Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

I provide comprehensive services in marketing technology, focusing on marketing investment optimization, event-driven behavioral data, and marketing content services. I bring expertise in building solutions for data integration, CDP, incrementality measurement, bidding automation, creative automation, as well as forecasting and budgeting solutions. Partnering with your engineering, data science, and analytics teams, I help develop and implement strategies that enhance marketing efficiency and drive business growth.

MarTech Product Lead & Growth Consultant

Wunderflats

Advising Wunderflats on MarTech and product analytics strategy, working closely with marketing, product, and data teams to build scalable systems and enable data-informed decision-making.

•Defined and implemented a robust tracking architecture across web platforms and marketing channels.
•Developed and maintained event taxonomies to support consistent analytics and experimentation.
•Led tool integration across CDP, tracking (e.g. Snowplow), and reverse ETL, ensuring privacy compliance.
•Delivered actionable insights through dashboards and deep-dive analyses to inform growth and product decisions.
•Advised cross-functional teams on analytics best practices, vendor selection, and data governance.

 MarTech & Product Analytics Advisor

Lead the Marketing Tech and Growth teams, driving significant improvements in data integration, compliance, and performance.

Lead Product Manager, Growth & MarTech

Glovo

I owned the vision, strategy, and roadmap for marketing technology at Glovo, focusing on marketing investment optimization, event-driven behavioral data, and marketing content services. Partnering with engineering, data science and analytics, I built solutions for incrementality measurement, bidding automation, creative automation, forecasting and budgeting solutions.

Product Manager II - MarTech

I built and led a team of Business Product Managers and AdTech specialists to drive growth marketing strategies across mobile and web platforms.

Head of AdTech

ClickFactory | Digital Agency | Strategy, Analytics, MarTech

• Founded a full-stack digital growth consultancy with a special focus on MarTech, Adtech, and mobile app growth (UA, ASA, ASO, Retention)
• Achieved Google Partner status by constantly meeting performance and ad spend goals of clients
• Built custom advertising solutions: in-house Web applications and APIs for marketing automation: tracking link generation, real-time event collection, feed management, and automated SEM campaign management
• Worked with clients such as Zalando, Zalon, Greentube, Funstage, Glint, Freethink, Delinski 

Tech/tools: python, Redshift, BigQuery, pandas, AppEngine, GCP, Adjust, Branch.io, Customer.io, Hotjar, SensorTower, WVO, GA360, Tableau

Product Growth and Marketing Technology Consultant

Greentube GmbH

• Coordinated all aspects of the relationship with advertising partners and technology providers, aligned MarTech with business goals, and evaluated and selected providers. 
• Analyzed and evaluated tracking, attribution, and overall data access. By identifying key events to measure and set as a CPA target, boosted LTV by 30%
• Identified and scoped projects that can contribute to traffic, revenue, and monetization efforts. Liaised with Google/Facebook to test beta services
• Oversaw the App Store pages on iOS and Android of 10+ apps. Introduced keyword analysis and store experiments to optimize app store performance (ASO). Reached top positions for several keywords and grew organic traffic by up to 80%
• Consulted and guided 10 UA and 12 CRM managers on campaign setup, measurement, and new feature implementation

Senior Product Manager - Marketing Technology

• Facilitated an agile software development process as a Product Owner of an in-house CRM tool, working in conjunction with end users/stakeholders and the technical delivery team. Optimized campaign creating and setup time by 40%, impacting 12 CRM managers
• Utilized predictive modeling to launch targeted, real-time trigger e-mail, push, and on-site banner marketing programs. Achieved ~20% reduction in churn

Product Owner - CRM

Innovative Travel

• Implemented and continued to optimize paid search campaigns across Google Ads, Bing Ads,
retargeting and display
• Tested alternative channels and tactics (display, remarketing, RLSA) to reach new users

Search Engine Marketing Specialist

Deco Shades

• Defined, managed and monitored all e-commerce activities
• Supervised projects with the internal/external teams: UX/UI, design, content, analytics, SEO, IT team, QA and suppliers

Digital Project Manager / Product Owner - eCommerce

Aventura

• Developed an e-commerce website based on Magento taking into account technical SEO requirements,
delivered 20% below the planned budget
• Planned and executed PPC and social media campaigns that generated a ROAS ratio of 5 to 1

Marketing and Product focused Co-founder

Genertel Biztosító Zrt.

• Restructured email templates to include visuals, and A/B tested subject lines and calls to action, increasing CTR from 2% to 12%
• Tested Facebook ads as a new marketing acquisition channel among the first companies in Hungary, achieved a 70% lower CPA compared to PPC search ads

Online Marketing Analyst (1 year Internship)

As a product lead, I have a demonstrated history of building products leveraging software engineering, design, and data science with the mission of driving growth. I enjoy digging into customer problems and solving them with modern technology while focusing on delivering business outcomes. 

My fields of experience include productizing marketing (MarTech enablement) and solving growth problems in quick-commerce, fintech, gaming, e-commerce, and travel verticals. I specialized in growth, SEO, incrementality, performance marketing at scale, and automation. 

Get in touch if you want to talk about technology, business, or growth.

Operational Specialties:
- Agile, Lean, and Design Thinking
- Marketing Operations
- Digital Marketing (SEM, Paid Social, Display, Email, Affiliate)
- Marketing Tech, Ad Tech (data collection, feeds, measurement, attribution, GDPR / consent mode, X-device measurement, SKAdNetwork)
- Marketing Insights (data analysis, customer churn, LTV, incrementality, MMM)
- Advertising solutions (in-house applications and APIs for marketing automation: tracking, real-time event collection, automated SEM/social campaign management, reporting)
- Data (Customer Data Platform (CDP), DMP, DW)

Some tools/technologies I’ve worked with: mParticle, Snowplow, Segment, Adjust, Optimove, Braze, AppEngine, GCP, python, pandas, BigQuery, Branch.io, Amplitude, VWO, Hotjar, Intercom, SendGrid, Customer.io, GA360, GA4, Looker, Tableau.

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Thilo Schinke

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