Storytelling & Thought-Leadership for CEOs + Founders + VCs • Revenue & Community Growth • Host @ Career Radio • Public Speaker

We turn tomorrow’s ideas into today’s market leaders because disruption is only powerful if people believe in it.

We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Our goal? Build gravity around brands.

We scale trust. 
We make customers want you. 
We drive growth that really really lasts.

How?

By telling the kind of story no one can stop talking about.
By creating content people feel in their gut.
By building communities that turn your idea into a movement.

Because the future doesn’t reward innovation alone.
It rewards the stories that make innovation matter.

Our work spans:

✅ Brand narrative & positioning
✅ Content strategy & execution
✅ Community-driven events & campaigns
✅ Founder-led storytelling

📩 Sounds too good to be true? Try it yourself. Reach out to us: sakshi@saturnstudios.io

Sakshi Shukla

People call me ‘lucky’ for having a powerful network. They don’t know that I spend 8+ hours every week to build it.

The biggest MYTH young people are sold is that you can build a reputation just by doing the bare minimum (commenting; DMing; etc). 

It’s like showing up at the gym once and expecting a great body. 

Muscle (like trust) grows with repeated effort. 

This is why I’m never lazy when it comes to building relationships. Not when I started working. Not now. Not ever. 

To me, building a network is about: 

> remembering small details that matter to people
> making introductions without being asked
> celebrating others’ wins louder than your own
> checking in when there’s nothing to gain 

It’s about showing up for people. 

Because reciprocation is the real currency of relationships.

The math won’t math if you expect someone to help you merely because you sent them a jargony DM. 🤷‍♀️

Relationships are work. 

Put in the work.

Storytelling & thought-leadership for Founders + VCs • Spicy content marketing for startups • Public speaker • #womeninbusiness 👩‍💻

I don’t “network.” I go straight to the person who can say yes. It's how I book calls with multi-millionaires and end up working with them.

If I had to give ONE piece of advice to every ambitious girl or woman, it would be this: always reach out to the highest authority. CEOs. Senior leaders. Investors. The people who can actually make decisions. Not because you want shortcuts, but because you want clarity.

Most of us hesitate to do this. We assume they’re too busy. We worry we’ll look desperate. We overthink the “perfect” message. 

But here’s the truth: the system is designed to filter you out. The top is where decisions happen quickly, if you show up with proof and a clear ask.

For example, if you’re applying for a job, don’t just DM the recruiter and hope for a response. Reach out to an investor who’s invested in the company, or a leader who understands the team’s real needs. Show them your work. And explain your value. 

If they refer you or introduce you, you’ve bypassed the noise and turned yourself into a credible signal.

The only way this works is if you’ve done your homework. You know your skill set. You understand what they care about. You’re direct, respectful, and specific. 

So please don’t shy away from reaching out to authority figures. They appreciate initiative more than you think. Trust me. I’m a living example of this. I will always write to the CEO. Every single time.

How I brag (without being "cringe") so it brings me career opportunities and gets me into rooms that matter: 

Let me clear the air first: Bragging isn't about being self-centered, or impressing people or being the loudest person in the room. 

Real bragging is ‒ setting the context of your capabilities. 

The people who rise to the top, those who raise funds, and the ones who influence rooms aren't humble. 

They know how to brag so that it actually makes people lean in vs. pushing them away. 

Here's my "quiet flex" formula you can use whenever you want to brag: 

1) Create a "Judgment Bank"

I keep a running note of:

- Problems I solved
- Problems I got stuck in
- Decisions I made
- Tradeoffs I owned
- What changed because I was there

Not merely outcomes I created, but how I think. 

This creates more leverage for you, without needing to “sell yourself.”

2) Pick how you want to be described when you’re not in the room

Some examples:

“I’m obsessive about user pain.”
“I’m good at simplifying messy problems.”
“I move fast without breaking trust.”
“I’m a research-first builder.”
“I’m creative, but practical.”
“I turn chaos into systems.”
“I ship, then I iterate.”

Once you've chosen how you want to be known, spend 90% of your time ensuring that your actions match it. 

3) Brag about your mission, not about numbers

Sometimes the strongest flex is:

- the problem you’re willing to spend years solving
- the kind of work you care about
- the standard you refuse to lower
- the impact you want your career to create

This kind of brag feels like leadership. Not ego.

MAKE BRAGGING COOL AGAIN.  
MAKE BRAGGING COOL AGAIN.
MAKE BRAGGING COOL AGAIN.

So that we all earn opportunities that we truly deserve 💛 

If this helped you drop a 💯 below!

I took 3 international trips last year while growing a business. 
How? Because of my "rich life money rules". 

This ain’t me bragging. 

This is a post about how to *realisitically* use your money (no matter how much you earn) to design your rich life. 

Mid-20s is a great time to make these money rules. 

Here are the steps I follow 👇🏻

> Identify what’s something you never want to think about when spending. 

Could be food, health, travel. 

For me, it’s books and health. Even though I love travelling, it’s always budgeted now. 

> Know your season. 

Are you in the season of spending? Or saving? Or aiming to make more money? 

You need to make peace with your season and never ever let external factors impact you. That’s your power. 

For example, right now I’m in the season of controlled spends. I’m fully okay with that! 

> Redefine what “rich life” means for you.

For me, my rich life is: 

a) I have a comforting home
b) I’m physically active and challenging my body 
c) I’m constantly upgrading my intellectual abilities 
d) Funds and investments that power my future goals 
e) Not letting someone’s else’s lifestyle control mine
d) Mindful wardrobe, experiential eating and supporting my family 

For you, it could be different. 

Define that. And channel your money accordingly. 

----

♻️ This is for people who think differently. Repost if that’s you.

BE A DIVA AT WORK. LET YOUR HIGH STANDARDS MAKE OTHERS UNCOMFORTABLE.
when you raise your standards, you stop being convenient. you stop being agreeable. you stop letting “good enough” pass just because it keeps things moving. you become the person who forces decisions. who catches the lazy thinking. who makes the work sharper.

people might call you difficult. intense. too much. but that’s what happens when you rise. higher standards don’t just create better work - they create leadership. because convenience has never built excellence. it has only built comfort.

Questions I'm sitting with after South Park Commons India Demo night 👇🏻

Companies that demoed were building astrology-tech, AI companions, intimate digital spaces for couples, networking app for Tier 2/3 India and gov-tech.

I left with more questions than answers. If you have thoughts about these spaces, I'm open to hearing all opinions. 

1) AI Astrologers - chat with AI personas anytime you need guidance (by AppsForBharat)

🤔 When someone's stressed and asks "what does my kundali say" - will the AI persona offer spiritual guidance or emotional support? What's the difference?
🤔 If people are already seeing human astrologers - Is the goal to create space for reflection or just pacify them? 

2) Companion AI - AI friend for when you need someone to talk to, already deployed and recently tested with delivery workers in Bangalore (by Fest)

🤔 For delivery workers who might not have frameworks for emotional maturity - does the AI need to be more emotionally coherent to actually create good outcomes?

🤔 When asked about mental health risks, the answer was "too early to say." But studies already exist. Why wait to engage with them?

3) AI Tutor - personalized teacher for tier 2-3 India (by Seekho, 25M users)

🤔 Is the company focusing on retention metrics or actually building capability? If capability is the core focus, how will these winning outcomes be measured? 

🤔 India's edtech story has seen the same arc over and over again, AI is well-positioned to change lives but only if the company's incentive and the user's incentive are aligned? 

----

My biggest question by the end of the night: How do we build AI for people who might be vulnerable - lonely, under-educated, underserved - in ways that create actual winning outcomes for them, not just engagement metrics for us?

These companies are tackling real problems - loneliness, education access, cultural needs. My questions aren't dismissals, they're genuine curiosity about how we build responsibly.

I'm all ears, folks!

SPEED CAN KEEP YOU STUCK. 
when you can ship fast or juggle five projects without dropping any, you never have to sit with uncertainty. you never let ideas marinate painstakingly. everything you make starts looking the same. competent, but doesn't leave an imprint. 

Darwin's Origin of Species took 20 years, the Sistine Chapel took 4, relativity took Einstein a decade of thought experiments, the iPhone took years of secret obsession - speed has never created anything worth remembering.

please please please please please READ MORE. Tobias Lütke makes a great case for it. 

via David Senra.

your calendar is your REAL resume. what you protect reveals what you value. what you repeat reveals what you’re building. 

what you keep postponing reveals what you’re avoiding.

you can say "growth matters". but if learning never makes it to the calendar, it doesn’t.
you can say "health matters". but if rest is always negotiable, it doesn’t.
you can say "deep work matters". but if your day is wall-to-wall calls, it doesn’t.

values aren’t what you say. they’re what you reserve time for.

🚀 With 6+ years of experience, I help B2B  and B2C  brands turn digital marketing into measurable growth. My focus is simple: build strategies that don’t just drive clicks, but generate qualified leads, sales, and a strong ROI.
Key Highlights
→ Managed £80–90k monthly ad spend across Google, Meta & TikTok
→ Delivered 6x ROAS and 50% YoY revenue growth for clients
→ Skilled in HubSpot, GoHighLevel, Klaviyo, GA4 & Looker Studio
→ Built scalable creative testing frameworks & libraries that accelerate campaign performance

What I Do Best
Paid Ads That Convert: Google, Meta, TikTok & LinkedIn campaigns that generate qualified leads and sales
Analytics & Optimisation: GA4 & Looker Studio tracking to uncover insights and drive smarter decisions
Multi-Channel Growth: SEO, paid media & email automation strategies that work together for long-term growth
Proven Results: Helped service companies double inquiries, cut cost-per-lead by 40%, and scale campaigns profitably
Always open to connecting with brands and teams ready to scale through data-driven digital marketing.

Recognitions & Features
🏆 Awarded Top Marketer
✨ Featured on AdsWeek, Meta & LinkedIn

 | 🔍 Google Vikrantworld

PS: Watch my latest YouTube video for more value bombs on digital marketing. 🎥.

Vikrant Yadav

Funny thing about good work: it travels fast.
This single Google Sheet with 4,200+ websites for link building was created by me while working on real client SEO problems.
Today, I saw an Indian agency using the same sheet and presenting it to my own client 😁
 No credit. No context. Just straight usage.

Honestly, I’m not annoyed. This is actually the best validation.
 When your frameworks start getting copied, it means they’re useful and creating impact.

So I’m sharing it again.
Because solid link building isn’t about random backlinks.
 It’s about curated sources, relevance, scale, and knowing why each site exists in your strategy.

If this sheet helps you build better links or rethink your process, it’s already done its job.
Work speaks. Always.

If you want the sheet, comment “backlink” and I’ll share it with you.

Digital marketing expert | Performance marketer🔥(10x+ ROAS) 🚀 | Generated $25M+ in Ad Revenue | Trainer & Speaker |

Meta just made paid attention official.

Opened Instagram today and saw this 👇
Pay £3.99/month to use Meta products without ads
OR
Use it free and let your data power ads.

Here’s the thing.
This isn’t a UX tweak.
It’s a signal.

For years, the deal was simple:
You don’t pay with money.
You pay with data and attention.

Now Meta has put a price tag on privacy.

What this really means for marketers 👇

1- Smaller but more valuable ad audiences
Some users will opt out of ads completely.
The remaining audience is more ad-tolerant, more commercial, and more intentional.
Expect quality to matter more than sheer scale.

2- Higher CPM pressure over time
Less inventory + compliant targeting = competition.
If your ads rely on cheap reach, that model gets shaky.

3- Creative becomes the targeting
When data access tightens, messaging does the heavy lifting.
The brands that win will be the ones that understand pain points, language, and context better than anyone else.

4- Brand > hacks
Short-term tricks won’t survive in a world where users actively choose whether to see ads.
Strong brands, strong offers, strong storytelling will.

5 - Performance marketing gets more honest
You can’t hide behind hyper-targeting forever.
If your offer isn’t clear and compelling, people will literally pay not to see it.

For users, the choice is simple:
Pay with money
Or pay with data

For marketers, the message is even clearer:
Earn attention or lose it.

Curious how others are thinking about this.
Is this the beginning of premium, ad-light social platforms?

👇

graphical user interface, text, application

Most marketers are optimizing their ads completely wrong.

They panic when ROAS drops and start changing everything at once.

Here’s the exact framework I used to manage £20K/month in ad spend and achieve 3.5x ROAS:

The Diagnostic Cascade Method:

When ROAS drops, don’t guess. Follow this sequence:

→ Check CPM first
If rising = audience fatigue or increased competition
If stable = move to next level

→ Then check CTR
If dropping = creative problem (your ads aren’t compelling)
If stable = move deeper

→ Then check AOV (Average Order Value)
If dropping = offer mismatch or wrong audience segment
If stable = final check

→ Finally, check Conversion Rate
If dropping = landing page or checkout issue

Why this order matters:

Each metric tells you WHERE the problem lives in your funnel. CPM is top-of-funnel, CR is bottom. Working backwards wastes time and money.

The result?

This  systematic approach helped us:
• Generate 130,000 leads in 12 months
• Maintain $13 CPL across Google, Meta, and Bing
• Reduce CPL by 37% in Q4 2024

Stop making creative changes when your real problem is audience saturation.

Want to master diagnostic frameworks like this? 
Check out The Ads School for structured training on performance marketing fundamentals.

What’s your go-to metric when campaigns underperform? Drop it below 👇

Meta ads in 2020 vs 2025 isn’t an update. It’s a reset.
 Interest stacking is dead. Tiny test budgets don’t teach you anything.

 What works now? Broad targeting, strong hooks, and creatives built for the full funnel.

Andromeda didn’t kill your Meta ads.
That’s the uncomfortable truth no one wants to admit.

I’ve been running Meta ads since 2019.
Seen every so-called “this changes everything” update.

Andromeda isn’t one of them.

The algorithm didn’t change the game.
Your competition just got better at fundamentals.

I break this down properly in the video 
👇

Curious to hear your take Real impact or business as usual?

🚨 GIVEAWAY: AI in the Enterprise (Free) 🚨

Most companies are “using AI.”
Very few are using it well.

OpenAI quietly published a sharp playbook on how real companies are actually deploying AI inside the enterprise. Not theory. Not hype. Real lessons from companies like Morgan Stanley, Klarna, Indeed, BBVA, and Lowe’s  

Here’s what stood out to me:

• 98% of Morgan Stanley advisors now use AI daily
• Klarna’s AI handles ⅔ of customer chats and cut resolution time from 11 minutes to 2
• BBVA employees built 2,900+ internal AI tools in just 5 months
• Lowe’s improved product tagging accuracy by 20% through fine-tuning

This isn’t “AI will change everything someday.”
This is how it’s already changing things now.

So I’m giving this away 👇

🎁 What you’ll get
• The full “AI in the Enterprise” report
• Clear frameworks, not buzzwords
• Practical ideas you can actually apply at work

If you’re in marketing, product, ops, tech, or leadership, this one’s worth your time.

AI isn’t replacing teams.
Teams that understand AI are replacing those who don’t.

Ai in the Enterprise 

🚨 Facebook Ads Manager experiencing high disruptions right now

If you’re seeing delivery issues with your Meta campaigns today you’re not alone.

Meta has confirmed they’re aware of the issue and their engineering teams are actively working on a resolution.

What’s affected:
✅ Ads Creation and Editing - No issues
🔴 Ads Delivery - High disruptions
✅ Ads Reporting - No issues

Quick action items for advertisers:
→ Don’t panic and pause campaigns unnecessarily.

→ Monitor your ad account but avoid making major changes during the outage.

→ Document any anomalies in performance for later analysis.

→ Brief your clients/stakeholders if you’re running time-sensitive campaigns
These platform issues remind us why diversification across channels
 (Google Ads, LinkedIn, TikTok) is crucial for any robust paid media strategy.

Have you been impacted? Drop a comment below.

If you’re thinking of starting a SaaS in 2026, read this.

Most people talk about SaaS as if it’s one business model.
It’s not.

After 6+ years in digital marketing, now working from the UK,
and helping 50+ SaaS businesses acquire customers,
I’ve noticed a clear pattern.

Most SaaS products don’t fail because the product is bad.

They fail because founders don’t understand what type of SaaS they’re building
and therefore don’t know how to market it.

SaaS can mean:
• B2C, B2B, or prosumer
• Horizontal or vertical
• Self-serve or sales-led

Each combination changes:
• Pricing
• Distribution
• Sales cycle
• Marketing channels

If you don’t define this early,
you end up copying tactics that worked for someone else in a completely different SaaS model.

That’s when marketing feels “broken”.

Before writing code or running ads, ask one question:
What type of SaaS am I actually building?

graphical user interface, text, application, chat or text message

AI search is rewriting the rules of visibility in 2026. Here’s what’s actually working.
Over the past few months, 

I’ve tested 8 AI visibility tools in live search workflows from optimizing content for LLM citations to tracking brand mentions in AI-generated responses.

If you’re still optimizing for traditional search alone, you’re missing where the traffic is moving.

Here are the 8 tools that earned their place in my stack:

1. Peec AI
Analyzes your content’s “citability score” for LLMs. Think of it as an SEO audit, but for AI search engines.

2. Profound
Real-time monitoring of brand mentions in AI responses. Game-changer for reputation management in the AI era.

3. Writesonic
Content optimization for both traditional and AI search. Their AI-readiness scoring helped me restructure content that increased visibility by 40%.

4. Otterly AI
Competitive intelligence for AI search. Shows you which competitors are dominating AI citations in your niche and how.

5. Botify
Technical SEO platform that now includes AI search crawlability. Critical for ensuring your site architecture works for both bots and LLMs.

6. Athena
AI search analytics dashboard. Connects the dots between traditional metrics and AI-driven traffic patterns.

7. Semrush AI Visibility Toolkit
Tracks your brand’s appearance across AI-powered search results. Essential for understanding how ChatGPT, Perplexity, and Gemini are citing (or ignoring) your content.

The reality check:
AI search isn’t replacing traditional SEO it’s layering on top of it. The brands winning in 2026 are the ones optimizing for both.

Three months into testing these tools, I’m seeing a 34% increase in qualified traffic from AI-powered search sources.

Are you tracking your AI visibility yet? Or still optimizing like it’s 2023?

Drop a comment if you want a deeper breakdown on any of these tools.

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The Battle

Sakshi Shukla

Vikrant Yadav

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Performance ScoreVikrant Yadav's LinkedIn Performance

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taplio

The Battle

Sakshi Shukla

Vikrant Yadav

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sakshi Shukla's LinkedIn Performance

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Performance ScoreSakshi Shukla's LinkedIn Performance