Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Everyone tells creators the same thing when safety or privacy comes up: just go private. 

Lock your accounts, stop sharing so much... pull back. 

That advice makes sense if your job doesn't 𝘥𝘦𝘱𝘦𝘯𝘥 on being visible. But for creators? Your platform IS your business. Going private isn't a safety strategy - it's a career ender. 

And "stay public and hope for the best" isn't' a strategy either. 

But there's a third option. 

𝗨𝗻𝗽𝘂𝗯𝗹𝗶𝗰: Visible where it matters, invisible where it counts. 

It means showing up fully in your public work while choosing exactly what stays private - and making sure it actually is. 

Your content? Discoverable. 
Your home address? Gone. 
Your platform? Growing.
Your family? Unfindable. 

You don't have to choose between your career and your safety. You just have to stop thinking in terms of public vs. private. 

Go Unpublic.

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

If you're interested in the behind-the-scenes of building Unpublic... check out this series from Jay Acunzo. 

Or... if you're not interested in the BTS... just check it out to see how many weird faces I make 😆

I help experts become stronger speakers & storytellers. Trusted by authors, coaches, creators, and brands like Salesforce, Mailchimp, & Wistia. Believer in resonance over reach.

If you’re ready to experience greater momentum & clarity as a speaker, coach, or consultant, this behind-the-scenes series is for you.

This year, two clients have given me permission to publish details from my 1:1 advisory engagements publicly with you, so you can see what it takes to refine a mountain of expertise into 1 signature idea, powerful IP, and signature speeches and stories.

In this series, you’ll learn to diagnose why you might feel scattered in your messaging, why your ideas or posts aren’t creating passionate fans, and what it really takes to earn bigger and better stages, both literally and figuratively.

These individuals arrive with plenty of competence. The goal is to help them achieve greater resonance. Like you, they are genuine experts in their industries. Also like you, they’re realizing it’s possible to be deeply respected in your field but still feel replaceable or constantly stuck reacting and chasing. There’s a big difference between being great at Your Thing and being a trusted voice who shapes how people think about the very same topic. 

These clients are...

Kevin Leahy, founder of the podcast strategy and production firm Podcast Pointman. He’s a former producer for Guy Raz (the famous ex-NPR host who created the shows How I Built This and The Great Creators). Kevin previously helped Guy build his production company before he started Podcast Pointman, and today he has achieved real revenue and built a small team. 

Susan Boles, a former COO and CFO who then spent several years running her first business, a consulting and education firm called Beyond Margins, helping entrepreneurs run calm companies through their finance & ops systems. In 2026 however, she moved beyond Beyond Margins (heh…) to start a new business, Unpublic, offering services and education to help creators stay safe online as they get more visible.

I wrote a primer going into more detail about this behind-the-scenes journey. You can read it here, and if you sign up for my newsletter, you'll get 1 edition of this series per month: https://lnkd.in/eFCDk6Ec

Not every parasocial relationship stays parasocial.
 
Sometimes someone in your audience becomes a mutual. A collaborator. An actual friend.

The one-way relationship becomes two-way. You know them back.
 
That's the healthy offramp on the Parasocial Spectrum.
 
The problem is when someone keeps moving down the spectrum 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 that reciprocity. They're not looking for a relationship. They're looking for access.
 
And they don't need your permission to keep going.

For those of you who love "Calm is the New KPI"... you should consider working with Natalia (because she's the one who actually came up with it 😁)

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

I'm looking for 4 founders who have a proven offering that is not selling as easily as it should.

By "proven" I mean two things:
1) You've managed to sell it before
2) It's gotten results

I can help you sell more of it by upgrading your messaging, aka the strategy that informs what you say, why they should buy, what makes your offering the obvious choice, the narratives that build trust...etc.

Because if you've tried selling with no messaging, you're doing random acts of marketing.

If you've tried selling with weak messaging, you've got an ignorable offering.

Gimme one week and I'll give you a messaging makeover that brings in more buyers.

This is best for:
coaches
consultants
service providers
creatives
digital product/program entrepreneurs

...who have at least 1K followers or, better yet, a few hundred good-fit subscribers. 


Full details: https://lnkd.in/gENgCvUS
Feel free to DM me with your questions.

Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business guru. I'm a McKinsey and Harvard MBA-trained Fortune 50 consultant with experience building online and offline businesses... but who also knows her way around a tarot deck.

While others are selling quick wins and "proven formulas", I’m focused on helping you build strong business foundations that make running your business more profitable and easier over time.  No manipulation tactics, no pressure to scale out of doing the work you love, no extractive marketing approaches—I help you create a business with real substance, not just surface-level success.

My approach bridges the gap between corporate expertise and soulful business building, giving you a clear path to predictable profitability that aligns with your values and vision.

No more gambling on tactics that don't fit your business model or struggling alone with generic advice. Just practical, powerful systems and foundations designed to help your expertise-based business thrive long term.

Strategy | Operations | Business Strategist

Jessica Lackey

More books! My extra boxes are your gain!

A few weeks ago, I gave away 20 paperback copies of Leaving the Casino.

And I found an extra box in my old garage, beyond the one I had!

So if you loved the book and want to give a copy to a friend...
...Have a digital copy and want a paperback version
...Or have heard about the book and want to read it

I'll be giving away 20 more paperback copies!

Comment below if you're interested and live in the US, and I'll DM you to get your address (If we're not connected, please send me a connection request).

Author, Leaving the Casino | Helping experts grow predictably profitable businesses through business foundations | Ex-McKinsey, HBS, Nike

“When it comes to consistency, you’ll need to commit real time, daily, to selling. To run a cycle, you will need to have at least five sales calls. Otherwise, you won’t have a critical mass of insights to analyze. In order to book those five calls, you'll need to reach out to at least 50 prospective customers.” - Caroline Fay 

Amazing email with some real talk about finding product market fit. 

Many entrepreneurs I work with underestimate the amount of outreach required to get enough calls to get real data. But Caroline shows the real rates from action to information. 

If you’re a founder struggling with sales, run - don’t walk - to her newsletter and her new Repeatable Sales Club.

Open article: How to find a light switch by extragroup.kit.com

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taplio

The Battle

Susan Boles

Jessica Lackey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

Performance ScoreJessica Lackey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSusan Boles's LinkedIn Performance