Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Everyone tells creators the same thing when safety or privacy comes up: just go private. 

Lock your accounts, stop sharing so much... pull back. 

That advice makes sense if your job doesn't 𝘥𝘦𝘱𝘦𝘯𝘥 on being visible. But for creators? Your platform IS your business. Going private isn't a safety strategy - it's a career ender. 

And "stay public and hope for the best" isn't' a strategy either. 

But there's a third option. 

𝗨𝗻𝗽𝘂𝗯𝗹𝗶𝗰: Visible where it matters, invisible where it counts. 

It means showing up fully in your public work while choosing exactly what stays private - and making sure it actually is. 

Your content? Discoverable. 
Your home address? Gone. 
Your platform? Growing.
Your family? Unfindable. 

You don't have to choose between your career and your safety. You just have to stop thinking in terms of public vs. private. 

Go Unpublic.

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

If you're interested in the behind-the-scenes of building Unpublic... check out this series from Jay Acunzo. 

Or... if you're not interested in the BTS... just check it out to see how many weird faces I make 😆

I help experts become stronger speakers & storytellers. Trusted by authors, coaches, creators, and brands like Salesforce, Mailchimp, & Wistia. Believer in resonance over reach.

If you’re ready to experience greater momentum & clarity as a speaker, coach, or consultant, this behind-the-scenes series is for you.

This year, two clients have given me permission to publish details from my 1:1 advisory engagements publicly with you, so you can see what it takes to refine a mountain of expertise into 1 signature idea, powerful IP, and signature speeches and stories.

In this series, you’ll learn to diagnose why you might feel scattered in your messaging, why your ideas or posts aren’t creating passionate fans, and what it really takes to earn bigger and better stages, both literally and figuratively.

These individuals arrive with plenty of competence. The goal is to help them achieve greater resonance. Like you, they are genuine experts in their industries. Also like you, they’re realizing it’s possible to be deeply respected in your field but still feel replaceable or constantly stuck reacting and chasing. There’s a big difference between being great at Your Thing and being a trusted voice who shapes how people think about the very same topic. 

These clients are...

Kevin Leahy, founder of the podcast strategy and production firm Podcast Pointman. He’s a former producer for Guy Raz (the famous ex-NPR host who created the shows How I Built This and The Great Creators). Kevin previously helped Guy build his production company before he started Podcast Pointman, and today he has achieved real revenue and built a small team. 

Susan Boles, a former COO and CFO who then spent several years running her first business, a consulting and education firm called Beyond Margins, helping entrepreneurs run calm companies through their finance & ops systems. In 2026 however, she moved beyond Beyond Margins (heh…) to start a new business, Unpublic, offering services and education to help creators stay safe online as they get more visible.

I wrote a primer going into more detail about this behind-the-scenes journey. You can read it here, and if you sign up for my newsletter, you'll get 1 edition of this series per month: https://lnkd.in/eFCDk6Ec

Not every parasocial relationship stays parasocial.
 
Sometimes someone in your audience becomes a mutual. A collaborator. An actual friend.

The one-way relationship becomes two-way. You know them back.
 
That's the healthy offramp on the Parasocial Spectrum.
 
The problem is when someone keeps moving down the spectrum 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 that reciprocity. They're not looking for a relationship. They're looking for access.
 
And they don't need your permission to keep going.

For those of you who love "Calm is the New KPI"... you should consider working with Natalia (because she's the one who actually came up with it 😁)

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

I'm looking for 4 founders who have a proven offering that is not selling as easily as it should.

By "proven" I mean two things:
1) You've managed to sell it before
2) It's gotten results

I can help you sell more of it by upgrading your messaging, aka the strategy that informs what you say, why they should buy, what makes your offering the obvious choice, the narratives that build trust...etc.

Because if you've tried selling with no messaging, you're doing random acts of marketing.

If you've tried selling with weak messaging, you've got an ignorable offering.

Gimme one week and I'll give you a messaging makeover that brings in more buyers.

This is best for:
coaches
consultants
service providers
creatives
digital product/program entrepreneurs

...who have at least 1K followers or, better yet, a few hundred good-fit subscribers. 


Full details: https://lnkd.in/gENgCvUS
Feel free to DM me with your questions.

Carolina Perez Sanz

I think, write, and speak. I can help you and your company engage with your audience in a way that feels authentic and true.
Visit my website: https://carolinaperezsanz.blog

Writer

ActionLink

As a dedicated coffee enthusiast, I provide expert guidance for Nespresso, helping customers discover and select premium single-serve coffee solutions that elevate their daily coffee experience. I bridge customer needs with innovative coffee technology, offering personalized recommendations and product insights.

Coffee Sales Advisor

SoFlo Solar Advisors

The world is going electric, but your utility bills are never going down.

Unless you go solar.

Soflo Solar Advisors' consultants are your trusted partners in all things solar energy and home energy efficiency. Because we care about your financial wellbeing, and we care about the planet.

When you decide it's time to start keeping the money you're currently paying to your electricity provider, we're here to help you purchase, permit, install, and activate your own solar energy-producing system.

Do you want to get ready for the electric revolution?

DM me today to find out whether your house qualifies for solar energy.

Head of Communication

Co-Lumina Coaching

System-thinking coach specializing in helping leaders and teams to work better together. I turn frictional dynamics into collaborative work environments where individuals love to work.

Content Creator

Templar Advisors

Communication Consultant

Borough of Manhattan Community College

Taught Fundamentals of Speech (Public Speaking) for students of different majors, native and non-native speakers of English.

Adjunct Assistant Professor

PRSA Tri-State

In this volunteer position, I conceived and designed logos, flyers, posters, and graphics for the promotion of the different events that PRSA Tri-State District organized.

Design & Marketing Chair - Volunteer

National Women's Political Caucus

Designed strategies and implemented tactics to increase the visibility, reach and engagement of women who are civically engaged in their communities.
Helped female candidates develop a strong communication style that enhances their leadership, trustworthiness, and the efficiency of their political personae.

Director Of Marketing And Public Relations - Volunteer

New York University – SPS International Students Support Center

Communicated with all stakeholders –- student body, junior and senior administrators, staff and prospective students. I built relationships across departments.
- Designed and originated Mailchimp newsletters.
- Designed flyers and posters to announce the center's events.

Communication Specialist

Reputation Trainers

Voice projection and speech training for corporate and political leaders. Public speaking and spoken communication training to enhance authority, trustworthiness, and executive presence.

I'm a writer, a storyteller, a communicator.

Along my career, I've applied that core skill to multiple activities, always related to building bridges between human minds through language.

- Voice coaching for singers, actors, and TV & Radio presenters 
- Public speaking coaching for political and corporate leaders, scientists, and entrepreneurs
- Consultative sales training for financial services professionals
- Negotiation training for insurance brokers
- Leadership coaching
- Team coaching
- Blogging (HuffPost, among other outlets)

Now, after years helping clients connect with their true self, I go back to my core, authentic self: a writer, storyteller, communicator.

That's why I'm looking for a role where I can truly be my most authentic self, because I know that's when I'll be most effective.

taplio

The Battle

Susan Boles

Carolina Perez Sanz

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taplio

The Battle

Susan Boles

Carolina Perez Sanz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

Ready to grow your LinkedIn presence?

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