Committed Coaches

At Committed Coaches—with 30 years of online health coaching and over 100,000 clients worldwide—I help individuals get started with proven weight loss, nutrition coaching, and exercise programs through personalized enrollment support.

I guide prospective clients through discovery calls to ensure our science-based coaching system fits their wellness goals, favorite foods, busy schedule, and budget. With expertise in supplements, hormone balance, metabolism optimization, and nutrient synthesis strategies, I help clients understand how our approach delivers real, lasting results by getting their body working with them—not against them.

My enrollment process is straightforward, supportive, and pressure-free—ensuring clients feel confident about joining a program that's customized to their lifestyle, backed by unlimited personal coaching, and guaranteed to work.

Enrollment Coach

GrowthNiti

At GrowthNiti, we deploy AI-driven Growth Employees to help software development, digital/creative/ offshore talent agencies & coaching businesses increase profitability and consistently win high-value projects. These digital team members automate outbound campaigns, lead qualification, and appointment booking—filling calendars with decision-makers primed for premium solutions, so founders scale revenue without extra headcount.

Ready for Consistent, High-Value Project Flow?

➤ Pinpoint high-ticket ICPs and lucrative agency niches with automation and data-driven insights
➤ Launch intelligent outbound campaigns engineered for complex, high-value deals
➤ Build agency brand authority in crowded, margin-sensitive marketplaces
➤ Automate prospecting and nurture sequences—your AI team delivers project-ready buyers
➤ Position and close premium-priced solutions with confidence—maximize value on every project win
➤ Install repeatable, scalable revenue engines for reliable pipeline growth and bigger margins

Client Results:

✔ 40+ quality leads in 8 weeks—INR 9Cr+ pipeline (Digital & Software Agency, Mumbai)
✔ 37 hot leads, $740k pipeline in weeks (Digital Agency, NY)
✔ $100k+ cash collected in 4 months (UK Consultancy)
✔ $21k profit in weeks, booked calls with serious buyers (AUS Consultancy)

Growth Employees unlock:

► More high-value projects
► Predictable sales pipeline (not just leads)
► Enhanced project margins and founder freedom
► Scalable results without manual team expansion

🗓️ Ready to run your agency with AI-driven Growth Employees and high-profit funnels? Book a call or view case studies at www.growthniti.io.

Founder/CEO| GrowthNiti

Korra

- Drove $200k+ in recurring revenue for Korra (digital agency) across 4 accounts and helped win Airtel Money as a key account

- Worked as an account director (Client Servicing), supervising a team of account managers to drive key creative accounts.
--> Digital & Social Media Marketing for www.kohinoorindia.co.in
--> Mobile Video Ads, Facebook Creatives & Campaigns for HDFC Bank

- Consulted Hakuhodo (advertising agency) to drive key media accounts & Interfaced with multiple teams and clients to direct:
--> Digital Media Strategy & Planning for Mitsubishi Electric
--> Landing Pages for Misumi

Account Director

PK Online Ventures Pvt. Ltd.

-> Generated recurring revenue from acquiring retainer accounts and leading brands like SCRIPBOX, OXFAM India, Paisabazaar, Titan Energy and Jaypee Hotels

-> Ventured into international clients with Dubai-based accounts.

-> Role entailed Sales, Strategy and Servicing to help brands with digital video marketing (production and promotion).

-> Worked with Clients for production of content marketing (Animated Video Articles) and branded content (Films), collaborating with production houses

-> Instrumental in working with the product team to build and market www.Vuroll.com, an influencer/creator market place to help digital creators and influencers monetise their creativity/ audience by collaborating with brands.

-> Created 2 IPs - Openstage (Stage for Artist Performances in Dance, Music and Comedy) and VidFest (A video-only conference for brands and creators) to pitch for brand sponsorships.

Head - Brand Collaboration

Freelance Marketing and Creative Services

->  Headed client servicing and Led servicing/execution excellence for IGNITEE's key accounts such as MUTHOOT group and PIZZA HUT DELIVERY (Responsible for account direction, marketing innovation, business Intelligence, ROI and managing P&L at IGNITEE)

->  Conceptualised and Executed #Tweet2space twitter campaign for PEPSI as part of the Global UrTheCast film project

-> Worked with startups and MCNs to strategize their content, video and social media marketing

-> Consulted PERCEPT KNORIGIN and Helped brands/agencies/creators with video marketing (production, distribution/monetization, and promotion) and social media strategy

Digital Marketing Consultant

Olive e-Business Pvt. Ltd.

•	Role entailed crafting integrated digital marketing strategy including Paid, Owned and Earned Media
•	Led a team of social media analysts, copywriters and designers 
•	Responsible for all digital/social media pitches 
•	Directed a seminar on Digital Marketing: Can it be a game changer for real estate? by Confederation of Real Estate Developers’ Associations of India (CREDAI) and achieved a new agency account in Ashiana Homes
•	Launched Johnny Rockets India on Social Media

Head - Interactive Marketing

HT Media Group

•	Role entailed research, insights mining, converting brand problems into creative solutions, defining a communication framework, building/production, pitching the creative presentation, and optimization
•	Responsible for crafting campaign strategy, conversations & engagement for brands such as IndiGo Airlines, Cleartrip.com, Slice and Monster.com

Group Head - Creative

Interpublic Group (IPG)

--> Role entailed meeting assigned business targets, quality of
communication and TAT's for client assignments, process discipline (JSRs/Time Sheets/Briefs/Reports/Campaign documentation & invoicing/collections) and coordination with media/search/creative/ad- ops/tech/analytics/social teams
--> Managed accounts such as LG, COKE, HCL, MetLife, Jaypee & MasterCard
--> Responsible for managing and driving key digital media campaigns such as CokeStudio@MTV, Coke Diwali ‘Do-Diye’, HCL ME Tablet Launch + Social Media Engagement, MasterCard Shopping League, Mastercard Emirates Online Flash Sale, Jaypee F1 and MetLife Metprotect (Online term insurance policy)
--> Helped accomplish 10mn Downloads of Coke Studio content via TeliBrahma Blue-Fi
--> Worked on Ad Relevance (Comp. Tracking) and Comscore (Online Media planning)

Assistant Manager - Client Servicing

Digitas India

•	Involved in providing 360 degree interactive brand solutions spanning digital and events
•	Spearheaded KITKAT Break Banta Hai, a featured case-study on afaqs.com for overall engagement that witnessed total inbound calls in excess of 3.3 Lac and reached a fan base 1 lac+ in 90 days, fuelled by social/video ads and TVC integration 
•	Nestle Start Healthy Stay Healthy: Project involved website development, SMS/IVR integration, execution and coordination with media agency 
•	Managed pan India HP Multiseat Events, from communication, designing, fabrication to execution

Client Relationship Executive

Webchutney (Member of Dentsu Group)

•	Handled Airtel as an account & serviced the verticals of Broadband & Mobility
•	Role entailed interfacing with client & creative teams for brand management, strategy & ideation, requirement gathering and client servicing, quality checking and ensuring creative deliveries as per timelines
•	End to end involvement in digital campaigns for products like Website builder, Speed on demand, Wi-Fi Hotspots, Twitter on Airtel, ManUtd, Experience plans, Blackberry Curve, Airtel VAS and Ibibo isinger

Trainee - Account Management

⏫ Revenue by 20-100% for marketing, PR and creative agencies 💼 Ex- Dentsu, Publicis, IPG 🏆Clients: Nestle, Coke, Mastercard, Sony, Mercedes, Schneider Electric & Mitsubishi

Ever wish your agency/coaching business had lead generation that worked like a self-driving car—fast, smooth, and hands-free?

At GrowthNiti, we help Software/Digital/Offshore talent agencies and coaching businesses swap unpredictable hustle for consistent growth using Fullstack AI Sales Teams & AI Growth Employees 🧑‍💻.

Think of us as your agency’s mission control: launching high-ticket opportunities, qualifying leads on autopilot, and freeing your team to focus on closing deals (or maybe clock out early on Fridays). 

Our approach uses cutting-edge AI tech and deep B2B sales expertise to deliver measurable impact—fast. How We Scale Your Pipeline:

💡 Multi-channel AI outbound: email, LinkedIn, more—targeted to your ideal audience
🤖 AI lead qualification: no more chasing “just curious”
📞 Appointment booking: full calendars, less stress
⚙️ CRM integration: no more sticky notes or lost leads
🗣️ Voice AI: nurtures leads, turns interest into meetings
💡 LinkedIn automation: drives inbound leads, builds authority

What You Get
🚀 25+ warm B2B replies or sales opps monthly—guaranteed

✅ AI agent qualifies responses—only top leads hit your calendar

🧑‍💻 Custom outbound for agencies & consultancies

🤖 Real-time scoring, automated nurture keeps leads moving

📞 Voice AI follow-up for higher attendance and close rates

💡 LinkedIn authority boosters for steady inbound opportunities

Proven Results -
📈 $1M+ pipeline in 8 weeks (creative agency; 40+ qualified leads)
📊 71.4% reply rate, $210k pipeline (266 finance leads targeted)
🎯 80+ qualified sales ops in 3 months (US, UK, APAC)
💰 $100k+ collected in 4 months (UK health & fitness client)
🏆 5 new clients signed in 12 weeks (coaching/consulting)
🌍 Millions in pipeline for digital, SaaS, wellness, creative, and consulting

Our Clients have closed deals with brands like Mercedes, Sony, Airtel, and Mitsubishi—plus dozens of ambitious industry leaders (and plenty of humble brags).

Why GrowthNiti?
We built GrowthNiti so agencies & coaches could escape email roulette and wasted hours. 

Our Mission: scalable AI sales engines that let teams shine—on live calls, real partnerships, and rapid growth. We handle the busywork so you can scale smarter.

Curious if this actually works—or want better metaphors and more sales? Book a Free AI Growth Audit. We’ll analyze your leadgen system and deliver a custom AI automation roadmap to 3X your qualified leads in 90 days—no hype, just data (plus maybe another metaphor).

See results, client wins, and launch your next big deal:

www.growthniti.io
shashank@growthniti.io

Shashank Kapoor - Sales and Profits 📈

SUSANCK

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale

No alternative text description for this image

We honor those who’ve served — and continue to serve. 🇺🇸

The strength.
The discipline.
The quiet commitment that never wavers.

Today’s a reminder that leadership starts with service.

Thank you, veterans!

force-o-nature

susanck

(62) Notifications | LinkedIn

li_at

JSESSIONID

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

I used to think intent only showed up once someone clicked.

AI proved me wrong.

We started spotting patterns before people ever took action (hover time, scroll rhythm, return visits), and most of those turned into sales.

It changed how we market — now we retarget earlier, personalize sooner, and shift budgets before making a decision.

Crazy how much clarity you get when you stop chasing clicks... and start noticing what happens before them.

Here’s the thing: your customers are already telling you what they want! 

We ran a search intent analysis for a retail brand, and the pattern was clear:

See for these keywords..

“Family matching PJs” 

→ Searches spike every year right before the holidays — a repeatable signal brands can plan around.

“Organic baby clothes” & “neutral baby clothes” 

→ Consistent interest month afte r month, showing steady demand beyond the seasonal rush.

🌱 “Organic kids clothes” 

→ Smaller fluctuations but strong year-round engagement.

This is why we treat search intent as free market research.

Search intent gives a real-time view of what people care about, when they start shopping, and how those behaviors repeat over time.

When brands use those signals, they can:
→ Launch campaigns right before demand peaks.
→ Keep evergreen products visible and relevant all year.
→ Shift ad spend toward moments when interest is highest.

Do you check search trends before building campaigns?

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

LinkedIn

Talks about #dtc, #startups, #marketing, #mediabuying, and #performancemarketing

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

Gucci doesn’t do “flash sales”

Every holiday season, they drop their “Gucci Gift” stories — cinematic mini-films that feel more like art than ads.

No flash discounts. 
No panic countdowns.

Just beautiful storytelling and design that remind people why the brand matters.

Here’s why it works — and why your brand should reflect, not copy:
✨ Gucci is Gucci — they’ve earned that space.
✨ Their audience cares about identity more than deals.
✨ They’ve built desire first, so demand follows naturally.

If you’re leading a brand this BFCM, this is your cue:
Use emotion to elevate value.

Match storytelling to your brand’s identity, not someone else’s.

Your strength may not be the boldest sale — but it could be the strongest message.

Who does emotion-driven marketing best?

5 competitor signals worth watching 👀
(and what to actually do with them)

Watching is easy. 
Winning means acting on what you see.

Here’s what to watch:

1️⃣ When they launch campaigns

→ Are they always early? Try going live before them (or right after) to grab attention they miss.

2️⃣ New product drops

→ See what gets traction. If something takes off, think about how your next offer can solve the next problem.

3️⃣ How their messaging changes

→ New words = new direction. Use it as a hint to update your own story.

4️⃣ Price changes

→ Discounts, bundles, premium moves: they all show how they’re positioning value. Check if your pricing still makes sense.

5️⃣ Spikes in engagement

→ Big jumps in likes or shares mean something worked. Break it down and see what part you can learn from.

It’s not about copying.

It’s about seeing the patterns they’re showing you — and making smarter moves because of it.

Which of these signals do you watch most closely? 💭

5 competitor signals worth watching

Over 80% of brand discovery now happens through AI-powered feeds.

And here’s the kicker: if the platforms don’t get what you do, they’re not going to put you in front of the right people.

Think of it like this:

AI is like a friend recommending you to someone new. But if you keep changing your story every time you talk, they’re never sure who to introduce you to.

✅ Keep your messaging consistent.
✅ Repeat what you stand for across every channel.
✅ Make it easy for the AI to connect you with the right people.

Clear signals = better reach. 
Better reach = better revenue.

How consistent is your messaging across platforms right now?

💭

Timing is everything. 

The product can be solid.
The offer can be great.
The creative can hit.

But if you show up at the wrong time... it all lands flat.

Right now:
People are searching, scrolling, and adding to carts.

They’re not just browsing. 
They’re buying.

Hitting that window makes everything you’re doing work harder.

So before you launch anything this season, ask yourself:
👉 Are we showing up when people are actually in “buy” mode?
👉 Are we syncing our drops with peak search and spending windows?

Because in Q4… timing is the multiplier.

How are you timing your campaigns this Q4?

In 2025, AI is at the center of how we run performance marketing.

We predict winning campaigns before launch.
We personalize messaging based on real behavior.
We build new creative variations automatically.
We shift budgets in real time as signals change.

The edge comes from how well we teach it — with our data, our insights, and our goals.

That’s how we scale faster, waste less, and make smarter moves.

Humans still steer the ship. 
We set the direction. 
We show the machine what “great” looks like.

The real question now: 
Are we letting AI drive growth — o r just letting it ride shotgun?

When was the last time you checked your search trends? 👀

We track revenue.
We track CAC.
We track every KPI under the sun.

But do we know if people are looking for us?

Search trends are early signals!

They show when curiosity is growing.
When awareness is fading.
When it’s time to get louder.

Example:
→ A spike after a podcast mention = brand buzz building.
→ A dip after a product launch = messaging missed.
→ A rise in searches from a new region = expansion clue.

If you’re only measuring after the click...
You’re missing what happens before it.

Be honest: how often do you check yours? 💭 

Weekly? 
Monthly? 
Almost never?

Everyone talks about growth. But not enough people talk about what makes that growth sustainable.

Most teams think scaling means more:
More tools.
More hires.
More meetings.

But real scale happens when the engine runs without you watching every move.

It’s when:
→ Campaigns launch smoothly — no 2 AM fire drills.
→ Decisions are driven by data, not hunches.
→ The team moves fast and stays in sync.

The truth is, ideas rarely hold companies back.
Messy operations do.

Tighten the backend, and growth stops feeling like luck.. it starts feeling like a system.
 
Drop the first thing you’d optimize below 👇

If you’re throwing money at ads and hoping for the best... this is for you.

If results feel off, here’s what’s probably happening:

🚩 You’re spending the same amount every month — even when buyer behavior changes.
🚩 You’re ignoring November search spikes and gifting season.
🚩 You’re splitting budget evenly — even for products no one’s looking for.

Here’s how smart brands are moving now:

→ Shifting spend week by w eek based on demand.
→ Leaning into seasonal momentum instead of guessing.
→ Fueling top-performing products instead of spreading too thin.

Brands that do this cut wasted spend by up to 30% before BFCM.

How will you stretch your ad dollars in this kind of season? 💭

Dear Founders: reward yourself for surviving this weekend, you did a great job! 👀

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The Battle

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