The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
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Ben Williams

Humanic AI

At Humanic, we are building the world's first prompt based Marketing Automation Platform

Founder/CEO

GrowthSimple

We help Predict User Behavior to enable targeted growth strategies

Find out how SaaS companies use our AI platform and data science services to drive significant revenue growth http://www.growthsimple.ai

Co-Founder

Evernote

Head of product for Growth Infrastructure (Data & Personalization)

Developed an 18-month moonshot personalization strategy to enable  20% topline revenue growth. Resulted in creation of a 6 member dedicated personalization team

Principal Product Manager, Growth

Adobe

Founding PM of the Personalization @ Adobe initiative. Evangelized vision for new personalization platform. Presented to Adobe’s CEO and influenced numerous senior stakeholders across Adobe to adopt the approach.

Responsible for product roadmap and launch. Rapidly delivered 4 versions of the personalization platform with a 30-person remote engineering team. To meet the tight delivery timeline, developed a culture of building tightly to specifications and capturing feedback instantly.

Increased In-App tutorial engagement by an additional 10% by using ML-powered clustering technology to create the radically new user experience. Selected among 50 entries for presentation at the Adobe Tech Summit 2017.

Links:

New Start Screen Experience in Photoshop CC
https://medium.com/@ulm/where-creativity-starts-9cda3e6f5e58#.yxf0k2qcu

Senior Product Manager, Growth @ Photoshop

Yahoo!

Member of the Y! Front Page Personalization Product team, Responsible for the Personalization Platform, which contributed to a 300%+ increase in CTR over 4 years. 

Directed a team of 3 product managers as the lead PM for all Yahoo Video infrastructure; Responsible for product roadmap and all feature definitions, development, and launch of the components of the platform

Shaped, the launch of Y! Screen as a key member of the founding team. Managed multiple stakeholders to collate and curate the largest collection of premium content on the web.

Lead  Product Manager, Front Page Personalization & Flickr Video

Streamlogics

Head of Product and member of the 6-person executive team of a startup with 35 employees.

Drove platform vision to consolidate ~20 different code silos into a single unified platform. Increased capacity to handle webcasts by 4x, more than doubling company revenue to $5.2M.

Built and managed a cross-functional team of 8, including software engineers, a quality engineer, and a technical writer.

Conducted user research sessions and iterated on self-service console design based on user feedback. Trained team of 10 content producers on using the platform.

Director, Product Management

TOS Ltd

Doubled sales to $4M. 

Innovated to create home grown CRM tool to record and capture notes from conversation with prospects. Used system to tenaciously cold call enterprise prospects and follow up at regular intervals. In addition, submitted 30 meticulously written RFP’s to win several Canadian government contracts.

National Sales Manager

FastForward Networks-Inktomi

Radically changed the way product strategy was presented to the executive team – created a wall sized poster in the board room and painstaking compiled sector landscape to clearly visualize the complex online video delivery ecosystem. This large canvas rendering of the competitive landscape made for easy visual digestion and became the reference for subsequent strategy conversation accelerating executive understanding. 

Hired as 9th employee straight from graduate school to build technology to disrupt traditional television broadcast. Wore multiple hats (Software Engineer, Patent writer, QE & Product Manager) as company grew rapidly to 75 employees and was acquired by Inktomi for $1.3B in 2000.

Network Software Engineer

Founder/CEO @ Humanic PLG OS

At Humanic, we are building the lovable for Email Marketing 

Before this, I focused on tackling growth challenges at Adobe Creative Cloud and Evernote. Earlier in my career, I was among the first team members at two successful startups: FastForward Networks, acquired by Inktomi for $1.3 billion, and Streamlogics, which was later acquired by Thomson Reuters.

taplio

The Battle

Ben Williams

Arjun Saksena

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