Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

One lesser-spotted AI pattern: 

“That’s just (bad thing) with (shinier packaging)”

Eg “That’s just burnout wearing a Patagonia vest”

It’s not big and it’s not clever

Legacy Design Ghostwriter For Post-Exit Entrepreneurs

Hei Norske LinkedIn: Jeg trenger hjelp.

Jeg leter etter en norsk regnskapsfører, helst med erfaring i å jobbe med expats fra Storbritannia. 

Jeg trenger hjelp til å konvertere min ENK til et AS, samt hjelp med løpende regnskapsføring fremover. Det er noen nyanser knyttet til valutaveksling osv. som spiller inn her også – jeg bor i Norge, men har kunder i USA og Storbritannia. 

Hvis det er deg eller noen du kjenner, vil jeg gjerne høre fra deg. 

Tusen takk, Thomas

Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

I hate sales calls, so I stopped doing them. And it’s how I’m going to make 7 figures. 

Instead, I mastered inbound, writing with enough sauce that buyers show up ready to buy, and I close deals in messages without having to persuade them.

I’ve noticed most of my sales come through emails anyway.

Mostly because I usually already know why someone is here before they even open their mouth.

Like, you come in and tell me you crossed $10M. I believe that.

What I’m actually listening for is:

The demand you’re currently generating through ads is slowly eating at you, micromanaging your team, you’re clearly fed up managing shitty buyers and spending way too much time dealing with people who question everything in your process.  

Because that’s the problem.

UR GETTING DEMAND BUT IT SUCKS.

And you don’t fix that on sales calls.

You don’t fix that by explaining more.

You fix it by writing to people who are already in crisis, loaded pockets who already know something’s off and are actively looking for someone who can handle it for them. 

Those people want your rules.

They want someone to say:

this is how it works

this is the plan

this is the price

And they relax when they hear that.

They bend because they’re relieved someone finally has structure.

This is why vague content kills sales.

You can shock people with your hooks and have DMs full of “this is so true.”

And still sell nothing.

Because none of that answers the only thing that matters at this level:

Can you actually deal with my problem?

Your writing has to do one thing.

It has to make it obvious that you know exactly what’s happening in their business - and that you know what to do about it.

When that’s clear, you assume the money is already in your account. That’s it.

That’s how inbound works.

A lot of people don’t have their best year yet because they keep doing shit they hate. 

People say “just do it consistently.”

But if you hate it - like really hate it - you’re already losing.

And that’s why you continue to attract buyers you hate -  and continue to choose them.

A lot of ceos tell me they hate them too, but its whats “required of them“ - thats to vet their buyers. My thought is this: You have sales people to take care of it. If you‘re still doing them U NEED TO UNDERSTAND your buyers better. And to climb to $30M you need to attract better buyers. 

I‘ll leave you with that.

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

No alternative text description for this image

I’m going to tell you a slightly evil plan for getting a manufacturing group $1M+ clients/ per quarter on LinkedIn. An honest breakdown:

In the beginning, we pulled in the WRONG clients. Pre-seed inventors with no VC money. We were talking about products and it attracted people who had no funding behind their name.

So we stopped talking about products and started talking about the moment where everything can go wrong in hardware.
Pre-production. The moment of hell.

The moment where money has already been committed, timelines are fragile, one mistake can cost six figures, and nobody inside the company wants to be the person responsible if it fails.

Almost no business actually knows their buyer’s crisis moment.

They’ll say shit like:
“We help companies build products”
“We do end-to-end manufacturing”
“We scale businesses”

That’s really useless.

This is the question I use to vet every inbound in 2025:

“What is the exact moment your buyer panics internally?”

Why i’m punitively precise on that angle:

Every deal has multiple trust battles:

- Do they trust you
- Do they trust your mechanism / method
- Do they believe the mechanism works for their situation
- Do they trust you to execute it 
- Do they believe it delivers the result

We rode that angle relentlessly. Even if it got boring.

Now that manufacturer is closing $1.2M clients/ per quarter on Linkedin. 

This is where a real positioning strategist matters.
Someone who understands LinkedIn well enough to wear the angle out properly.

And moving into 2026 I’m adding a new layer to our strategy:

We’re launching our own products as a group and showing every real manufacturing decision in public, so when buyers hit the moment they’re scared to decide, the trust is already pre-sold.

That is doing two things:

1. Pulling in bigger buyers
2. It opens doors to media that has nothing to do with LinkedIn.

You could absolutely run this yourself if you’re a manufacturer.

Or you partner with someone who’s already burned the cycles figuring it out.

That’s what we do here.

I control demand for a few manufactuers and across all of them, I’ve noticed the same thing: TAKE NOTES. 

The moment they own a mechanism - and we push that mechanism everywhere - buyers handle their own objections at every stage of the sale.

We’ve done this through lead magnets and through long-form breakdowns.

But the real shift happened when we pushed the mechanism hard on LinkedIn and made all of their marketing about how the work actually gets done.

There’s this idea floating around that “buyers don’t care about your method.”

That’s bullshit - at least for this class of buyer.

There is a massive difference between:

- someone buying a $3K SaaS tool
- and a buyer about to risk six or seven figures on a manufacturing decision

Those buyers want to see how the machine works.

Here’s what’s actually happening under the hood with every serious prospect:

You have multiple battles to win - in order.

1. Do they trust you?
2. Do they trust your mechanism?
3. Do they believe the mechanism works for their situation?
4. Do they trust you to execute it under pressure?
5. Do they believe it reliably delivers the result?

We let assets do the heavy lifting before the conversation even starts.

This is how.

We take their real process and put it under a microscope.

1. We break the process into distinct stages
2. We give each stage a specific name
3. We wrap it in technology or systems that are built in-house 
4. We explain exactly how each stage works
5. We show how each stage connects to the next
6. We lead everything to a clear end result

Now something important happens.

Instead of being skeptical of the entire process, prospects can be skeptical about one stage at a time.

That’s good.

Because each stage now has its own focused asset that goes deep on that specific risk, that specific decision, that specific concern.

So objections stop being emotional and vague:

“I’m not sure this will work…”

And become precise and solvable:

“What happens at Stage 3 when copycat manufacturers in China replicate your design at half the price - and how do you prevent it?"

That’s when deals move.

Prospects want to see the machinery exposed.

Prospects want to see you naked - operationally.

And 2026 is going to reward exactly that.

Hyper-specific mechanisms.

Because it removes uncertainty before they ever have to ask for reassurance.

CLOCKED IT????

That’s how manufacturers sell faster, with less convincing, and bigger mandates.

taplio

The Battle

Thomas Hornall

Stéphanie Lauer

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taplio

The Battle

Thomas Hornall

Stéphanie Lauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Hornall's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreThomas Hornall's LinkedIn Performance