The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
TikTok: @theplgeek
Instagram: @theplgeek
YouTube: @theplgeek

Ben Williams

Active Origins

Founder

NCR Voyix

Product Manager

Tata Communications

Product Marketing Manager

India, you deserve more than ordinary nourishment.
At Active Origins, we believe in cultivating a ritual of refinement—a ceremonial approach that melds the finest natural ingredients and modern science into exquisitely crafted superfoods and supplements. Every formula is meticulously designed to awaken hidden channels of vitality, empowering you to reconstruct, renew, and rise to an elevated state of awareness.

This is luxury, reimagined for the conscious mind—where each product is a testament to purity, potency, and profound reverence for the body’s innate wisdom. Indulge in a transcendent experience that ties the timeless heritage of traditional practices with the cutting-edge of nutrition science.

Join us on this privileged journey of transformation and elevated living. Because you deserve to live not just well, but beautifully, mindfully, and meaningfully. Stay tuned for what fruit of āyu, our nutrition and supplement brand brings next.

Avinash Ayyagari

taplio

The Battle

Ben Williams

Avinash Ayyagari

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