Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

SVP Marketing @ BetterLesson

Serving k-12 educators and the team at BetterLesson in our mission to help scale instructional practice, instructional leadership, postsecondary readiness, and organization fiscal sustainability.

I specialize in leading marketing functions that drive measurable revenue in complex B2B businesses with long sales cycles and multiple decision-makers.

Over the course of my career, I've operated across a range of contexts: scaling enterprise marketing within a $2𝐁 𝐩𝐮𝐛𝐥𝐢𝐜𝐥𝐲 𝐭𝐫𝐚𝐝𝐞𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 (Bright Horizons), building and professionalizing marketing teams at 𝐠𝐫𝐨𝐰𝐭𝐡-𝐬𝐭𝐚𝐠𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 (BetterLesson, TeachFX, BoardOnTrack), and establishing foundational marketing infrastructure within a 𝐠𝐥𝐨𝐛𝐚𝐥 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 (UUSC).

My work consistently centers on revenue accountability and GTM discipline. Recent outcomes include driving 2.4𝐱 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 at BetterLesson, building TeachFX's marketing function from the ground up through Series A and beyond while achieving 200% 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐥𝐞𝐚𝐝 𝐠𝐫𝐨𝐰𝐭𝐡, and helping take BoardOnTrack 𝐟𝐫𝐨𝐦 𝐮𝐧𝐝𝐞𝐫 $2𝐌 𝐀𝐑𝐑 𝐭𝐨 𝐚 𝐏𝐄 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧.

In high-complexity B2B environments, marketing must align tightly with sales, product, and customer success. My focus is on building pipeline architecture that performs, creating durable marketing–sales partnerships, and positioning companies around the buyers that matter most. I prioritize outcomes over outputs, move quickly, and adapt strategy to market reality.

As a leader, I balance strategic vision with hands-on execution and value clarity, momentum, and progress over perfection.

𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬: B2B marketing strategy, demand generation, pipeline architecture, marketing–sales alignment, strategic positioning, team building

𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: Ideation | Relator | Learner | Strategic | Arranger (Gallup) · DiSC: moderate Di

taplio

The Battle

Susan Boles

Rachel Jordan

Followers

Posts

Engagements

Likes

Performance ScoreSusan Boles's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Susan Boles

Rachel Jordan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSusan Boles's LinkedIn Performance