Thomas Markland

Founder

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

ThisThat

Business Development Director

ChiSquare Labs UK

Director

Portfolio

Investor

DabbaDrop

Abuse Never Becomes Us (ANBU) UK

Co-Chair | Board of Trustees

Unilever

Global Others Say CMI Lead - One Dove + Beauty & Wellbeing

Leading Consumer Insights for Influencer Marketing and PR, i.e data and measurement strategy globally for Dove and the Beauty & Wellbeing Portfolio of brands such as Tresemme, Simple, Sunsilk, Ponds, Clear, Vaseline etc 

PR measurement
Influencer Marketing data and measurement strategy

Global Consumer Insights Lead - Influencer Marketing & PR

Tubular Labs

Acquired by ChartBeat / Cuadrilla Capital
https://www.axios.com/2023/03/02/chartbeat-acquires-tubular-labs-lineup-systems

Senior Sales Director

Traackr

Global Client Partner

Account Director

Held various roles at Traackr over 5 years across sales / customer success including management of the agency team overseeing both sales and customer success in Europe

As Director Agency Partnerships I was in-charge of global channel strategy and business development for Traackr's agency business, managing 
- New business, 
- Client services, 
- Retention and 
- Partnerships

Director of Agency Partnerships

Larsen & Toubro Technology Services

Worked with clients across US, Japan and China in Engineering Change Notice (ECN), Visual Work Instruction (VWI), Standard Operating Procedures (SOP) and Plant Simulation. Plant Simulation for a multinational consumer goods company to expand existing plants and improve productivity of Operations. Work Instruction, for Automotive Clients, for product development.

•	Improved Operations productivity by reducing bottlenecks and number of Operators and checked feasibility of manufacturing plants, for multinational automotive and consumer goods clients.
•	Increased workflow for the company by creating effective Visual Work Instructions/ Standard Operating Procedures for product development and assembly for clients.
•	Ergonomic Study by performing Human Simulation on workstation setup for prevention of eyestrain, repetitive strain injuries, and back-pain in workers.
•	Delivered sales pitches to clients for cross selling within the organization. Involved in small and large projects ranging from a few thousand dollars to a few hundred thousand dollars.

Operations Engineer

Bhumi

I am passionate about teaching, and Bhumi provided a great platform to teach under privileged girls in Chennai, India. I taught Science and Math to students ranging from fourth to eight grades. I was a part of the organizing team for "Siragugal", the annual Sports and Cultural fest that Bhumi holds each year, for students from all the institutions that Bhumi is involved with.

Science, Math and English Teacher

Passionate about deciphering the narrative behind data, I am a seasoned Influencer Marketing and Sales Leader. My journey involves crafting global consumer and influencer strategies, measurement frameworks and insights for iconic consumer brands across beauty, fashion, gaming, technology and more. All while delivering multi-million dollar revenue growth for the SaaS businesses I support.

Career Snapshot:
- ThisThat (Current): Business Development Director (Influencer measurement)
- Unilever (2023-2024): Global Consumer Insights Lead, Influencer Marketing, and Social Media. Designed and implemented global measurement framework
- Tubular Labs (2022 - 2023): Senior Sales Director, contributing to the successful acquisition
- Traackr (2015 - 2022): Global Client Partner. Held various sales, and client management roles in my 7+ years there, driving millions in revenue.

Expertise:
- Business Development
- Client Strategy
- Influencer Marketing Strategy
- Social Media Measurement
- Consumer Insights

About Me:
A Mechanical Engineer and Businessperson by training, a critical thinker by choice, and a problem solver by upbringing. My results-oriented approach stems from my diverse work experience across corporate businesses, start-ups, and scale-ups, spanning fields like Influencer Marketing, Video Intelligence, Consulting, Marketing Technology, New Business Development, Strategic Account Management, SaaS, etc.

A passionate public speaker with a love for interacting with people and understanding diverse cultures, I pride myself on being an analytical mind with dynamic communication skills. As an active listener and observer, I am known to listen like a detective, always seeking to understand rather than merely respond. 

On a mission to make a positive impact, I sit on the board of Trustees of a non-profit helping survivors of Childhood Sexual Abuse (CSA) while educating the Tamil Diaspora in the UK about it. 

In my free time, I unleash my inner cook, experimenting primarily with Indian food in line with my vegetarian diet, and dance as much as I can. I live sustainably, contributing to environmental preservation through reducing usage, reusing, and recycling. Let's talk about the impact of fast fashion on the world and how we can create unique styles without adding waste to landfills.

Let's connect for insightful discussions on influencer marketing, PR, data strategies, and speaking opportunities.

taplio

The Battle

Thomas Markland

Gayathri Nagarajan

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