Tobi Oluwole

Founder & CEO, Magnate Ventures, Founder’s Blueprint Accelerator | Growth Advisor, Speaker & Investor

With over 330M+ impressions, & 375,000 LinkedIn followers and over $35M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 100+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Here’s how I can help you:

1. Subscribe to my newsletter - tobioluwole.com

2. Check out my free webinar on how to build high-ticket offers: https://www.tobioluwole.com/replay-signup-page

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://foundersblueprint.ai 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

Founder

Founder & Coach providing actionable advice on how to earn more and live happier.

I'll never forget the first real mentor I had.

He referred me for a role that I had no idea about.

Every chance he got, he would nominate me for opportunities.

So as soon as I became I lead, I took the same approach.

Because that's what great leaders do:

Try to get you into rooms you don't know exist.

Founder @ Magnate Ventures & The Founder’s Blueprint | Angel Investor & Speaker

I came to Canada against my will in 2010. 

My dad wanted me to continue my education here but I wanted to study in the UK. 

For the first week, I was resentful then I slowly fell in love with the country.

But things were not always smooth. 

There was a year when I crashed on friends' couches because I didn't have a place to stay. 

Most of my side hustles were started because I absolutely needed the money to live! 

But in 2020, I landed a role at Shopify on my 7th attempt and that was the start of my new life. 

2 months later, my wife and I bought a pre-construction house. 

1 year after that we moved into our new home. 

In 2022, I became a Canadian Citizen.

Then in 2023, we sold our first home and bought this second one that will be our family home. 

My businesses was making more monthly than I used to make annually in my first job when I left corporate.

Today, I get to take care of my family and travel the world with my wife. 

There were so many moments when I felt like I wanted to move back to Nigeria.

And many days when I thought entrepreneurship would never work for me.

But I'm glad I didn't. 

Never give up on your dreams.

Last year, Mark Zuckerberg just paid someone $1.5 BILLION to join Meta.

Then Meta announced that they're laying off 600 people. 

The person Mark hired is Andrew Tulloch, Co-Founders of Thinking Machines Lab. 

Andrew's startup is already worth $12 billion even though they haven't released a product yet. 

And the 600 people getting laid off will receive 16 weeks severance. 

There's a something so unbelievable about this whole story. 

But it just reinforces what I've always believed: 

Companies will always do what is best for them first. 

So it's your responsibility to do what is best for you too. 

Build something you own.

I recently met a young lady who: 

→ Quit her job at 23
→ Bought a traditional business 
→ Grew it to over $1 million in revenue

All before she turned 25. 

Now she spends her days working for herself, spending time with her family and travelling more often. 

I can't imagine what the next 30 years will look like for her. 

You can't add days to your life. 

But you can add life to your days.

I fired one of the best employees I've ever had. 

Because I figured out how great of an entrepreneur he actually was. 

I got a cold message from Tosin Togbe on LinkedIn back in 2022. 

He was living in Nigeria but looking to land roles with companies in North America. 

We stayed connected and in 2024, I decided to hire him into our sales team. 

This guy learned insanely quick & crushed it in sales which wasn't surprising! 

But what was even more incredible was how much he was learning behind the scenes in his own time. 

I was paying him pretty well but I realized that I was holding him back. 

So I gave him a big bonus, fired him and told him to build his business. 

We stayed close friends and kept chatting every month. 

My theory was that he could likely out earn whatever we could pay him.

→ He studied all my LinkedIn frameworks and now has 15,000+ followers
→ Learned how to productize his knowledge & build high-ticket offers
→ Learned how to negotiate brand deals now makes 4-figures/month
→ Learned how to delegate and hired his brother to run his brand

Last month, I got to meet Tosin for the first time while I was in Lagos & he gave me an update.

→ He got married & gets to travel almost monthly with his wife
→ His solo business generating 9x what I was paying him
→ He's building a home for his parents in Nigeria
→ Bought land & built his own home too 

What a journey! 

Proud of you Tosin Togbe!

It's insane how quickly entrepreneurship can change your life.

I spent the last 6 days in Dubai at the 1 Billion Followers Summit

And I can't believe what I just experienced. 

30,000+ attendees, 400+ Speakers and so many unbelievable lessons.

As I gave the closing keynote on one of the stages, all I could think was: 

I can't believe how much posting daily on LinkedIn alone has changed my life.

And the quality of relationships that it has produced. 

If you're on the fence about doing something big in 2026... 

I encourage you to just start with something small and keep going for the next 3-5 years. 

It just might change your life.

My incredible business track-record

1st business: Failed
2nd business: Failed
3rd business: Failed 
4th business: Failed
5th business: Failed 
6th business: Failed
7th business: Failed
8th business: Failed
9th business: Failed
10th business: $500k
11th business: $3 million
12 business: Launching

You can’t lose if you don’t quit

Before I became a tech sales rep, I had no idea that job existed. 

Before I joined Shopify as a Customer Success Manager, I had never heard of that job title. 

Before I started my career bootcamp in 2019, I only had 4 years of work experience. 

We helped 30 people land jobs & I had never even worked in recruiting. 

Before I went viral on LinkedIn in 2020, I didn’t know “content creation” was a thing. 

Now I run a 7-figure company that’s powered by LinkedIn. 

And our systems have helped founders generate over $21M in revenue in the last 3 years. 

Stop telling yourself that you need to be qualified enough to do things. 

Growth comes from doing things you are not qualified to do yet.

My COO, Callie, is one of the greatest blessings that I got as a Founder. 

She loves everything I hate about building my business. 

And because of her, we've been able to double our business every year. 

All my founder friends ask me every year how I found her.

And how I knew she would be an amazing co-founder.

There were 9 specific things Callie did (and still does) that made her perfect for this role. 

1. She translates rough ideas into clear systems. 

2. She executes first then asks questions second. 

3. She has very high integrity in every single area of her life. 

4. She went from being a waitress to becoming a CPO at a startup.

5. She believes that what's best for the business is the best decision. 

6. She constantly realigns me and the company with our core values.

7. She's always looking for solutions to problems I haven't even found yet. 

8. She gets more done in 4 hours than most people can do in 3 or 4 full days. 

9. In her free time, she's always taking some course or learning something new.

Six months into working together, she officially became my Co-Founder.

Today, she's also one of my closest friends. 

Your ability to attract people smarter than you is key to building a great business. 

When you find these people, take really good care of them.

My LinkedIn impressions after 6 years of posting: 

Year 1: 4 million views
Year 2: 11 million views
Year 3: 79 million views
Year 4: 52 million views
Year 5: 136 million views
Year 6: 49 million views

330 million eyes have seen my content 

Just because I posted it. 

Stop overthinking. 

Just make the first post. 

Consistency always compounds.

Last year, I spoke to a guy who quit his $130k job to be an entrepreneur. 

I told him this was a terrible idea. 

He said he had found a business online that would make him rich. 

The truth is that he was probably right. 

But the problem was that he had never even tried to run a business before. 

So he spent a few months "working on the branding". 

And then hired someone to "help shape the go-to-market strategy."

6 months later, we caught up for coffee and I asked: 

"How many potential customers have you spoken to?"

He said, "Oh we're not ready to launch yet so none."

At that point, I knew this idea wasn't going to make it off his laptop. 

And it never did. 

He ran out of money, and his wife made him get another job. 

I've seen this so many times. 

You don't have to quit your full-time job to start building your own business. 

Use your evenings and weekends, post content online and find a problem people want help solving. 

"Go big or go home" is how so many people end up back at home. 

Start small and move quick.

"Networking" is highly overrated. 

Genuine friendships are greatly underrated. 

If you go into every conversation trying to get something out of it

You end up missing the entire point of what life is about. 

→ Creating memories with people
→ Growing and developing together
→ Being able to let your guard down
→ Sharing good and bad days as they come. 

Relationships are what make life so worthwhile. 

Transactions, deals & business born out of those relationships last longer.

A founder I worked with for 8 weeks just hired a wealth manager. 

Before we worked together, his side hustle made less than $25k in a year. 

In November 2025, that same business earned $90,000 in one month. 

So this founder did what I wish I did years ago. 

They hired someone to manage their money. 

The biggest mistake I see from entrepreneurs is that they try to figure everything out on their own. 

→ How to build better offers
→ How to hire the right people 
→ How to scale with paid marketing
→ How to manage their money as it grows

I made this mistake & lost a ton of time and money thinking I was smarter than I was. 

If you want to go to the next level in your business

Just hire people that have been to that level before.

Stanley (Your Content Coach) is giving away $100,000 USD! 

To cover your living expenses and rent for an entire year so you can go all in on your dream.

When I started creating I was terrified what people would think so I hesitated for 5 months! 

But I did it anyways and have been posting for over 1,600 days straight.

That decision changed my entire life. 

Then I was terrified to quit my job in 2023 to become a a full-time entrepreneur. 

Because I went from having a 6-figure tech salary to being fully responsible for myself!

Now my tiny side hustle has become a 7-figure company that allows me to live anywhere in the world with my wife. 

If your salary and rent were covered for a year, what would you create?

2026 is your opportunity to build a totally new life: 

Here's what you need to do to enter the Dare To Dream competition: 

1. Sign up for Stanley (free)
2. Post a video (2 mins or less) on your public Instagram or TikTok sharing your story, your dream, and how you plan to bring it to life using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

All details here: : https://lnkd.in/grC5PP-p

You will never feel fully ready to do anything because "ready" is not an emotion.

What's your dream? 

#StanPartner #DareToDream

I spoke to a founder that "got lucky" last year. 

She spent 15 years working insanely hard as a recruiter.  

Then one day decided to just build her own recruiting company. 

In her first year, the business made $150k in revenue. 

One of her clients was so impressed with the quality of her candidates that he introduced her to a friend. 

That friends was the head of a startup that had raised over $100 million and was ready to expand quickly. 

She helped them hire hundreds of extremely talented people across the world. 

So in only her second year in business she hit $5 million in revenue. 

This year, they'll do over $15 million. 

I asked her what made her so successful and she started laughing. 

Then said "I guess I got lucky"

What people consider as luck is usually just years of hard work behind the scenes. 

The harder your work, the luckier you will get.

In 2019, I used to charge $150 for a resume review.

To me, that was a lot of money - not only to spend, but also to charge.

I sucked as an entrepreneur for many years no matter how hard I worked

It seemed like I just could never generate enough money to take care of myself & my family.

That's all I actually wanted - to be completely self sufficient. 

But I didn't know what I didn't know.

Eventually, I found the Hormozi videos. The Russell Brunson breakdowns. 

The endless "how to create an offer" content.

It didn't click right away.

But by 2021, I finally figured it out. 

So I broke down exactly what finally worked for me.

The 8 steps we now use (and teach) to build high-ticket offers that actually sell.

I recorded the entire framework in ​a 20-minute video​: https://lnkd.in/giP_gq3X

None of this is theory. 

The 8 P's:
→ Problem (and why you must start here)
→ Persona (who you solve it for matters more than what you solve)
→ Prototype (all the ways you could solve this)
→ Package (making it feel premium)
→ Positioning (your unique mechanism)
→ Pricing (why it must be high)
→ Payment plans (the structure most people mess up)
→ Promotion (where 90% of people fail)

Here's the truth: you can nail the first 7 steps and still struggle to make any money online.

Because step 8 is where you actually generate real revenue.

If you've been sitting on expertise but can't figure out how to turn it into revenue, this will change that.

Link is in the comments

My longest standing meeting has been running for 4 years. 

With Sefunmi Osinaike!

We both launched our career businesses around the same time. 

Our businesses have completely evolved but we still have a monthly meeting where we talk through our biggest challenges.

And also get to share our biggest wins when they happen. 

While I was living in Paris, Sefunmi flew in & came to lunch straight from the airport so we could have lunch together. 

He was on the verge of a massive life decision and it felt more appropriate to have the conversation in person. 

One of the best parts about being a builder is meeting people who are smarter than you AND who make you feel safe. 

Surround yourself with those people and you will win in the long-term.

One of the best things about living in Paris was meeting Ariel Renous

We met on LinkedIn and decided to go for lunch. 

On our second meeting he asked me to teach a class on Personal Branding for his company Augment.org

My first thought was "I'm not sure if he's being serious"

My second thought was "This guy must really believe in me"

Well I said "Yes" and a few weeks later, I spent 6 hours with the Augment team recording. 

That one project has led to:

→ New relationships with some awesome entrepreneurs
→ Millions of dollars in revenue for both our companies
→ Tons of credibility & countless opportunities for me 

But most importantly, an incredible friendship with one of the most generous humans I've ever met in Ariel. 

Every time we meet for lunch I leave with so many lessons and a ton of wisdom!

I'm 100% sure this guy is going to build a once in a generation company with Augment.org

And can't wait to witness it. 

Play long-term games with long-term people.

I am so glad I left my corporate job at 28 years old. 

Because entrepreneurship just isn't that risky anymore.

If you wanted to start a business 30 years ago, you would need:
→ $50,000+ in startup capital for inventory, office space, and equipment 
→ Physical storefronts with long-term lease commitments 
→ Business loans with your house as collateral 
→ Expensive advertising in newspapers, TV, or radio 
→ Employees from day one just to operate

Today, all you need is:
→ A little bit of courage
→ A laptop/phone and internet connection 
→ $0 to start (free social media, free tools) 

The barrier to entry has completely collapsed.

The real risk now isn't starting, it's staying stuck in a job that caps your potential while watching others build the life you want.

Stanley (Your Content Coach) gets this.

That's why they're removing the last excuse: money.

Their Dare To Dream campaign is going to change lives. 

One person will receive $100,000 to fund their entire 2026 

And 5 more people get $10,000 each

Everyone who enters also receives:
→ Lifetime Stan Pro Access 
→ Featured across Stan's marketing campaigns
→ Coaching from successful creators and entrepreneurs 

If you’ve been on the fence about building your own thing, this is your opportunity

1. Sign up for Stanley (free)
2. Post a video (under 2 minutes) on Instagram or TikTok sharing your story, dream, and plan using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

Full details here: https://lnkd.in/grC5PP-p

What’s your dream?

#StanPartner #DareToDream

It took me 11 years of constant effort to make my first $50k online. 

Then another 3 full years of grinding (while working a full-time job) to make my first $1 million. 

Then in 2024, we hit a million in revenue in 12 months. 

They say your first million is the hardest to make. 

And it's very true. 

But here's what happens once you hit it: 

1. Your self-belief reaches a point of no return 

No matter how good or bad things get after this milestone you will always have one thought at the back of your head: 

"I did it once. I can do it again." 

Your ceiling becomes your new floor. 

2. You realize how often you are wrong

The best athletes in the world miss 70% or more of their shots. 

The same applies to entrepreneurs. 

Sometimes your best ideas won't even come from your brain and you learn to accept that. 

3. You want to share everything you're learning

At least this was true for me. Because of how long it took me to figure it out. 

My goal automatically shifted to helping great entrepreneurs figure it out in less time than it took me. 

It gave me more fulfillment than I ever imagined. 

Next week, I'm hosting a private workshop next Tuesday for 100 founders. 

To pull back the curtain on what it actually took to scale our business. 

Reserve one of the seats here: https://lnkd.in/g3BS6wGr

I help entry-level, non-technical professionals get their first data analyst role | Data Analyst @RBC | Data Career Coach

I help immigrants and career-switchers land analyst roles—without burning out on certificates.

By day I build decision-grade analytics (currently at Autodesk). By night I run Data Career Compass, where we treat your job search like a product launch:
Market → Positioning → Portfolio → Distribution → Interviews.

My POV:
Most candidates try to add more tools. Winners learn to package their value. Your portfolio isn’t a gallery; it’s a sales page for your judgment.

Receipts:

→ Professionals land interviews by aligning projects to business outcomes (not toy datasets).

→ My frameworks have been used across finance, tech, and education to translate experience into results.

→ Built data products and controls in regulated environments (RBC Capital Markets) that leaders rely on daily.


What you’ll get here:

→ Weekly breakdowns of real projects (SQL, Python, dbt, DuckDB, Looker/Tableau/Power BI).

→ Storytelling patterns that turn insights into action.

→ Templates that remove friction: portfolio briefs, stakeholder one-pagers, interview scorecards.

Coming February:

I’m launching a coaching program designed for mid-level and senior professionals ready to transition into analytics.

This isn’t an entry-level bootcamp—it’s a career accelerator that helps you reposition your existing experience, communicate business value, and step confidently into data-driven roles.

Work with me:

↳ Cohorts + 1:1 coaching → DM “HIRED”

↳ January program for mid/senior professionals → DM “JANUARY” for early access

↳ Guest workshops for teams and communities → DM “WORKSHOP”


I build analysts who think like product managers and communicate like consultants.

Peter Ndiforchu

Most candidates think they’re being evaluated on what they built.

They’re not.

When you explain a project, hiring managers are quietly assessing something much deeper.

Here’s what’s actually happening behind the scenes 👇

1️⃣ Can you think in business outcomes—or just tasks?
If your story starts with “I used SQL to…” and ends there, that’s a red flag.
They’re listening for why the project existed and what changed because of it.

2️⃣ Do you understand the problem—or just the solution?
Strong candidates explain the constraint, the tradeoff, and the decision.
Weak ones jump straight to the dashboard.

3️⃣ Can you simplify complexity?
If you can’t explain your project to a non-technical stakeholder in 60 seconds,
they assume you’ll struggle in real meetings.

4️⃣ Did you drive the work—or were you just assigned it?
Ownership shows up in language:

“I noticed…”

“I proposed…”

“I pushed back when…”


That’s leadership without the title.

5️⃣ Do you sound like someone they can put in front of executives?
Clarity. Structure. Calm confidence.
That’s what earns trust.

Here’s the uncomfortable truth:

Two candidates can build the same project.
Only one gets the offer—because they frame it differently.

Your projects don’t get you hired.
Your interpretation of them does.

If this resonated, next time you explain a project, ask yourself:
“Am I telling a story—or reciting a task list?”

Helping Non-Technical Professionals Build Data-Driven Careers That Travel Globally | Data Career Strategist | Senior Data Analyst @ Autodesk

What Data Hiring Managers Really Evaluate on Interviews

Most candidates know the STAR method.
Very few use it in a way that actually signals seniority in data roles.

Here’s how hiring managers experience it 👇

The STAR method for data roles (with a real example)

S — Situation
❌ Weak: “We didn’t have good dashboards.”
✅ Strong: “Sales leaders were making weekly decisions using spreadsheets pulled manually from three systems.”

Why this matters:
You’re showing business context, not just a messy data problem.

T — Task
❌ Weak: “I was asked to build a dashboard.”
✅ Strong: “I was responsible for creating a single source of truth that leadership could trust for forecasting.”

Why this matters:
This reframes you from executor to owner.

A — Action
❌ Weak: “I used SQL and Tableau.”
✅ Strong:
“I audited existing tables, wrote validation queries to reconcile numbers across sources, aligned definitions with Sales Ops, and designed a dashboard focused on decision-making—not vanity metrics.”

Why this matters:
Tools are expected. Judgment is not.

R — Result
❌ Weak: “They liked the dashboard.”
✅ Strong:
“Forecast variance dropped by 18%, manual reporting time was reduced by 6 hours per week, and the dashboard became the default reference in leadership meetings.”

Why this matters:
Impact beats effort. Every time.

The real mistake candidates make:
They treat STAR like a storytelling template.
Hiring managers hear it as a decision-making framework.

In data roles, STAR isn’t about what you built.
It’s about:

How you understood the business

How you made trade-offs

How your work changed behavior


If your STAR answers don’t reveal those signals,
you’re underselling yourself—no matter how strong your skills are.

📌 Save this before your next interview.

How I went from Cameroon → Canada → a US data role (without ‘local experience’).

When I moved, I assumed the biggest hurdle would be visas, credentials, or “local experience.”

It wasn’t.

The real question global recruiters were silently asking was:
“Who can vouch for this person when we can’t observe them directly?”

Here’s what made the difference on my journey 👇

1/ Relationships reduce hiring risk
Recruiters outside your country can’t see your work day-to-day. They rely on people they trust to validate your judgment and impact.
I focused on building genuine connections with:

Hiring managers

Senior data practitioners

People in the ecosystem who could confidently say,

 “I’ve worked with him. He delivers. I’d hire him again.”

2/ Visibility beats invisibility
I didn’t just rely on a resume. I made my work and thinking visible by:

Sharing real projects publicly

Discussing trade-offs and decisions

Engaging with communities in LinkedIn, Slack, and Discord

This gave recruiters context before even meeting me.

3/ Skills matter, but signals win
SQL, Python, Excel—all necessary. But what got me hired was showing:

Structured thinking

Clear communication of impact

Ability to navigate ambiguity

Coupled with endorsements from people who could vouch for me, geography became irrelevant.

Global hiring isn’t about ‘local experience’—it’s about trusted signals.

Ask yourself: “Who in this market can confidently vouch for my work?”

That’s the real game.

Cameroon → Canada → a US data role

The first time I realized hiring expectations weren’t universal…
I thought I had done everything right.

Strong technical skills.
Solid projects.
Clear results.

Then I walked into an interview outside my home market and something felt off.

They weren’t impressed by what tools I knew.
They kept probing how I worked.

Questions like:

“How did you influence stakeholders who didn’t agree with you?”

“What trade-offs did you make under pressure?”

“Who trusted your judgment and why?”


That’s when it clicked.

In some markets, hiring is about capability.
In others, it’s about credibility.
And in global roles, it’s about signal alignment.

Same resume.
Same experience.
Very different evaluation lens.

I stopped optimizing for: 
❌ tool checklists
❌ keyword stuffing
❌ “local experience” myths

And started optimizing for: 
✔ decision-making stories
✔ business judgment
✔ proof that someone would trust me in the room

That shift changed everything.

Global hiring isn’t harder.
It’s just calibrated differently.

If you’re preparing for roles beyond your home country, ask yourself: Are you proving skills…
or earning confidence?

Because globally, confidence hires before competence.

Here’s the uncomfortable truth most candidates don’t hear early enough:

Most data portfolios aren’t evaluated as “work.”
They’re evaluated as signals.

And most of them send the wrong ones.

I’ve reviewed a good number of portfolios as part of the hiring team.
The pattern is consistent:

What candidates show:
• Dashboards with no business question
• Kaggle-style analyses disconnected from real decisions
• Tools-heavy walkthroughs (“I used SQL, Python, Tableau…”)
• Perfect charts that solve imaginary problems

What hiring managers are actually scanning for:
• Can this person frame a messy business problem?
• Do they understand tradeoffs, not just techniques?
• Can they explain why something mattered — not just how they built it?
• Would I trust them to influence a decision with imperfect data?

Here’s the part most people miss:

A portfolio isn’t proof of skill.
It’s evidence of judgment.


That’s why two candidates can use the same dataset —
and only one gets a callback.

The one who: 
• Anchors the project to a real stakeholder decision
• Explains assumptions and constraints
• Shows what they didn’t do and why
• Communicates impact in plain business language

Strategic shift to make today:

Stop asking, “How do I show more tools?”
Start asking, “What decision does this help someone make?”

That question alone will put your portfolio ahead of 90% of applicants.

If you’re building a portfolio right now, build it like you already have the job — not like you’re trying to pass a course.

taplio

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The Battle

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