Saturn Studios

➢ The future is story first. We partner with mission-driven businesses shaping what's next for humanity.

➢ We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Founder & Chief Storytelling Officer

PeerCapital

Brand & Community Consultant

Arise Leadership 

➢ Elevating 1 million women into leadership.

➢ Arise Leadership Accelerator equips aspiring and new women leaders with the skills, strategies, and mindset tools they need to climb up their careers while making an impact.

➢ I own the social media strategy and the content creation process to add value to Arise's community and realize our mission. Major focus on building thought leadership organically.

Content Lead

Foundry 

Head of Content Strategy

JJ Ventures

➢ Leading the social media and newsletter content strategy and development. 

➢ Managing creator collaborations and strategic partnerships for audience expansion.

Head Of Content

Storytelling & Thought-Leadership for CEOs + Founders + VCs • Revenue & Community Growth • Host @ Career Radio • Public Speaker

We turn tomorrow’s ideas into today’s market leaders because disruption is only powerful if people believe in it.

We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Our goal? Build gravity around brands.

We scale trust. 
We make customers want you. 
We drive growth that really really lasts.

How?

By telling the kind of story no one can stop talking about.
By creating content people feel in their gut.
By building communities that turn your idea into a movement.

Because the future doesn’t reward innovation alone.
It rewards the stories that make innovation matter.

Our work spans:

✅ Brand narrative & positioning
✅ Content strategy & execution
✅ Community-driven events & campaigns
✅ Founder-led storytelling

📩 Sounds too good to be true? Try it yourself. Reach out to us: sakshi@saturnstudios.io

Sakshi Shukla

You're looking at leaders of tomorrow. Each one, a story in making. Each one, a story of passion, quiet courage and ambition. 

Last week, I had the honour of hosting these powerhouse women for Mogul's Mingle #4 — my dinner series aimed at celebrating the future women leaders in tech and business. 

I had carefully curated this group - and oh! it worked. 😍

Majority of them had quit their jobs (some previous day, or previous week haha!) and were charting a new unique path, one step at a time. 

Rest were either launching something of their own, or tinkering with ideas. 

I firmly believe that the next two decades belong to women leaders and business owners in India (and I'm glad I'm playing a tiny role in powering that movement <3). 

We played games, shared stories, and even built ridiculous product ideas (all without anyone using ChatGPT 😉)

We laughed till our cheeks hurt, and left feeling a little lighter, braver, and more connected. 

Because...

Together, we rise. 
Together, we create spaces for more ambitious women. 
Together, we can create a world designed for women to thrive. 

I'm so grateful to Offlyn for their amazing app. Phalgun for his amazing space The Drafting Room in Koramangala. 

Big hugs and thanks to Aileen and Sanghamitra for their incredible food spread that everyone raved about, and friends at Local Ferment Co for the most refreshing kombucha. 

None of this would happen without these partners. 

And guess what - Mogul's Mingle will be back in January! 
I'm curating 20 spots. 

Ladies, please DM me or reply below. 🥰

Storytelling & thought-leadership for Founders + VCs • Spicy content marketing for startups • Public speaker • #womeninbusiness 👩‍💻

No notes. Just travelling solo across Japan for the next 2 weeks.

No alternative text description for this image

My career in one sentence: The fastest way to get invited into powerful rooms is to make yourself valuable enough that rooms seek you.

(Btw, read that again!)

Let me break down what this means: 

👉 I started Physics Club in April 2021 

Within a week, I onboarded 200+ active members. People saw that I was doing something which was unheard of.

👉 I started Mogul's Mingle in September 2023 

I've hosted 71 women so far. Ambitious women see how intentionally and passionately I'm building this space. 

👉 I started Founder's Cubbon Walks February 2025

I have 700+ founders in my email list at this point. They keep requesting guests. 

People see that I'm enabling the ecosystem even when I don't have to. 


I'm not suggesting that you start your own community (haha it's not that easy)... 

I'm saying: 

I've not done any of this to get into so called "elite" circles.

I was trying to create value.
And value is what opens doors.

You cannot "network" your way into getting outcomes anymore. 
"Chasing validation" will drain you faster than anything. 

So just doing do meaningful work that makes people say, “I want to be part of whatever she’s building.”

When your work speaks loudly enough, rooms stop being gatekept - they become accessible.

I'm SICK of "just put yourself on the internet" advice. 🤢 It's so misleading. 

Randomly posting anything won't change your life or career.  Never has, never will. 

We started with "personal branding" and now all people do is constantly try to "brand" themselves.

This is why almost every corner of the internet feels so saturated and sterile. 

In fact, we overdid authenticity too. 

Because now, there are 1001 ideas being sold for $7 on how to fake authenticity. 🤷‍♀️

So what do we do? 

Where do we go from here? 

DO WHATEVER YOU DO WITH INTENTION. 

(Yep, I screamed that!)

The edge is having an interesting life and then writing about that interesting life.

Not "10 ways I changed my life as a 19 year-old" but tell the world why you've started to read the newspaper again. 

The edge will now be in connecting the dots. 

In doing the hard work. 

Kinda ironice, right? 

That AI was supposed to make writing online and creating content easier and now we will have to work 10x harder to completely reinvent ourselves to actually gather any kind of community. 

A better advice would be: 

Put yourself on the internet because you have something out-of-the-ordinary to say. 

Otherwise you're just another floating voice. 

And no-one likes to be that.

An observation after meeting 300+ founders this year: The real founder loneliness isn’t emotional. It’s intellectual.

Almost no founder is short on motivation; they’re short on people they can actually think with. 

In my Founder Cubbon Walks and 1:1 conversation, I've heard things like:

> "Half the time I don’t ask for help because I don’t want my uncertainty to become part of my reputation."
> "My biggest questions sound stupid on paper, but they’re blocking me more than any strategy problem."
> "Having founder friends is a privilege I don't have."

Most of the questions they carry are not existential or strategic - they’re practical, daily, messy decisions. 

And founders don't know where to go with them? 

Investors aren’t always the right people for these questions because the fear of “looking uncertain” is real, and the answers often come packaged in frameworks instead of usable direction. 

Operators who could help are buried in their own worlds, and peers who understand the context deeply enough are hard to find. 

So founders end up thinking through everything alone, even when they shouldn’t have to.

The truth is, founders aren’t scared of hard work; they’re scared of working in a vacuum. 

The companies that move fastest are often led by founders who have at least one person they can think aloud with - someone who understands and respects their messy middle. 

Founders, do you feel the same?

In my next post, I'll be writing about actually useful ways to find your tribe who "get" you. 

Stay tuned :)

Founders, if you feel like you don't have anyone to think through problems with ... here are a few strategies that work:  

I've collected advice from founders who've felt this and solved it for themselves in some way:

1️⃣ Former founders who've exited. 

They have nothing to prove and no agenda. A founder told me her best sounding board is someone who sold his company 3 years ago and now just wants to think through hard problems. 

She wrote him a message with a very contextual problem and that's how they started talking.  

2️⃣ Peers 12-18 months ahead. Not 5 years ahead - the problems are too different. Someone who just navigated what you're about to face remembers the messy middle.

3️⃣ Avoid experts everyone focuses on (this one's my favourite!)

One founder told me: "Everyone wants time with the same 3-4 VCs/experts. Even if I got 30 minutes, I'd just get their polished frameworks - the stuff they've said publicly a hundred times."

Instead, he found another founder at a small event. Both fundraising, both figuring out similar problems in real-time. They grabbed coffee to debrief. Now it's a monthly thing.

----

Finally, how to vet people before opening up to them👇🏻

Start with a small question. And see if they: 

- Ask questions instead of jumping to advice
- Challenge your thinking without making you feel stupid
- Make you feel sharper after talking

If any of these fail, keep looking.


♻️ Repost this to help more founders.

I cried after an in-person event. That day, I learned that loyalty at work shouldn't be one-sided.
(I’ve never talked about this):

It wasn’t a big incident.
No massive conflict or harsh feedback.

It was the tone - the kind that makes you realise you care about the work far more than the person speaking to you cares about you.

I was showing up with intent, effort, and ownership… (not saying I'm perfect!) but the other person spoke to me with a certain entitlement.

It hurt. 

I thought maybe I wasn’t good enough. 

But the more I sat with what was going on, I could clearly feel: 

The issue wasn’t my loyalty. It was giving it to a place that didn't respect it. 

Some environments expect your best while offering the bare minimum in return —

no respect, no clarity, no curiosity about who you are or how you work.

I know I'm not the only one who has been treated like this. This is why I'm sharing this story. 

If "disrespect" is wrapped as "feedback" please run in the other direction. 

We don't need to be loyal to spaces that don’t value effort. 
We don't need to be in rooms that confuse ownership with obligation.

And we won’t shrink myself to make someone else feel more in control.

Loyalty at work should feel reciprocal - not a one-sided affair. 

Has something like this ever happened to you?

Niches I consult in:   

> Deeptech / Robotics  
> Consumer AI 
> Consumer tech  
> Healthtech  
> Insuretech  
> Fintech  
> Energy / Cleantech
> Community / Future of Work 
> Sportstech  
> Media / Events  
> Investing / VC

Precisely why my edge has been: Stealing patterns from one world and winning in another.

I chatted with a founder who raised $3M within weeks. Here's her advice for anyone fundraising: "Have utmost clarity on the type of investor you want to partner with." 

They were clear that they don't want to spray and pray. 

Instead, she focused only on the investors who would understand her pace, her model, and her ambition. 

That clarity saved the team time, energy, and countless conversations that would’ve led nowhere (and drained them).

She and her co-founders spent months researching investors - how they think, what they back, what they expect, and how they work with founders post-cheque. 

And when they finally started fundraising, it worked. Everything moved faster because the alignment was already there.

Interesting to note that in fundraising tables are turning. Founders will filter investors as hard as investors filter founders. 

----

Tomorrow, I’ll share a list of signs to identify your ideal investor (based on her playbook and my own learnings from working with founders).

In your 20s some people will make you feel that your work is worthless.
It is very important that you don't believe them. 


I've worked with people who dismissed my work because they didn't think it added value. 

They assumed they knew better. 

They wanted me to take full ownership while paying the bare minimum.

They'd casually pass comments at how I live my life. 

They thought less of me because I choose to reject full-time employment. 

It is important that when you cross paths with these people (no matter who they are) - you run in the other direction. 

Why? Because they will force you to think small of yourself. Shrink yourself. 
They will make you believe that you don't deserve the world. 
They will cage your ambition with their limitations. 

Guess what happened when I gave up that project? 

My energy aligned. 

I started meeting (and closing deals with) founders who are more aligned to my values. 

My abilities began expanding. 

I made mistakes, but I learned to be better. I was given feedback and it helped me strengthen my creative muscles.

Above all, happiness just skyrocketed. 

And now they watch me closely (and they think I don't know it!).

My 2-week Japan trip gave me back something I didn’t know I had lost — my curiosity. 

6pm in Tokyo.

It’s 10° celsius. My hands are freezing. It’s dark already. 

I’ve walked the whole day. But I still need to walk 20 more minutes to get to the place I’ll grab dinner from. 
 
My legs hurt a bit. 

Out of nowhere I’ve entered the hottest part of Tokyo. It’s so bright and colorful that it feels like I’m in a video game. 

The city is alive. 

So much is happening around me. 

My senses weren’t ready. 

I cannot help but smile. 

I watch people - some are taking pictures, some are sipping on their boba tea, almost everyone has a shopping bag in their hand or two. 

I watch the buildings. They’re huge and the billboards are so enormous. 

Somehow, hundreds of people cross in complete order. 

I wonder where they’re from. 

The place is covered in restaurants. Everywhere I look, there’s something or the other to eat. 

When was the last time you were an observer, Sakshi? 

When was the last time, you weren’t in a rush to get somewhere? 

When was the last time, you truly thought deeply without your brain reminding you that you need to change the context tab now because tasks are pending?

The moment a founder becomes dangerous is when their language finally matches their intent.

I love how Brain Chesky describes it: 

“If you don’t have a clear story, you don’t have a clear strategy.”

This is why creating a narrative is so critical. 

It makes a startup go from: 

“We need to defend our thesis” → “We’re just declaring our direction and the world will follow”

X9 Media

-Designed, managed, and executed user acquisition campaigns across paid media channels, including Facebook, Google, Paid Social, Search, Display, and Ad Networks.
-Monitored campaign performance and continuously optimized based on a data-driven approach, leveraging insights from multiple A/B tests to improve efficiency and ROI.

Head of Digital

VitrA Bathrooms

Digital Marketing Specialist

411 Locals

Increased conversions by 45% and decreased CPA by 20% through optimized Facebook and Instagram ad campaigns
• Improved conversion rates by 25% using A/B tests on ad copy and landing pages
• Boosted overall conversion rate by 15% with remarketing strategies to re-engage website visitors
• Managed $2M+ annual ad spend across multiple clients, achieving 20% above industry average ROAS
• Increased lead generation by 35% on average through cross-channel paid media strategies for B2B and B2C clients

Digital Marketing Manager

jaro education

-Manage the Digital Media Planning/ Platform strategy’s  for Top IITs & IIMs in India
- Provide quantitative/ result-oriented inputs and optimize digital content based on platform saliency
- Manage the Facebook & google campaigns along with the creative/ content/operations layer for social media/ SEO/ PPC/ Digital Media/ Website & Email Communication
- Ensure strong account relationships and strengthen with effective service delivery
- Ensuring social media & digital plans are ready on time for all brands on the agreed month timelines 
- Interact with the client to ensure ad-hoc social media posting/ changes during the month 
- Prepare the analytics reports for the brands on a monthly level 
- Work with the Jr. Program Executive and manage the social media content, community management

Campaign Manager

Craftkonnect

Managed $50K+ ad budgets in  programmatic display campaigns via DV360 and digital audio strategies through StackAdapt. Ran Google App Campaigns focused on increasing retention and re-engagement. programmatic display and retargeting campaigns to support sales funnel acceleration.

Head Of Digital Marketing

Accenture

- Understanding the client’s brief
-Develop and activate a media plan based on the client’s brief across multiple platforms
- Media plan would involve budget allocation, target group, platform & property selection based on the objective to reach right audience at right time to get maximum results.
- Execution of social campaigns – create and optimize campaigns and generate weekly and
monthly reports
-Monitoring campaigns on a regular basis to ensure the reach targets are achieved and
consumption of budgets efficiently and effectively
-Carrying out post campaign analysis
- media plan would involve budget allocation, target group, platform & property selection based on the objective to reach the right audience at right time to get maximum results.
- Execution of social campaigns – create and optimize campaigns and generate weekly and
monthly reports
- Monitoring campaigns on a regular basis to ensure the reach targets are achieved and
consumption of budgets efficiently and effectively
- Manage a team of 4-5 people

- Work on SEO which  includes on-page & off-page & website audit 
-  Coordinate the creation of digital content (e.g. website, blogs, podcasts, and youtube ) for tracking pixels and remarketing pixels
-  Design digital media campaigns aligned with the objectives of the marketing budgets
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest & Youtube )
-  Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile, Programmatic and Retargeting channels

Digital Marketing Executive

-Assist with social media posting creation including blog management using Content Management System
-Provide support for the development and launch of the brand website and mobile enhancements and launches
Work closely with the Digital Marketing Supervisor to develop, monitor, and update digital dashboards while watching for trends and reporting
-Assist with monthly paid search campaign management and reporting
Work with team members to develop + understand digital marketing strategies that will meet goals & objectives

Digital Marketing Intern

🚀 With 6+ years of experience, I help B2B  and B2C  brands turn digital marketing into measurable growth. My focus is simple: build strategies that don’t just drive clicks, but generate qualified leads, sales, and a strong ROI.
Key Highlights
→ Managed £80–90k monthly ad spend across Google, Meta & TikTok
→ Delivered 6x ROAS and 50% YoY revenue growth for clients
→ Skilled in HubSpot, GoHighLevel, Klaviyo, GA4 & Looker Studio
→ Built scalable creative testing frameworks & libraries that accelerate campaign performance

What I Do Best
Paid Ads That Convert: Google, Meta, TikTok & LinkedIn campaigns that generate qualified leads and sales
Analytics & Optimisation: GA4 & Looker Studio tracking to uncover insights and drive smarter decisions
Multi-Channel Growth: SEO, paid media & email automation strategies that work together for long-term growth
Proven Results: Helped service companies double inquiries, cut cost-per-lead by 40%, and scale campaigns profitably
Always open to connecting with brands and teams ready to scale through data-driven digital marketing.

Recognitions & Features
🏆 Awarded Top Marketer
✨ Featured on AdsWeek, Meta & LinkedIn

 | 🔍 Google Vikrantworld

PS: Watch my latest YouTube video for more value bombs on digital marketing. 🎥.

Vikrant Yadav

Unpopular opinion: You don't need 47 marketing tools.
You need these 18.
After managing 1000+  campaigns and generating 130K+ leads, 
I've learned expensive doesn't mean effective.

This is the exact tech stack that helped me: 
→ Reduce CPL by 37% 
→ Achieve 3.5x ROAS 
→ Scale to £20K/month budgets

Swipe through. Your wallet will thank me 💸

P.S. Launching Ads School next month — the only programme teaching you to actually USE these tools profitably. Drop "READY" below for first access.

Digital marketing expert | Performance marketer🔥(10x+ ROAS) 🚀 | Generated $25M+ in Ad Revenue | Trainer & Speaker |

Unpopular opinion: You don't need 47 marketing tools.

Most marketers are solving the wrong problem.

They obsess over features, specs, and what makes their product "better."
Nobody buys what you're selling.
→ People don't buy insurance. They buy peace of mind. 
→ People don't buy noise-cancelling headphones. They buy silence in a noisy world. 
→ People don't buy cleaning services. They buy time for what matters. 
→ People don't buy budgeting apps. They buy relief from money stress.

The pattern? Emotional outcomes > Product features.

The best marketing doesn't feel like an ad. It feels like a friend giving advice.
Here's how to apply this:
1. Give away your best tip Make people think: "If this is free, imagine what's behind the paywall."
2. Build trust before selling Marketing isn't about tricking people. It's about helping them see why they can trust you. Earn that, and sales follow.
3. Make your audience the hero You're not the hero of the story. Your audience is. Talk about them, not you.
4. Numbers impress the brain. Stories move the heart. Great marketing does both.
5. Simplify ruthlessly People don't buy the best product. They buy the one they understand in 5 seconds.

I've tested this across Google, Meta, and LinkedIn ads—managing over £240K in ad spend. The campaigns that focused on transformation (not transaction) consistently delivered 3-4x better ROAS.

Want to master this approach?
I'm currently studying advanced digital strategy at Ads School, where we break down exactly how to position offers around emotional transformation, not features.

If you're running paid campaigns that aren't converting, your messaging might be the bottleneck not your budget.
What's one product YOU bought recently not for what it is, but for what it gave you?

Drop it below 👇
P.S. Repost ♻️ if this shifted how you think about marketing.

POV: You confidently say "I do SEO" in a meeting, and someone asks "which type?" 👀

Sweats in keyword research
Turns out there aren't just 3 types of SEO... there are 38 (yes, thirty-eight!) different flavors of search optimization.

From the classics like On-Page, Off-Page, and Technical SEO to the niche stuff like Voice SEO, AI Chatbot SEO, and even Tripadvisor SEO (hotel owners, this one's for you 🏨).

Here's the breakdown:
The Foundation (Pillars): On-Page, Off-Page, Technical SEO
Search Type Specializations: Mobile, Voice, Video, Image, Content, News, AI Chatbot

Business-Specific: Local, International, Multilingual, Enterprise, Ecommerce, Affiliate

Platform-Specific: Google Discover, Amazon, Shopify, YouTube, LinkedIn, Pinterest, Reddit, and 12 more

Tactics (use wisely): White Hat, Gray Hat, Black Hat, Parasite, Brand, Accessibility, Programmatic

The digital landscape keeps evolving—and so does SEO. Whether you're optimizing for Google Maps or building programmatic pages, there's a strategy for every platform and every goal.

Which type of SEO are you focusing on in 2026? 👇
Want to master the full spectrum of digital marketing beyond just SEO? 
Check out The Ads School for expert-led courses on paid media, automation, and growth strategies.

The marketing playbook that worked 12 months ago is actively losing you leads today. 

And most marketers haven't noticed yet.

The strategies I learned in 2019? Completely irrelevant now.
The tactics that dominated 2023? Already outdated.
Here's the uncomfortable truth: What worked 12 months ago is costing you money today.

I've managed over £2M in ad spend across Google, Meta, LinkedIn, and TikTok. I've generated leads at $11 CPL when competitors were stuck at $40+.
But here's what keeps me up at night...

The gap between "then" and "now" in marketing is wider than ever.

→ THEN: Spray and pray campaigns → NOW: AI-powered personalization at scale
→ THEN: Manual data entry killing productivity → NOW: Salesforce + HubSpot integration (80% time saved)
→ THEN: Guessing what works → NOW: Real-time optimization driving 3.5x ROAS

I've just published a breakdown of exactly how the marketing playbook has changed.

No fluff. No theory. Just what's actually working right now.
Because in 2025, you're either evolving or you're invisible.

Drop a  if you want me to share the playbook.

P.S. - I'm running a free 8-week Paid Ads Bootcamp for professionals who want to stay ahead. Limited spots. DM me "PLAYBOOK" if you're interested.

Marketing Playbook Has Changed—Here’s How

Let me ask every digital marketer reading this a simple question:

When was the last time you confidently told your CEO which marketing channel actually drove that conversion?

If you hesitated, you’re not alone.

Here’s the uncomfortable truth: We’re spending millions on marketing while flying completely blind.

Only 36% of marketers say they can accurately measure ROI, and 47% struggle to measure it across multiple channels.
Nearly half of us cannot definitively prove what’s working.

But here’s where it gets worse:
Everyone pretends they can.

We present dashboards filled with colorful charts. We cite Google Analytics numbers with unwavering confidence. We attribute conversions to “last-click” or “first-touch” and act like we’ve solved the puzzle.
But the reality?

Your customer’s journey zigzags across Reddit, Instagram, podcasts, emails, and branded searches before they finally convert. And we’re crediting just one of those touchpoints.

It’s like watching an entire football match and only giving credit to whoever scored the final goal.

Here’s what happened to one of my clients last quarter:

They nearly killed their podcast sponsorships because “they weren’t converting.”
Zero direct conversions in 8 weeks. CFO wanted to pull the plug.

But when we dug deeper? Branded search volume had jumped 340%. Those searches were converting at 8x their average rate.
The podcast wasn’t failing. It was doing exactly what it was supposed to do creating demand that Google Ads was capturing.
This is the attribution trap we all fall into.
So what’s the solution?

It’s not better tracking. It’s not more sophisticated models. It’s intellectual honesty.

- Make decisions based on incrementality tests, not just attribution reports
-Recognize that some channels build demand that other channels capture
-Test, learn, and accept uncertainty as part of the game

The best marketers in 2025 aren’t the ones with perfect attribution.

They’re the ones who understand its limitations and plan accordingly.
They don’t ask “which channel gets credit?”
They ask “how do our channels work together to drive growth?”

Attribution is a tool, not a truth.
The sooner we admit that, the better marketers we’ll become.
Want to Master Multi-Channel Performance Marketing?

I’ve spent 6 years navigating these exact challenges managing £20K+/month budgets, generating 130K+ leads, and learning what actually moves the needle beyond attribution reports.

I’m launching The Ads School : a practical course teaching you how to:
✅ Build campaigns that work together, not in isolation
✅ Make budget decisions based on incrementality, not vanity metrics
✅ Scale profitably across Google, Meta, LinkedIn, and TikTok

🎁 Black Friday Exclusive: Join now for just $59 (normally $99)
Stop flying blind. Start making decisions with clarity.
[Join Now →]

What’s your take? Are we too reliant on attribution models that don’t capture the full story?

Most first businesses fail because founders are busy playing entrepreneur instead of building a business.

Here’s what actually matters in your first 90 days:

Stop the productivity theatre
Notion templates and fancy CRMs don’t generate revenue. Your clients don’t care about your internal systems. Focus on what pays the bills.

Your logo isn’t your business
I’ve seen founders spend months perfecting their website while making £0. Ship fast, iterate later. A simple landing page that converts beats a beautiful one that doesn’t.

Generate leads like your life depends on it
Because it does. Every hour not spent finding customers is an hour wasted. Outreach, content, ads whatever works. Just do it consistently.

Deliver results that make clients stay
The best growth strategy? Make it impossible for customers to leave. Over-deliver until they become your biggest advocates.

Don’t scale broken systems
Three months minimum before you think about scaling. Perfect your offer, nail your delivery, understand your economics. Then grow.

Do it yourself first
Cheap contractors will cost you more in rework and reputation. Learn the process, document it, then hire quality help when you’re ready.

One offer. Executed relentlessly.
Until it feels easy, keep refining. Multiple offers = multiple mediocre results.

Never sell your time
Package your expertise. Productize your service. Time-based pricing caps your income and burns you out.

Premium pricing = premium clients
Cheap prices attract difficult clients. Charge what you’re worth and work with people who value results.

Under-promise, over-deliver
Your reputation is built on doing exactly what you said you would. Every single time.

Invest in tomorrow’s infrastructure today
Strong onboarding flows, clear processes, reliable systems. Build for scale before you need it.

Obsess over your clients
Happy clients refer. They renew. They pay more. They’re worth 10x any cold outreach campaign.

The businesses that win aren’t the ones with the best tools or prettiest brands.

They’re the ones that solve real problems and execute without excuses.

-----

Want to master the fundamentals of performance marketing?

The Ads School teaches you how to generate real leads and revenue not just run campaigns. Learn the systems that actually drive business growth.

👉 Dm to get the link 

What’s the biggest mistake you made in your first 90 days of business?

Drop it below let’s learn from each other.

Most ecommerce brands will lose money this Black Friday Cyber Monday (BFCM).
Not because of bad products or weak offers.
But because they're doing too much and none of it right.

The brands that win this weekend aren't the ones with the biggest budgets.

They're the ones that execute 3–5 high-impact moves flawlessly.

Here are 5 quick wins that can actually move revenue this weekend:
1. Deploy short shoppable videos People buy what they can see in action. Adding 10–20 second UGC clips to your product pages can lift conversions immediately. No fancy production needed—authentic beats polished every time.

2. Tighten your checkout experience
Trust badges above the fold
Exact delivery date commitments
Express payment options (Apple Pay, Google Pay)
These micro-optimizations directly impact cart completion rates. I've seen checkout tweaks reduce abandonment by 40%+ in A/B tests.

3. Implement tiered discounting Stop blanket discounting. Segment your offers:
VIP customers → 25% off
Repeat buyers → 15% off
New visitors → 10% off + email capture
This protects margins while rewarding loyalty—something that matters long after BFCM ends.

4. Optimize your popup strategy Forget instant popups. Trigger them based on:
Scroll depth (50%+)
Time on page (30+ seconds)
Exit intent
Smart timing alone can recover 15–20% of abandoning visitors. This was a game-changer in my campaigns at X9.

5. Amplify user-generated content Polished brand content loses to authentic creator content during high-intent shopping periods. Reach out to customers who've already posted about you and reactivate those relationships. It's the highest-ROI play available right now.
The reality: BFCM isn't won by doing everything. It's won by doing 3–5 high-impact things exceptionally well.

I've managed campaigns across Google, Meta, and LinkedIn Ads that generated 25$ in ad revenue in just months, and the common thread was always focused execution over complexity.

To every founder, marketer, and creator reading this: you have time. Pick your battles. Execute with precision.
What's your go-to tactic for peak shopping weekends? Drop it below—I'd love to compare notes.

P.S. If you're running paid campaigns this weekend and want a second set of eyes on your strategy, my DMs are open.

Last week I watched another promising startup fold.

Not because they ran out of money. Not because of competition.

Because the founding team couldn’t get along anymore.

We obsess over product-market fit (rightfully so – it’s the

 #1 killer). But we don’t talk enough about the #2 risk: the people.

Co-founder breakups. Morale collapse. 
Key people leaving at the worst possible time.
I’ve seen teams with average products succeed because they trusted each other. And brilliant products die because the team fell apart.

The uncomfortable truth? You can pivot your product. You can’t easily pivot your people.
Some things I wish I’d known earlier:

- Have the hard conversations early, not when things are already broken

- Culture isn’t ping pong tables – it’s how you handle conflict when everyone’s exhausted

-Hiring for skills is easy. Hiring for resilience is what actually matters

Product-market fit gets all the glory. But team fit? That’s what keeps you alive long enough to find it.

What’s been your experience with this? Curious to hear what others have learned

From Bard to Gemini 3.0: Google's AI Glow-Up 💪
Remember when Google launched Bard? The AI chatbot that felt like it was still finding its feet in a market dominated by ChatGPT?
Fast forward to today, and we've got Gemini 3.0  a completely different beast.
What changed?
🔹 Brand Identity: Bard → Gemini. A name that commands respect and signals evolution.
🔹 Capabilities: From basic conversational AI to multimodal powerhouse — handling text, images, code, and complex reasoning.
🔹 Integration: Deep embedding across Google Workspace, Search, and Android ecosystems.
🔹 Performance: Benchmarks that actually compete (and sometimes beat) the competition.

The transformation isn't just cosmetic  it's a complete strategic repositioning.
The Marketing Lesson?
Sometimes your V1.0 is just your market entry ticket.
 The real game begins when you: 
✅ Listen to feedback ruthlessly 
✅ Invest in genuine improvement (not just rebranding) 
✅ Reposition with confidence when you've earned it

Google didn't just rename Bard. They rebuilt it, rebranded it, and relaunched with substance.

In digital marketing, we see this pattern repeat: early adoption gets you in the door, but sustained innovation keeps you in the game.

What's your take? Have you noticed the difference in Gemini's performance vs. the early Bard days?

taplio

The Battle

Sakshi Shukla

Vikrant Yadav

Followers

Posts

Engagements

Likes

Performance ScoreSakshi Shukla's LinkedIn Performance

Performance ScoreVikrant Yadav's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sakshi Shukla

Vikrant Yadav

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sakshi Shukla's LinkedIn Performance

Performance ScoreVikrant Yadav's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSakshi Shukla's LinkedIn Performance