 Business and financial content.
   
 Ghostwriting for business owners and executives. 
   
 Content types: articles, LinkedIn content, landing pages, and others. 
  
 Other services:
    Travel writing
    Remote business consultant: helping you transition to a 'freedom lifestyle.' 
       
Portfolio: https://thilini.me/

Financial copywriter | Ghostwriter l Consultant

Indigenous Business Australia

Manager, Commercial Property Solutions 

New Forests

Senior Analyst, Investment Analytics

Amba Research

Senior Associate Vice President (and Associate Vice President earlier)

Asia Capital PLC

Investment Analyst

Hemas International Freight Pte Ltd

Junior Executive (and Trainee Executive earlier)

Financial copywriter | Ghostwriter for founders & financial managers | Building a remote business

I help in two ways.

1) Financial content that connects with your audience: 

> Ghostwriting for businesses and founders (articles, social-media content and others). 
> Landing pages and website copy.
> Action plans to make your content work (content strategies). 

2) Tips to create a freedom lifestyle:

> Build a slower business and lifestyle, where you get to do what you love at your own pace. 

Some feedback from my clients:

"I have enjoyed working with Thilini for a couple of years now. She is an excellent writer with deep knowledge of complex financial topics. She behaves like a fiduciary even when it's not required, which makes the compliance review painless and easy. Thilini is excellent with facts and is careful to seek out current information in a constantly changing legal landscape, even across borders. She really is a fantastic addition to any content team."
Kimberly Rotter, CEO of An Army of Writers

I can thoroughly recommend Thilini to anyone who requires the services of a financial copywriter. Not only is Thilini a talented and creative writer, she is a joy to work and an absolute pro.
Rob Ioannou, Former Managing Director, AEGIS Global

Backstory:

I come from a financial background, with over a decade of experience in several roles between Australia and Sri Lanka. 

In 2019, I quit my full-time job in Sydney to travel and take a career break, and moved across the planet to Mexico. Later, I started building a remote business drawing from my experiences and adventures.  

For more freedom-living content, connect with me on Instagram (@momentsing).

Thilini Wijesinhe

Tunnl

Content Manager

Digital Reach Online Solutions

Lead strategic content ideation, creation, and distribution in omnichannel demand generation campaigns for our internal brand and more than 15 clients spanning software-as-a-service (SaaS), nonprofit, and small business industries. Remotely manage an international team of content creators across 3 global time zones to optimize accurate, timely content delivery. 

- Revolutionize a new content creation and deployment pipeline using underutilized assets in the company's tech stack, dramatically streamlining communication and efficiency. 
- Deliver blogs, email nurtures, high-value downloadable content, digital ad copy, graphics copy, video scripts, voiceovers, and website and landing page copy according to client style guides and preferences.
- Develop co-marketing strategies for multiple software partners to include webinars, podcasts, blogs, and digital events that align both parties’ short- and long-term product delivery goals.
- Shape Digital Reach’s brand voice according to shifting messaging and audience targets on channels with new and/or burgeoning followings, including LinkedIn and TikTok.
- Execute detailed go-to-market content plans for new product and service launches. 
- Cultivate a step-by-step action plan for repurposing and redistributing successful content and improving SEO performance of existing written content to maximize delivery.
- Represent Digital Reach and embody our internal messaging at events with 70,000+ registered in-person and virtual attendees.
- Salvage client relationships through strategic content pivots and personally oversee the elevation of deliverable quality.

Content Strategist

Technology Therapy Group

Develop marketing materials, including social media decks, blog posts, product descriptions, and website page content for agency clients and Technology Therapy Group itself. Led multiple clients and internal marketing for Technology Therapy Group. Implement website updates, bespoke content, and digital ads following short- and long-term marketing strategies and client goals.

- Hire, supervise, and mentor a team of 3 full-time and remote creatives to ensure talent-driven task distribution and timely deadline achievement.
- Write and design up to 20 email marketing campaigns each month, including multi-message flows, using platforms including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Emma Mail, and Constant Contact. 
- Cultivate brand standards for new businesses, establishing exemplary work for other creatives to emulate in future campaigns for the client.
- Coach small business owners on content marketing strategy, SEO-focused content creation, storytelling and voice, and audience personas.
- Test websites according to UX and UI standards using a more than 50-point quality assurance checklist.
- Coordinate development, content, and implementation teams throughout the planning, building, and publishing of custom websites on WordPress, Shopify, Squarespace, Wix, and other platforms. 
- Compile and analyze monthly data reports aggregating Google Analytics, call tracking, social media performance metrics, and digital ad data to identify trends and inform clients’ marketing strategies.

Brand Communication Specialist

Digital Implementation Specialist 

Kingsland University

Project Manager

Coordinate content marketing and event marketing projects for Kingsland University to promote the world’s first accredited blockchain development program. Managed project timelines to ensure on-budget delivery.
- Plan and write compelling content including up to 15 press releases and blog post each week, promoting and achieving our $50M fundraising goal.  
- Led the company in achieving Silver & Bronze victories in the International Business Awards, Best in Biz Awards, and EdTech’s Trendsetter Awards for multiple years.
- Write and coordinate the implementation of on-brand event collateral, including landing pages, lead generation forms, and email nurtures.
- Write and launch 2 biweekly community newsletters to communicate multiple recognitions including awards, upcoming programs, and enrollment promotions for multiple courses.
- Write up to 15 thought leadership publications each month for 3 distinct founders with varied areas of expertise and industry relevance.
- Research industry trends to ideate quarterly content proposals and create multichannel content calendars.

Content Creator & Project Manager

WUWF Public Media

Creator, Producer & Host of Keynote

-Answer phones
-File documents
-Update expense log
-Direct visitors

Front Desk

-Comply with show clocks
-Read underwriting
-Manipulate board
-Provide weather/community updates

Board Operator

-Videography
-Floor Direction
-Audio Configuration
-Studio Coordination
-Field Work

Production Assistant

Content Manager at Tunnl 📊 Dynamic content creator authentically connecting you with customers ✨ Grammarly Ambassador ✅

Thriving at the intersection of creativity and evocative communication, my strength lies in elevating brand voices rooted in reliable, relatable storytelling. I'm a go-to creative for punchy copy that tethers technical elements to their real-world applications in a parred-back, jargon-free format. 

What sets me apart:
Distinctive language and impressive Grammarly stats. My Southern roots gave me an inescapable love for colloquial expression, so everything I write is peppered with idioms and creative flavor. And we all know that pepper makes the gravy. 

Conversational media formats are my forte - podcasts, webinars, social video scripts, and the like. Connection keeps us invested. We all want to speak and be heard. Building a community around your offerings is how I tear down divides and disarm objections before the buyer even knows they have them.

Stick around for posts about copywriting, that delicate balance between work and life, and my professional development journey of trying to outpace AI writing tools by becoming a stellar marketing strategist just in the nick of time.
--
Views expressed here are my own and do not necessarily reflect the views of listed affiliated organizations.

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