Q7Leader

Chief Executive Officer

welovefounders

Operating Partner

Kara.ai

Investor

LetsBuild

We help the construction stakeholders ( mainly contractors ) going from traditional to digital at record speed, while being cost efficient.

Case studies (among 100+ others):
VolkerFitzpatrik (...)
Provievienda (0-15% cost savings - 10 Months)
HusCompagniet (0 to 10% cost saving)
Jerram Falkus (0-20% delay reduction)
Silverlife (sub-contractor) (0 - 100% transparancy for client)
Juul & Nielsen (0 - 4% optimisation gain company level)

6 offices, 7 years in business, 95% customer satisfaction, projects in 35 countries.

Asses your company's digital maturity on our assesment quizz here: https://www.letsbuild.com/cdml

Chief Revenue Officer (CRO)

APROPLAN is transforming the practice and management of building and construction projects. We are restoring order to the construction sites by getting rid of communication barriers and replacing them with a culture of trust through transparency and information sharing.

APROPLAN is leading the way in introducing user-friendly digital and lean processes in the construction industry. These new systems are reducing errors and mental workload helping teams increase productivity and profitability. By doing so, we are allowing the realisation of even more complex and ambitious construction projects. 

APROPLAN aims to be the most cost-effective and user-friendly construction project management system in the market today.

A.T. Kearney

Associate

Contract Manager

Product Manager

Bid Manager

Account Executieve

In 2010, Steve Jobs announced the first iPad, but it was only in 2011 that the camera was added to the iPad.  

This camera triggered my entrepreneurial journey. 

Before that, communication on construction projects would happen via phone, email, and face-to-face meetings.

The iPad created a significant opportunity to disrupt the construction sector. Through an app, a foreman could quickly drop a pin on a drawing, take a picture showing the issue, and send a pdf report that needed no explanation. 

In 2012, I founded co-founded Aproplan. We built an app to help contractors, sub-contractors, and architects communicate better in the field.

We got early traction, quickly reaching €1m in ARR, raising funds from angel investors and reputable VC firms. We grew the business from a handful of people to 80 before merging with a Danish player to form LetsBuild, a 150 people-strong company in 5 different countries. 

I could stop the story here and say that everything was fantastic.

But that would only be one side of the story…

Like every entrepreneurial journey, it was a bumpy ride.

It was very stressful and frustrating at times. 

Early on, we had to do a management buy-out to solve a significant founders’ issue that almost killed the company.

We raised money from a reputable VC firm to grow the business.

This brought significant stress to grow faster, especially when you discover that international expansion is super challenging and so dependent on hiring the right people.

We merged with a company in the Nordics and almost doubled in size over night. And while the merger made a lot of sense on paper, merging two very different cultures made me realise it was all about people. 

Along the way, we raised and burned way too much money, hoping that money would solve all our growth problems.

Then COVID hit, and I burned out.

I had spent 8 years building a company. I was traveling 4 days a week, working weekends, and ignoring my family.

In 2021, I met Reggy and Pascal, founders of Q7Leader and discovered the People Model Canvas to me. I saw how powerful it was and all the challenges it would have helped me solve during my journey at Aproplan and LetsBuild.  

Today, I’m the CEO of Q7Leader and help B2B SaaS executives grow their business from 1m€ to 10m€ in a cash-efficient way so they don’t get diluted and keep control of their company. 

I write daily posts on LinkedIn where I share my learnings and the playbooks we use to grow Q7Leader in a cash-efficient way.

Thomas Goubau

I met 100+ HR leaders in one day.

Only 4 told me their CEO prioritized this new law ↓

Last week, I went to the first HR fair in Belgium.

We talked with HR leaders, CEOs, and C-level execs about one thing:

The EU Pay Transparency directive coming next year.

And clearly, most teams are not ready...

I saw the same pattern over and over:

- HR teams worry about compliance
- CEOs feel the pressure but lack clear answers
- Everyone talks about risk, but few have a plan

If you don’t know where you stand, you can’t fix it.

That's why we built a quiz to help you out.

1. You answer 15 simple questions.
2. You get your pay transparency score.
3. You see your risk level for the EU rules.
4. You get custom recommendations to close the gaps.

It takes 3 minutes. Free. No strings attached.

→ Take the test: https://bit.ly/3X36Xn3

Don’t get caught unprepared.
Discover where you stand now.

P.S. thanks Htag by Références for the great event

Growing a B2B SaaS in a cash-efficient way by setting the operational foundations and make sure you have the right people in the right seat • CEO at Q7Leader • Operating Partner at welovefounders •

Your sales team is not the problem.
Your leadership habits are.
I had to learn this the hard way as CRO and later as CEO in B2B SaaS.

Revenue stalls.
Conversion drops.
Pipeline looks weak.

First reflex?
Blame the team.

“They don’t push enough.”
“They waste leads.”
“They are not hungry.”

Big mistake.
I was one of them.

Here is what I saw when I stopped blaming and started looking in the mirror:

• Reps got zero clear focus. Everyone chased “everything that moves.”
• 1:1s were random chats, not real coaching.
• We spoke about targets, not about concrete actions.
• We celebrated wins but never did a real loss review.

So of course you hear:

“It’s the market.”
“Prospect went silent.”
“Budget is frozen.”

Those lines fill the space where leadership should sit.

The truth is harsh:
When you avoid accountability as a leader, your team learns to avoid it too.

Here is what I changed (and what I now ask founders in portfolio companies to do):

• Set a simple, clear game plan
→ Who is our ICP
→ What offers we push
→ How many new deals each rep owns

• Turn 1:1s into work sessions
→ Open the CRM together
→ Pick 5 deals
→ Agree on next steps and due dates
→ Write them down

• Kill the excuse language
→ No more “market is hard”
→ Ask “What do we control in this deal?”
→ Ask “What do we try next?”

• Lead by numbers and by behavior
→ Track inputs, not only revenue
→ Call out both good and bad habits
→ Give clear expectations, then follow up

When leaders change their habits, something funny happens.

Excuses fade.
Ownership grows.
Same people, very different results.

Many SaaS founders tell me they have a “sales problem”.
In 8 out of 10 cases, they have a leadership habit problem.

Do you dare to audit your own habits before you question your team?

I need to be 100% honest. I'm addicted.

I think I'm more excited to build AI agents this Christmas than to open gifts.

Yes, I have a new obsession.

AI agents and agentic workflows.

Not just theory.
In practice.

My plan for the Christmas break:

- install and learn Claude Code
- build small test agents around my real work
- break my current workflows into clear, repeatable steps
- see where an agent can replace or support me
- and of course spend quality time with friends and family (still my priority, don't worry haha)

I believe the next decade belongs to leaders who pair strong people foundations with strong AI leverage.

Right people in the right seat.
+ the right agents in the right workflows.

Curious to know: what is your obsession right now? 😉

No alternative text description for this image

RB2B reached $6.5M in ARR with only 3 FTEs.

Here's the new key metric every B2B SaaS CEO should track:

→ Revenue per FTE.

I used to think you needed a big team to move fast. Big mistake.

RB2B proved me wrong.

Three full-time employees. $6.5M in ARR. No shortcuts. No huge burn rate.

How?

• AI runs 95% of sales and support. Customers get answers in seconds.
• The team fixed key product issues. No endless meetings. No slow decisions.
• Every week, 15-minute calls with top customers. Feedback is direct. Action is quick.
• Marketing is not a guessing game. Cold emailing, SEO, and real thought leadership. Every channel counts.
• “Building in public” is not a slogan. It’s the operating system. Show the numbers. Show the process.

During one week, the even totally stepped away from the business. AI ran everything. Revenue stayed flat. Support resolution went up.

That changed my view on what matters.

The old metric was headcount.
The new metric is Revenue per FTE.

If they can go it, why can’t you?

The future of B2B SaaS is here. Small teams. High leverage. No waste.

Don’t let bloated teams and old habits slow you down.

It’s time to adapt.

Curious about your take on this 👀

If you're a CEO in Europe and you overlook the EU Pay Transparency directive, you're making a big mistake. I used to be just like you. I thought this was just another regulation that HR would take care of. But the reality is very different.

If your company can’t prove that pay decisions are fair, you’re exposed to

- legal risk
- reputational damage
- retroactive payroll corrections
- and a big loss of trust internally

Most CEOs still believe this is about “publishing a pay gap”. It’s not.

It’s about being able to explain and defend every single pay decision with objective, gender-neutral criteria.

That’s why I’m hosting a practical 45-minute webinar.

We’ll go through the 5 concrete steps every company needs to take to be fully prepared for 2026.

Register for the next session here: https://lnkd.in/er2CFqnz

The secret trap most CEOs fall into.

(myself included 🤦🏻‍♂️)

At 15-20 employees, your life totally changes.

→ Your days shift from business problems to "people" problems.

I've been there.

I used to spend 80-90% of my time on business issues.

Then, all of a sudden, I was drowning in "people" challenges.

And the typical mistake is thinking you can handle this by hiring some HR help.

Most founders hire a junior HR at that moment.

When what you really need is to build solid strategic HR foundations first.

- role descriptions
- expectations definition
- evaluation processes
- reward policies
- etc.

As CEO, stay involved in building that HR system.

Don't pass it all off to your HR team.

Build the right base at 20 people.
Or pay for it as you grow.

Every company has pay gaps.

The question isn't "do I have any?" but "can I explain them?"

This is one of the biggest misconceptions about the European pay transparency directive.

People still think the goal is to have zero gaps.

In reality, the goal is to have gaps that are understandable, documented, and justifiable.

And that's where it gets complex.

Because explaining a gap requires more than an Excel spreadsheet or intuition.
It requires

• clean data
• decision traceability
• clearly defined roles
• comparable job levels
• accessible compensation criteria
• and the ability to prove fairness, not just declare it

The problem isn't the law.
The problem is that you can't justify what you don't measure.

That's why we created a free and very simple test.

15 questions.
3 minutes.
1 result.

And a clear view of your risks, your potential gaps, and what to prioritize before 2026.

👉 Take the test now: https://lnkd.in/ejhixz_7

📆 Juin 2026.
C'est la deadline pour transposer la directive européenne sur la transparence salariale en loi nationale. Tout CEO doit être au courant de :

- ce que la directive implique pour les sociétés belges
- les fausses croyances (et il y en a beaucoup)
- comment se préparer au mieux, sans stress

C'est un sujet stratégique.
Et ça se prépare dès aujourd'hui.

Rejoignez moi et mon invitée Sarah Cluydts (Senior Associate au cabinet Claeys & Engels) pour clarifier ce que cette directive implique pour vous.

C'est une session unique que vous n'allez pas vouloir manquer.

→ Réservez votre place ici : https://bit.ly/4hTbbac

On se voit là-bas ? 😉

Hakacia

Hakacia- your ultimate digital and marketing transformation partner wishes to accompany companies in their marketing transformation from strategy to action plan, from media to impact, from audience to meaningful data integration, and from one-way marketing monologues into two-way dialogue and mutual customer value.

Managing Director

Sortlist

Sortlist makes the best matches with suppliers in marketing and digital, creating the conditions for successful collaborations.

In one platform, Sortlist brings together companies of all sizes and service providers in marketing, advertising design and web development. Through an extensive database, and artificial intelligence, Sortlist allows to quickly find the supplier that best suits the needs of any client.

Board Member

BeInfluence Europe

BeInfluence Europe creates visibility and impact on social media for their clients through the largest community of influencers in Europe.
As Independent Board Director, I support BeInfluence Europe to accelerate their growth and deliver best in class service for their clients and content creators.

Tapio

Make fighting climate change inspiring now. We provide the support your company needs to reach global carbon neutrality, you lead the way.
Tapio is a one stop platform allowing companies to build a credible, actionable and transparent carbon strategy leveraging technology for all their stakeholders.

Simplycure

Compliment, FoodTech startup, helps people to get a healthier lifestyle. They offer high quality vitamins and supplements through personalized daily programs. As Chairman Of The Board, I support Compliment to scale their ambition and deliver on their mission.

Chairman Of The Board

Smovin

Smovin, PropTech startup, makes tenants management simple. As Chairman Of The Board, I support Smovin to scale their ambition.

Yago (Ex-Seraphin)

Yago, AssurTech startup, makes insurance simple for people. As Director of the Board, I support Yago to scale their ambition to become shortly a leader in Belgium

Doctor Manager

Sylho, MedTech startup taking care of caretakers. As Director of the Board, I support Sylho in their growth and achieving their purpose.

NOUKIES

As Director of the Board, I support Noukies in their digital transformation journey.

Solvay Brussels School of Economics and Management (SBS-EM) - ULB

Digital has profoundly transformed our society, how we communicate, consume, interact, work and even way beyond. This program's goal is very clear. Helping SME leaders to Understand, Prioritize and Act. It has been designed to allow any SME to seize the opportunities of the digital (r)evolution.

Academic Director

Teaching students in an Advanced Master in Creativity and Marketing. Introducing them to the Digital Advertising and Digital Business Intelligence world.

Lecturer - Data Driven Marketing 

I help companies' leaders to grow by challenging the issues, finding solutions, deciding a way to proceed and by supporting the teams on the path to success. 

Experienced Coach, successful entrepreneur, Business Angel and Board Director with a demonstrated history of working in the higher education industry, with blue chip companies and fast growing startups. 

Strong community and social services professional skilled in Strategy, Growth, Organization, Digital, Fundraising and Gouvernance.

Nicolas Debray

He IPO’ed his company 🏦
He gave back like no other 🫴
He’s the biggest Business Angel in Wallonia 💪

My tour of Belgium 🇧🇪  continues to build bridges with the Belgium Startup Ecosystem. 

Let me introduce you to another key figure who’s shaping our 🇧🇪 startup ecosystem.

After sitting together with Minister-President Pierre-Yves Jeholet in Namur, I had the privilege of visiting and speaking with Pierre H. Rion.

Pierre H. Rion is an iconic figure, one of the most active Business Angels and deeply committed and dedicated to entrepreneurship in Wallonia for decades now 💪 

You assess someone on what he/she does, not only what he/she says. Pierre H. Rion's curriculum is simply a tremendous testimony of how much someone can give back to his region 🔥 

Here are some highlights of his inspiring journey.

As the co-founder and co-leader of IRIS Group (specialized in digital document management and OCR), he successfully led this company to an Initial Public Offering (IPO) on NYSE Euronext in 1999. A major milestone that solidified the success of this Walloon success story.

Based on his vast experience, he has dedicated, since 2001, his expertise to the community.

On top of becoming an active Business Angel, he notably served as the President of Conseil du Numérique and served, between 2022 and 2025, as the Chairman of the Board of Directors of Wallonie Entreprendre (WE), demonstrating his commitment to growing the regional ecosystem.

He is living proof that a successful entrepreneur can also become the engine and mentor for the next generation. Flywheel effect 🌀  

A huge thank you to Pierre H. Rion for his time and his contagious dedication for innovation and giving back! “Sans oser n'aucun succès” 🎯 


Let's scale it up! 👏
#startups #scaleups #buildingbridges

Board Director | Advisor | Business Angel Investor | Entrepreneur | ex-Google

An idea?
Guess what??
Something big set for 2026???

Big Things are Roasting! ☕

I'm incredibly excited to share that I'm working on a significant project set to launch in 2026 😜 

Get ready for something truly impactful! 
More details to come ...


Let's scale it up! 👏
#startups #scaleups #buildingbridges

When I said a social media amplified competition
People looked at me like I was crazy
Then the Awards took their feed over for months… 

Get Ready! 🍿 The Belgium Startup Awards Are Back for a New Season! 🇧🇪

That's pretty exciting news for the Belgium Startup Ecosystem! The Belgium Startup Awards are officially kicking off a brand-new season, and this year, we keep scaling it up. A 6-month, action-packed competition journey!

We are ready to connect, strengthen, and create value for all stakeholders: startups, corporate partners, investors, service providers, talent, public entities, ...

This is the ultimate platform for visibility, knowledge sharing, networking, and generating new business 💸

🗓️ The Season Journey: 
The competition is structured as a series of episodes designed to challenge and elevate the best Belgian startups:
🎥 Episode 1: Selection Pitches - in Tech Hubs across Belgium
🎥 Episode 2: Masterclasses 1 - onsite half day + networking
🎥 Episode 3: Masterclasses 2 - onsite half day + networking
🎥 Episode 4: Final Pitches - convince the Jury Members
🎥 Episode 5: Public Votes - more than 10k votes
🎥 Episode 6: Startup Day - Mark your calendar - June 2nd
🎥 Episode 7: €100k Live Pitch - The stakes are high! (June 2nd)
🎥 Episode 8: The Grand Awards Ceremony - in the evening (June 2nd)

Who will be crowned the best in Belgium this season? The competition promises incredible growth, learning, and exposure for all participants (millions of impressions!).

Get the Fame
Get the Prizes
Get the Networking
Get your Business Growing

Already a lot of information available on the website and more details coming soon!


Let's scale it up! 👏
#startups #scaleups #buildingbridges

Stop thinking of it as an event. Start thinking of it as a Season 🎬
Most awards shows are a one-night stand. We built a series!

The Belgium Startup Awards aren't just about who holds the trophy at the end, it's about the script we will write together over the next 6 months.

We have designed a complete Season consisting of 8 Episodes:
🎥 Ep 1: Selection Pitches (The Auditions)
🎥 Ep 2: Masterclasses Part I (The Training)
🎥 Ep 3: Masterclasses Part II (Leveling Up)
🎥 Ep 4: Final Pitches (The Cut)
🎥 Ep 5: Public Votes (The Fan Favorites)
🎥 Ep 6: Startup Day (The Gathering) - June 2nd
🎥 Ep 7: €100k Live Pitch (The Climax) - June 2nd
🎥 Ep 8: The Grand Ceremony (The Finale) - June 2nd

Get your popcorn ready. This season is going to be unmissable. 🍿
This is the ultimate platform for visibility, knowledge sharing, networking, and generating new business 💸

Get the Fame
Get the Prizes
Get the Networking
Get your Business Growing

Check the website!


Let's scale it up! 👏
#startups #scaleups #buildingbridges
powered by Belgium Startup Ecosystem

taplio

The Battle

Thomas Goubau

Nicolas Debray

Followers

Posts

Engagements

Likes

Performance ScoreThomas Goubau's LinkedIn Performance

Performance ScoreNicolas Debray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thomas Goubau

Nicolas Debray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Goubau's LinkedIn Performance

Performance ScoreNicolas Debray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Goubau's LinkedIn Performance