Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

One of the oldest laws in markets that everyone forgets:

More capital → more competition → higher entry prices → lower returns.

Abundant capital is great for momentum, but it rarely produces the best long-term outcomes.

The most durable venture returns tend to come from non-obvious places—where fewer checks are being written, expectations are lower, and pricing resets ahead of fundamentals.

You can make money following the herd...

But differentiated returns usually accrue to investors willing to underwrite conviction when capital is scarce.

That’s why we at The Family Fund & Founder Community are bullish on Consumer NOW.

Not despite the pullback in capital—but because of it.

Josh Wand Christine Wang Colleen Kang

CFO writing about business finances

Most founders outgrow their finance back office long before they realize it.

It’s a quiet drag on growth, and if you don’t fix it, it only gets noisier as you scale.

𝗦𝗼𝘂𝗻𝗱𝘀 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
➛The bookkeeper is doing their best, but numbers still feel off
➛Reports show up late (and still don’t answer the right questions)
➛Cash flow’s tight, even though revenue’s up
➛And you’re still the one chasing clarity, making gut calls, and approving every spend

👋𝗛𝗲𝘆 𝘁𝗵𝗲𝗿𝗲! I’m Kurtis, a problem solver, systems thinker, and someone who thrives in the messy middle of business.

For over 15 years, I’ve worked in financial leadership roles across industries. I don’t just sit back and observe; I get in the weeds, untangle complexity, and help turn founders’ stress into structure.

What drives me is clarity. I like making sense of things, turning chaos into strategy, and building systems that actually work, not just look good in a report.

Outside of work, I’m wired for growth. I’ve hiked Half Dome, read more business books than I care to admit, and try to beat my wife’s reading total every year (with limited success). I’m a competitor by nature, whether it’s finance, fitness, or my sports teams (Ok State & OKC Thunder).

These days, I help service-based founders like you build the financial infrastructure they’ve been missing.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗪𝗶𝗻𝘀:
➛Helped a security business increase profits by 50% and secure a LOC to transform their cash position
➛Tripled profit for a contracting firm by reworking cost drivers and systems
➛Took a founder from cash-negative to cash-positive in 90 days via smart financial restructuring
➛Cut a 60-day close cycle down to 15 days with dashboards and process cleanup
➛Supported a SaaS founder through an acquisition with models that made the deal possible

If you’re scaling and feel like the back end is starting to break, I can help you get ahead of it. You don’t have to do this part alone. 

The 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 is what you need.

𝗬𝗼𝘂 𝗳𝗶𝗻𝗱 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗻:
➛What’s broken or missing in your current setup
➛Where the biggest risks and gaps are
➛What needs to happen to fix it and scale cleanly

I’m giving away 3 seats to qualified business owners & founders every month.

Connect with me today and let me help you achieve financial clarity and cash control, with zero bottlenecks!

Kurtis Hanni

When I moved from CFO to starting my own business, it felt different from what I expected.

Even when things are objectively “fine,” confidence can wobble.

You start questioning:
- decisions you used to make easily
- growth you assumed would happen
- whether you’re actually doing this right

When we work with business owners, we come alongside them as that strategic sounding board.

Now, instead of second-guessing alone, they have someone who can give them the information they need to move forward with confidence.

Clarity doesn’t eliminate risk. But clarity sure helps you make better decisions.

And consistently better decisions lead to better outcomes in business.

That ultimately means more revenue, profits, and cash in the owner's pocket.

Getting to do this for business owners is honestly one of the coolest jobs I've ever had.

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taplio

The Battle

Sean Kelly

Kurtis Hanni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Kelly's LinkedIn Performance

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