Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Policy Reporter by Valeris

Led the implementation of several client projects for data delivery and predictive analytics contributing to the overall company revenue/growth and supporting life science companies with their commercialization efforts. 

Managed several  IT infrastructure upgrade projects; maintaining system uptime and reducing business interruption.
Established and maintained a centralized repository of company-wide procedures and frameworks to align with quality management best practices. 

Managed several software development/roadmap projects on the company's platform; New feature launches, platform infrastructure changes, and exploratory projects.

Utilized a centralized communication strategy to improve team accountability, stakeholder visibility, cross-functional collaboration and project efficiency.

Project Manager

EHA Clinics

Established strategic partnerships with (2) two international organisations: Novo Nordisk and Vision Spring Foundation. These collaborations are projected to generate $50,000 in revenue over the next 12 months.

Conducted user research and created empathy maps to determine customer pain points.

Designed a product roadmap for business growth; while also tracking customer and quality KPIs and communicating product vision and goals. 

Delivered 10+ community level engagement projects to generate demand and provide content for social media marketing campaigns. 

Completed a competitive analysis report to determine the product's position and capture the largest opportunities in the market.

Gathered market requirements and acted as the voice of customers during internal deliberations on the product. 

Created and maintained the product backlog while prioritising and updating Epics and User stories.
Integrated customer feedback, research and market analysis into product requirements to enhance customer satisfaction.

Developed 10+ pitch decks for strategic partnerships and equity investments in product offering.

Program Manager 

Assene-Laborex Limited

Completed registration projects for more than 100 products including medicines, nutritional supplements and medical devices.

Defined project scope, goals, deliverables and success criteria for multiple projects according to project management best practices.

Provided advice to executive management on risk mitigation as part of business planning and development. 
Implemented a clearance tracking system that reduced operational inefficiencies in the clearance of imported products by 60%. Proactively closed more than 30 request tickets for customs clearance every month.

Developed and implemented a stakeholder management strategy to ensure the successful delivery of projects according to stakeholder needs. 

Developed standard operating procedures to improve operational processes.

Project Lead

Developed and maintained project documents and artifacts such as project plans, RACI charts, timelines, signed contracts and correspondence documents. 

Managed both internal and external project reporting for multiple projects (8+) and facilitated review meetings to proactively manage project progress. 

Assisted team members in identifying potential bottlenecks in processes and project plans and worked with them to resolve issues as they arose.

Kept project activities on schedule and within budget by managing deadlines and adjusting workflows.
I was appointed the team lead after 11 months of service; based on my excellent ability to coordinate the team and drive results.

Fensyl MHP Consulting Limited

Supported the development of a new product, including market research and customer interviews to identify needs and opportunities. 

Outlined tasks, estimated timelines, determined budgets and created risk management plans to facilitate project initiation and optimize outcomes. 

Principal lead for the Beiersdorf Nivea project which included a local manufacturing site registration and 10 product registrations. 

Coached and mentored a team of three (3)  project officers, negotiating timelines and deliverables on assigned tasks to maximize project quality. 
Acted as a resource to the project team and provided training, support, and day-to-day supervision to relevant project staff. 
Developed and maintained work breakdown charts and Gantt charts to support monitoring and control of (8+) projects.

Project Officer

Biogenerics Nigeria Limited

A marketing position. I worked within the company's ophthalmology portfolio and my market territory was Lagos.

My key responsibility was increasing the awareness of medical professionals (ophthalmologists, optometrists and community pharmacists) about the company's brands of ocular agents; including an anti-glaucoma agent. 

During the period, I was able to establish brand presence for our anti glaucoma agent in 3 of the general government hospitals in Lagos; and within one other institution. 

The job sharpened my inter-personal skills and gave me a better understanding (an overview, actually) of the Nigerian pharmaceutical market as I also managed clients within the Major drug market, Idumota, Lagos.

Hospital Services Representative

Medcourt Pharmacy Limited

My key responsibility was attending to medical complaints  and managing a team consisting of a health assistant, logistics personnel,cleaner and security personnel. 

I also picked up skills in purchasing, client management and leadership. 

Highlights of my work experience: 
1. Learning about "ready to trade" and how a shop's ambience influences buying behaviour.

2. Learning about Prescription management and refilling via the company's prescription refill service

Pharmacist

Pharmacy services, Ogun State Ministry of Health, Abeokuta

I was involved in administrative operations such as attending to pharmacist clients and guiding them through various registration procedures.

National Youth Service Corps Member (Primary Assignment)

University of Ilorin Teaching Hospital, Kwara State, Nigeria.

Gained professional experience working in the various pharmacy units in the hospital. I was also involved in monitoring drug compliance in hypertensive and diabetic outpatients.

Pharmacist Intern

medscope pharmacy

Prescription filling and Patient counselling

Locum Pharmacist

Program Manager | Healthcare | MBA, PSM 1

I bring 10 years of project management experience across the FMCG, pharmaceutical, healthcare, and technology sectors.

 I’ve managed a product portfolio of 200 pharmaceutical products, ensuring their marketing authorizations were always up to date for nationwide distribution. 

I also managed the in-country manufacturing authorization for one of the world's largest cosmetic brands.

As a community program manager, I oversaw the development of two community clinics and established partnership relationships with major pharmaceutical manufacturers for project collaboration and delivery. 


Over the years, I have advised executive leadership on regulatory strategy, project management leadership, operations, and quality management systems. 


Key Strengths:
1. Strategic Alignment: 
Aligning project portfolios with an organization's strategic vision and short and long-term plans. 

2. Efficiency Enhancement: 
I have a record of streamlining delivery, reducing bottlenecks, and cutting costs while maintaining quality.

3. Development of Best Practices: 
One of my key contributions is implementing project management best practices, SOPs, and templates to boost organization-wide productivity. 

4. Strategic Communications for Effective Change Management. 
I have led major internal change projects by deploying effective change management techniques, developing communication plans, and adjusting communication styles to fit the organization's culture and audience. 

5. Risk Management: 
Years working directly with regulatory authorities for compliance and QA, I've become proficient in risk assessment, response planning, and monitoring to minimize disruptions.

taplio

The Battle

Thilo Schinke

Tobi Amokeodo

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