Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

Design that builds trust—and earns best-in-class status ● Branding & Product Design Expert ● TheSeal™

You know your business’ brand is important.

You also know that your current brand assets just don’t cut it.

They and your marketing materials make you feel:
-	embarrassed
-	frustrated
-	weighed down

Why?

Because you know they:
-	look “a bit DIY” or outdated
-	don’t meet customer expectations
-	don’t do justice to the quality of your product

Oh, and your competition is nailing it with their premium branding and materials.

Worst of all, you don’t have time, energy or know-how to level up.

It’s exhausting.

I know; I’ve been there.

My projects for top-tier clients like Alila, Hilton, Hyatt, Flowcode, Virginia Tech, EF Ultimate Break, and ZOLL, meant my own company’s design needs weren’t just on the back burner — they had fallen off the stove.

I had no time or bandwidth to think about what my company needed to stay relevant and competitive.

And my bottom line took a hit.

Potential clients loved hearing about my 10+ years of experience.

They were impressed by the types and caliber of projects, too.

But when they went to my website, things took a turn.

Client work was good, but the website and brand looked outdated and cheap to them.

So, they went elsewhere.

It eroded my confidence but I couldn’t blame them.

There was only one way to grow.

I had to woman-up and invest in a rebrand.

Warning signs I should have seen earlier were:
-	the leads you really want don’t convert
-	you spend too much time explaining offerings that should be crystal clear
-	your competitors leave you in the dust while their product or service isn’t as good

If you’re nodding thinking, “This is so me”, you have 2 options:
1. Keep working with the brand assets and marketing you have and accept you’ll have to settle for the path it takes you
2. Invest in your business and level up with ease

My tried-and-true design process meets you where you are; delivering thoughtful, timeless work to resonate with your target audience.

Don’t just take my word for it.

Clients say my work:
-	“…repeatedly hit the right tone”
-	“…had a huge impact” on the growth of their company
-	“…communicates (their) ideas into fresh, well-crafted designs”

Believe me, the feelings are mutual.

For your business to reach potential, your visual brand identity, brand assets and marketing materials are the secret sauce.

They need cohesion so customers choose YOU every time.

That’s what I deliver.

When you’re serious about elevating to impactful, high-quality brand and design assets, DM me. Or email diana@beindigo.com

See my work/learn about my process, visit www.beindigo.com

Let’s talk about you.

⬢

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The Battle

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