LinkedIn is the most powerful platform for building trust, growing your brand, and attracting high-value opportunities.

But most creators and consultants approach it the wrong way — chasing engagement instead of authority.

That’s where strategy comes in.

I help digital entrepreneurs simplify their content, clarify their message, and build a personal brand that attracts the right audience.

Here’s what you’ll find on my profile:

→ Actionable content strategies for LinkedIn growth
→ Systems to turn content into inbound opportunities
→ Positioning frameworks that build trust at scale

Whether you're a creator, coach, or founder — authority is your most valuable asset.

Let’s build it right.

Nikhel R.

Marcos Ruiz

The Birdhouse

We build profitable, viral personal brands on X, LinkedIn, and Threads.

Founder and CEO

MA Army National Guard

Served at the 59th Presidential Inauguration.

Advanced and accelerated training in Computer Networks & Systems. Tasked with the configuration, management, and troubleshooting of Local Area Networks, while simultaneously adhering to proper security measures as defined by the Army.

Responsibilities include:
• Configuring & troubleshooting Cisco Routers and Switches
• VLANs, SVIs, Layer 2 and 3 security, etc.
• Producing end-user capability via PC, laptop, and Cisco VOIP
• Encryption Devices & Palo Alto Networks
• Active Directory and Exchange
• Use of Basic Network Protocols (i.e. TCP/IP, DHCP & DNS)
• Routing Protocols (OSPFv3, OSPF)

I.T Specialist - Team Leader

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

----

Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Or check out our full DIY self-paced course suite at - www.whop.com/twitter

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

Mark Zuckerberg pulled off the greatest personal brand transformation in history.

Here's the RACE framework that turned him from "robotic nerd" to one of Silicon Valley’s coolest CEOs:


1. Reach - Redefine Your Audience

After Cambridge Analytica harvested 87 million profiles, Zuck was tech's biggest villain.

His solution? 

Stop trying to appeal to everyone.

He emailed Peter Thiel with a mission:

Rebrand me as the "voice of millennials."

Smart move - you can't be everyone's hero, but you can dominate one demographic.


2. Act - Make Real Changes

The Facebook to Meta rebrand distanced them from scandals & signaled focus on the future.

The biggest part of his transformation was arguably visual though:

• Got jacked, improved style & grew out his hair
• Cattle ranching and sharing his genuine interests
• Training MMA with UFC stars like Israel Adesanya 

That hydrofoiling-in-a-tuxedo video wasn't just random fun - it was strategic PR move.


3. Convert - Turn Critics Into Believers

Delivered on promises through:

• Better privacy controls 
• Innovative products (Quest 3 Pro) 
• Unscripted, heartfelt Senate apology to families 
• Sharing vulnerable moments like commissioning art for his wife

Actions speak louder than words.


4. Engage - Keep People Talking

Leaned into internet culture instead of fighting it: 

• Embracing memes about his "drip" 
• Recreating childhood bedroom for birthday posts 
• Asking Instagram's fashion director to critique his chains

He joined the conversation instead of staying above it.


The results: 27% trust → 68% trust in 6 years.

The impact on his business:

• Rebuilt trust after scandals
• Made Meta's vision more believable
• Positioned as innovator, not data harvester


Key lesson:

Personal branding is evolution, not perfection.

What's one way you're evolving your personal brand this year?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

No alternative text description for this image

NVIDIA just became the first company in history to hit $5 trillion.

Here's how and what this means for the future of companies:


1. The Numbers:

Q3 revenue: $35B (up 94% year-over-year) 

Data center sales: up 150%, 80% of revenue from AI infrastructure

Jensen Huang said they're seeing "unprecedented demand" for Blackwell GPUs.

They're projecting $500B in annual revenue by 2027.

For context: 

NVIDIA is now worth more than India's entire GDP.

It's 18% of the U.S. economy.

Bigger than the entire global auto industry's annual revenue.


2. How It Happened:

Near-monopoly on AI chips.

Over $100B in backlogged orders from OpenAI, Google, Meta.

Their CUDA software ecosystem makes it nearly impossible for competitors to catch up.

Once you build on NVIDIA, you're locked in.

75% gross margins.

$10B per quarter in R&D spend.

They're printing money and reinvesting it faster than anyone can compete.


But Here's What Nobody's Talking About:

This is the new blueprint for how companies will scale to $5T, $10T, and beyond.

Look at the pattern: 

• Tesla - Elon 
• Meta - Zuckerberg 
• NVIDIA - Jensen Huang

Every single one of these companies has a founder with a massive personal brand.

Jensen Huang is synonymous with NVIDIA.

Elon IS Tesla and SpaceX.

You can't separate the brands.

Zuckerberg rebuilt his entire image and Meta's market cap followed.


Why This Matters:

Founder-led marketing isn't just PR anymore.

It's a growth multiplier.

When the founder becomes the brand, three things happen:

1. Trust transfers from person to company
2. Reach becomes distribution (Jensen's keynotes move markets)
3. Vision becomes valuation (people bet on the person, not just the product)

We're watching capital concentrate around individuals who can articulate a vision and execute at scale.

The companies hitting $5T+ in the next decade won't just have good products.

They'll have founders who can build movements.


The Bigger Picture:

AI is reshaping global economics.

NVIDIA's silicon powers the entire intelligence revolution.

But the meta-lesson is this: 

The companies that will dominate the next era are founder-led, brand-driven, and moving at speeds traditional corporations can't match.

$5T was the ceiling.

Now it's the floor.

More companies will hit this milestone in the next 5-10 years.

And every single one will have a founder with a personal brand that rivals their company's brand.

The age of faceless corporations is over.

The age of founder-as-brand is just getting started.


Have you started building your personal brand yet?

If so, drop any questions or concerns you have below.

The new X algorithm just changed everything.

And if you're not adapting, you're getting left behind.

Here's what's actually happening and how to take advantage of it:


What Changed:

Elon just announced they're deleting all legacy heuristics within 4-6 weeks.

For context: 

X's algorithm has been open source on GitHub for 2 years.

There were rules like if you get

• Likes
• Retweets
• Comments

You get a multiplier accordingly.

As well as a shadowy “tweet score” everyone's been talking about.

Now? 

Grok is reading every tweet and watching every video that goes live.

Then matching users to content they're most likely to find interesting.

The problem Elon mentioned:

"As you delete these heuristics, one bug was covering for another bug."

It's like that meme with the complicated machine held together by a tiny wooden stick.


Why This Matters:

Small accounts have had almost zero organic reach on X for years.

On TikTok or Instagram, you can post with 0 followers and go viral immediately.

X has been all about network effects and replies.

This changes that.

Post something great, and people will actually see it.

Plus users can control their feed by asking Grok what they want to see.

Everyone's feed will be completely different.


How to Win:

1. Integrate Media Into Everything

Long-form, short-form, videos, graphics, memes.

Any multimedia.

Grok is literally watching your content now.

The longer users spend with it, the better it performs.

At our agency, we trained our entire team on graphic design (ChatGPT and Canva), 3D modeling and video creation (Veo3 and Sora).

Pro tip for mobile: 

See a trending video?

Hold it down, click "post video" and it goes straight into your composer.

Add your take and tweet it.


2. Go Deep on 1-3 Niche Topics

The algorithm already uses "sim clusters" - fancy name for communities.

NBA Twitter, Tech Twitter, Money Twitter, etc...

You can get micro-famous within your community and the algorithm favors you more.

With Grok, this is 2x as important.

Pick 1-3 hyper-specific topics.

Go super deep instead of wide.

Building an agency?

That's all you talk about.

Super specific.

Someone asks Grok to only show posts about agencies?

You rank higher.


3. Use Trending Topics

Most underutilized strategy on the platform.

When major events happen, X gets 2x the users.

Last big world event hit 1 billion active users vs the normal 500-600 million.

Small accounts can tap into massive search volume.

Example: 

Super Bowl trending?

Tweet a breakdown of a commercial.

You'll rank for everyone searching "Super Bowl."

With Grok, everyone's feed will want that content at that moment.

It's like supercharging your reach.


The Bottom Line:

Make extremely engaging content within your niche.

We've generated 10B+ impressions for clients over the last few years using these strategies.

The algorithm has to show somebody's content.

Make sure it's yours.


Any questions?

Drop them below.

Next week I'm flying my whole team out to stay in Vancouver for one of our yearly offsites.

It's one of our largest business expenses of the year.

But the ROI from our previous offsites has been massive.

Here's why I keep doing them:


1. You can't replicate in-person energy

Slack messages and Zoom calls work for daily operations.

But sitting in the same room, working through problems together, bouncing ideas off each other - that just can’t be replicated digitally.

The energy shift is immediate and lasts for months after.


2. Buy-in goes through the roof

When your team sees you're willing to invest in bringing everyone together, they get it…

You're not just another remote employer.

You actually care about them as people and professionals.

That buy-in translates directly to better work and retention.


3. Faster feedback loops

Problems that take weeks to solve over Slack get handled in hours.

• Those random conversations between sessions?
• The brainstorming over dinner?
• The quick side chats during breaks?

That's where the real work happens.


4. Vision alignment hits different in person

I can share company direction in a Slack message.

But sitting everyone down, walking through where we're headed, answering questions face-to-face - that's more impactful.

Everyone leaves with complete clarity on what we're building.

The investment pays for itself


If it prevents one key person from leaving, it's profitable.

If it speeds up one major project, it's worth it.

If it generates one idea that improves our client results, it's a win.

Building a remote company is more than Slack channels and productivity tools.

It's about investing in the people who make everything happen.


What’s your experience been with company offsites?

Let me know below.

You only have to be right once.

I failed at basically every online business model you can think of.

Some lasted a few months. 

Some I gave up on after a few weeks. 

None of them worked because I never stuck around long enough to actually see results.

But I kept trying new things. Kept showing up. Kept learning from each failure.

Then ghostwriting worked. 

And it worked consistently.

The Birdhouse was just the first thing that stuck. 

But it only stuck because I was still there after 5-6 years of failures.

Here's what most people get wrong:

They think they need to nail it on the first try.

You don't.

You just need to keep trying until you find the thing that works for you. 

Then go all in on that.

Most people quit at attempt 3 or 4. 

I was on attempt 8+.

The difference wasn't that I'm smarter or more talented than anyone else…

I just didn't give myself permission to quit permanently.

Every failure was just another attempt.

Another test. 

Another lesson.

And eventually, one of those attempts worked.

That's the only advantage you need. 

Just outlast everyone else.

You don't have to figure it all out in advance. 

You're allowed to be wrong. 

You're allowed to fail.

You just can't quit before you find the thing that works.

Unapologetically invest in your brand.

It's one of the highest ROI decisions you can make.

What we've done at The Birdhouse:


• Custom hats for every team member when they join. 
• Custom jackets with patches for the founding team. 
• Birdhouse screen savers. 
• Vintage cartoon aesthetic across our website and newsletter. 
• Custom credit card with Blue Eyes White Dragon. 
• Birdhouse Arsenal jersey my team got me. 
• Pokemon cards - all bird-type Pokemon.
• Bird Slack emojis that our clients have come to love. 

I live the brand and always try to think of ways to market it.

And you need to build something people want to be part of.

This will help you:


1. Attract talent:

People see a culture worth being part of, not just another remote gig. 

When candidates look at The Birdhouse, they think "this is something I want to build with someone." 

The brand attracts people who work for the vision, not just a paycheck. 

That's how you build a team that actually cares.


2. Retain clients: 

A strong brand makes clients feel like they're part of something bigger than just a service based relationship. 

They're not working with just another freelancer.

They're working with The Birdhouse. 

That shift builds trust, increases retention, and makes them proud to refer others.


3. Acquire clients: 

The brand eventually surpasses you as the founder

Every way you invest into it compounds

Eventually, the brand does more marketing than you ever could as an individual


4. Build authority: 

A strong brand makes you look established even when you're small. 


5. Hire better: 

A strong brand makes you look established even when you're small. 

We're only a team of 10 people, but our brand makes us look like we could be a team of 30+. 

Prospects see the cohesive identity and think "this is a real company.”

That perception unlocks bigger clients and higher prices.


Bottom line:

Building your agency brand compounds.

Even if you don’t notice it immediately.

Everything reinforces who you are.

People want to buy from people and brands they believe in.

Invest in yours.


What are some ways you reinvest into your own brand?

Let me know below.

I graduated college with debt, moved to NYC barely getting by, and burned through every Army paycheck on failed business models.

Here’s how I built a 7-figure business & finally turned it around:


1. The Reality Of Graduating College

I was the first person in my family to graduate college.

Thought the degree would open doors to financial freedom.

Instead, it opened doors to student debt and barely scraping by.


2. The Army National Guard "Safety Net"

I joined the Army National Guard partly because they paid for college tuition and partly because I thought I wanted to be an FBI agent (lol).

The military taught me discipline and resilience.

But it also became my safety net for taking risk.

Every paycheck became funding for my next "business opportunity."


3. My Failed Ventures

For 3 straight years, I burned every paycheck on business models:

• NFTs
• Day trading
• Drop shipping
• Affiliate marketing
• Amazon automation
• Auto Trading algorithms

The pattern was painfully predictable:

• Get Army paycheck
• Reinvest everything in new venture
• Watch bank account hit $0 
• Wait for next paycheck 
• Repeat


4. The Make Or Break Moment

I had a 6-year Army contract.

By 2022, I was 5 years deep with 1 year left.

The clock was ticking.

I couldn't live with my parents forever.

I couldn't keep gambling paychecks forever.

It was make it or get a real job…


5. The Realization That Changed Everything

Summer 2022, broke again after another failed venture.

That's when it hit me:

I'd been spending 6-8 hours daily on Twitter since 7th grade in 2011.

I knew exactly what went viral, how accounts grew, what worked.

Instead of learning another business model, I thought:

"I could just do this for people."


6. Leveling Up In Real Life

I launched a Twitter ghostwriting agency.

For the first time, I wasn't learning from scratch.

I was monetizing 11 years of "wasted" time on social media.

Money became how I kept score.

Building the agency became my main quest.

The results?

• Late 2022: First $10K month 
• December 2022: $20K month
• Early 2023: $30K, $40K, $50K months
• Today: $150K+/month with team of 10


Here's what I wish someone had told me earlier:

Your "failures" are just expensive education.

Every failed venture taught me what doesn't work.

Every Army paycheck I lost was tuition for the business school of hard knocks.

The breakthrough wasn't finding the perfect business model.

It was finally leveraging what I already knew.


2 things that changed everything:

1. Stop chasing new models - Leverage what you already know
2. Pressure creates focus - Deadlines force you to execute

College debt can feel like a life sentence.

Failed businesses can feel like proof you’re not cut out for entrepreneurship.

But every failure is just preparation for the one thing that can work.


If you enjoyed this…

Follow me for more content like this.

The ENTIRE system we use to go from $0-$1M+ on LinkedIn:


1. Why LinkedIn Dominates for Info Businesses

LinkedIn gives you 10x more touchpoints than any other platform:

• College background
• Languages spoken
• Where they work
• Past experience 
• Certifications

You can get personal with every single prospect before you even message them.


2. The Content Distribution Strategy

Post daily (7 posts/week) + comment 25-50 times daily.

Every comment shows your post to that person's network.

Comment strategically on profiles followed by your ideal clients.

This creates a ripple effect that compounds your reach exponentially.


3. The Personal Brand Math

1,000 new followers per month
÷ 50 follower-to-call ratio 
= 20 calls booked

80% show rate = 16 live calls
25% close rate = 4 new clients
$7,000 average ticket = $28,000 revenue

Scale followers or reduce follower:call ratio and you'll scale revenue proportionally.


4. Lead Generation Sources

Two main sources drive 90% of our leads:

1) Profile viewers (people stalking your content)
2) New followers (actively engaging with your brand)

Both signal high intent - they're already interested in what you do.


5. The DM Limits You Need to Know

1) 40 outbound connection requests per day (200/week max).
2) Unlimited inbound requests. (up to 30,000 total)

The better your content, the more inbounds you get.

The more inbounds, the less you need outbound.

Focus on content that drives profile views.


6. The Messaging Strategy

1) For profile viewers:
"Saw you were checking out my profile..."

2) For new followers:
"Thanks for the follow, what caught your attention?"

Use their profile info to get personal:

• Shared college experience
• Same military background 
• Similar career path

Etc…


7. Real Client Results

One client over 9 months:

• Gained 1,500-2,000 followers/month
• 25-50 calls/month consistently
• Multiple $100K+ months

This is conservative - we're not even pushing LinkedIn at full capacity yet.


8. Profile Optimization Hack

Settings → Visibility → Show followers to everyone

Display follower count, not just "500+ connections"

This makes you look like an influencer, not just another professional.

Social proof drives more profile views & connection requests.


The beauty of this system:

It's predictable, scalable, and works in every B2B niche.

We run this alongside our X strategy for clients hitting $200K+/month total.

LinkedIn isn't just for corporate networking anymore - it's a lead generation machine.


Questions about the LinkedIn funnel?

Drop them below.

& if this was valuable...

Follow me for more content like this.

I treat my business like Ferrari treats their cars.

Clients have to qualify to work with us through referral or proven success in their industry.

Because fit matters to us more than revenue.

Ferrari could sell to anyone capable of buying one of their cars, but they don't. 

They vet buyers because the wrong client damages the brand.

Same logic for us.

We get dozens of leads every month but only sign 1-2 clients

The rest get referred to someone who's a better fit

Here's why: 

Bad fits create bad outcomes.
Bad outcomes create a bad reputation.
Bad reputations kill businesses.

I'd rather make less money and maintain our reputation than take on a client who'll churn in 3 months.

The result of this has been that 80%+ of our business comes from referrals now. 

Our clients crush it because they were qualified before they started. 

Be selective with who you work with.

It’s one of the most important decisions you can make in business.

Business owners whose entire lives revolve around business burn out.

They're one-dimensional.

All business, all the time. 

No hobbies or no interests outside work.

That's not sustainable. 

Your brain needs more than spreadsheets and client calls.

I: 

Train jiu-jitsu three times a week
Watch Arsenal matches
Play chess

And these aren't distractions from my business - they make me better at it.

Here's what I've learned about staying multifaceted:


1. Physical hobbies balance mental work

If you work behind a screen all day, you need something physical.

Combat sports, weightlifting, running - doesn't matter what.

When you spend an hour getting choked out on the mats, then sit down to write an email... it's just not that hard anymore.

Physical challenges make business challenges feel way less intimidating.


2. Pattern recognition transfers across everything

Chess teaches you to spot patterns and think ahead.

Jiu-jitsu teaches you to recognize positions and counters.

Gaming teaches you mechanics and optimal strategies.

Same skillset that makes you good at business.

You see what works, reverse engineer it, execute faster than everyone else.


3. Different inputs create better outputs

Some of my best content ideas come from completely unrelated things:

• Chess matches
• Watching shows
• Training sessions

You're missing out if all you consume is business content.


4. Hobbies give you something to lose yourself in

Business is stressful. You need an outlet that has nothing to do with revenue or clients.

When I'm on the mats or playing chess, I'm not thinking about the business.

That mental reset is what prevents burnout.


5. You become more interesting

People don't want to connect with a robot who only talks business.

They want to know you're human - that you have interests, passions, a life outside work.

Your hobbies give people something to relate to beyond your expertise.


The most successful people I know are multifaceted.

They have hobbies, interests, lives outside their businesses.

That's not a coincidence - it's what keeps them sharp, energized, and interesting.


What hobby do you have outside of work?

Let me know below.

I Studied 1,000 Twitter-X Hooks. Here’s How to Write VIRAL Tweets:

taplio

The Battle

Nikhel R.

Marcos Ruiz

Followers

Posts

Engagements

Likes

Performance ScoreMarcos Ruiz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nikhel R.

Marcos Ruiz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcos Ruiz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcos Ruiz's LinkedIn Performance