HelloCrossman Ltd

Crafting Exceptional Digital Experiences With Forward-Thinking Businesses

Currently, I work with VC’s, global brands, pioneering start-ups and award-winning agencies across UX, product, design and leadership to create user focussed, clean and elegant digital solutions.

- I modernised PTA Events' events platform, conducting extensive user research, re-engineering the checkout experience, and ideating innovative features, resulting in improved conversion rates and enhanced ROI potential.

- For Mortgage Kart, I designed customer onboarding, dashboards, and a B2B monitoring platform for My Mortgage Alert, achieving a threefold increase in customer onboarding completion, successful white-labeling for licensing, and creating an intuitive platform for mortgage product recommendations.

- With Cyance, I revamped the user experience of a data-intensive platform, designing a customisable dashboard for navigating over 24 million data points, receiving positive feedback during user testing, and providing easy access to deep data.

- In collaboration with Fintern (now Abound), I collaborated with a cross-functional team to create an intuitive front-end app for loan management, resulting in high app downloads, positive fundraising response, and an enhanced user experience for financial data exploration and affordability assessments.

Ciients: Kontor, ART Health Solutions / One Wellbeing, Thrillz, Fintern / Abound, MortgageKart, Asseticom,Hey Offices, Lunabo, PTA Events, Envestors, Glasgow Credit Union, Mother, Cyance, InRange,RB, Bayer, ThingTrax, Clinical Edge, BP, Lantum, InRange & more

Founder | UX, Product & Digital Design Consultancy

Habito

I lead digital transformation initiatives by aligning design strategies with business goals to enhance user experience and drive sustainable growth.

Strategic Design Leadership
Played a pivotal role on the senior leadership team, reporting directly to the CEO. Led UX and product teams to achieve a 2.7x increase in customer volume within a year.  

Customer-Centric Innovations
Introduced regular user testing and customer research, leading to a 33% improvement in operational efficiency and optimising the onboarding process for 300,000+ customers.

Process and Methodology Development
Established a comprehensive end-to-end creative process that streamlined project workflows, significantly reducing time to market for new features.  

Thought Leadership
Frequently engage in workshops and discovery phases with clients to uncover key insights and drive meaningful design improvements.

VP Design

NEVERBLAND

NEVERBLAND is a startup studio. A company that builds companies. Sharing people, resources and technologies to accelerate our successes. We develop digital products for ourselves and select partners.

- Successfully launched Bulb and optimised customer experience, resulting in a 3 million-strong customer base.
-Acted as primary client liaison and member of senior leadership team, overseeing projects from conception to delivery.
-Received prestigious Cannes Lion award for Jukedeck project.
-Led the successful completion of over 20 live projects, working with notable clients such as Feast-It, Fnatic, King, Chirp, and Bayer.

Sitting on the Senior Leadership Team at NEVERBLAND, an award-winning digital product studio I led and designed the user experience, product vision and digital direction for a multitude of start-ups and brands, including Bulb, Jukedeck, Fnatic, Feast-it and King.

I was involved with clients from initial meetings, workshops, design, development and delivery. I was responsible for translating business goals, consumer understanding and go-to-market strategies into creative digital products.

Product Lead

rehabstudio

Working within and leading multi-disciplinary agile team of producers, visual designers, developers, creative and technologists to create award winning executions for Google, YoutTube, Red Bull, Samsung, Ace Hotel, KFC, Ford, Pepsi, IBM & more.

UX Lead

Dazed & Confused

Front End Web Designer/Developer.
Working as part of the Dazed Group Digital team. Design, development, refinement and implementation of dazeddigital.com & anothermag.com.
Strong hand-coded HTML, CSS, Javascript as well as digital design skills.
High level of proficiency in Adobe Creative suite.
UX focus & responsive design experience.
Digital commercial projects undertaken for Mercedes, Casio, Canon, Converse, Nike & Sonos in collaboration with Dazed Group.

Web Designer

whatusersdo.com

Review, tagging and result reporting for online user experience videos.
What Users Do - Online User Experience research that's fast, affordable and very easy to use.

Usability Consultant

Microsoft

Product Support Engineer to the AdMarket Publisher business - Advertising, Media & Product Services (AMPS)

A member of the DM&X support team (Display, Media and Exchange) and serving as a ‘Tier 2’ layer of support providing advanced front-end application, as well as back-end support on the AdMarket and Atlas Media Console technologies that drive the Microsoft Media Network. 

Year on year promotions and gradings within the top 10% of global level.

Working with internal partners and clients I have achieved high satisfaction survey results, consistently exceeded SLA commitments and achieving high issue resolution rates.

I am actively involved in vendor and partner training and mentorship, the creation and maintenance of knowledge base documentation, internal tools development, proactive release readiness reporting and have represented my division at TechReady and adTech industry events.

Senior Product Support Engineer

Marsh

John Lewis Insurance Scheme.
-	Responsible for high quality customer care and the swift completion of enquiries.
-	Completion of numerous customer-service training courses with a focus on providing exemplary customer service. 
-	Abilities were increasingly used within the team to deal with IT related enquiries and also to produce in-house literature.

Customer Services Representative

Essex Chronicle Media Group Limited

-	Dealing with customer enquiries regarding the classified advertising department within the newspaper.
-	Promoted to deal solely with the advertising for the motor trade and dealt both in person and via telephone and email with dealers around the county. 
-	Organizing and advising on copy for adverts.

Advertising Sales Executive

Scaling Tech Startups With Product-Led Growth 🔥 UX, Design Thinking & Product Strategy ✌️ 18+ Years Experience 🚀

You’ve got the idea, the insight, the audience - maybe even a product that works or a framework that drives results.

But bloated no-code builds, static PDFs, passive courses and buried links don’t scale.

You need something sharper. 

A real product, designed to engage, convert, and grow.

I'm your creative build partner. 
Combining design and development to turn ideas into high-leverage tools, products, platforms, and MVPs.

Whether you’re a creator with valuable IP or a founder with a killer idea, I help you launch faster with software your users actually want.

⸻

The cost of getting it wrong.

🚨 Tools that gather dust after one launch post
🚨 Frameworks and templates that don’t deliver results
🚨 MVPs that take months and still feel like half-finished experiments
🚨 No analytics, no insight, no user behaviour to learn from
🚨 Freelancers who ship features but miss UX, clarity, and brand

Too many smart ideas stall because the delivery mechanism is weak.

I fix that by building products your audience actually uses - and that give you clear insight into what works.

⸻

We bring the receipts.

18 years of experience across hyper-growth startups, billion-pound scale-ups, award-winning agencies, and some of the world’s biggest tech companies.

100+ digital products shipped.
3 million+ users reached.
£2.5 billion+ in revenue processed.
Thousands of 5-star Trustpilot reviews.

Every build is grounded in proven product design practices.

We move fast, without cutting corners.

And we use AI to accelerate what humans do best: clearer UX, faster iteration, deeper insights.

⸻

How we work

⚡ Instant-Impact Builds
High-value products shipped in days, not months.
Perfect for testing ideas, delivering IP smarter, or giving your audience something real.

Examples:
• Interactive lead magnets
• AI-powered tools and calculators
• Upgraded content delivery (PDF to app)
• Proof-of-concept software with real UX

🏗️ Scalable Custom Platforms
Bigger builds tailored around your audience, content, and growth plans.
Branded. Sound. Built for long-term impact.

Examples:
• SaaS products or internal tools
• Creator membership or learning platforms
• Community and content hybrids
• Marketplaces or onboarding flows

⸻

You walk away with a finished product.
Not a prototype. Not a placeholder.
Something your audience can’t ignore.

Want to see what that looks like?
DM me.

I’ll send over a quick walkthrough. No pitch. Just clarity.

Tom Crossman

nurchr

Helping start-ups and emerging businesses build exceptional people experiences.

Our mission is to lead the transformation of the people experience landscape. We aim to disrupt traditional paradigms and become the go-to partner for start-ups and emerging businesses seeking to build exceptional work environments that drive innovation, attract top talent, and foster a culture of agility and growth. By redefining how start-ups approach their people strategy, we envision a future where every young organisation can thrive, fuelling a new era of entrepreneurial success and societal impact.

Co-Founder

Startupbootcamp

Startupbootcamp is a global network of industry-focused accelerators.

We ensure startups thrive by giving them direct access to an international network of the most relevant partners, investors, and mentors in their field.

People & Talent Mentor

Auterion

Auterion is a leading tech company that brings together a workforce of autonomous robots, serving a wide range of applications and use cases, with 89 employees, Series A funding and a total $51M raised.

Reporting directly to the CEO while managing a global team consisting of two people partners based in Zurich and Washington DC, and a Talent partner in London. Developed and led scalable people & talent strategies globally, overseeing headcount, exec hiring, compensation & benefits, ER, talent acquisition, performance management and learning & development.

VP People & Talent (Interim)

Runa

Runa enables value to flow further, faster, and more freely, with 140 employees in the UK and US. Series B, £38M in funding.

Reported directly to the CEO as a member of the senior leadership group, overseeing the talent acquisition strategy and team consisting of six talent partners, a talent manager, and focusing on executive hiring.

Director of Talent

Habito is a digital online mortgage broker which offers a complete home buying service, with nearly 200 employees in the UK at series C with £68M in funding and BCorp status.

As a key member of the senior leadership team, I reported to the COO and played a crucial role in implementing the talent acquisition strategy. My responsibilities included working with the ExCo and leadership team to provide direction and vision for talent acquisition, as well as achieving the company's hiring goals.

VP Talent

Funding Circle UK

Funding Circle was originally a peer-to-peer lending marketplace and is now the largest online small business loans provider and one of the best-capitalised lending platforms in the world. 800 employees in the UK, US & EU. Total raised $746M including series E and Debt financing after IPO. The business is listed on the London Stock Exchange (Ticker: FCH).

Collaborating closely with the COO and CPO, I played a pivotal role in shaping Funding Circle's talent strategy and brand. By leveraging creative approaches, my aim was to identify top-tier candidates in a fiercely competitive market, while upholding rigorous standards to attract the most exceptional talent. These efforts were essential in propelling our business towards its ambitious growth targets, taking it to the next stage of success.

Head of Talent

notonthehighstreet.com

Notonthehighstreet.com is a unique curated marketplace that’s home to 5000 of the UK’s best small creative businesses, who they call partners - they’re busy carving, baking, sourcing, and making unique homeware and thoughtful gifts for over 3 million customers. 200 employees, series E, total raised $82M and acquired by great hill partners in 2021

Reported into the COO, I was hired to build the talent team and centralise the recruitment function within NOTHS to improve efficiency and effectiveness of recruitment.

Head of Tech Talent

THE NET-A-PORTER GROUP

YOOX NET-A-PORTER is a leading online luxury and fashion retail business. Made up of four multi-brand online stores, NET-A-PORTER, MR PORTER, THE OUTNET and YOOX, it connects customers to the world’s most coveted brands, bringing them outstanding style and impeccable service. Formerly VC backed, having raised multiple rounds before acquisition.

Reported into the head of recruitment, I was hired as the first tech recruiter to build out the tech teams across their 3 brands: Net-A Porter, Mr Porter & The Outnet.

Senior Recruiter - Technology & Finance

Spargonet

IT Consultancy with over 30 years experience of working with large Blue Chip clients, some of whom we have worked with for over 20 years. We provide a  variety of services utilizing a range of technologies for blue chip clients within different business sectors including Finance, Retail and Pharmaceuticals.

Lead Technical Recruiter

IT Recruitment Consultancy

A leading international recruitment solutions partner that specialises in staffing businesses within the UK and Europe.

Senior Recruitment Consultant/Recruitment Manager

VP Talent, Start-Up Advisor & Mentor

My role is to build, advise and mentor high growth organisations on their people & talent strategy; my area of expertise include but not limited to; Talent acquisition, Exec search, People ops, Diversity, Equity & Inclusion, Mentorship, Leadership development, Performance management, Training & Development.

taplio

The Battle

Tom Crossman

Javaad Abdul-Rasool

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