Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

We built the first Founderland in 10 weeks.

And almost died.

This past year we gave ourselves 6 months and built an external team to do it and it still wasn’t enough time.

So for next year’s event we decided to make the build a year-round affair…

And are focused on making Founderland a brand that lives throughout the year, not just as once-every-October event.

It’s funny to see how random ideas become full-time jobs lol

Took a quick trip to NYC this week to discuss Founderland ‘26 with one of our top partners J.P. Morgan  

The verdict?

It’s going to be big. 

Perhaps not as big as JPM’s new $3B global HQ at 270 Park Ave (most spectacular office I’ve been in w/ a Warhol or Jasper Johns around every corner)…

But still pretty big and lots of fun with a yuge amount of deals commenced (misspelling intentional)

Thanks for the tour Michael Conte you’re a legend and friend.

And glad to see you’re carrying Ancient Crunch Inc. MASA chips in all of your shops!

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Current health travel stack:

Zoomed off to NYC, Philly and Austin this week.

Back to back meetings all day, late dinners and sports games at night, and planes trains and automobiles like we all know.

Seems like 1/2 of the people I’ve met have a cold.

Here’s what I take on the road to feel good while away…

and do my best to arrive home feeling not-dead to the fam. Works most of the time ;)

 - Sinus rinse bottle filled with filtered water, betadine and salt/baking soda (use after every flight, likely illness prevention tactic #1)

- Zinc acetate lozenges if I’m feeling worn down or fatigued

- KetoneIQ every morning when I wake up to get that cognitive boost

- Momentous whey protein, plant protein, and creatine (10g) + Supergut fiber blended 1-2x per day to supplement diet

- Momentous Sleep pack + medical mouth tape + sleep mask every night

- Metal shaker bottle that doesn’t get gross

- Some type of hydration packets 2x/day minimum (right now using Dry Water)

- WIP 100mg energy pouches for a little boost early in the day usually before workout

- Another ~20 or so supplements in my vitamin case that I pre-fill for each day prior to the week

Sure, sleep/nutrition/exercise are essential and the most  important…but it’s near impossible to not sacrifice them a bit while playing the part of road warrior…so at least for me, travel supplementation is key.

Momentous Ketone-IQ DryWater Supergut

✨Help busy CEO's, & creators to build their brands on socials I Personal Brand coach I Personal Branding, & Engagement strategist at Right Outsourcing & Small Biz Marketing ✨

Your Brand Is Talking, But Is It Saying the Right Thing? 🤔

Most CEOs have incredible stories, strong businesses, and bold visions.

But here’s the truth, if your brand positioning isn’t clear, your message blends in instead of standing out.

That’s where I step in. 

I’m Asma Rafat, a Brand Positioning Expert & Strategist helping busy CEOs transform their online presence into a powerful client-attracting machine, without spending hours creating content or chasing leads.

After 3+ years of helping CEOs and agencies strengthen their LinkedIn presence, I use a proven 4-step framework that builds authority and visibility strategically.

Here’s how I help you stand out 👇

👉 Step 1: Brand Clarity & Positioning

I uncover your unique value, define your niche, and craft a positioning strategy that communicates your strengths clearly to your target audience.

👉 Step 2: Profile Optimization

Your profile becomes your digital storefront.

I optimize it to reflect your expertise, credibility, and attract high-value clients effortlessly.

👉 Step 3: Content Strategy & Social Media Management

From storytelling posts to engaging visuals

I create, manage, and schedule content that aligns with your brand voice and drives consistent visibility.

👉 Step 4: Strategic Community Engagement

No more “post and disappear.” 

I engage with the right audience, nurture connections, and turn conversations into qualified leads.

The result?

A brand that works while you focus on scaling your business.

💬 Ready to clarify your positioning and attract clients who value your expertise?

DM me or book a 1:1 session — and let’s position your brand where it truly belongs: 
"In the spotlight".

Link is in the featured section. 👉

Asma Rafat

80% of LinkedIn profiles don't convert potential clients—don't let yours be one of them!

Your LinkedIn profile isn’t just a digital business card. It’s a 24/7 salesperson. If it’s not converting, it’s time for a fix!

Here’s where most profiles go wrong 
(and how to fix them):

✔ Your banner
↳ 58% of people notice visuals first. 

↳ Use it to highlight your mission with a clear message or a strong call-to-action.

 ✔ Your headline
↳ Add value. 

↳ Instead of just your title, include how you help others or your niche expertise.

 ✔ Your featured section 
↳ Use this to showcase results—client success stories, impactful projects, or standout posts.

↳ Use this to also add your Call to Action (CTA) i.e. guiding viewers on what to do next (connect, DM, or visit your website)?

 ✔ Your About Section 
↳ Stats show 40% of LinkedIn users read about section.

↳ Think storytelling! Share your journey and let people see the real you. Make it personal and engaging.

 ✔ Your activity
↳ Active profiles get 5x more connection requests. 

↳ Post content 3-5x in a week, and
↳ Engage authentically and consistently.

✅ Remember, 

𝘈 𝘴𝘵𝘢𝘯𝘥𝘰𝘶𝘵 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 = 𝘮𝘰𝘳𝘦 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘵𝘳𝘶𝘴𝘵, 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.

PS- When was the last time you updated your Profile?
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♻Repost if this adds value.

#linkedin #profileconversion #missingopportunities #CEOs #Founders #solopreneurs #creatorsoflinkedin

Freelance Personal Brand & SMM Strategist | Help CEOs and founders build a strong online presence by clarifying their positioning and turn content into clients in 90 days | Engagement strategist | LinkedIn Mentor

It took me 2 years to learn this, but I'll teach you in <1 minute.

The reasons why you’re not growing on LinkedIn are:

💡 𝐘𝐨𝐮𝐫 𝐡𝐨𝐨𝐤𝐬 𝐝𝐨𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐬𝐜𝐫𝐨𝐥𝐥.

↳ Invest 70% of your effort into crafting a killer hook.
↳ Use questions, numbers, or storytelling—
they work wonders!

💡 𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐡𝐚𝐫𝐝 𝐭𝐨 𝐫𝐞𝐚𝐝.

↳ Cut the jargon. Write like you talk. Simple works.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐢𝐞𝐬.

↳ Share your opinions, not just Google-able facts.
↳ Talk about your learnings and experiences—
it’s what makes you relatable.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.

↳ Aim to post 3–5 times a week 
↳ The more the better
(This way, you'll stay top of mind 
with your audience).

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡.

↳ Spend at least 60 minutes daily engaging with your audience.

↳ Interact with your ideal clients, peers, and
industry experts.

𝑅𝑒𝑚𝑒𝑚𝑏𝑒𝑟,

LinkedIn is simple. 
Many creators with <5K followers are
crushing it here!

𝐓𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧?

They stick to the basics & commit to a 
daily routine.

You can do it too—if you make LinkedIn 
your priority!
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♻️ Found this helpful? Repost to share 
with others!
-------------------
👉 Follow Asma Rafat for more tips to build a 
personal brand that generates leads 24/7.

#LinkedInGrowth #PersonalBranding #TipsForCEOs #Founders

CEOs, Founders or Solopreneurs — ready to quit LinkedIn because “nothing is working”? Stop. Read this before you disappear. 👇

Have you ever heard of the 'Bamboo Mentality'? 

For the first 5 years, bamboo shows no visible growth.
Nothing.
Just silent progress happening underground.

But once it’s ready…
It shoots up 90 feet in 6 weeks.
That’s the power of compound growth.

Most founders quit LinkedIn long before their “bamboo moment.”
They expect results in 30 days…
When real impact needs persistence, consistency, and patience.

As a brand strategist, I see this all the time.
Founders create content for a month → barely any engagement → they stop.

But the truth?

You don’t grow because of one viral post.
You grow because you show up when no one claps.

Adopt the bamboo mentality on LinkedIn:

 🌱 Keep posting even when the likes are low.
 🌱 Build relationships before expecting leads.
 🌱 Share your expertise even when it feels unnoticed.
 🌱 Stay consistent long enough for the algorithm to trust you.

Because the compound effect kicks in only for those who stay.
Your bamboo moment is coming — don’t quit before it shoots. 💛

PS — How long have you been consistent on LinkedIn?
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👉 CEOs, founders, or solopreneurs— if you're interested to commit for a long haul. DM me “STRATEGIST” to build a system that gets you clients month after month.

✨ PSS — I’ve opened 2 slots with 50% off my Social Media Management service for founders & CEOs who want real growth in 2025 & beyond.

Grab it before it’s gone.
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.
.
Shoutout to Chris Donnelly for explaining this so simply — just the push founders need to keep showing up on LinkedIn!
 
#linkedingrowth #socialmedia #CEOs #Founders #solopreneurs
#brandstrategist #brandpositioningexpert

Ready to Quit LinkedIn? Read This Before You dDsappear...

"Scheduling posts kills your reach."

You’ve heard this… but let me tell you a truth nobody talks about.

I get this question ALL the time — in comments, in DMs, everywhere:
“Asma… does scheduling content even work?”

Short answer?
YES. It does. 100%.
 
Long answer?

Your impressions didn’t drop because you scheduled… they dropped because you disappeared. (Read that again )

Most people schedule → post goes live → they do ZERO engagement.
 
No warm-up comments
No feed activity
No networking

…and then they blame the poor scheduling button. 😂

Think about it; if scheduling was “bad,” why would LinkedIn even build that feature?

They literally launched it because busy CEOs, founders, soloprenuers and creators needed it.

I schedule my content AND all my clients’ content in advance — and guess what?

It helps me:

 ✔ Focus more on engagement
 ✔ Be present for networking
 ✔ Avoid last-minute panic posting
 ✔ Show up consistently (even on low-energy days)

So the problem isn’t scheduling.
The problem is posting and vanishing.

Use the feature wisely, it’s a blessing in disguise for all of us juggling a hundred things at once.

PS- What's your opinion regarding this? Would love to hear it..
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PSS- Got a question? Drop it in the comments or DM me.
I’ll help you for free — the same advice others charge $$$ for. 😉
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Follow Asma Rafat for more simple, practical social media tips that actually work...
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✨ And if you’re truly ready to make a real impact on socials, I’ve got only one REMAINING exclusive slot for CEOs, founders, solopreneurs, and creators who want real visibility — and want to earn in $$$ even while they sleep in 2025 and beyond.

📩 DM me “New Year”

 or

 📌 Book directly from my Featured section to unlock 50% off my social media management service.

Don’t wait — offers like this don’t stay forever.
Your future self will thank you. 💛

#linkedin #growth #CEOs #Founders #Solopreneurs #Creators

taplio

The Battle

Sean Kelly

Asma Rafat

Followers

Posts

Engagements

Likes

Performance ScoreSean Kelly's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sean Kelly

Asma Rafat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Kelly's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSean Kelly's LinkedIn Performance