Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Senior Engineering Manager

As the Engineer Manager, I oversaw three teams: Cloud Platform, Cybersecurity, and QA Platform, managing 8 direct and 3 indirect reports. By maintaining high team morale and minimizing turnover, I ensured operational stability and continuity. I also managed the teams' backlogs, assuming the responsibilities of a TPM, and implemented agile methodologies, overseeing ceremonies such as refinement, planning, retrospective, and review. Additionally, I cultivated relationships with vendors, onboarding new ones, terminating underperforming contracts, and optimizing costs. I successfully closed deals and saved costs, ultimately managing over 3 million USD in vendor contracts while introducing robust cost control measures for transparent expenditure tracking.

Engineering Manager

Yara International

As a lead devops engineer, I am responsible for building up the platform team that bridges the gap between the infrastructure teams and the solution teams, making sure that the team had a purpose - driven by OKRs, a process framework to make sure it was self-sustainable and self-evolving, a roadmap based upon several stakeholders needs, and a health hiring and onboarding process.

As a lead devops engineer, I stepped up several times to fill up the gap caused by growing pains, doing people management with multiple teams located in Brazil, Europe, India, and Singapore, to help to keep the infrastructure and the platform teams focused and delivering while looking up for my team members needs as people and professionals during the pandemic.

Lead DevOps Engineer

As a lead software engineer, I worked to provide direction, purpose, empower individuals, as well as care for the career paths of the people that reported to me. I also was involved in the split-up of the engineering team by creating and advocating for several proposals for how to organize the teams and the microservice fleet.

As a lead software engineer, I also provided technical support for my team and for the ones above me by actively participating in design decisions, code reviews, feature design/architecture and also participated in handovers of technologies to the teams that report to me from teams of external contractors or another division within the organization.

I am also the main driver of the headcount increase for my team by working together with HR in creating and documenting the interview processes (from screening to technical interview), and after the hiring process I also created and documented the onboarding process; I also participated in the interview process for DevSecOps, Architect, and other roles in different teams

Lead Software Engineer

Design and development of complex features for digital farming supporting at.farm within a containerized Java ecosystem, mainly using Spring, Kubernetes, Terraform, AWS, PostgreSQL

Backend engineer

WatchGuard Technologies

Helped to build and overwatch AWS architecture (networking, security, and tooling) so we could deliver a secure platform as fast, secure and cheap as possible using Infrastructure as Code through Python scripting and AWS Cloudformation, and Python Troposphere lib.
I was also responsible for the design and the development of core microservices such as email systems, PKI certificate management systems and others using technologies such as Python, Flask, Go, Mux, AWS Lambda functions, AWS API Gateways, AWS Certificate Manager (PCA), AWS SES, Mailgun and others.

Staff Development Engineer

Developing/Architecting/Deploying a microservice environment with Docker, Java 8, DynamoDB, Serverless with AWS Lambda Functions (Python), and AWS API Gateway, that helped to lay down a paved road to the further development of Watchguard AuthPoint platform, bringing new services in as fast as possible.

Between the technology stack, I was involved with a microservice architecture deployed using Python and Boto3 in an immutable deployment fashion through AWS Cloudformation templates delivering the microservices written in Java and installed on the Docker containers to an AWS ECS cluster. On the development side of the microservice, I was involved with Spring Ecosystem for Java (Boot, JPA, and JMS), AWS Java SDK (SNS, S3, etc), and for unit testing, Spock 🖖🏻. I also played with a serverless combo involving AWS API Gateway and AWS Lambda functions written in Python.

Software Engineer

Datablink

Design and development of Datablink demo portal. My responsibilities included: 1) Configure an efficient continuous integration pipeline using Jenkins, Gradle and Gitlab feature branches and merge requests, which have improved the developers feedback and the reliability of the platform; 2) Design and develop the system architecture using JAX-RS, JAX-WS and AngularJS 1.x; 3) Coaching the development team in the use of best practices, such as TDD and refactoring.

System Analyst

Inatel Competence Center

Lead the development of the Ericsson CMS User Portal®. My responsibilities included: 1) Coaching an agile team with 10+ developers in the use of agile best practices, such as TDD, refactoring and continuous delivery; 2) Designing the application using state of the art technolocies, such as AngularJS, Grails, SASS, Spock and Jasmine, leading to a highly productive environment known for its quality and adaptability; 3) Designing the API of several microservices allowing the integration with other Ericsson media products.

Development of rich user experience applications. My responsibilities involved: 1) Designing frontend components using AngularJS and styling it with SASS; 2) Writing automated tests for Javascript using Jasmine, GruntJS and Karma. 3) Implementation of RESTful services using Grails, Groovy, Resteasy, ElasticSearch, PostgreSQL.

Designing and developing the infrastructure as code for Ericsson CMaaS, a highgly available and scalable content processing platform on AWS. These tools lead to: 1) An economy of over U$20k/year by turning off unused resources 2) Allowing DevOps engineers to reproduce production environment with a couple of commands; 3) Reducing the release time of updates to production from several hours to a few minutes. 4) Allowing DevOps engineers to easily rollback changes in production.

Responsible for creating an efficient Continuous Delivery system. By coaching the team into test automation best practices and creating a clever build pipeline we were able to: 1) Reliably release to production several time a day; 2) Early detection of issues; 3) AB testing..

Major driver of an efficient DevOps culture, which allowed: 1) The organization to save money by avoiding the need for a dedicated operations team 2) Reducing the time between the detection of an issue and the release of its fix; 3) Increasing the agility of features releases.

System Specialist

Web developer using .Net stack (Asp.net, MVC4, WCF, NHibernate, etc)
Mobile development test automation (Android UI test automation and Android unit test)
OOP Vanilla JavaScript
Continuous integration using Jenkins for Java and Javascript projects

Intern

TM Tecnologia da Informação Ltda

Design and develop solutions for computer networks and startup solutions with Java EE and PHP.

TOTVS

Implementation, customization and support of TOTVS ERP solutions, the market leader for Enterprise solutions in Latin America market.

FUVS

IT support; implementation and maintenance of computer network infrastructure using Redhat and Windows 2003/2008 servers in a hospital with more than 400 employees.

IT Support Specialist

Senior Engineering Manager at Grover

I am an Engineering Leader who enjoys guiding and mentoring teams in developing and maintaining high-quality applications and infrastructure with agility. I also have a passion for creating, implementing, and managing complex distributed systems and efficient, automated continuous delivery processes to ensure high efficiency and faster time to production.

I have gained valuable experience working in diverse industries such as media, telecommunications, security, agriculture, and, most recently, retail. Throughout my career, I have held roles including Full-stack Engineer, Field Service Engineer, Cloud Engineer, DevOps Engineer, Staff Development Engineer, Lead Software Engineer, Lead DevOps Engineer, and most recently, Engineering Manager. I have consistently collaborated with multicultural and cross-functional teams, delivering and integrating with individuals across the globe, including Brazil, Canada, China, India, Israel, the USA, Singapore, and various European countries.

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Thilo Schinke

🏗 Daniel Fernandes

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