Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Property Finder

Head of Consumer Products

Rodd Messent Consulting

I am a digital product leader with over 20 years experience across Europe, Asia and Australia. I help organisations to develop and create new digital products, services and businesses by combining the best of human-centred design, lean product, agile methods and traditional business strategy. I am known for being a mentor to Product Managers, Heads of Product, and Product Designers. I also help organisations to organise and/or scale themselves to deliver faster and with better quality outcomes. 

- Business strategy and development
- Product vision, product strategy and product management
- Service design, new product development and product innovation
- Organisational design, OKRs, org transformation
- Capability development and methodologies 
- M&A advisory

Senior Director of Product / Product Strategist (Owner)

Scaled the product engineering organisation and optimised conversion to transaction on the customer journey. Mentored and managed product management, product design, content design and UX Research.

Senior Director of Product

Product Director

Equal Experts

Homegate AG

Developed company product strategy, coached Heads of Product and Product Managers. Developed new products from scratch and took to market, introduced product delivery frameworks, advised on M&A and more.

Director of Product (Consultant Contract)

Interim responsible for B2B strategy, product, go to market and ongoing marketing.

Head of Business Customer (Vacancy Cover)

ThoughtWorks

Introduced product and experience design to the German market, recruited and mentored the team and consulted on product strategy to technology clients.

Principal Consultant - Product Strategy and Service Design

Symplicit

Behavioural research, service design and product strategy for blue-chip Australian clients.

Principal Consultant, Product and Service Design

Design Strategy Lead

Sputnik Agency

Launched the Sydney office of Sputnik agency. Grew the team and won new clients. Worked with Google, J&J, Westpac, EFIC, AWS and others.

Head of Strategy

Head of Account Management

Razorfish Australia

Account Director

Agency.com

Senior Account Manager

I am a digital product leader with experience in working with some of Europe's leading digital businesses. 

Using the best approaches from service design, lean product management, agile and traditional business strategy - I help organisations develop a compelling vision AND work with them in a practical, hands-on way to make it happen.  

Over the past 20 years I’ve worked with Google, Telstra, AutoScout24, ImmoScout24, Homegate, Bayer, Otto, Mercedes Benz, GE, River Island, Coles, Australia Post, Goodyear, RMIT, World Vision, and many others.

Key areas of focus:

* Behavioural UX Research 
* Business Vision, Product Vision and Strategic Roadmap Development, Product Management
* Service Design, Product Innovation and User Experience Strategy
* Organisation Design & Transformation 
* Building Product and Design teams. 
* Business Strategy and M&A advisory

I only connect with people on LinkedIn that I have met or with whom I have done business in some way.

taplio

The Battle

Thilo Schinke

Rodd M.

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