The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
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Ben Williams

Similarweb

Director of Product - Growth/Self serve

- Work as part of the demand generation efforts
- Optimize the user journey to drive user growth and revenue
- Data driven decision making by running many A/B tests
- Work at the intersection of product management, user growth and product analytics 
- Work with UX research / UX copy / UX designers
- Manage backlog and tasks for development team
- Core are of responsibility (but not only): Contact us funnels, Registration, Lead enrichment 
- Increase registration by 11% (30k monthly increase)
- Increased lead enrichment conversion by 28% (~5k new trial users and leads for touch sales)
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.

Growth B2B Senior product manager

- Worked in a startup environment (even though it is part of a larger company)
- Led hands-on a multidisciplinary product on many platforms including web extensions, iOS and Android apps, website and a desktop app
- Ideated and defined product strategy revamping the product experience, focusing on growth, usage, and revenue.
- Led the product from $0 revenue to $2M in ARR
- Worked in a data driven environment 
- Conducted multiple A/B test 
- Worked daily with dev team, designer, support, customer success- Managed the support team
- Worked with the legal department on any issues the needed attention- As a "small startup" environment, I dealt a lot with the marketing aspects as well, mainly funnels and user journeys / PMM work 
- Led the marketing tracking funnels (from ad to product etc) on all platforms (web, mobile apps, web extensions)

B2C Senior Product Manager

Applied Materials

Manage a team of 13 engineers (system qualification and QA combined) in an agile work environment. Own and prioritize a backlog and every sprint for the team. 
Owned the qualification of the product to meet release standards and timeline
Managed crisis for system issues at customer site, wide matrix solution orientation
Continued to stay hands on with tasks on tool.
Managed the definition and implementation of processes/applications, to meet product road map

Product Owner and Manager - System Qualification

Owned the qualification of the product to meet release standards and timeline while working in an agile work environment using Jira.
Prepared test procedures and work plans for qualification. 
Identify issues in the system and provide solutions to the development team 
Developed analysis & debugging tools using Matlab and Java (object oriented) 
Provide risk assessment to ensure quality per defined specification.

Team Leader - System Qualification 

System Qualification Engineer

•	Identified problems and needs on costumer site & in Israel, worked throughout the work cycle until the implementation of the solution is complete
•	Managed the definition and implementation of processes/applications, to meet product road map
•	Responsible for communicating any hardware or software improvements to customer and local team including scheduling and arranging timetable for needed upgrades
•	Created new metrologies in order to optimized system performance for specific application
•	Lead customer demos both in Israel and at customer sites

Application Engineer

Kleveroo

Kleveroo is an e-commerce web platform that helps users find the best product for them using our matching algorithm, improves sales for the companies. 

*Owned the product and its roadmap (acting product manager) 
*Thousands of dollars in sales as an Amazon affiliate 
*Planned & developed from idea to final product including wireframe & mock-up creations 
*Characterized the product and led development in agile environment 
*Designed RESTful APIs 
*Led a Google AdWords campaign using Google Analytics with 20% affiliate conversion rate
*Formed a team from scratch– programmers, product manager and designer
*Conducted market & competitors research and analysis
*User Experience (UX)

CEO/Product Manager & Co-Founder

GuaridanEYE 

A band, worn by the parent or guardian, that wirelessly and automatically tracks your baby’s behavior – sleeping, feeding, diaper change etc. Analyzes and predicts the baby’s behavior patterns. 

Formed a team of developers and designer to develop an IoT device and application
Owned the product and its roadmap (acting product manager) 
Planned & developed from idea to final product including wireframe & mock-up creations
Characterized the product and led development in agile environment
Designed RESTful APIs
Conducted market & competitors research and analysis 
Defined and developed the detection algorithm 
Prepared and pitched in English to investors/VCs, accelerators and at conferences 
Created specification sheets and led work with contractor companies
Developed and created an Arduino based prototype

Co-Founder, CEO and PM at GuardianEYE

Experienced Growth Product Director with a proven track record in B2C and B2B product management. I specialize in driving product-led growth (PLG) strategies, monetization, and revenue optimization. My expertise spans:

- Leading products from concept to multi-million dollar ARR
- Implementing data-driven decision-making through A/B testing and analytics
- Managing cross-functional teams and collaborating with C-level executives
- Developing solutions across iOS, Android, web, Chrome extensions, and desktop platforms

At Similarweb, I've led the self-serve motion to a 59% MRR growth, increasing revenue from $600K to over $1M in MRR. Previously, I successfully scaled a B2C product from $0 to over $2M in ARR.

My entrepreneurial background includes founding two startups, giving me a unique perspective on product development and market fit. 
I'm passionate about mentoring in product management and productivity, and I've been recognized with two CEO awards at Similarweb for innovative revenue models and mobile collection methods.

I thrive on challenges that allow me to leverage my technical background in Electrical Engineering and my MBA in Information Systems to drive product success and business growth.

Yoav Achiam

Apparently I’m in the top 10% of Magic Patterns users for 2025, with 99 prompts, 22 designs, and a claimed $2,475 “saved”.

I’ve been telling a lot of people that Magic Patterns has quietly become one of my favorite tools as a PM. It just nails the UI exploration and helps me get from user story to usable UI fast.

So here’s my obligatory Wrapped post: if you’re a PM or founder trying to move faster on product UI, I genuinely recommend giving magicpatterns.com a spin.

Product leader | PLG Expert | Entrepreneur | Web, Extensions & Mobile Applications | Innovator

taplio

The Battle

Ben Williams

Yoav Achiam

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