Saturn Studios

➢ The future is story first. We partner with mission-driven businesses shaping what's next for humanity.

➢ We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Founder & Chief Storytelling Officer

PeerCapital

Brand & Community Consultant

Arise Leadership 

➢ Elevating 1 million women into leadership.

➢ Arise Leadership Accelerator equips aspiring and new women leaders with the skills, strategies, and mindset tools they need to climb up their careers while making an impact.

➢ I own the social media strategy and the content creation process to add value to Arise's community and realize our mission. Major focus on building thought leadership organically.

Content Lead

Foundry 

Head of Content Strategy

JJ Ventures

➢ Leading the social media and newsletter content strategy and development. 

➢ Managing creator collaborations and strategic partnerships for audience expansion.

Head Of Content

Storytelling & Thought-Leadership for CEOs + Founders + VCs • Revenue & Community Growth • Host @ Career Radio • Public Speaker

We turn tomorrow’s ideas into today’s market leaders because disruption is only powerful if people believe in it.

We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Our goal? Build gravity around brands.

We scale trust. 
We make customers want you. 
We drive growth that really really lasts.

How?

By telling the kind of story no one can stop talking about.
By creating content people feel in their gut.
By building communities that turn your idea into a movement.

Because the future doesn’t reward innovation alone.
It rewards the stories that make innovation matter.

Our work spans:

✅ Brand narrative & positioning
✅ Content strategy & execution
✅ Community-driven events & campaigns
✅ Founder-led storytelling

📩 Sounds too good to be true? Try it yourself. Reach out to us: sakshi@saturnstudios.io

Sakshi Shukla

You're looking at leaders of tomorrow. Each one, a story in making. Each one, a story of passion, quiet courage and ambition. 

Last week, I had the honour of hosting these powerhouse women for Mogul's Mingle #4 — my dinner series aimed at celebrating the future women leaders in tech and business. 

I had carefully curated this group - and oh! it worked. 😍

Majority of them had quit their jobs (some previous day, or previous week haha!) and were charting a new unique path, one step at a time. 

Rest were either launching something of their own, or tinkering with ideas. 

I firmly believe that the next two decades belong to women leaders and business owners in India (and I'm glad I'm playing a tiny role in powering that movement <3). 

We played games, shared stories, and even built ridiculous product ideas (all without anyone using ChatGPT 😉)

We laughed till our cheeks hurt, and left feeling a little lighter, braver, and more connected. 

Because...

Together, we rise. 
Together, we create spaces for more ambitious women. 
Together, we can create a world designed for women to thrive. 

I'm so grateful to Offlyn for their amazing app. Phalgun for his amazing space The Drafting Room in Koramangala. 

Big hugs and thanks to Aileen and Sanghamitra for their incredible food spread that everyone raved about, and friends at Local Ferment Co for the most refreshing kombucha. 

None of this would happen without these partners. 

And guess what - Mogul's Mingle will be back in January! 
I'm curating 20 spots. 

Ladies, please DM me or reply below. 🥰

Storytelling & thought-leadership for Founders + VCs • Spicy content marketing for startups • Public speaker • #womeninbusiness 👩‍💻

No notes. Just travelling solo across Japan for the next 2 weeks.

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My career in one sentence: The fastest way to get invited into powerful rooms is to make yourself valuable enough that rooms seek you.

(Btw, read that again!)

Let me break down what this means: 

👉 I started Physics Club in April 2021 

Within a week, I onboarded 200+ active members. People saw that I was doing something which was unheard of.

👉 I started Mogul's Mingle in September 2023 

I've hosted 71 women so far. Ambitious women see how intentionally and passionately I'm building this space. 

👉 I started Founder's Cubbon Walks February 2025

I have 700+ founders in my email list at this point. They keep requesting guests. 

People see that I'm enabling the ecosystem even when I don't have to. 


I'm not suggesting that you start your own community (haha it's not that easy)... 

I'm saying: 

I've not done any of this to get into so called "elite" circles.

I was trying to create value.
And value is what opens doors.

You cannot "network" your way into getting outcomes anymore. 
"Chasing validation" will drain you faster than anything. 

So just doing do meaningful work that makes people say, “I want to be part of whatever she’s building.”

When your work speaks loudly enough, rooms stop being gatekept - they become accessible.

I'm SICK of "just put yourself on the internet" advice. 🤢 It's so misleading. 

Randomly posting anything won't change your life or career.  Never has, never will. 

We started with "personal branding" and now all people do is constantly try to "brand" themselves.

This is why almost every corner of the internet feels so saturated and sterile. 

In fact, we overdid authenticity too. 

Because now, there are 1001 ideas being sold for $7 on how to fake authenticity. 🤷‍♀️

So what do we do? 

Where do we go from here? 

DO WHATEVER YOU DO WITH INTENTION. 

(Yep, I screamed that!)

The edge is having an interesting life and then writing about that interesting life.

Not "10 ways I changed my life as a 19 year-old" but tell the world why you've started to read the newspaper again. 

The edge will now be in connecting the dots. 

In doing the hard work. 

Kinda ironice, right? 

That AI was supposed to make writing online and creating content easier and now we will have to work 10x harder to completely reinvent ourselves to actually gather any kind of community. 

A better advice would be: 

Put yourself on the internet because you have something out-of-the-ordinary to say. 

Otherwise you're just another floating voice. 

And no-one likes to be that.

An observation after meeting 300+ founders this year: The real founder loneliness isn’t emotional. It’s intellectual.

Almost no founder is short on motivation; they’re short on people they can actually think with. 

In my Founder Cubbon Walks and 1:1 conversation, I've heard things like:

> "Half the time I don’t ask for help because I don’t want my uncertainty to become part of my reputation."
> "My biggest questions sound stupid on paper, but they’re blocking me more than any strategy problem."
> "Having founder friends is a privilege I don't have."

Most of the questions they carry are not existential or strategic - they’re practical, daily, messy decisions. 

And founders don't know where to go with them? 

Investors aren’t always the right people for these questions because the fear of “looking uncertain” is real, and the answers often come packaged in frameworks instead of usable direction. 

Operators who could help are buried in their own worlds, and peers who understand the context deeply enough are hard to find. 

So founders end up thinking through everything alone, even when they shouldn’t have to.

The truth is, founders aren’t scared of hard work; they’re scared of working in a vacuum. 

The companies that move fastest are often led by founders who have at least one person they can think aloud with - someone who understands and respects their messy middle. 

Founders, do you feel the same?

In my next post, I'll be writing about actually useful ways to find your tribe who "get" you. 

Stay tuned :)

Founders, if you feel like you don't have anyone to think through problems with ... here are a few strategies that work:  

I've collected advice from founders who've felt this and solved it for themselves in some way:

1️⃣ Former founders who've exited. 

They have nothing to prove and no agenda. A founder told me her best sounding board is someone who sold his company 3 years ago and now just wants to think through hard problems. 

She wrote him a message with a very contextual problem and that's how they started talking.  

2️⃣ Peers 12-18 months ahead. Not 5 years ahead - the problems are too different. Someone who just navigated what you're about to face remembers the messy middle.

3️⃣ Avoid experts everyone focuses on (this one's my favourite!)

One founder told me: "Everyone wants time with the same 3-4 VCs/experts. Even if I got 30 minutes, I'd just get their polished frameworks - the stuff they've said publicly a hundred times."

Instead, he found another founder at a small event. Both fundraising, both figuring out similar problems in real-time. They grabbed coffee to debrief. Now it's a monthly thing.

----

Finally, how to vet people before opening up to them👇🏻

Start with a small question. And see if they: 

- Ask questions instead of jumping to advice
- Challenge your thinking without making you feel stupid
- Make you feel sharper after talking

If any of these fail, keep looking.


♻️ Repost this to help more founders.

I cried after an in-person event. That day, I learned that loyalty at work shouldn't be one-sided.
(I’ve never talked about this):

It wasn’t a big incident.
No massive conflict or harsh feedback.

It was the tone - the kind that makes you realise you care about the work far more than the person speaking to you cares about you.

I was showing up with intent, effort, and ownership… (not saying I'm perfect!) but the other person spoke to me with a certain entitlement.

It hurt. 

I thought maybe I wasn’t good enough. 

But the more I sat with what was going on, I could clearly feel: 

The issue wasn’t my loyalty. It was giving it to a place that didn't respect it. 

Some environments expect your best while offering the bare minimum in return —

no respect, no clarity, no curiosity about who you are or how you work.

I know I'm not the only one who has been treated like this. This is why I'm sharing this story. 

If "disrespect" is wrapped as "feedback" please run in the other direction. 

We don't need to be loyal to spaces that don’t value effort. 
We don't need to be in rooms that confuse ownership with obligation.

And we won’t shrink myself to make someone else feel more in control.

Loyalty at work should feel reciprocal - not a one-sided affair. 

Has something like this ever happened to you?

Niches I consult in:   

> Deeptech / Robotics  
> Consumer AI 
> Consumer tech  
> Healthtech  
> Insuretech  
> Fintech  
> Energy / Cleantech
> Community / Future of Work 
> Sportstech  
> Media / Events  
> Investing / VC

Precisely why my edge has been: Stealing patterns from one world and winning in another.

I chatted with a founder who raised $3M within weeks. Here's her advice for anyone fundraising: "Have utmost clarity on the type of investor you want to partner with." 

They were clear that they don't want to spray and pray. 

Instead, she focused only on the investors who would understand her pace, her model, and her ambition. 

That clarity saved the team time, energy, and countless conversations that would’ve led nowhere (and drained them).

She and her co-founders spent months researching investors - how they think, what they back, what they expect, and how they work with founders post-cheque. 

And when they finally started fundraising, it worked. Everything moved faster because the alignment was already there.

Interesting to note that in fundraising tables are turning. Founders will filter investors as hard as investors filter founders. 

----

Tomorrow, I’ll share a list of signs to identify your ideal investor (based on her playbook and my own learnings from working with founders).

In your 20s some people will make you feel that your work is worthless.
It is very important that you don't believe them. 


I've worked with people who dismissed my work because they didn't think it added value. 

They assumed they knew better. 

They wanted me to take full ownership while paying the bare minimum.

They'd casually pass comments at how I live my life. 

They thought less of me because I choose to reject full-time employment. 

It is important that when you cross paths with these people (no matter who they are) - you run in the other direction. 

Why? Because they will force you to think small of yourself. Shrink yourself. 
They will make you believe that you don't deserve the world. 
They will cage your ambition with their limitations. 

Guess what happened when I gave up that project? 

My energy aligned. 

I started meeting (and closing deals with) founders who are more aligned to my values. 

My abilities began expanding. 

I made mistakes, but I learned to be better. I was given feedback and it helped me strengthen my creative muscles.

Above all, happiness just skyrocketed. 

And now they watch me closely (and they think I don't know it!).

My 2-week Japan trip gave me back something I didn’t know I had lost — my curiosity. 

6pm in Tokyo.

It’s 10° celsius. My hands are freezing. It’s dark already. 

I’ve walked the whole day. But I still need to walk 20 more minutes to get to the place I’ll grab dinner from. 
 
My legs hurt a bit. 

Out of nowhere I’ve entered the hottest part of Tokyo. It’s so bright and colorful that it feels like I’m in a video game. 

The city is alive. 

So much is happening around me. 

My senses weren’t ready. 

I cannot help but smile. 

I watch people - some are taking pictures, some are sipping on their boba tea, almost everyone has a shopping bag in their hand or two. 

I watch the buildings. They’re huge and the billboards are so enormous. 

Somehow, hundreds of people cross in complete order. 

I wonder where they’re from. 

The place is covered in restaurants. Everywhere I look, there’s something or the other to eat. 

When was the last time you were an observer, Sakshi? 

When was the last time, you weren’t in a rush to get somewhere? 

When was the last time, you truly thought deeply without your brain reminding you that you need to change the context tab now because tasks are pending?

The moment a founder becomes dangerous is when their language finally matches their intent.

I love how Brain Chesky describes it: 

“If you don’t have a clear story, you don’t have a clear strategy.”

This is why creating a narrative is so critical. 

It makes a startup go from: 

“We need to defend our thesis” → “We’re just declaring our direction and the world will follow”

The Telegraph

Writer

Footsteps LLC

- Created informative blog posts on the topic of sustainable small businesses
- Writing for LinkedIn to show their expertise and thought leadership in sustainability
- Researched information on sustainability, presenting it in a clear and concise manner for the target audience

Content Writer

Pepper Content

Content Writer 

Whoppl.

- Brainstormed engaging ideas for Instagram content, ranging from quirky statements to reel concepts
- Created captions that complemented visual content, enhancing their online presence.
- Continuously monitored industry trends and social media developments to adapt content strategies.

Content department

Citizen Matters

- Promoting their articles on various social media platforms including LinkedIn, Twitter and Instagram
- Curating engaging posts to drive engagement to the articles

Content Manager

Finnet Media

- Wrote content for LinkedIn to enhance online presence and thought leadership.
- Created engaging Instagram reel scripts that captured the target audience's attention.
- Created captivating captions for Instagram posts that aligned with the brand's voice 
- Collaborated with the founder to understand the vision and effectively translate it into written content

Inkspell Media

- Utilized SEO best practices to increase website traffic and improve search rankings.
- Collaborated with team members to brainstorm topics and ensure alignment with the overall content strategy.
- Created 90+ engaging, informative blogs on advertising, business, and marketing topics for the company's website.

yMedia

- Developed expertise in a new field to produce high-quality informative content.
- Created 60+ SEO-friendly blog posts on various topics in crypto and blockchain.
- Utilized a writing style that is engaging and persuasive, helping to build trust

BEEP by EventBeep

- Conducted industry research to stay up-to-date on news and business trends 
- Created short-form content that engaged and informed audiences
- Helped bring innovative learning solutions to a wider audience

Content research 

AIESEC

Member

I help leaders build trust for their brand through writing | Freelance content writer | Ghost writer

Hi, I am Palak, and as a LinkedIn personal branding strategist, I help CEOs, Founders and creators build thought leadership and their personal brand on LinkedIn. 

Here's what I have made possible with the right strategy: 
-   helped a founder go from 22,000 --> 1,00,000+ followers in 1 year. 
-   helped a founder grow by 20,000 followers in <60 days. 
-   2,79,840+ impressions with <50k following in 7 days.
-   1,32,257+ impressions with <10k following in 14 days. 
-   2 of my clients have a LinkedIn Blue Top Voice Badge.

I’ve had the privilege to work with founders featured on Forbes, Shark Tank and 30 Under 30. I am grateful to have been recognised as the "Top 200 LinkedIn Creators in India" and to be invited as a speaker at institutions like BITS Goa to share my learnings and insights on building a brand on LinkedIn.

If you are exploring ways to build your personal brand and social media presence, feel free to book a call or DM me.

Palak Mittal

Most CEOs and founders make this mistake. 


In the race to build their personal brand quickly, they end up doing it all wrong. 

Everyone wants quick results but it should not be at the cost of your reputation and long term image. 

I have worked on several founder profiles in the last year and these are mistakes we avoid at every cost: 

→ Ever felt someone was “too good to be true”? 
Chances are, they weren’t being authentic. 

→ Inconsistent messaging is confusing and frustrating. 
It’s like telling you one thing today, another tomorrow. 

→ Not sharing your insights is like hiding the real stuff. 
People want to learn from you, so you need to share. 

Your personal brand isn’t just about YOU but also about how well you engage. 

If your audience is disengaged, your brand will suffer.

Your personal brand is an ongoing project. 
So don’t take it lightly only for the sake of numbers. 

Which mistake do you think every founder and CEO must avoid?

I help Founders, CEOs and creators build their brand on LinkedIn || Favikon Top #14 in Personal Branding || BITS Goa Speaker

Am I improving… or just repeating the same hard work?


It’s a question I didn’t ask myself for a long time.

Because from the outside, both look identical.
You’re showing up every day, putting in the hours and staying “consistent.”

But the real difference lies in what that consistency is doing for you.

For a long time, I thought improvement meant working harder than yesterday.

But slowly, I realised that I was just repeating the same work with a little more intensity. Consistency had turned into autopilot.

Real improvement doesn’t come from doing more but doing things differently.

It comes from questioning your routine, challenging your own assumptions and being willing to unlearn habits that feel familiar but aren’t serving you anymore.

Sometimes growth looks like upgrading your skills and sometimes, it looks like stopping what no longer works even if it once did.

Because if your “hard work” isn’t taking you anywhere new,
You’re not being consistent but just being comfortable.

And comfort is the most silent form of stagnancy.

I never count anything before I have it.


I learned this the hard way.

For the longest time, I would get excited too early like a client saying “looks good,” a payment “on the way,” a plan “almost final.”

And every time it felt way bigger than it actually was.
Because I had already decided it was mine.

Now I don’t do that anymore.

I don’t count a client until the work actually starts.
I don’t count money until it’s in my bank.
I don’t count plans until they’re actually happening.

It’s not about being negative but it just keeps life simpler.

Things, people and plans, everything can change. And honestly, it’s easier to deal with that when you haven’t built the whole story in your head.

The moment something is real, confirmed, done, it's great.
Till then, I treat it just as a possibility.

This one thought has removed so much stress from my life.

And people can call it cautious or boring, but it works.

We misunderstand personal branding so much. 


I’ve noticed this over and over that people put hours into how they look online, but very little into how they are understood.

And that’s where the real gap is.

Personal branding is about how people interpret you over time. And most of us never stop to think about what actually forms that interpretation.

Perception comes from small cues we give without realising:

– What we choose to talk about again and again
– The quality of thinking in our work
– How we show up when things aren’t going our way
– How people experience us in real interactions

I started paying attention to these things when I realised that perception doesn’t form because you “want a brand.”

It forms because people naturally make sense of you based on whatever signals you give them, intentional or not.

And once you understand that, personal branding becomes less about presentation and more about clarity.

That is the part most people miss.

You open Instagram


And scroll through reels
Only to see somebody’s account who is the same age as you
But doing much better than you in life.

You see them crushing things and making everything possible.
You end up comparing yourself with them and start feeling bad about yourself. 

I know this loop because I have been there myself!

It wasn’t easy, but here is how I got out of it: 

→ I got so immersed in work that I forgot that the outside world existed.
→ I stopped looking at what others were doing and focused on my stuff. 
→ I only compared my today to my yesterday; nobody else no matter what.

Remember that all you have is the present moment.
You can’t change what happened to you in the past.

And neither can you control what others are doing.

So instead of wishing that you had started earlier, start today. 

You don’t have to look back or compare yourself.
Just focus on winning every day and you will win the week.

Because disciple = freedom

There is no stopping once you stop comparing and start doing.

Nobody tells you this but growing up means unlearning more than you learn.


And it’s the part no one prepares you for.

When you're younger, you pick up a lot of ideas without even realising it.
Say yes to everything, work nonstop, don’t rest too much, 
Don’t upset people, don’t take risks and definitely don’t fail.

All of it feels normal because everyone around you is doing the same thing.

Then you enter your 20s
And suddenly, half of that “advice” starts holding you back.

You realise you say yes out of fear.
You avoid difficult conversations because conflict makes you anxious.
You chase achievements because you think they’ll make you feel enough.

And that’s when you realise that nothing new will change your life unless you let go of the old things first.

Unlearning is uncomfortable and honestly, a bit annoying.
Because it forces you to question habits that once made you feel safe.

But it’s necessary.

You can’t grow with rules that were never meant for the person you’re becoming. You can’t build confidence on beliefs that tell you to stay small.

And if nobody told you this…
Well, now you know.

I am not busy. 


And trust me, most people aren't! 
They are just living inside a mess they never organised.

For the longest time, “I’m busy” was my go-to excuse.
Busy to reply, show up or  finish things I should’ve done days ago.

But when I looked at my day honestly, I realised something embarrassing, 
I wasn’t actually busy. I just had zero structure.

Things were piling up because I never planned them.
Work felt heavy because everything was last-minute.
And I kept blaming “busy” instead of fixing the root cause.

Once I started planning my week properly, breaking things down, and deciding what actually mattered, my days felt lighter. 
The work didn’t reduce, but the chaos did.

Basically, people who look calm aren’t doing less.
They’re just managing all of it better.

So now, whenever I now say “I’m busy,” .
I ask myself, Am I genuinely busy? Or did I simply not plan things well?

Once you see the truth, you can’t unsee it.

It literally feels like everyone’s “working with top brands” now.


It is so common at this point.
Feels like a vibe check everyone is trying to build credibility.

But honestly, if everyone is with the top brands, who’s doing the actual work?

Somewhere the flex became louder than the output.
And the content got shinier.

I just miss the era where good work spoke first and the pitch came second.

I don’t know what to post on LinkedIn anymore! 


This was me almost every other week last year. 

I have also sat for hours in front of my screen
Not knowing what to post and how to show up! 

But this is what I did to change things: 

→ Identify 3 main topics based on your expertise. 
These should directly align with your business. 
For me, it’s Personal Branding and LinkedIn Growth. 

→ Add 1 belief-based topic that connects emotionally. 
Think of what you stand for. 
For me, it’s kindness and my raw stories. 

→ I commit to 4 posts weekly. 
3 posts to educate on core topics. 
1 post to share your stories. 

Keep trying different formats to keep things engaging, 
Always keep your audience in mind → write for them. 

This works because it balances expertise and emotion. 
Expertise → Builds authority and trust. 
Emotion → Humanizes and creates connections. 

It is okay to lose inspiration but if you build the right system
Writing content won’t be this complicated. 

Do you also struggle to find ideas for your content?

Entrepreneurship was never on my checklist.


At 18, my only “plan” was to earn my own money. 

I was helping with events, saying yes to random gigs, basically anything that helped me avoid asking my parents for a single rupee.

Back then, founders felt like a different species.
They had clarity, confidence, capital and I had none of that.

But the more I worked, the more I realised that entrepreneurship isn’t about launching a company but about launching yourself.

It shows up every time you take ownership.
Every time you think, “What if I could build something better?”

And suddenly, you look around and realise something big is happening in India:

Entrepreneurship has become the next big aspiration not because everyone wants to be a CEO but because everyone wants freedom, impact and a life that feels like it’s truly theirs.

And honestly it makes you believe that anything is possible if you’re curious and consistent long enough.

That’s why what IIT Bombay is doing is so exciting.

The E-Cell, IIT Bombay is hosting the 21st E-Summit on 11–12 December 2025, Asia’s largest student-run entrepreneurship conclave.

It brings together leaders, creators, and investors under one roof with high-impact competitions like The Ten Minute Million, where founders pitch to 16 investors in just 10 minutes.

For anyone who’s even slightly curious about entrepreneurship, this is where you have to be. For more details check the caption.

The most unnecessary problems at work come from unclear responsibilities.


I didn’t realise how common this was until I kept seeing the same pattern repeat across projects. Nothing major went wrong, yet everyone felt confused.

People were working, but no one was fully sure who was doing what and that tiny uncertainty slowly turned into tension.

And honestly, it’s not because people are careless.
Most of us just assume the other person “gets it.”
But what’s obvious to us is rarely obvious to everyone else.

The simplest method that has helped me the most is this:

“This is what I’ll do → This is what you’ll get → This is when you’ll get it.”

It sounds too basic, but it genuinely removes 80% of misunderstandings.

We talk so much about communication skills, but half of it comes down to saying things a little more clearly than we think we need to.

And most conflicts disappear right there.

I started working when I was 16.


Don't worry, it isn't another early success story! 

I started working because I was just very curious to learn and explore. 

My first few projects were small. Half of them didn’t even pay.

But each one taught me something like how to talk to people older than me, how to take feedback, and most importantly, how to stay consistent even when results took time.

I didn’t know writing could become a career.
Or that LinkedIn could open doors I hadn’t even imagined back then.

Looking back, I realise starting early gave me experience + clarity.
Clarity about what I enjoy, what I don’t, and how I want to spend my time.

Work slowly became something I did because I enjoyed 
and even today, I carry that same 16-year-old curiosity into everything I do.

At what age did you first start working?

This year, I did something every adult in my life told me not to do.


I stretched my rent budget by 35% literally in less than a week.

One random Tuesday, I saw a place and something in me just went, "This is it.”

Financially it was a bad idea but it just felt the best idea. 

It was the 1st time I was going to live all by myself and I wanted something that felt safe and home. So I wasn't ready to compromise. 

Within weeks, I realised why this “dumb” decision gave me the highest ROI of my career.

I started creating more, thinking better and just moving so much more smoothly. 

I wish people talked about how the cheapest option can be the most expensive when it kills your energy, focus and potential.

We calculate money saved but never the capacity lost.

And for me, paying more was an investment in peace, clarity and long-term output. 

The kind of ROI that shows up everywhere else.

I thought I was bad at decision-making.


I guess I was just too early for it. 

Because spending time around founders in their 30s completely changed how I look at decisions in my 20s.

What surprised me was how most of them weren't confident. Infact, it is crazy to see how comfortable they are making imperfect choices and moving on without spiralling over them.

The first thing I noticed is that they don’t wait for clarity.

In your 20s, you keep telling yourself, “Once I’m more sure, I’ll decide.” But founders move with incomplete information and trust themselves to fix things along the way. They understand that clarity comes after action, not before.

The second was around ego. A bad decision in your 20s feels like a personal failure. For them, it’s just data. They don’t ask, “Will this make me look stupid?” They ask, “Is this reversible?” That one question removes a lot of fear.

What inspired me the most is that they make decisions that keep doors open months or years from now, even if it means choosing discomfort today. They also don’t chase every opportunity nor they don’t panic when they miss one.

I’m still in my 20s. I don’t have decades of experience.

But I do have access to patterns and if watching founders in their 30s is teaching me so much, I am all in for it. 

Because being open to listening and implementing also changes how seriously you can play the game.

I didn’t believe this when I started.


But the best branding does feel boring.

Whenever we discussed branding, I looked for excitement. New ideas, fresh visuals, something that would instantly make people notice us. If a decision didn’t feel exciting on day one, I assumed it wasn’t strong enough.

Over time, watching how good brands actually grow, I realised something.

The best branding decisions rarely feel exciting in the moment.
They feel repetitive and sometimes even lazy.

It’s choosing the same tone again instead of reinventing it and the same message repeatedly even when you’re tired of saying it.

When you’re building, this kind of consistency feels boring because you see it every day. But your audience doesn’t. 

I’ve learned that if a branding decision feels boring on day one, it’s a good sign.

Because real branding isn’t built to impress once but remembered over time.

taplio

The Battle

Sakshi Shukla

Palak Mittal

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Performance ScoreSakshi Shukla's LinkedIn Performance

Performance ScorePalak Mittal's LinkedIn Performance

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Sakshi Shukla

Palak Mittal

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sakshi Shukla's LinkedIn Performance

Performance ScorePalak Mittal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSakshi Shukla's LinkedIn Performance