Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

Authentic Vision Media, LLC

Graphic design for thought leaders. Brand expansion and consistency so your marketing visuals make you memorable and feel like YOU.

Graphic Designer & Founder

Self-Employed

Load in and set up for concerts, theatrical shows, and corporate events. Oversee lighting team in setup of all lighting equipment. Collaborate with clients to achieve a look and feel for each corporate event that is consistent with the client’s goals. Troubleshoot lighting equipment while under deadlines. Coordinate and collaborate with other departments. Function in a fast-paced, tightly-scheduled, and ever-changing environment. Responsibilities vary from day to day, requiring me to be adaptable and alert.

Lighting Technician

Ready for a visual identity that fully expresses YOU and your values?

How to make your branding actually feel like you:
(The three phases of my work)

🌟 Alignment
🌟 Expansion
🌟 Consistency

----

🌟 Alignment

In order for your visual identity to feel more like YOU, we need to uncover how you want to be seen and how you want your audience to feel.

Start here if your business is supposed to be a reflection of you and your values, but your visual identity doesn’t quite feel like you anymore.

Brand Alignment Audit:
In this one-on-one call, we’ll dive into your vision, values, and unique brand identity, and craft a Brand Expansion Roadmap so you know exactly how to bring consistency to your marketing visuals and more YOU to your branding.

----

🌟 Expansion

You have fonts, colors, and a logo, but do you know how to translate them into your everyday graphics?

Brand Expansion will strengthen your visual identity so that it’s distinct and memorable by equipping you with actual brand guidelines and custom design elements to use in all of your marketing visuals.

Brand Expansion Pack:
If your branding is solid but in need of a refresh, this package will breathe new life into it and give you an aligned direction. Building upon the deep dive in Brand Alignment, this package includes Design Element Curation and your Brand Guide 2.0.

----

🌟 Consistency

In this phase, we bring consistency across your entire visual identity. Social media, your audience experience, your client experience, and print materials; Let’s get everything elevated and updated so that your audience gets an immersive experience whenever they interact with your business.

Branding Consistency Package:
We will identify where you can bring more of yourself and more consistency to your marketing visuals, then we will equip you with guidelines and custom design elements to use in all your marketing visuals. Lastly, I'll use this foundation to design all of the marketing visuals you need for your business.

----

Ready to show up confidently with a visual identity that feels like YOU?

I collaborate with change-making entrepreneurs to create marketing visuals they love.

Visit my website to schedule a discovery call!
authenticvisionmedia.com/discovery

taplio

The Battle

Susan Boles

Leanne Knight, Graphic Designer

Followers

Posts

Engagements

Likes

Performance ScoreSusan Boles's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Susan Boles

Leanne Knight, Graphic Designer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSusan Boles's LinkedIn Performance