infos / demo / pilote test : 📥 olivier.beroudiaux@q7Leader.com - ☎️ +32 494 435 249

Partnership & Business Development (free-lance)

Pilgrim Support

Pilgrim Support helps transforming organizations through an integrated approach combining: Awareness raising, Coaching, Training, Consulting.

* Trainers, coaches and facilitators are experts in:
- providing sense and clarity of purpose to management and team members;
- mobilizing your people's energies;
- generating enthusiasm;
around your vision, mission, values and other hot topics to deal with immediately
 
* through:
- conferences, team event, team building;
- step-by-step change facilitation workshops/program;
- training sessions on Business Operational Excellence topics;
- management team coaching;
 
* by:
- collective intelligence tools and participative governance approach;
- interactive and visual storytelling as well as visual communication: Apollo13 Cartoon, sketchnoting
- authentic stories where teams, individuals and leaders give the best of themselves and demonstrated Excellence e.g. Apollo 13 mission, firefighters missions, etc.
 
Specialties also include Resilience, Leadership, Conflict management, Team cohesion, Innovation and Creativity
 
Our clients are mainly working in Belgium, France, Luxemburg, Switzerland and Canada.

Want more detailed infos : https://www.pilgrimsupport.com/en/

Sales coach  - Facilitator (Free-lance)

HUB@Agile

Helping Teams working in a more participative & agile way to face smoothly complexity and uncertainty. And "by the way" to quit a hierarchic management style to grow step-by-step with collective intelligence.

Want more detailed infos : https://www.hubagile.com/

Sales coach - Organizational Transition Facilitator (Free-lance)

Convidencia

Our experts team helps organizations (private companies and public entities) to evolve with serenity. At Convidencia, we support and drive companies to cooperation, agility, innovation and a sustainable performance. We support your organizational transformations, cultural changes, agile transitions and intrapreneurship developments. 

As a People Bridger, I am in charge of the development of notoriety "business oriented" using direct marketing actions/events and networking including long term relationships with customers, partners and experts.

Examples of projects : implementation of a dynamic collaborative governance, operational & managerial innovation, crisis management, adoption of a top-down to bottom-up culture, ExCom cultural coaching, transformation into an organizational move, co-creation workshops, hackathons...

BNI Global

Le 1er réseau d'affaires en Belgique, en Europe et dans le monde

BNI est un réseau d’affaires basé sur la recommandation mutuelle et organisé en groupe de travail indépendant. Chaque année, des milliers de groupes se rencontrent et génèrent des milliards d’euros de chiffres d’affaires.

Aider les entrepreneurs et professions libérales à développer leurs ventes grâce à notre approche structurée, positive et incitative du marketing de recommandation.

BNI fédère plus de 200 000 membres à travers le monde, plus de 20 000 en France, Belgique et Luxembourg francophones, autour d’une méthode commune basée sur le marketing de recommandation.
Son équipe de professionnels accompagne, forme et encadre les groupes BNI pour assurer la réussite de tous les membres.

Nous changeons la manière dont le monde fait des affaires®

Membre du BNI Talent LLN - Comité "Grands Comptes"

CFIP

2 missions:
- Private sector B2B strategy business development plan
- Spread the knowledge and specifics of CFIP(coaching - training - consulting in management & human sciences) with training managers and HR decision makers of private companies in Belgium and Nord-Pas-de-Calais (Lille region, north France).

Achievements: Mobistar, Thalys, BeTV-VOO, Pairi Daiza, Aspria, IBA, Fujitsu, Exki, Altran, Walibi, Liedekerke, The Greens/EFA, RTBF, BNP Paribas, Radios NRJ/Nostalgie, Firmenich, Ice-Watch, D'Ieteren, ENGIE, Sibelga, Eurocontrol, etc..

Customer Relations Manager

B2Boost.com via Lobby Network

Strategic Marketing approach to target B2Boost EDI & e-Invoicing 10 years experienced solutions through multiple sectors with their key players (Leasing & Insurances, Utilities, Healtcare, Automotive, Aeronautical, Telecom, Retail...)

Business Development Manager

✓ Who am I ? 

Accompanying individuals and teams with empathy, critical thinking and dynamism towards the desired changes. Working at structural, cultural and interpersonal levels to make the organisation evolve in maturity and performance.

✓ What do we do ? 

1) Change Management & Transition Coaching: https://www.gem-in-i.eu

✓ Want to chat first: Feel free to contact me and share your context, challenge and objective:
✍   E: olivier@beroudiaux.eu -- or call M: +32 494 435 249

- - - 

2) At Q7Leader™, our HR digital Apps makes small and large organizations Agile, Collaborative & Learning.

Mission:
Q7Leader pursues a positive mission to promote collaborative (self) leadership to bring employees to their full potential, here and now, enhanced by analytics.

Let your team thrive:
Too many managers are flying blind trying to lead successful teams because they lack a shared framework and the data they need to guide decisions. Q7Leader is the essential talent management solution that takes the guesswork out of managing people. Because we believe every manager can be a great manager with the right insights.

✓ Curious: Questions ? Project ? Contact me to share experiences together:
✍  E: olivier.beroudiaux@Q7leader.com -- or call M: +32 494 435 249

- - - 

3) At Carbolean.green the innovative data aggregation solution, we monitor your global CO2 footprint (facilities & mobility) online, and Monitor your water consumption and detecting leaks. Because this is a major daily challenges for your organisation and your facility/building manager.

✓ Questions ? Want a demo ? Ask me :
✍   E: olivier.beroudiaux@carbolean.green -- or call M: +32 494 435 249  --  W: www.carbolean.green

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Thomas Goubau

Olivier Béroudiaux - Change Facilitator - Coach - People Bridger

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The Battle

Thomas Goubau

Olivier Béroudiaux - Change Facilitator - Coach - People Bridger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Goubau's LinkedIn Performance

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