CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

Most contractors think they have a sales problem.


Danielle Putnam says many times it is a pricing problem.

As CEO of The New Flat Rate, she’s helped service companies across the U.S., Canada, and Australia add billions in revenue by fixing how they price, not how they sell.

She grew up in the trades, passing out flyers for her dad’s business at seven, and turned that experience into a pricing system that makes every service call simpler, faster, and more profitable.

A few takeaways from our conversation:

• Most “profitable” billable hours aren’t actually profitable
• Offering five clear options drives higher close rates and happier customers
• Her process takes the pressure off techs and makes pricing feel natural
• Pricing clarity builds confidence, for owners, teams, and customers alike

Danielle’s approach removes the guesswork and turns pricing into a process anyone can follow, not a stressful back-and-forth on every job.

Profit becomes predictable when your pricing is. Danielle’s story proves it.

🎧 Watch or listen to my full conversation with Danielle Putnam. Link in comments.

CFO for Home Service Businesses | Helping Owners Achieve $1M+ Months Consistently | 2x Exit Entrepreneur | Grew Service Biz to $25M | Cash Flow & Growth Strategist

𝗠𝗼𝘀𝘁 𝗵𝗼𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝗷𝗼𝗯𝘀 𝗼𝗻 𝗽𝗿𝗶𝗰𝗲.
𝗧𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲 𝗮 𝗿𝗮𝗰𝗲.


It’s the race to the face.
Almost nobody talks about it.

The shop that gets in front of the homeowner first usually wins.
Not the cheapest shop.
Not the one with the best techs.
The fastest one.

And every “free estimate” sent out?
It costs you 300 to 600 dollars before you even give a quote.
Lose the job and that money is gone.

That’s why I brought James Hatfield onto Profit and Grit.

He breaks down how to win this race without burning cash or rolling a truck every time.

We get into:

• Virtual estimates that close at or above in-person rates
• Video intake that pre-qualifies the job
• QR codes that pull customers back to you instead of Google
• Simple daily habits that boost speed and profit

If you’ve ever wondered why shops keep stealing work, or why your close rates swing like crazy, this episode will give you ideas to use.

It’s fast, practical, and something you can use this week.

Link in the comments.

Kevin Kwok

J29 Creative Group

The founder of J29 Creative Group, a digital-first agency headquartered in Kansas City. 

We partner with clients to empower them to do digital marketing well.

Our team is located both in the United States and Asia. We work with clients worldwide across different industries. 

SERVICES WE PROVIDE:

Development
Marketing
Production

Founder

BottomsUp Perspective

BottomsUp Perspective is Co-Founded by five individuals who believe in Real People Telling Real Stories. We research and discuss our perspective on trending topics around the globe.

Our Core Belief ➡️ Every guy and girl has tremendous value to add to our society. This is independent of their title, roles, race, religion, gender, net worth, and age.

What we do ➡️ We give them a mic 🎤🎤

If you have a voice, we have a mic.
Hit me up via Linkedin DM if you are interested in hopping on our weekly show!

Stay tuned to our weekly Live-Stream every Wednesday, 8 pm CST US / Thursday, 9 am SGT (GMT + 8).
Visit our content repository topics about business, life, and all things human. Click items below:

Co-Founder

Complete Property Services - Kansas City

Complete Property Services has been servicing investors and Kansas City property management firms since 2007. Starting in Kansas City, Complete Property Services has built a strong reputation repairing, rehabbing and updating Kansas City residential and commercial properties.

Partnering with Complete Property Services will save you time, money and most importantly hassle.

Marketing Director

Catapult - A Mercator Company

• Sell into Catapult revenue streams – Software Licensing, Managed Services, Global Support, IT 
services.
• Implement overall segment go-to-market strategy, and communicate the most effective way to execute on that strategy.
• Oversee and provide client support services to ensure customer satisfaction and retention
• Work with sales team(s) on general strategies aligned to customer business initiatives, and key 
business processes through empowering various Catapult channels.
• Work closely with VP of Growth and Strategy on lead generation initiatives, measurements, and 
planning.
• Be the pro-active point person for assigned post-implementation accounts. This role will serve as 
an Account Manager with focus on communications, customer service, up selling, training, and updating relevant information into Catapult CRM’s.
•Work with sales and marketing personnel on general strategies aligned to customer business 
initiatives.
• Serve as the point person for Catapult research team for all projects assigned.
• Project manager for both research and marketing projects.  Headed up website initiative, inbound, outbound marketing efforts, and SEO.

Director - Relationship/Marketing

• Responsible for the sale of logistics software solution to Executive level management worldwide
• Managed to build a solid sales pipeline within 1st year
• Oversee and provide client support services to ensure customer satisfaction and retention

Account Executive

Apex Government Solutions

•  Responsible for the sale of the most valuable commodity - "People"
•  Conduct pipeline interviews with potential candidates, screening, and submitting them to clientele for interviews while tracking all data in CRM
•  Recommend top notch candidates to account management for submittal to client
•  Setup interviews with clients for candidates, perform interview preparation and debrief after interview
•  Responsible for making employment offer and appropriate paperwork for all new employees
•  Provide management leads to Account Management for development of new business oppurtunities
•  Consistently maintain solid pipeline of talent for the future

IT Recruiter

Enterprise Holdings Inc.

• Responsible for selling used vehicles at our referral locations
• Expanded car sales Business at Blue Spring location by 10% within 6 months
• Awarded Top Account Executive in Missouri in January 2011
• Increase Credit Union business by 25% through consistent marketing efforts by building solid relationship with loan officers
• Have achieved solid sales goals ever since promotion
• Have built book of business quickly through telemarketing, sales presentations, and conducting follow-up and have built and maintain good relationship with customers
• Finished as Top Account Executive within the Kansas City Group (Both Missouri/Kansas)

Enterprise Rent-A-Car

• Rank top 10% within region since hired; graded on customer service, sales, and additional revenue
• Learned to run a million-dollar business while maximizing profit and motivating a team of professionals
• Provided communication and have influenced all types of customers, vendors and co-workers
• Managed and responsible for a fleet of as many as 200 vehicles using both creative time-management techniques to innovative organizational tools
• Provided communication and have influenced all types of customers, vendors and co-workers
• Use marketing strategies to reach out both local businesses and community
• Solid business-to business sales skills as well as built solid relationships from local business people to neighbors across the street

Management

J29Global Inc

• Project manager for multiple web based projects including Home Start Mortgage; Chicago, IL
• Developed products and client base by cold calling and b2b sales
• Developed and led phone sales team which brought a increase of 20% in revenue
• Oversee marketing for multiple web based businesses

Owner, Business Developer

Easy's Restaurant & Bar

• Direct sales and profitability of high-image full service restaurant and generating up to $300,000 annual sales.
• Specialize in Cajun/Fusion cuisine and serving lunch/dinner offerings six days a week; accommodates up to 125 guests and manages 30 associates.
• Orchestrate recipe/menu development based on guest trends/preferences and seasonal considerations; sources vendors and negotiates inventory costs.
• Extensive profit/loss experience in standardization of portions and implementation of labor cost controls, documents end-of-month, daily and weekly transactions; prepares bi-weekly payroll.
• Recognized for cultivating long term, stable staff with team-player philosophies; credited with increasing revenues 150% over three years by increasing customer base and average check.
• Voted “Best Cajun Restaurant” in 417 Magazine /  Featured in Springfield Magazine

Owner

Agfa Graphics

• Interfaced directly with corporate-level customers worldwide
• Designed software and hardware for machinery to be sold, used in production or support other product sales
• Involved in the development of software packages which sold for $30,000 - $75,000
• Increased customer usage of Diamond Workflow System by 80%, thus increasing company revenue 
• Produced written technical manuals and publications to support products
• Provided quality support and service to major newspapers worldwide such as News International (London), Broughton Printers (Preston), Dallas Morning News, Peoria Journal Star, Fairfax Printers (Sydney), and Springfield News Leader
• Trained both clients and internal departments on software products

Software / Hardware Engineer

Growth Architect | Passionate Marketer | Crafting Impactful Strategies @ 𝗝𝟮𝟵 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗚𝗿𝗼𝘂𝗽 | Goldman Sachs 10KSB Alumni Ambassador

I am the founder of J29 Creative Group, a digital-first agency that empowers clients to do marketing well. With over a decade of experience in this role, I have built a strong reputation for delivering effective and innovative solutions for businesses across different industries and geographies.

My unique value proposition lies in my triple expertise in sales, technology, and marketing. I started my career as an software engineer and a sales representative, and then transitioned to digital marketing, where I obtained my marketing automation certification. I have witnessed and leveraged the transformation of the digital age, and I use my insights and skills to bridge the gap between sales, tech, and marketing for my clients.

My team and I provide development, marketing, and production services, using the latest tools and strategies to generate, nurture, and convert leads. We work with organizations with a minimum monthly budget of 2K and up, and we offer a free one-on-one discovery call to assess their needs and goals. My mission is to provide digital-first solutions for today, preparing organizations for tomorrow.

BottomsUp Perspective is Co-Founded by five individuals who believe in Real People Telling Real Stories. We research and discuss our perspective on trending topics around the globe.

Our Core Belief ➡️ Every guy and girl has tremendous value to add to our society. This is independent of their title, roles, race, religion, gender, net worth, and age.

What we do ➡️ We give them a mic 🎤🎤

If you have a voice, we have a mic.
Hit me up via Linkedin DM if you are interested in hopping on our weekly show!

Stay tuned to our weekly Live-Stream every Wednesday, 8 pm CST US / Thursday, 9 am SGT (GMT + 8).
Visit our content repository topics about business, life, and all things human. Click items below:


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The Battle

Tyler Martin, CPA

Kevin Kwok

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The Battle

Tyler Martin, CPA

Kevin Kwok

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Posts

Engagements

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