Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands scale revenue through high-converting content.For the past 3 years, I've been building content systems that turn production chaos into predictable growth.

HERE'S WHAT WE DO:

📹 FULL-STACK CONTENT PRODUCTION
We're your extended content team—handling everything from strategy to final delivery. UGC ads, organic content, explainer videos, podcasts, AI-powered ads. One team, zero bottlenecks.

Our process: Deep research → Strategic planning → Full production → Professional editing → Performance analysis → Iteration.

🎯 PERFORMANCE-FIRST APPROACH
We're not just creatives -we're performance marketers who create content. Every piece is built to convert, not just look pretty. 

We've helped D2C, fintech, and e-commerce brands scale by treating content like paid campaigns: hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:

- $10M+ in revenue driven via content
- 3000+ videos produced
- 40%+ creative win rate (2x industry average)
- 200+ creator network
- 100+ brands scaled

WHO WE WORK WITH:
Brands who are serious about scaling with content. D2C, fintech, e-commerce, SaaS.

If you're tired of piecing together content from 5 different vendors and want a reliable team that delivers - let's talk :)

Sanskar Saxena

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

I’m Redom Syed, FBAA Broker of the Year 2025 and Founder of Flint Group, one of Australia’s fastest-growing mortgage businesses.

What started as a mission to help families like mine make better money decisions has grown into a $10 B vision — to build one of Australia’s largest, most impactful mortgage groups.

💡 Who we are:
Flint is a modern brokerage, built for modern brokers who want to command attention.  We are a group of 100+ professionals across Australia and overseas united by one purpose: to empower Australians to understand, plan, and act with confidence.

🏆 Why clients and professionals choose us:
	•	Award-Winning Expertise – Recognised as Australia’s FBAA Broker of the Year (2025) and in MPA’s Top 100 Brokers for 7 years running.
	•	Ex-Treasury Economist Insight – We combine data, economics, and lending strategy to create smarter client outcomes.
	•	End-to-End Property & Finance Support – From first homes to complex investment portfolios, our clients access 50+ lenders and hundreds of tailored solutions.
	•	Proactive Loan Management – Our dedicated review team ensures every client stays on the lowest rate available — without needing to ask.
	•	Research-Driven Guidance – Our in-house research team has predicted every major rate and policy shift for nearly a decade, helping clients save tens of thousands.

📅 Book a chat → calendly.com/redom/15min￼
🌏 Learn more → www.flintinvest.au￼
📞 Contact → 0489 943 079 | info@flintgroup.au

Redom Syed - Mortgage Broker

Thinking will be a rarest skill in 2026…

Most don’t even try.

Thats exactly how I built one of Australia’s most watched property pods with 10,000+ downloads every week.

By having my OWN opinion.

I use my brain, think, and share my view. 

Being right or wrong doesn’t matter.  

Actually using your brain does.

Pro tip: move your hands around and talk with confidence (even if you, like the rest of us, have no idea 🤷‍♂️)

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

No alternative text description for this image

Most good decisions that moved my life forward felt uncomfortable at the time.

Like the kinda uncomfortable we all get when we gotta dance on stage…

*gulp*

✅ Quitting a job I loved.
✅ Starting in an industry I knew nothing about.
✅ Deciding to join Flint last year.

None of it felt safe.

They were all risks.

(Now my beautiful kids are doing the same, dancing their way through the real world!)

Because things that scare you often change you.

They help you grow in confidence. 

And avoiding them has a bigger cost.

I started broking in 2015, and I had no idea what I was doing.

So I did the only sensible thing I knew, and became a student.

I found the best brokers in the biz, and watched and studied how the existed.

I really didn’t have any experience.

But I had a healthy fear of being exposed,

And a lot of time. 

Clients can tell when you know things.

And more importantly they can tell when you don’t

You don’t need years. You need obsession.

That’s just how you get better.

People talk a lot about habits, strategy, and mindset.

My biggest and best performance hack?

Going home.

Dancing like crazy with my girls.

Spinning around our living room for hours.

Getting absolutely humbled by tiny humans with better rhythm than me.

Being actually present.

When home is good, work gets easier.

Decisions are clearer.

Pressure doesn’t stick the same way.

Turns out joy is a pretty solid productivity tool.

Big goals are easier to chase when you’ve got something real to come home to.

That’s where my energy comes from, and it's truly incredible. 🤪

Chasing outcomes is easy.

Revenue. Growth. Milestones.

All the things you can put in a slide deck, and feel good about for maybe 5 minutes. 😭

But they’re all just results.

What really matter though, is how everyone grows while you’re achieving those.

Learning together, figuring out problems, making huge mistakes, fixing them, and pretending we knew the answers all along, are the real results.

The numbers will move around.

They always do.

But watching a group of people get better together...

More confident, more capable, more in sync…

That feeling you get from seeing that, never changes.

And that’s what makes building a team worth it.

I used to think being taken seriously meant acting serious.

Polished, composed, and “all under control.”

But that isn’t me.

(My current idol is Bandit from Bluey...)

Turns out Mr. Serious Face version of me isn't very good.

So i stopped trying.

I joke more, and laugh at myself, and play at work regularly.

And weirdly…everything becomes simpler.

I learn faster now.

Bad days don’t stick as long, if at all.

And work feels lighter, even when it’s hard.

Highly recommend trying 'playing' more, and being 'Mr Serious' less.

A few weeks ago, I had dinner with one of the most successful mortgage brokers in the country.

We ended up talking about what actually separates the best from everyone else.

It wasn’t strategy.

It was speed.

In his business, when a lead comes in and no-one calls within five minutes, it’s an issue.

Harsh? Maybe

But wrong? Not really.

If someone reaches out, that’s when they want to talk.

Just like when my girls ask me to play, they want me to play now. Not in 5 minutes or an hour.

When I was starting out, I answered the phone wherever I was.

24/7 was the motto

(No one actually calls at 2am)

You can’t do that forever, and you shouldn't.

But early on, it makes the difference.

Deals don’t just fall over because of strategy. They fall over because someone was slow.

Simple lesson.

Trying to do everything yourself is the fastest way to stay small.

If you're doing all of the below ⬇️

✅ Credit. 
✅ Processing. 
✅ Post-settlement. 
✅ Customer management.

You are the wearer of all hats...and likely the master of none.

What all this does is pull you away from where you create real value.

Your value isn't in spreadsheets & servicing calcs...

(and boy...do i love a pretty spreadsheet!)

Brokers value is in lead generation, speaking directly to clients & partners, and building momentum.

Everything else drains time away from this.

That’s what 'thinking bigger' actually looks like.

If you want to grow fast, stop trying to do everything yourself.

Build a team that frees you to focus on what you do best.

If people can’t see you online, you don’t exist at all.

Most trust is built online now.

So early on, I decided I had to be myself.

Not louder.
Not flashier.

Just the daggy dad that is me.

Most people copy each other.

That’s why they blend in.

But the only thing no-one can copy, is how you think.

That’s the brand.

How do you communicate with 120 people across 4 countries?

You don’t overthink it.

I sat in my office.
Hit record.
Talked.

Had a thumbnail made, on the spot.
And sent it.
All in 30 minutes.

No script.
No production.
No drama.

Just a simple and silly message to kick off the year and get everyone aligned.

Sometimes the best way to lead a big team…is to keep things small, human, low-stakes, and fun.

Happy start to the year ✌️

Earlier in my career, I said yes to way too much.

Not because it was smart, but because it felt productive.

I had meetings everyday and everywhere, and lots of chaotic energy, (which I now save for when I’m at home with my girls.)

It took me a while to realise that I was just tired…not effective.

Learning to say no wasn’t about being difficult.

It was learning about being honest with myself and what actually mattered.

Once I started protecting my time, the work just got better.

Not instantly, but enough to notice.

Turns out ‘no’ isn’t rude.

It’s just clear.

And that clarity makes life a lot easier.

Every Tuesday at the office…Toastie Tuesday happens.

No agenda, no strategy.

Just fancy cheeses, breads, deli meats, fresh tomatoes, and actually sitting still for five minutes.

Sure it’s loud, messy, and someone always burns theirs. 
(Someone being me. 😬)

But it’s there, where half the real team bonding lives.

No slides, and no meetings.

Just a small weekly ritual we always show up for.

Turns out teams aren’t built in boardrooms.

They’re built over melted cheese.

One thing I didn’t expect after a year of building businesses

Almost everyone starts with making money as the goal

That’s important, it’s how businesses stay alive, thrive and grow.  

But…

That’s not where the fun lives.

The stories you collect, the people you meet and the experiences you live while building…

Living life knowing i’m having a real crack at the biggest boldest version of myself…and won’t be dying wondering or living ‘what ifs’

That’s what all the old wise men who claim the journey is better than the destination mean…

Happy Monday ✌️

Organic content gets you seen.

People start to recognise you, hear your voice, and trust you.

That’s the real challenge.

Once that’s working, paid ads just speed things up.

I’ve always looked at it pretty simply - ads can’t replace your brand.

But they do turn the volume up.

(Like me in the car when Taylor Swift starts playing.)

The mistake is running them up too early.

Or chasing the noise, instead of the right people.

When your message is clear, and your process actually works, ads feel like acceleration instead of chaos.

Brand first. 

Fuel later.

The RBA just delivered a hammer blow. 

They've just INCREASED the INTEREST RATES.

They called it a "line ball" decision. It wasn't.

Every single Board member voted to increase rates. 

It was unanimous. 

And if you looked at the Aussie Dollar the second the announcement dropped, the market knew it too. It went straight up.

Here is the damage report: 
Households: A $500k mortgage just got ~$80/month more expensive. 
Sydney & Melbourne: Already slowing down on the idea of this hike. Expect the brakes to be tapped harder. 
The Affordable Markets: Adelaide, Perth, Darwin, and Hobart are defying the trend.

The Economic Reality: 
When rates rise, borrowing capacity falls. People don't stop buying homes; they just buy cheaper homes. Money flows away from the expensive luxury markets (Sydney/Melbourne) and into the affordable segments (Perth/Adelaide).

The RBA has made their move. 

The era of "cheap money" is definitely not coming back anytime soon.

Are you positioning for growth or just holding on?

Early on, I spent too much time getting ready for 'perfect' to knock on my door.

Biggest rookie move…

Waiting for the perfect investment property? That one costs a fortune.

Some people wait years…and pay a lot more

But you soon realise there’s a great deal out there every single day.

And that 99% of the performance comes from actually executing on one of them. 

So what did I do?
✅ I started showing up instead.
✅ Just bought tha thing, decided on it and moved forward.  

You get better by doing.

Not by thinking, or planning, or staring at the ceiling at 2am endlessly.

The ones who win, aren’t the most polished, or put together.

They act like Nike, they just do it 😄

This is why interest rates are still under pressure.

The Jan 28 CPI came in hotter than the RBA would like, but the details matter.

Goods inflation has cooled.

You can see it rolling over clearly on this chart.

Services inflation hasn’t.

And that’s the problem.

Services = rent, insurance, healthcare, wages.

The stuff that doesn’t come down quickly.

So even though headline CPI looks better than last year, the RBA can’t relax yet.

As long as services inflation stays elevated, rates stay higher for longer.

The CPI print didn’t open the door to cuts.

If anything, it keeps the door firmly shut.

That’s the takeaway.

People think success is about skill or strategy.

I used to think that too.

Then I had four $50m months in a row…after not hitting one in ten years.

Nothing magical changed.

I just started hanging around people who made my standards feel a bit uncomfortable.

Christian Stevens and I push each other daily.

Healthy competition, and zero hand-holding.

He’s been the #1 broker in Australia for years.

I respect it.

(Also…I want it.)

Being that close to excellence messes with you in a good way.

You don’t tolerate average anymore.

Turns out our environment does a lot more work than we give it credit for.

So choose yours wisely.

taplio

The Battle

Sanskar Saxena

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sanskar Saxena

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Redom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance