Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

E-commerce Merchandising Lead

- Developed and executed comprehensive e-commerce merchandising strategies to drive sales growth and enhance user experience.
- Utilised data analysis to identify market trends, customer preferences, and opportunities for product assortment optimisation.
- Collaborated closely with marketing, product development, and IT teams to ensure seamless execution of merchandising initiatives.
- Conducted competitive analysis and benchmarking to identify industry best practices and enhance brand positioning.
- Monitored key performance indicators (KPIs) such as conversion rates, average order value, and bounce rates, making data-driven adjustments to optimize results.
- Led A/B testing and website optimisation projects to improve user experience and increase customer engagement.

Senior E-commerce Merchandising Manager

Senior Category Manager

Category Manager

Jr Category Manager

Category Management

Port & Projects Shipping Services

- Oversaw the entire development process of new features, from planning to maintenance.
- Collaborated with cross-functional product and engineering teams on Product Development from planning, requirement gathering, development, testing, risk assessment, deployment, and performance measurement.
- Defined  A/B tests together with the data departments to grow engagement and improve the usability of new and existing features.
- Defined project scope, goals, and deliverables to ensure consistency with company strategy.
- Oversaw the integration of the new Frontend Framework into existing applications and also the migration of existing solutions, and data to other cloud infrastructure.
- Collaborated with both internal and external stakeholders to build tools and processes to enable efficient operations across all teams.
- Built data visualisation tools using SQL and Tableau that increased resource efficiency by reducing manual hours.
- Managed resources and removed daily blockers to allow the team to deliver the sprint goals.
- Oversaw several 3rd party API integrations for both local and overseas shipment tracking.

Product Manager

- Conducted user research interviews and identified new opportunities to innovate and build new features and scale existing ones.
- Worked closely with users and partners to collect user feedback and understand their ever-evolving business needs.
- Contributed to product strategy and roadmaps, developed product opportunity assessments, conducted competitive analysis, help define unique advantages and growth opportunities
- Assisted with product rollout tasks for release deployments.
- Helped standardise processes related to product development.

Associate Product Manager

Jummytex Exclusive

- Identifying and managing key accounts.
- Researching opportunities and networks to drive sales.
- Involved in the importation and distribution of textile materials from Switzerland, China, India to Ghana, Benin, and all over Nigeria.

Sales Consultant

Jummytex Exclusive (Textiles)

Inventory Manager

Inventory Planning Manager

I am a results-driven e-commerce strategist with over 8 years of experience in category management, e-commerce merchandising, and product management. My passion lies in developing data-driven and consumer-centric strategies that deliver exceptional results. My track record includes optimising product categories, boosting financial performance, and enhancing customer satisfaction.

I excel in stakeholder management and cross-functional collaboration, ensuring that projects are executed seamlessly. My leadership experience includes leading high-performing teams, implementing new product launches, and achieving remarkable growth.

At Grover GmbH, I've had the privilege of leading global merchandising initiatives, resulting in a 60% reduction in search exit rate, a 70% increase in conversion rates, and substantial revenue gains. I'm dedicated to staying ahead of market trends, conducting market research, and leveraging competitive analysis to drive success.

I am enthusiastic about opportunities to drive e-commerce growth, aligning strategies with brand values, and creating a positive impact on the ecosystem. Let's connect and explore how my expertise can contribute to your organisation's success.

taplio

The Battle

Thilo Schinke

Olawale Jenyo

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