Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

One lesser-spotted AI pattern: 

“That’s just (bad thing) with (shinier packaging)”

Eg “That’s just burnout wearing a Patagonia vest”

It’s not big and it’s not clever

Legacy Design Ghostwriter For Post-Exit Entrepreneurs

Hei Norske LinkedIn: Jeg trenger hjelp.

Jeg leter etter en norsk regnskapsfører, helst med erfaring i å jobbe med expats fra Storbritannia. 

Jeg trenger hjelp til å konvertere min ENK til et AS, samt hjelp med løpende regnskapsføring fremover. Det er noen nyanser knyttet til valutaveksling osv. som spiller inn her også – jeg bor i Norge, men har kunder i USA og Storbritannia. 

Hvis det er deg eller noen du kjenner, vil jeg gjerne høre fra deg. 

Tusen takk, Thomas

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

Founders get played by doomed market “predictions” 
Every. Single. Time.

Tactics can’t disrupt the market,
So they disrupt humans.

"AI will kill LinkedIn." 
"Founder-led sales is dead." 
"Only carousels/videos work.” 
"Thought leadership is no more."

They get scared. Rush to pivot so they don’t fail…
And slam the table when the new thing doesn’t work.

Suddenly, a new hype hits the market. Again. 
Companies squirm to keep up. Again. 
The cycle never stops.

Yet 1 fundamental has never not worked: classic LinkedIn.

Inbound wins without toe-curling sensationalism and new tactics. 
It does not budge for creator rules. 
Doomed predictions. 
Or trends.

When the metric is $80K enquiries without burying your reputation,
lure bombs burn it alive.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

There’s 0 benefit to inbound without its core element:
Essence.

Without essence, your content gets claps,
but never gets buy-in.

Without essence, your profile is a stand-up;
not a “He sees through our problem.”

Without essence, your name is just known for its knowledge;
not trusted for executive judgment.

There is a thin line between an excellent business,
and an excellent creator.

The former assumes $12k retainer enquiries in your DMs.
The latter forces you to use “DM now” CTAs in every post.

Commoditization is a sly venom veteran businesses ingest happily.

Ciao.

2-decade agency founders forced to write “DM me” in every post is pure agony.

You saw the industry break and reform through every season. 
You saved companies from massive failures.
You made entrepreneurs who they are today.

Yet when one fails to leverage this gold for inbound -
They’re forced to perform like beginners.

The wrong catalyst destroys decades of reputation 
and brand image within a second. 

The right one never forces you to act low.

Un-normalize post CTAs.

Ciao.

taplio

The Battle

Thomas Hornall

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance ScoreThomas Hornall's LinkedIn Performance

Performance ScoreSadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thomas Hornall

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Hornall's LinkedIn Performance

Performance ScoreSadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Hornall's LinkedIn Performance