 Business and financial content.
   
 Ghostwriting for business owners and executives. 
   
 Content types: articles, LinkedIn content, landing pages, and others. 
  
 Other services:
    Travel writing
    Remote business consultant: helping you transition to a 'freedom lifestyle.' 
       
Portfolio: https://thilini.me/

Financial copywriter | Ghostwriter l Consultant

Indigenous Business Australia

Manager, Commercial Property Solutions 

New Forests

Senior Analyst, Investment Analytics

Amba Research

Senior Associate Vice President (and Associate Vice President earlier)

Asia Capital PLC

Investment Analyst

Hemas International Freight Pte Ltd

Junior Executive (and Trainee Executive earlier)

Financial copywriter | Ghostwriter for founders & financial managers | Building a remote business

I help in two ways.

1) Financial content that connects with your audience: 

> Ghostwriting for businesses and founders (articles, social-media content and others). 
> Landing pages and website copy.
> Action plans to make your content work (content strategies). 

2) Tips to create a freedom lifestyle:

> Build a slower business and lifestyle, where you get to do what you love at your own pace. 

Some feedback from my clients:

"I have enjoyed working with Thilini for a couple of years now. She is an excellent writer with deep knowledge of complex financial topics. She behaves like a fiduciary even when it's not required, which makes the compliance review painless and easy. Thilini is excellent with facts and is careful to seek out current information in a constantly changing legal landscape, even across borders. She really is a fantastic addition to any content team."
Kimberly Rotter, CEO of An Army of Writers

I can thoroughly recommend Thilini to anyone who requires the services of a financial copywriter. Not only is Thilini a talented and creative writer, she is a joy to work and an absolute pro.
Rob Ioannou, Former Managing Director, AEGIS Global

Backstory:

I come from a financial background, with over a decade of experience in several roles between Australia and Sri Lanka. 

In 2019, I quit my full-time job in Sydney to travel and take a career break, and moved across the planet to Mexico. Later, I started building a remote business drawing from my experiences and adventures.  

For more freedom-living content, connect with me on Instagram (@momentsing).

Thilini Wijesinhe

vFairs

- Successfully managing content strategy and planning, development, execution, distribution and analytics as well as customers and internal SME interviews.
- Leading and training 6 writers.
- Initiated processes like content outlines, detailed content briefs, and checklists for content and SEO minimizing editing rounds to 2 and moving the content pipeline efficiently.
- Owning content projects ranging from SEO blogs, emails, website and SEM pages, Ads, ebooks, case studies, scripts, product (knowledge base &  LMS), events, partnerships, PRs and slide decks for sales enablement.
- Effectively collaborating across SEO, social media, CRM and CRO teams for marketing projects

Content Marketing Lead

TheMoonGroup

- Content & socials @ cryptojobs
- Content strategy, content writing, copywriting ( social, website & emails),
- 0-10k followers on Twitter
-Team development & training
- Wrote content for other projects: Clever Vital & NinjaPad
- Niche: Blockchain, crypto, career and health & wellness.

Senior Content Writer

April and June Digital (Pvt) Ltd.

- Writing and planning content for a UAE-based automotive client 
- Trained and collaborated with 2 writing resources
- Reviewed and edited team content including blogs, social posts, partner website blogs, and email newsletter
- Liaised with SEO team for keyword placement and content publishing
- Liaised with the social media expert for image design, social posts, and content publishing
- Writing duties included keyword-based blogs, guest posts, news stories, formal business blogs, reviews, web 2.0s, social posts, and web pages
- Collaborated with cross-functional teams for managing team deliverables including day end reports for content, SEO, social media, and graphic design.

MangoBaaz

Contributer

Glossetc

Contributing Writer

Box Office Detail

- Wrote and edited interviews, news, reviews, and opinion pieces on movies, dramas, and celebrity news related to the Pakistani, Bollywood, and Hollywood entertainment industry
- Managed external communication for interviews and news tracking
- Created and managed social media content including Facebook, Instagram, and Twitter
- By using SEO-best practices, the website gained organic reach. The content was indexed and ranked on Google
- Analyzed website traffic to understand the interests of the target market using Google Analytics and social media insights

Content Editor

Entertainment Pakistan

- Managed a team of in-house writers, freelancers, designer, and social media coordinator
- Content platforms included WordPress, Instagram, Twitter, Facebook, and Youtube
- Analyzed engagement on social channels using platform insights
- Analyzed website traffic using Google Analytics and planned content using this data
- Under my leadership, we saw an influx of website traffic with an incremental change as high as 100k every passing month
- Created content that indexed and ranked numerous articles on the first page of Google
- Developed a dedicated readership by registering our presence on Google discover and search
- Managing internal and external communication for news tracking and interviewing entertainment industry members 
Extended support to the video department for scripts and news

I joined the team as a content writer. The platform was solely focusing on entertainment, so the content I wrote included news, trending topics, article and review (drama, music and movies).

Content Writer

Women's Empowerment Group

*Worked as a management trainee in the communication and marketing department.Wrote content and collaborated on marketing campaigns along with my team during my time with the organization.
* Brought 90 colleges on board in a week for White Ribbon Punjab government college program.
* Produced English and Urdu content for various campaigns.
* Organized and led the coordination of Pink Ribbon fundraising and marketing activities with corporate donors like Metro and Green Valley.
* Training and on-ground supervision of brand ambassadors.

Management Trainee Communication and Marketing

Wrote formal and informal content including blogs, business writing, news writing, and social media content for e-commerce, tech, health & wellness, real estate, and entertainment industries.

When I tell people I am empowering tech start-ups with content, it raises eyebrows. Content and marketing are often treated as an afterthought. But are they? 

Your brand's marketing and content efforts are the core of communication and connection with your target market. Connection brings engagement, readership, and conversions.

I help B2B SaaS companies scale organic traffic and convert visitors into leads. 

As a content marketing manager, I deal with an exciting mix of research, customer interviews, strategy, communication, planning, and writing. I often get exposed to several industries and learn from them.

In the past 8 years, I have worked in various niches. Here are a few highlights:

• B2B SaaS
• Crypto & Blockchain
• Social media and web development
• Health & wellness
• Automotive
• Social journalism
• Entertainment & lifestyle


My top favorite content types are:

- Blogs/Guides 
- Webpage & newsletter copy
- Case studies

Accomplishments

- Accelerated the website traffic of a start-up. After a consistent content flow of 7 months, we witnessed the growth of about 100k page views monthly and sustained it. 
- Created social media strategy of a start-up that helped increase followers from 0- 10k in 1 month on Twitter.

Management and Analytical skills: 

As an extension of my role, I have hands-on experience in:

- Content management
- Developing content strategy and editorial calendar 
- Planning, editing, proofreading, and formatting team content
- Managing tasks with critical, logical, and analytical thinking
- Tackling and resolving internal content constraints
- Training and leading content teams
- Communicating and collaborating with global cross-functional teams

I can bring new ideas for your content or improve your existing copy to capitalize on low-hanging fruit. I am passionate about content because I know it creates a lasting impact. 

I would love to tell your story. Let's chat at sarahshaukat.1@gmail.com

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Thilini Wijesinhe

Sarah Shaukat

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