Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

We built the first Founderland in 10 weeks.

And almost died.

This past year we gave ourselves 6 months and built an external team to do it and it still wasn’t enough time.

So for next year’s event we decided to make the build a year-round affair…

And are focused on making Founderland a brand that lives throughout the year, not just as once-every-October event.

It’s funny to see how random ideas become full-time jobs lol

Took a quick trip to NYC this week to discuss Founderland ‘26 with one of our top partners J.P. Morgan  

The verdict?

It’s going to be big. 

Perhaps not as big as JPM’s new $3B global HQ at 270 Park Ave (most spectacular office I’ve been in w/ a Warhol or Jasper Johns around every corner)…

But still pretty big and lots of fun with a yuge amount of deals commenced (misspelling intentional)

Thanks for the tour Michael Conte you’re a legend and friend.

And glad to see you’re carrying Ancient Crunch Inc. MASA chips in all of your shops!

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Current health travel stack:

Zoomed off to NYC, Philly and Austin this week.

Back to back meetings all day, late dinners and sports games at night, and planes trains and automobiles like we all know.

Seems like 1/2 of the people I’ve met have a cold.

Here’s what I take on the road to feel good while away…

and do my best to arrive home feeling not-dead to the fam. Works most of the time ;)

 - Sinus rinse bottle filled with filtered water, betadine and salt/baking soda (use after every flight, likely illness prevention tactic #1)

- Zinc acetate lozenges if I’m feeling worn down or fatigued

- KetoneIQ every morning when I wake up to get that cognitive boost

- Momentous whey protein, plant protein, and creatine (10g) + Supergut fiber blended 1-2x per day to supplement diet

- Momentous Sleep pack + medical mouth tape + sleep mask every night

- Metal shaker bottle that doesn’t get gross

- Some type of hydration packets 2x/day minimum (right now using Dry Water)

- WIP 100mg energy pouches for a little boost early in the day usually before workout

- Another ~20 or so supplements in my vitamin case that I pre-fill for each day prior to the week

Sure, sleep/nutrition/exercise are essential and the most  important…but it’s near impossible to not sacrifice them a bit while playing the part of road warrior…so at least for me, travel supplementation is key.

Momentous Ketone-IQ DryWater Supergut

Bison CFO

𝗕𝗶𝘀𝗼𝗻𝗖𝗙𝗢 helps B2B service businesses turn financial chaos into structure, clarity, and profitable growth.

We partner with businesses generating $2M–$30M+ in revenue that have outgrown their bookkeeper, are scaling rapidly, and require financial leadership to match their growth. Our work combines strategic finance, systems thinking, and real-world execution, enabling business owners to stop being the bottleneck and start leading with confidence.

𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:
➢CFO & Strategic Finance Leadership (FinanceOS)
➢Financial modeling, cash flow forecasting, and decision support
➢Accounting system upgrades and oversight (AccountingOS)
➢Sales and operations finance alignment (SalesOS & OpsOS)
➢Team training, coaching, and internal capability building

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗦𝗲𝗿𝘃𝗲𝗱:
While we focus on B2B services, our experience includes, but is not limited to:
➣Physical Security
➣Commercial Cleaning
➣Manufactoring
➣Professional services (agencies, consultants, executive coaches)
➣Home services
➣Construction and specialty trades
➣B2B eCommerce and wholesale
➣SaaS

𝗖𝗹𝗶𝗲𝗻𝘁 𝗪𝗶𝗻𝘀:
➣Tripled profit for a contracting business by restructuring costs and improving margins
➣Took a debt-heavy eCom brand from cash-negative to profitable in 90 days through strategic cleanup and refi
➣Cut a 60-day close cycle to 20 days for a landscape supply firm using dashboarding and streamlined processes
➣Supported a SaaS founder through M&A prep and financial modeling that led to a significantly higher exit
➣Helped a B2B eCom brand reduce inventory lag from 200 days to 45, freeing up cash
➣Built a custom AR tracking system for a heavy equipment firm, regaining control of overdue payments

𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁?

Book a call and we'll do a Financial Assessment on your business! It’s a FREE, fast, founder-friendly way to see what’s working, what’s not, and what to do next.

A limited number of seats are available each month, so DM me today.

Owner & B2B CFO

Frameworks & Finance

We help small and medium business owners master their numbers.

Newsletter Writer

Cowan Group Engineering, LLC

Cowan Group Engineering is a civil engineering firm providing transportation, water resources, survey, and construction management services to cities in the state of Oklahoma.

Chief Financial Officer

TriCorps

TriCorps is a comprehensive security company that can meet your physical, electronic, and cyber security needs.

CFO writing about business finances

Most founders outgrow their finance back office long before they realize it.

It’s a quiet drag on growth, and if you don’t fix it, it only gets noisier as you scale.

𝗦𝗼𝘂𝗻𝗱𝘀 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
➛The bookkeeper is doing their best, but numbers still feel off
➛Reports show up late (and still don’t answer the right questions)
➛Cash flow’s tight, even though revenue’s up
➛And you’re still the one chasing clarity, making gut calls, and approving every spend

👋𝗛𝗲𝘆 𝘁𝗵𝗲𝗿𝗲! I’m Kurtis, a problem solver, systems thinker, and someone who thrives in the messy middle of business.

For over 15 years, I’ve worked in financial leadership roles across industries. I don’t just sit back and observe; I get in the weeds, untangle complexity, and help turn founders’ stress into structure.

What drives me is clarity. I like making sense of things, turning chaos into strategy, and building systems that actually work, not just look good in a report.

Outside of work, I’m wired for growth. I’ve hiked Half Dome, read more business books than I care to admit, and try to beat my wife’s reading total every year (with limited success). I’m a competitor by nature, whether it’s finance, fitness, or my sports teams (Ok State & OKC Thunder).

These days, I help service-based founders like you build the financial infrastructure they’ve been missing.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗪𝗶𝗻𝘀:
➛Helped a security business increase profits by 50% and secure a LOC to transform their cash position
➛Tripled profit for a contracting firm by reworking cost drivers and systems
➛Took a founder from cash-negative to cash-positive in 90 days via smart financial restructuring
➛Cut a 60-day close cycle down to 15 days with dashboards and process cleanup
➛Supported a SaaS founder through an acquisition with models that made the deal possible

If you’re scaling and feel like the back end is starting to break, I can help you get ahead of it. You don’t have to do this part alone. 

The 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 is what you need.

𝗬𝗼𝘂 𝗳𝗶𝗻𝗱 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗻:
➛What’s broken or missing in your current setup
➛Where the biggest risks and gaps are
➛What needs to happen to fix it and scale cleanly

I’m giving away 3 seats to qualified business owners & founders every month.

Connect with me today and let me help you achieve financial clarity and cash control, with zero bottlenecks!

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Sean Kelly

Kurtis Hanni

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Kelly's LinkedIn Performance

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