Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

Liz Rejman + Co.

Principal

Pathways to Education Canada

Initiate and lead departmental strategy development, including:
Develop, communicate, and manage the annual operational plan (revenue, budget, activities) for resource development department, in collaboration with the VP & Chief Development Officer and in partnership with the finance department.
Advise and submit performance goals and metrics for the department related to revenue and activity by reviewing past performance trends and pipeline activity; verify team and individual goals align with departmental objectives
Monitor the progress of staff team activities against departmental Key Performance Objectives 
Forecast and analyze revenue against goal to support strategic decision making
Initiate and identify trends/risks/changes
Prepare reports (financial and fundraising activity) for CEO team, Board and Board Chair

Lead and develop, fundraising operating processes and procedures, including
Develop, implement, and maintain sound operating policies and procedures for fundraising programs ensuring all such policies and procedures are uniformly understood and properly administered
Lead the change management processes for department

Develop and oversee human resource processes and programs for the Resource Development department, including
Supporting four hiring managers with recruitment and selection including developing job descriptions, job postings, conducting screening interviews and participating in the interview process. 
Establishing an inclusive interview process for the fundraising department and curating a library of appropriate interview questions
Developed and implemented the onboarding process within the department to ensure a consistent experience, appropriate training for new staff and to assist hiring managers in assessing incumbents’ performance during probationary period
Lead the professional development program; working with managers and employees to develop and deliver or assess appropriate training and development opportunities

Director, Fundraising Operations

Associate Director, Fundraising Operations

Responsible and accountable for the integrity, management, and analysis of donor data

Generated reports and presented insights based on data analysis to assist the fundraising team with their collective goals

Oversaw the prospect development process, completing prospect identification, generating profiles, and developing a prospect management system to support fundraisers with the organization of their portfolios

Database and Research Manager

Apra | Prospect Research

Volunteer Board President of the professional association for prospect development professionals.

President, Board of Directors

Museum London

Oversaw the fundraising, marketing and community engagement initiatives of a historical museum and public art gallery. 

Developed a fundraising plan that incorporated cultivation of new and existing donors, solicitation of annual and major gifts, and the stewardship of current and past donors.

Developed, monitored and reviewed the budget for marketing, fundraising and community engagement.

Head of Development

London Health Sciences Foundation

Anyone can gather biographical information and facts on a prospect; it takes a special type of researcher to understand the language of a fundraiser and to translate and present information into that language.  

As the sole researcher, I provide research and prospect management to six Development Officers, Senior Leadership, along with the Planned Giving and Signature Events team; conducting proactive and reactive research of individuals, corporations and foundations for consideration of Major Gifts of $25,000+.

Development Researcher

Western University

Instructor for the course "Technology in the Not for Profit" as part of the post-degree program Not for Profit Management.

Course topics taught included: online fundraising, website redesign, social media, mobile fundraising, database management, security and privacy in relation to technology.

Instructor, Continuing Studies

Instructed students on the concept of fundraising and prospect research with special emphasis on the identification and research of individuals, corporations and foundations; determining capacity, and affinity, ethics in prospect research, and data analytics.

Lecturer, Prospect Research in Fundraising

Georgian College

Created and delivered online course material to adult learners on the topic of prospect research; ensuring a clear understanding of context, learner needs and expectations;

Course topics included prospect management; prospect pipeline development, data analytics, determining capacity, and key affinity indicators.

Instructor, Prospect Research

London Region Fund Raising Executives (LRFRE)

Past President | Director, Programming & Education

London Region Fundraising Executives

President

Chair, 2011 LRFRE Conference

Huron University College

Responsible for the management and accuracy of a constituent database of over 22,000 records ensuring comprehensive data in order to support meaningful reporting; and leverage cultivation and solicitation opportunities and activities resulting in an increase in the number of alumni donors by 50% over a 10 year period; 

Developed, maintained and enhanced in a proactive manner internal systems, policies and procedures related to donor management, cultivation, solicitation and stewardship to ensure the highest level of accuracy and attention to detail in all donor communication;

Working with a small but mighty development team, ensured the success of the annual fund (direct mail, online and phonathon); various fundraising events including the annual Golf Classic, prepared customized stewardship reports and helped to engage with alumni through social media.

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Susan Boles

Liz Rejman

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The Battle

Susan Boles

Liz Rejman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

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