Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

Polka Dot Innovations

Pragmatic productivity and tech for solopreneurs and small businesses. Let's build and optimize your custom solution stack!

TikTok started September 2022
YouTube channel launched September 2023
Blog/Newsletter launched December 2023

Ops Consultant & Content Creator

ESG Global Advisors Inc.

Principal, Operations

Director of Operations

ApprovalMax

I've been a fan of ApprovalMax for years, and I was already promoting them on LinkedIn to my fellow accountants so I jumped at the opportunity to work with one of my favourite software apps. 

I help businesses and their partners establish robust financial controls, support ApprovalMax's partner community, and assist in shaping the ApprovalMax product to further enable these controls.

Head of Financial Controls - North America

Calgary West Central Primary Care Network

Manager of Finance

Accurate Screen & Grating Ltd.

Controller

WestCreek Developments

Kapasi & Associates Chartered Professional Accountants

Manager

WestCreek Developments Ltd

WaterStreet Family Offices

Senior Associate

Canadian Family Futures Inc.

Manager of Accounting and Tax

🌀 BizOps | Human Centered Productivity & Technology | Leveraging the power of technology to help people do what they do best | AuDHD

I’m a multi-passionate ops leader and a CPA, CA with 19 years of experience. I'm a creative problem solver, geeking out over tech and inspired to make things easier so we can all do more of what matters. 

🧮 I’ve worked in both public accounting and industry roles in a variety of industries, focused on small and medium businesses. I love to design and build systems that connect data, automate busy work, and deliver relevant insights to specific audiences. 

⚙️ My career has broadened to include operations and I have expertise in HR, IT, digital marketing, and project management. I’m a perpetual student and a fast learner. Above all, I strive to make things more efficient with a human-centered systems-thinking approach.

🌱 As a leader, I'm a firm believer in Radical Candor (Kim Scott) and Psychological Safety (Amy Edmondson). I support and empower my team, aligning on values, goals and frameworks to facilitate forward momentum. (Truth bomb - I've been a micromanager but I know better now)

🎥 I’ve also been a content creator since 2022, writing about burnout for CPA Alberta, sharing my late-diagnosed AuDHD journey on TikTok and posting a few tech tutorials on YouTube.

➕ Want to connect? Please personalize your request and skip the pitch slap.

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Susan Boles

Angela Bierman CPA, CA

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