Saturn Studios

➢ The future is story first. We partner with mission-driven businesses shaping what's next for humanity.

➢ We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Founder & Chief Storytelling Officer

PeerCapital

Brand & Community Consultant

Arise Leadership 

➢ Elevating 1 million women into leadership.

➢ Arise Leadership Accelerator equips aspiring and new women leaders with the skills, strategies, and mindset tools they need to climb up their careers while making an impact.

➢ I own the social media strategy and the content creation process to add value to Arise's community and realize our mission. Major focus on building thought leadership organically.

Content Lead

Foundry 

Head of Content Strategy

JJ Ventures

➢ Leading the social media and newsletter content strategy and development. 

➢ Managing creator collaborations and strategic partnerships for audience expansion.

Head Of Content

Storytelling & Thought-Leadership for CEOs + Founders + VCs • Revenue & Community Growth • Host @ Career Radio • Public Speaker

We turn tomorrow’s ideas into today’s market leaders because disruption is only powerful if people believe in it.

We partner with founders and companies shaping what’s next — in AI, deeptech, healthcare, future of work, fintech and beyond; to turn complex ideas into stories people want to be part of.

Our goal? Build gravity around brands.

We scale trust. 
We make customers want you. 
We drive growth that really really lasts.

How?

By telling the kind of story no one can stop talking about.
By creating content people feel in their gut.
By building communities that turn your idea into a movement.

Because the future doesn’t reward innovation alone.
It rewards the stories that make innovation matter.

Our work spans:

✅ Brand narrative & positioning
✅ Content strategy & execution
✅ Community-driven events & campaigns
✅ Founder-led storytelling

📩 Sounds too good to be true? Try it yourself. Reach out to us: sakshi@saturnstudios.io

Sakshi Shukla

You're looking at leaders of tomorrow. Each one, a story in making. Each one, a story of passion, quiet courage and ambition. 

Last week, I had the honour of hosting these powerhouse women for Mogul's Mingle #4 — my dinner series aimed at celebrating the future women leaders in tech and business. 

I had carefully curated this group - and oh! it worked. 😍

Majority of them had quit their jobs (some previous day, or previous week haha!) and were charting a new unique path, one step at a time. 

Rest were either launching something of their own, or tinkering with ideas. 

I firmly believe that the next two decades belong to women leaders and business owners in India (and I'm glad I'm playing a tiny role in powering that movement <3). 

We played games, shared stories, and even built ridiculous product ideas (all without anyone using ChatGPT 😉)

We laughed till our cheeks hurt, and left feeling a little lighter, braver, and more connected. 

Because...

Together, we rise. 
Together, we create spaces for more ambitious women. 
Together, we can create a world designed for women to thrive. 

I'm so grateful to Offlyn for their amazing app. Phalgun for his amazing space The Drafting Room in Koramangala. 

Big hugs and thanks to Aileen and Sanghamitra for their incredible food spread that everyone raved about, and friends at Local Ferment Co for the most refreshing kombucha. 

None of this would happen without these partners. 

And guess what - Mogul's Mingle will be back in January! 
I'm curating 20 spots. 

Ladies, please DM me or reply below. 🥰

Storytelling & thought-leadership for Founders + VCs • Spicy content marketing for startups • Public speaker • #womeninbusiness 👩‍💻

No notes. Just travelling solo across Japan for the next 2 weeks.

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My career in one sentence: The fastest way to get invited into powerful rooms is to make yourself valuable enough that rooms seek you.

(Btw, read that again!)

Let me break down what this means: 

👉 I started Physics Club in April 2021 

Within a week, I onboarded 200+ active members. People saw that I was doing something which was unheard of.

👉 I started Mogul's Mingle in September 2023 

I've hosted 71 women so far. Ambitious women see how intentionally and passionately I'm building this space. 

👉 I started Founder's Cubbon Walks February 2025

I have 700+ founders in my email list at this point. They keep requesting guests. 

People see that I'm enabling the ecosystem even when I don't have to. 


I'm not suggesting that you start your own community (haha it's not that easy)... 

I'm saying: 

I've not done any of this to get into so called "elite" circles.

I was trying to create value.
And value is what opens doors.

You cannot "network" your way into getting outcomes anymore. 
"Chasing validation" will drain you faster than anything. 

So just doing do meaningful work that makes people say, “I want to be part of whatever she’s building.”

When your work speaks loudly enough, rooms stop being gatekept - they become accessible.

I'm SICK of "just put yourself on the internet" advice. 🤢 It's so misleading. 

Randomly posting anything won't change your life or career.  Never has, never will. 

We started with "personal branding" and now all people do is constantly try to "brand" themselves.

This is why almost every corner of the internet feels so saturated and sterile. 

In fact, we overdid authenticity too. 

Because now, there are 1001 ideas being sold for $7 on how to fake authenticity. 🤷‍♀️

So what do we do? 

Where do we go from here? 

DO WHATEVER YOU DO WITH INTENTION. 

(Yep, I screamed that!)

The edge is having an interesting life and then writing about that interesting life.

Not "10 ways I changed my life as a 19 year-old" but tell the world why you've started to read the newspaper again. 

The edge will now be in connecting the dots. 

In doing the hard work. 

Kinda ironice, right? 

That AI was supposed to make writing online and creating content easier and now we will have to work 10x harder to completely reinvent ourselves to actually gather any kind of community. 

A better advice would be: 

Put yourself on the internet because you have something out-of-the-ordinary to say. 

Otherwise you're just another floating voice. 

And no-one likes to be that.

An observation after meeting 300+ founders this year: The real founder loneliness isn’t emotional. It’s intellectual.

Almost no founder is short on motivation; they’re short on people they can actually think with. 

In my Founder Cubbon Walks and 1:1 conversation, I've heard things like:

> "Half the time I don’t ask for help because I don’t want my uncertainty to become part of my reputation."
> "My biggest questions sound stupid on paper, but they’re blocking me more than any strategy problem."
> "Having founder friends is a privilege I don't have."

Most of the questions they carry are not existential or strategic - they’re practical, daily, messy decisions. 

And founders don't know where to go with them? 

Investors aren’t always the right people for these questions because the fear of “looking uncertain” is real, and the answers often come packaged in frameworks instead of usable direction. 

Operators who could help are buried in their own worlds, and peers who understand the context deeply enough are hard to find. 

So founders end up thinking through everything alone, even when they shouldn’t have to.

The truth is, founders aren’t scared of hard work; they’re scared of working in a vacuum. 

The companies that move fastest are often led by founders who have at least one person they can think aloud with - someone who understands and respects their messy middle. 

Founders, do you feel the same?

In my next post, I'll be writing about actually useful ways to find your tribe who "get" you. 

Stay tuned :)

Founders, if you feel like you don't have anyone to think through problems with ... here are a few strategies that work:  

I've collected advice from founders who've felt this and solved it for themselves in some way:

1️⃣ Former founders who've exited. 

They have nothing to prove and no agenda. A founder told me her best sounding board is someone who sold his company 3 years ago and now just wants to think through hard problems. 

She wrote him a message with a very contextual problem and that's how they started talking.  

2️⃣ Peers 12-18 months ahead. Not 5 years ahead - the problems are too different. Someone who just navigated what you're about to face remembers the messy middle.

3️⃣ Avoid experts everyone focuses on (this one's my favourite!)

One founder told me: "Everyone wants time with the same 3-4 VCs/experts. Even if I got 30 minutes, I'd just get their polished frameworks - the stuff they've said publicly a hundred times."

Instead, he found another founder at a small event. Both fundraising, both figuring out similar problems in real-time. They grabbed coffee to debrief. Now it's a monthly thing.

----

Finally, how to vet people before opening up to them👇🏻

Start with a small question. And see if they: 

- Ask questions instead of jumping to advice
- Challenge your thinking without making you feel stupid
- Make you feel sharper after talking

If any of these fail, keep looking.


♻️ Repost this to help more founders.

I cried after an in-person event. That day, I learned that loyalty at work shouldn't be one-sided.
(I’ve never talked about this):

It wasn’t a big incident.
No massive conflict or harsh feedback.

It was the tone - the kind that makes you realise you care about the work far more than the person speaking to you cares about you.

I was showing up with intent, effort, and ownership… (not saying I'm perfect!) but the other person spoke to me with a certain entitlement.

It hurt. 

I thought maybe I wasn’t good enough. 

But the more I sat with what was going on, I could clearly feel: 

The issue wasn’t my loyalty. It was giving it to a place that didn't respect it. 

Some environments expect your best while offering the bare minimum in return —

no respect, no clarity, no curiosity about who you are or how you work.

I know I'm not the only one who has been treated like this. This is why I'm sharing this story. 

If "disrespect" is wrapped as "feedback" please run in the other direction. 

We don't need to be loyal to spaces that don’t value effort. 
We don't need to be in rooms that confuse ownership with obligation.

And we won’t shrink myself to make someone else feel more in control.

Loyalty at work should feel reciprocal - not a one-sided affair. 

Has something like this ever happened to you?

Niches I consult in:   

> Deeptech / Robotics  
> Consumer AI 
> Consumer tech  
> Healthtech  
> Insuretech  
> Fintech  
> Energy / Cleantech
> Community / Future of Work 
> Sportstech  
> Media / Events  
> Investing / VC

Precisely why my edge has been: Stealing patterns from one world and winning in another.

I chatted with a founder who raised $3M within weeks. Here's her advice for anyone fundraising: "Have utmost clarity on the type of investor you want to partner with." 

They were clear that they don't want to spray and pray. 

Instead, she focused only on the investors who would understand her pace, her model, and her ambition. 

That clarity saved the team time, energy, and countless conversations that would’ve led nowhere (and drained them).

She and her co-founders spent months researching investors - how they think, what they back, what they expect, and how they work with founders post-cheque. 

And when they finally started fundraising, it worked. Everything moved faster because the alignment was already there.

Interesting to note that in fundraising tables are turning. Founders will filter investors as hard as investors filter founders. 

----

Tomorrow, I’ll share a list of signs to identify your ideal investor (based on her playbook and my own learnings from working with founders).

In your 20s some people will make you feel that your work is worthless.
It is very important that you don't believe them. 


I've worked with people who dismissed my work because they didn't think it added value. 

They assumed they knew better. 

They wanted me to take full ownership while paying the bare minimum.

They'd casually pass comments at how I live my life. 

They thought less of me because I choose to reject full-time employment. 

It is important that when you cross paths with these people (no matter who they are) - you run in the other direction. 

Why? Because they will force you to think small of yourself. Shrink yourself. 
They will make you believe that you don't deserve the world. 
They will cage your ambition with their limitations. 

Guess what happened when I gave up that project? 

My energy aligned. 

I started meeting (and closing deals with) founders who are more aligned to my values. 

My abilities began expanding. 

I made mistakes, but I learned to be better. I was given feedback and it helped me strengthen my creative muscles.

Above all, happiness just skyrocketed. 

And now they watch me closely (and they think I don't know it!).

My 2-week Japan trip gave me back something I didn’t know I had lost — my curiosity. 

6pm in Tokyo.

It’s 10° celsius. My hands are freezing. It’s dark already. 

I’ve walked the whole day. But I still need to walk 20 more minutes to get to the place I’ll grab dinner from. 
 
My legs hurt a bit. 

Out of nowhere I’ve entered the hottest part of Tokyo. It’s so bright and colorful that it feels like I’m in a video game. 

The city is alive. 

So much is happening around me. 

My senses weren’t ready. 

I cannot help but smile. 

I watch people - some are taking pictures, some are sipping on their boba tea, almost everyone has a shopping bag in their hand or two. 

I watch the buildings. They’re huge and the billboards are so enormous. 

Somehow, hundreds of people cross in complete order. 

I wonder where they’re from. 

The place is covered in restaurants. Everywhere I look, there’s something or the other to eat. 

When was the last time you were an observer, Sakshi? 

When was the last time, you weren’t in a rush to get somewhere? 

When was the last time, you truly thought deeply without your brain reminding you that you need to change the context tab now because tasks are pending?

The moment a founder becomes dangerous is when their language finally matches their intent.

I love how Brain Chesky describes it: 

“If you don’t have a clear story, you don’t have a clear strategy.”

This is why creating a narrative is so critical. 

It makes a startup go from: 

“We need to defend our thesis” → “We’re just declaring our direction and the world will follow”

LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

I see so many people introducing their best hire. I wanna introduce mine… 



I’m my best hire, why? 

- Writes great 

- High emotional intelligence (both eq and iq) 

- Works like electricity bill is due

- Asks questions that can make million dollar company founders eye twitch 

- Does not believe in radical agreement to client (that’s how you know you’ve hired an expert) 

- Doesn’t shy away from a challenge 

- Goes above and beyond for clients 

- Clients love working w her (easy to work with) 

- Beast at work 

- Makes everyone around her eat protein rich stuff 

- Does everything on time.

She sounds dope right? That’s coz she is lol. 

Drop a line for yourself you deserve it too!?

If I wasn’t worried about hurting your feelings, here’s the personal branding advice I’d actually give you:

10. If someone can’t tell what you do and who you serve in the first 3 seconds of viewing your profile, you’re losing leads.

9. Your banner is prime real estate. Use it to signal authority, with a clear value prop, a result, or social proof. 

 8. “Founder | Dreamer | Innovator” tells me nothing. “Helping D2C brands 3x retention via lifecycle emails” tells me everything.

7. Your ‘About’ section isn’t for you. It’s for the reader. Write like you’re answering: Why should someone trust me, follow me, or reach out?

6. One post a month won’t move the needle. If you’re serious about inbound and oppurtunities, show up at least twice a week, with intention. 

5. People don’t buy from the loudest voice. They buy from the clearest one. Show your thinking, your process, your results.

4. Thoughtful comments build visibility and reputation faster than cold DMs. Most people ignore this. You shouldn’t.

3. You don’t need to go “viral.” You need the right 100 people to trust you. 

2. Even a simple text post can convert. If it sounds like you, and carries a point of view. 

1. LinkedIn is a leadership channel. If you're not shaping perception here, someone else will do it for you, with less context and more assumptions. 

There you go! Peace out :)

I turn 26 next month, and here are 26 things I wish someone had slapped into my head earlier.

Firstly gosh, the second half of the decade begins and it’s daunting to think about it but okay! 

- Give more fucks about something. Indifference is cool but enthusiasm will take you places. 

- Be intense. And people who like you will continue to do so and people who don’t would slowly leave and make place for better. 

- Building a business is like building yourself. You can’t be a trainwreck and build a million dollar business. Become someone who can build a million dollar business. 

- Get a blood work done (even though however scary it feels, check your vitamin levels especially D and B 12) 

- Trauma driven motivation doesn’t let you breathe at ease. Operate from a healed place. It’s a game changer. 

- You will go through things you didn’t think you would. And come out of it. And it’s going to be okay. 

- So much about building a business is about controlling your emotions. Too excited..too sad… both are bad. Stay neutral. 

- There will be people who speak to the winner in you even before you become one. Keep them close. 

- Build a personal brand before you need it.

- Hangout with more high functioning individuals. You start emulating their energy. 

- With so much of AI around, it might feel like it’s not a great time to be a writer. STOP!! Most if it is slop. Writing is a meta skill. 

- Have a taste. 

- Understand at the core of every business, you have to be good at selling aka talking. 

- Spending money is cool and all but save and invest so you have the power to say NO, pivot, or do whatever you like more often. 

- When you meet your heros, you realise they aren’t heros at all. They are people who just keep showing up every single day. 

- Not everyone who looks like a friend is a friend. 

- Eat more protein. 

- You can’t build a business if your energy sucks. Money follows energy, show up better and rest aligns. 

- Move out (life changing) 

- Have a “fun money” fund. And don’t put more than 5-10% of your monthly income here and once you have something you wanna splurge on, use this. 

- Build systems!!! 

- Go to an expensive gym, where you like the people, the vibe, the equipments. Shows you like yourself. 

- Keep shooting your shot. No one else is doing it for you. 

- If you’re travelling, communicate and work in advance. So you can chill tf out. Also don’t forget to block your Calendly (I forgot lol) 

- When you see LinkedIn reducing the reach don’t panic, they are rolling out ads in full swing. Or I could just be a conspiracy theorist. 

- Be easy to work with. 

Wait did I write 26 of these… yes :)) 

Which one is your favourite? Let’s talk in the comments below 👇

Jasmin Alić. Katelyn Bourgoin. Leila Hormozi. Dickie Bush.
Four people the internet never confuses with anyone else.

Why, you ask? 
It’s not because they post more.
It’s not the niche.
It’s not the frameworks.

It’s identity.

You could remove their headshots and still know who’s speaking. That’s the goal.

If 2026 is the year you want your LinkedIn presence to actually mean something, not just rack up impressions that disappear in 48 hours, you’ll want to read this.

Issue goes live in less than 30 minutes. 

Subscribe: https://lnkd.in/g_n9dgmu 

And reply with your favorite question from the list, I’ll help you refine your answer.

A prospect asked me last week, “do you use AI to write content?” 
Yes, we do! 

But not in the way that floods your feed with recycled one-liners, generic threads, or these💡🚀🔥 

We use AI to get sharper, faster, and most importantly to not start from zero every time. 

It helps us dig into niche-specific ideas, find what’s actually resonating, map whitespace, build thought-starter prompts, and train bots that understand each client’s voice and industry before we ever write the first draft.

So when people say “AI can’t do voice,” I agree, but I’ll add, most people don’t even try to train it right. We do.

For every new client, we build a sandbox, an internal bot that knows their tone, topics, backstory, product, point of view.

It doesn’t write the final post. But it gives us a running start. 

Full disclosure I'm a cruel editor so nothing AI-y goes out from your profile. 

That said, we’re not afraid to use tools, if they’re trained with care and intention.

I’m a serial gifter. If I like you, I’ll send you stuff before you even ask.

Christmas is in 30 days, so here’s a gift from me.  

I’m launching The Writing Moat, my weekly newsletter for people building a name for themselves online. 

Think...writing that doesn’t sound like everyone else, linkedIn as your loudest sales channel, and a personal brand that drives actual interest, sales, impressions.  
     
If your 2026 goal is to become someone the internet recognizes and rewards: https://lnkd.in/g_n9dgmu   

And because giving doesn’t mean not wanting, here’s my wishlist for Santa too. My list: 

> a 3-month stock of my protein powder because I go through it like oxygen

> more clients who gets that human writing > AI slop

> Apple Watch second-latest because I am a humble queen

> 20 SQLs with a ~35–50% conversion rate 

> stationery that isn’t baby pink and glittery, trying to add more whimsy lol

> invoices paid on time 

> Coaches who want more booked calls… find me.

> Throw in some high-protein snacks in there.

Thanks Santa!!

Europol estimates that 90% of online content could be AI-generated by 2026. 

When I first read that, I immediately thought of the fashion industry.

There's fast fashion, cheap, abundant, disposable. And then there's the luxury market, crafted with skill, prized for its artistry, worth the premium.

AI made it stupid easy to create stuff. But here's what's disappearing in the flood, quality. Taste. The human touch that comes from lived experience and refined judgment.

The more we consume AI-produced content, the more our own thinking atrophies. Our execution becomes derivative. Our ideas, echoes of algorithmic patterns.

I see two paths forward:

(1) Content becomes a commodity. The race to the bottom accelerates.

(2) A luxury market emerges. People begin to recognize, and pay for, writing that carries depth, knowledge, and genuine human insight. Mind you this can't be prompted into existence.

Here's what I think... just as people still buy handcrafted goods despite mass production, there will always be demand for writers who continue to develop their craft. 

Writers who read deeply, think critically, and bring something irreplaceable to the table.

What are you seeing in your field? Are we heading toward commodification or a renaissance of craft?

You measure the ROI of your actions, but what about the cost of inaction?

Most founders are head down in the building phase. (all the time) 

Completely focused on product development or sales, which leaves almost no time to build founder-led distribution to begin with. 

In the past, the product was built, and then a viable market was found for it. 

Today, you have a viable market first, and then build what they need. 

You are missing out if building distribution and finding ‘your market’ is ‘not a priority’ right now. 

You are forgoing visibility for your company, reputation for yourself as a founder, and a network that could bring in your next 10 customers. 

All you need to do to start is: 

1. Think about your personal story, the company’s execution, and your take on where the industry is going. 

2. Hop on a 90-minute call with us at Repute per week and share everything in real time. 

3. Let us turn your experiences into words that position you uniquely in your industry. 

The returns are tenfold. 

But this is just 1%, the real compounding happens when your stories and our strategy come together week by week, month by month to build an unforgettable brand.

I scrolled 800+ Instagram reels just to write this post. 

Just like most of y’all, I scroll Instagram too (a lot) and I go one reel onto the next without a care in the world. 

Well what prompts that is great fuckin hooks that do their job.

So now I have started to maintain an excel sheet of all those reels where the hooks really get me on a chokehold. 

A few examples- 

- I’m going to get a lot of hate but (break a uncommon phenomenon) 

- Let me hold your hand when I say this but (break a common notion that’s not working anymore) 

- What if I told you format 

- Normalise being/doing something in your niche that’s looked down upon and why. 

- 9 years of (niche experience) in 90 seconds. 

- Nothing makes me want to commit a felony more than a (funny low stake activity you abhor) 

- Everytime I do (x) I am waging a silent war against (y) 

- I don’t know who needs to hear this but 

- Give me your most unhinged hack to growing on LinkedIn. 

- Nothing beats a Jet2 holiday but writing  my LinkedIn posts for the week in 30 minutes in right up there. 

- I bet you don’t know atleast two of these. 4th got me shocked. 

If I build a sheet with 100+ reels and hooks, would you be interested? Let me know in the comments below!

Founders, if you don’t have at least 6–9 months to give your personal brand, don’t start.

Not because it doesn’t work. But because it only works when you’re in it for real.

We’ve seen it too many times.

You hire a ghostwriter.
You delegate “visibility.”
You post for a few weeks and expect inbound leads, PR calls, and investor love.

And when that doesn’t happen fast enough, you quit.

Or worse, you blame the platform, the team, the algorithm.

But the truth is, and it might sting, if you're not willing to give 6–9 months of consistent, thoughtful effort, where you show up, give input, share POV, refine the strategy, and stay in the game, the whole thing collapses.

But when you do commit?

The compounding is wild.

We’ve seen clients go from invisible to industry voice.
We’ve seen “no audience” founders become the warmest lead magnets.
We’ve seen newsletters, hiring pipelines, media features, and investor interest all stack just because they played the long game.

So don’t treat this like a campaign. Treat it like infrastructure. And if you want to get started let's talk!

Not trying to ragebait founders, but what's up with you giving your accounts to your VAs or comms teams who are creating content like it's 2019?

You’ll spend six figures on PR that no one reads, approve five layers of “brand-safe” content, and somehow convince yourself that’s safer than showing up as a real person.

Last week, I spoke to a founder with 9,000 followers, a genuinely good product, smart positioning, strong traction.

But his feed was static. Company updates every few months, and nothing! 

When I asked if he planned to write more personally, he said, “Our comms team takes care of that.” I clarified, “I meant you.” He said,“No thanks.”

That response stuck with me. Because it’s not a time issue. It’s an identity issue.

Writing forces you to confront how you think, and that’s uncomfortable when you’ve spent years operating behind a logo.

So founders outsource it.
They delegate their thinking.

And end up with content that sounds like it survived a corporate focus group.

Meanwhile, the same teams are burning tens of thousands on “awareness campaigns,” forgetting that the cheapest way to earn attention is still having something to say.

65% of consumers say a brand’s CEO and employees influence their decision to buy.

In 2025, people don’t care about your company voice. They care about whether you sound like you believe in what you’re building.

If you can’t articulate that, no amount of “strategy” will make your brand feel alive.

I’ve been saying “the reach is low” 

But we did 3 viral posts in <3 weeks for one of our clients. 

Impressions: 135k views, 228k views, 57k views. 

The client is a CSO, we’ve been working with for the past five months.

I have a little confession before we move forward… 

These weren’t our best-written posts.
But they were, hands down, some of the smartest.

We didn’t reinvent the wheel. We just noticed what LinkedIn was already loving in his niche, the structure, rhythm, and hit the pedal while it was hot.

As a writing-first agency, you always want to outdo yourself, better story, better craft, better everything.

But sometimes you have to remind yourself that the algorithm doesn’t care about your creative pride.

It cares about patterns. And timing. And how fast you can double down before the wave fades.

So, yes, we leaned more into what was working, even if it wasn’t the most poetic.
And it paid off.

Because great content isn’t about proving you can write.

It’s about proving you can think.

And thinking means knowing when to chase momentum and when to slow down for meaning.

Forbes 30 Under 30 just dropped. 600 people will enjoy the congratulations for a week, then disappear until next recognition or milestone comes along.

Don't be one of them. 

+ The spotlight is already on you. People are searching for your name, visiting your profile, and genuinely curious about your story. Start meeting people where their interest already is. 

+ Momentum compounds. Every time you engage, even if it's thanking someone, the algorithm works in your favor. Your next post will reach more people because you're active now. Strike while the iron is hot. 

+ You have something worth saying. You didn't get here by accident. You've learned things, made mistakes, developed perspectives that others would benefit from hearing. 

You've already done the hard part, building something worth recognizing. Talking about it is the easy part. And right now, people are actually listening. 

Hmu if you want to get started :)

Latest issue of The Writing Moat is about the thing everyone thinks they have online, but almost nobody actually does... 

A personality.

I’m talking about what the internet actually responds to...

The 4 dominant identity archetypes that run the timeline.
How they earn attention.
How they build status.
How they print money with words.

And more importantly, how you can pick one, shape it, and own your corner of the internet without pretending to be someone you’re not.

I also included a set of 14 identity-level questions that punch a lot harder than the usual “What are your 3 passions?” nonsense. 

If you want the link, just comment “Moat” and I’ll DM it your way.

Build the moat. Own the room. Let the internet know who just walked in.

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The Battle

Sakshi Shukla

Diksha Burnwal

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The Battle

Sakshi Shukla

Diksha Burnwal

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sakshi Shukla's LinkedIn Performance

Performance ScoreDiksha Burnwal's LinkedIn Performance

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Performance ScoreSakshi Shukla's LinkedIn Performance