Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

***** Currently on maternity leave until January 2026. Expect a delayed reply! ******

Imagine the relief of knowing all the copy to market your 1-to-many offer was HANDLED. Off your plate. Done. And even better...

Done WELL.

🌟 Original and authentic, bursting with obvious value, sparkling with your unique voice and style, and woven through with strategy and empathy to make your target audience THRILLED to buy. 🌟

Your offer is amazing. It will help so many people! But reaching those people requires a lot of work, different work than when you were selling your 1-to-1.

✍️ Landing pages. ✍️ Opt-ins. ✍️ Emails. ✍️ Ads. ✍️ So. ✍️ Much. ✍️ Writing.

And for any of those to actually perform, you need strong messaging -- built on customer interviews, rooted in your unique value, shining with your authentic voice.

But don't get overwhelmed.

At CEK Copywriting, I help entrepreneurs like you sell your courses faster and more easiliy with complete DFY messaging and copywriting.

You'll get every single word you need to...

💲 Sell more. Hit those income goals!
❤️ Stress less. I handle it, you focus on your work.
✨ Stand out. You won't look like anybody else out there.

Let me take you from step 1 to DONE.

(About Me) Combining experience, analysis, and heart.
My copy pulls from my scientific background and my deep love for helping others. I've written for tech start-ups, international nonprofits, solopreneurs, and more.


>> Ready to start? DM me or email me at cleoniki@cekcopywriting.com for your free intro call.

>> Want to DIY? Click my bio link for my free Tone to Trust course on building your brand voice foundation.

>> Looking for more info or examples of my work? Visit cekcopywriting.com.

>> Want to get to know each other first? Connect with me on LinkedIn for copywriting tips and more.


My clients say...

❤️ "Cleoniki is one of the best copywriters that I've ever had the pleasure to work with -- strategic, thoughtful, fast with purpose, and polished from draft one." - Adam Garrett, Flying Saucer Studio

❤️ "I am so happy I found her. She made the experience of creating a brand new website effortless." - Melinda Harr Curley, Artist

❤️ "Can't thank you enough for making my vision come to life the way you did. The whole story feels complete and totally realized, I'm over the moon!" - Cassandra Kehren, Aquarius Day

Cleoniki Kesidis

My first baby was born on Juneteenth right after they killed George Floyd. Now my second baby is born to whatever this is.

In 2020, I watched the protests and thought, how can I do anything? I have this fragile tiny baby.

Now I'm thinking, how can I not?

Your course marketing, handled ✅ | Sell more of your 1:many offer with DFY strategy & copywriting | Rooted in your authentic, unique voice & value so you stand out & connect deeply

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

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