Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

One of the oldest laws in markets that everyone forgets:

More capital → more competition → higher entry prices → lower returns.

Abundant capital is great for momentum, but it rarely produces the best long-term outcomes.

The most durable venture returns tend to come from non-obvious places—where fewer checks are being written, expectations are lower, and pricing resets ahead of fundamentals.

You can make money following the herd...

But differentiated returns usually accrue to investors willing to underwrite conviction when capital is scarce.

That’s why we at The Family Fund & Founder Community are bullish on Consumer NOW.

Not despite the pullback in capital—but because of it.

Josh Wand Christine Wang Colleen Kang

Co-Founder at Launch Pop | Forbes 30 under 30

I’m a design and product leader who builds systems at the intersection of advertising, product, and creative.I’m the founder of Launch Pop, where I operate as the de facto Head of Product and Creative for early stage consumer and ad driven businesses. Through Launch Pop, I build and lead multidisciplinary teams, design experimentation and measurement frameworks, and partner closely with founders, engineering, and data teams to ship scalable platforms and go to market systems.Previously, I co founded Exact Media, an enterprise advertising platform serving Fortune 500 brands including P&amp;G, L’Oréal, and Unilever. I led the design of advertiser workflows, campaign planning and execution systems, and cross retailer measurement infrastructure, scaling the platform to $6.5M in revenue in under 18 months and raising $2M in venture funding before acquisition.Across both companies, my work focuses on translating ambiguity into clarity, building decision frameworks, creative systems, and product experiences that balance business outcomes with real human behavior.I care deeply about how people experience platforms in the real world, what feels respectful, useful, and effective, and I prioritize strong collaboration, candid feedback, and giving teams the context and trust to do their best work.Follow me to read about my past failures, learnings, being a founder, being a design &amp; product leader. 

Eva C.

Managing multidisciplinary teams taught me this:

You can’t lead motion designers, product designers, marketers, and engineers the same way.

Different crafts need different feedback.
Different people need different signals of safety.

Same goal, different languages.

Leadership is translation.

Eva Chan

Design-Led Growth & Product Leader | Building Multidisciplinary Creative Teams | Founder, Launch Pop | Forbes 30 Under 30

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Design isn’t separate from growth.

Every design decision teaches customers:
what to trust
what to ignore
what to do next

The teams I’m most proud of didn’t just make things look better.

They made decisions clearer and outcomes more predictable.

That’s where design earns its seat at the table.

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The Battle

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Eva C.

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Kelly's LinkedIn Performance

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