CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

Most contractors think they have a sales problem.


Danielle Putnam says many times it is a pricing problem.

As CEO of The New Flat Rate, she’s helped service companies across the U.S., Canada, and Australia add billions in revenue by fixing how they price, not how they sell.

She grew up in the trades, passing out flyers for her dad’s business at seven, and turned that experience into a pricing system that makes every service call simpler, faster, and more profitable.

A few takeaways from our conversation:

• Most “profitable” billable hours aren’t actually profitable
• Offering five clear options drives higher close rates and happier customers
• Her process takes the pressure off techs and makes pricing feel natural
• Pricing clarity builds confidence, for owners, teams, and customers alike

Danielle’s approach removes the guesswork and turns pricing into a process anyone can follow, not a stressful back-and-forth on every job.

Profit becomes predictable when your pricing is. Danielle’s story proves it.

🎧 Watch or listen to my full conversation with Danielle Putnam. Link in comments.

CFO for Home Service Businesses | Helping Owners Achieve $1M+ Months Consistently | 2x Exit Entrepreneur | Grew Service Biz to $25M | Cash Flow & Growth Strategist

𝗠𝗼𝘀𝘁 𝗵𝗼𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝗷𝗼𝗯𝘀 𝗼𝗻 𝗽𝗿𝗶𝗰𝗲.
𝗧𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲 𝗮 𝗿𝗮𝗰𝗲.


It’s the race to the face.
Almost nobody talks about it.

The shop that gets in front of the homeowner first usually wins.
Not the cheapest shop.
Not the one with the best techs.
The fastest one.

And every “free estimate” sent out?
It costs you 300 to 600 dollars before you even give a quote.
Lose the job and that money is gone.

That’s why I brought James Hatfield onto Profit and Grit.

He breaks down how to win this race without burning cash or rolling a truck every time.

We get into:

• Virtual estimates that close at or above in-person rates
• Video intake that pre-qualifies the job
• QR codes that pull customers back to you instead of Google
• Simple daily habits that boost speed and profit

If you’ve ever wondered why shops keep stealing work, or why your close rates swing like crazy, this episode will give you ideas to use.

It’s fast, practical, and something you can use this week.

Link in the comments.

eSelect Consulting, Inc.

Recruiter

Technical Recruiter helping information technology leaders find, hire and retain top-tier Digital, Cloud, DevOps, and Agile talent.

Vanguard

Reconciled multimillion dollar trust accounts, posted dividends and distributions, purchases and sales of mutual funds, bonds, and stocks.

Trust Department Associate

Virginia Beach City Public Schools

Provided classroom instruction for about 140 high school students in 6 classes per year including Algebra 2/Trigonometry, Geometry, and Algebra 1.

High School Mathematics Teacher

* Attract, hire, retain, and motivate top-tier digital, cloud, devops, and agile talent
* Meet urgent job requirements
* Hire faster, in less time
* Assist information technology professionals seek new, better career opportunities

Positions I Recruit For

* Cloud Engineer 
* Cloud Architect
* DevOps Engineer
* DevOps Architect
* DevSecOps Engineer
* DevSecOps Architect
* Scrum Master
* Product Owner
* Product Manager
* Agile Coach
* Enterprise Agile Coach
* and more

Who I Work With

* HR Management / Hiring Managers and Executives in Life Sciences, Financial Services, Banking, Manufacturing, Utilities, Technology, and other industries looking for top-tier IT talent

Let's Connect and Talk

Email:  jennifer.delany@eselectconsulting.com
Phone:  +1 (727) 761-8817

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The Battle

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Martin, CPA's LinkedIn Performance

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