Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

One lesser-spotted AI pattern: 

“That’s just (bad thing) with (shinier packaging)”

Eg “That’s just burnout wearing a Patagonia vest”

It’s not big and it’s not clever

Legacy Design Ghostwriter For Post-Exit Entrepreneurs

Hei Norske LinkedIn: Jeg trenger hjelp.

Jeg leter etter en norsk regnskapsfører, helst med erfaring i å jobbe med expats fra Storbritannia. 

Jeg trenger hjelp til å konvertere min ENK til et AS, samt hjelp med løpende regnskapsføring fremover. Det er noen nyanser knyttet til valutaveksling osv. som spiller inn her også – jeg bor i Norge, men har kunder i USA og Storbritannia. 

Hvis det er deg eller noen du kjenner, vil jeg gjerne høre fra deg. 

Tusen takk, Thomas

Ghostwriter • Helping CEOs turn words into profits • Edited 500K+ words in top publications

As a seasoned founder, you're probably facing some of these challenges:

1. No time → Business comes first.
2. Unclear messaging → Hard to explain what you do best.
3. No results → Posting, but no leads or engagement.
4. Overthinking → Fear of judgment keeps you stuck.
5. No system → Writer’s block and no momentum.
6. Invisible online → Less qualified competitors get ahead.

I get it. Since 2014, I’ve ghostwritten thought leadership for 120+ time-poor founders to grow their reputation and attract clients.

Initially, I wrote for publications like Business Insider, then expanded to crafting personal stories for founders' websites.

Then I discovered how LinkedIn could deliver faster, organic results.

1. My content was seen over 1.2M times in 13 months.
2. I was featured as a Favikon LinkedIn Star of Tomorrow.
3. I attracted new business, without relying on word of mouth.
4. 3 of my clients earned the Blue LinkedIn Top Voice badge. 

By posting high-quality content, you can:

- Show your expertise and personality.
- Educate colleagues and potential clients.
- Build relationships, without stuffy networking events.
- Attract dream clients instead of chasing them.

But easy reading requires hard writing.

As an ex-teacher, I make the complex simple.
And as an ex-lawyer, I use fewer words to say more.

A ghostwriter helps you articulate your expertise, without the struggle.

Let's turn your expertise into income.

_______

Results ↓

1. Fast ROI 
“I more than tripled my investment.”

In 120 days on LinkedIn, I got:
- 2.6M+ views
- 7,600+ followers
- 2,400+ newsletter subscribers
- Multiple inbound opportunities

- Dr. Dan Pronk, Ex-Special Operations Doctor & Bestselling Author 

***

2. Uncommon Reach 
“One post topped 200,000 views.”

Since then, I’ve had one new case via LinkedIn and have been busier than ever.

- Louis Hockman, Mediator, Arbitrator & Neutral Evaluator

***

3. Brand Support 
“I noticed a spike in engaged traffic.”

Steve wrote articles in “my voice” quickly without much input from me, publishing them across big media platforms to build my brand and support product launches.

- Mark Divine, Retired U.S. Navy SEAL Commander & NYT Bestselling Author

_______

3 ways I can help you ↓

1. Revamp your LinkedIn profile to attract ideal clients.
2. Edit your LinkedIn posts to publish with confidence.
3. Free up your time by writing content for you. 

→ Website: stevewcostello.com
→ Email: hello@stevewcostello.com (or DM me)

taplio

The Battle

Thomas Hornall

Steve Costello

Followers

Posts

Engagements

Likes

Performance ScoreThomas Hornall's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thomas Hornall

Steve Costello

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Hornall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Hornall's LinkedIn Performance