Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Holmes Place Deutschland

Wesentliche Aufgaben:

• Ausbau und Pflege der Social Media-Kanäle von Holmes Place (und weiteren Untermarken) mit Fokus auf Instagram, Facebook, LinkedIn und TikTok.

• Führung der Content-Strategie für den organischen Social Media-Bereich

• Planen und Erstellen von Bild-, Text und Video-Content für die Social Media Kanäle entlang der Stories, Produkte und Zielgruppen

• Enge Zusammenarbeit mit Kolleg:innen aus dem Performance Marketing, CRM und Content bei Kampagnen und im Story-Telling

• Entwicklung und Erfüllung klarer KPIs zur Erfolgsmessung

• Zusammenarbeit mit dem Customer Support Team im Community-Management

• Erschließen neuer Kanäle und Zielgruppen durch neue Tools, Plattformen und Partnerschaften (Influencer, Gastautor:innen)

Social Media Managerin

RSG Group GmbH

- Konzeption und Planung der Social Media und Influencer Marketing Strategie
- Unterstützung beim Aufbau des Webshops und des Affiliate Marketing Bereichs
- Unterstützung bei der Planung von Influencer Events
- Influencer Marketing (Recherche, Akquise, Verhandlung und Relationship Management)


Des weiteren noch unter CYBEROBICS mit folgenden Aufgaben tätig:

- Betreuung und operative Steuerung verschiedener Social Media Kanäle
- Content Erstellung in Text-, Bild- und Videoform
- Planung und Umsetzung der Kommunikation des Strategiewechsels via Social Media
- Community-Management inkl. Kommunikation in kritischen Phasen

Senior Brand Manager - GOLD'S GYM Apparel

CYBEROBICS ist eine Online-Fitnessplattform, die eine umfangreiche Auswahl an professionellen Workouts für zuhause, unterwegs und im Gym bereitstellt.

In meiner Funktion als (Senior) Social Media Managerin habe ich nachfolgende Aufgaben:

- Konzeption und Umsetzung von Social Media Strategien, Projekten und Kampagnen
- Aufbau, Betreuung und operative Steuerung verschiedener Social Media Kanäle
- Aufsetzen abwechslungsreicher Redaktionspläne
- Umgang mit relevanten Social Media Tools
- Erstellen von Content(-Formaten) verschiedener Art unter Berücksichtigung der SEO Kriterien 
    (Keywords) in Text-, Bild- und Videoform
- Erhöhung des Bekanntheitsgrades und die Markenanbindung an das Unternehmen 
- „Werbebotschafterin“ für das Unternehmen
- Regelmäßiges Monitoring anhand relevanter KPIs und erstellen von Reports 
- Zielgruppen- sowie Wettbewerbs-Analyse
- Community Management (zeitnahes reagieren auf Feedback/Nachrichten der Follower + Analyse des 
    Feedbacks der User und Rückschlüsse an das Unternehmen)
- Zuständig für eventuell anfallendes Krisenmanagement
- Influencer Marketing (Recherche, Akquise, Verhandlungsgespräche, Betreuung sowie Relationship 
    Management, Monitoring und Reporting)
- Enge Zusammenarbeit mit der Marketing-Abteilung und teamübergreifend (Schnittstelle zwischen 
    Marketing, Produkt, Konzeption & Coaches)
- Hohe Flexibilität, Spaß an Kommunikation und sicherer Umgang mit mobilen Endgeräten

- Zusätzlich zwischenzeitlich als DANCE & KIDS Coach tätig gewesen

Senior Social Media Managerin - CYBEROBICS

Social Media Manager - CYBEROBICS

Mermaid + Me

Mermaid + Me started selling hairproducts in may 2019 through its own onlineshop. The office is located in Berlin. Thanks to the secrets of the oceans and tropical superfoods, the vegan + cruelty-free hair care from Mermaid + Me gives any hair the magical mermaid effect.

My main task was the influencer marketing:

- Influencer research
- Connecting with influencers and building relationships
- Conducting negotiations: pricing, terms of contract and other project-specific details
- Concluding agreements
- Reviewing postings to ensure complete accuracy and fulfillment of contractual obligations

Junior Marketing Manager

DefShop is one of the biggest online shops for hip hop clothing, urban streetwear and sport fashion in Europe. It was founded in 2007 in Berlin and has grown into a multichannel ecommerce platform with its own app and seven physical stores in Germany. DefShop offers over 25.000 products from about 350 brands. 


My responsibilities:

- Researching and identifying social media influencers on Instagram and YouTube who are appropriate for a sponsorship
- Connecting with prominent influencers and building relationships
- Conducting negotiations: pricing, terms of contract and other project-specific details
- Concluding agreements
- Reviewing images, videos and other media to ensure complete accuracy and fulfillment of contractual obligations
- Developing and executing influencer marketing strategies and creative campaigns
- Developing content ideas; producing and publishing content daily on Instagram
- Community Management on Instagram
- Research relevant industry experts, competitors, target audience and users
- Keeping abreast of emerging trends, technologies and influencers
- Organising and creating brand awareness at several events
- Implementation and supporting stands at fairs and concerts
- Attending relevant events for networking and business purposes

Junior Social Media / Influencer Marketing Manager

The main tasks included:

- Researching and identifying social media influencers on Instagram and YouTube who are appropriate for a sponsorship
- Connecting with prominent influencers and building relationships
- Developping content ideas; producing and publishing content daily on Instagram and Snapchat
- Community Management on Instagram and Snapchat
- Attending relevant events for networking and business purposes

Trainee Socia Media

From 2013 until 2017 I've been working occasionally in the events and promotion area. I started working in and around Oldenburg City, 2015 I started in Berlin. Through those jobs I got the opportunity to work for several companies at different events.

Here some scope of work:

- Event- and modelhostess (accreditation, service, cashier, wardrobe)
- Running fair stands (information output, selling)
- Childcare (arts and crafts)
- Interviewer
- Building and dismantling events
- Animation (dance)

Freelance (events)

Bershka

Bershka was created in 1998 as a new brand of the Spanish group Inditex. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public. Today the chain has more than 1000 stores in over 70 markets.

My responsibilities included:
- Customer service
- Cash management
- Goods receiving department and sorting
- Inventory management
- Electronic article surveillance

Sales Assistant

Gina Tricot

Gina Tricot (founded 1997) is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. Today, Gina Tricot has more than 180 stores located throughout Sweden, Norway, Denmark, Finland and Germany. It also offers online shopping throughout Europe.


My responsibilities included:

- Customer service
- Cash management
- Goods receiving department and sorting
- Inventory management
- Electronic article surveillance
- Visual merchandise support

Lebenskleidung

Lebenskleidung is a Global Organic Textile Standard (GOTS) certified textile agency. They offer lovely fabrics in trending colors and qualities and promote socially responsible production, fair trade, and reasonable prices for manufacturers.  


The main tasks included:

- Customer service and acquisition
- Sample production 
- Shipment processing
- Textile quality control
- Inventory management
- Homepage maintenance 
- Research

Intern in the field of Textile E-Commerce

Hi, I'm Sam! 

I'm a curious, energetic and open-minded young women, who's self-motivated, driven and focused on achievement. I have a hands-on mentality and I'm willing to take action. As a quick learner I'm always highly motivated to explore new challenges. I'm absolutely a team player and at the same time I don't have a problem to take the lead. 
I'm currently looking for a new job in the field of social media marketing. I love to connect with people and I want to make a social impact!

I'm looking forward to e-meet you! :)

taplio

The Battle

Thilo Schinke

Samanta Jane B.

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