The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
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Ben Williams

Vulners – Vulnerability Intelligence

Vulners provides the most complete, constantly updated, highly correlated, structured vulnerabilities data – both in human and machine-readable formats.

Head of Revenue

Business Development Manager

Help technology startups streamline clients acquisition processes and improve products monetization.

•	Work with founders to identify growth opportunities and find new sales channels.
•	Digitize key funnel metrics and help find a way to improve them.
•	Put together a minimal but efficient sales tech stack to enable processes scalability.
•	Help to implement and pilot various lead-generation strategies.
•	Drive key deals with enterprise customers and partners.

Business Development and Growth Consulting

QIWI Blockchain Technologies

Work at innovation laboratory that focused on finding for Qiwi way to profitably utilize blockchain technologies.

•	Blockchain strategy development and execution – formulate and test multiple hypotheses for Qiwi to profitably engage in Distributed Ledger Technology (DLT) space.
•	Lead partnerships with international consortia and companies with a focus on cross-border DLT-based payment solutions.
•	Develop internal knowledge and understanding of payment solutions based on distributed ledger technologies and Central Bank Digital Currencies.

Director, International Markets and Partnerships

Thomson Reuters

Drive projects and partnerships to boost company revenue from Enterprise Solutions – machine-readable data sources accessible via APIs and integrations.

•	Scouting, evaluation, prioritization, and execution of new partnership opportunities – enabling and facilitating deals that leveraged TR data being available in third-party products via APIs and integrations.
•	Active selling of partners’ products – driving deals from lead generation to closure.
•	Launch in Russia and migrate clients from on-prem software to managed solution (Software-as-a-Service), including business case development, work with local suppliers, launch marketing program, sales strategy creation and execution.
•	Develop business cases to support investment projects.
•	Lead revenue retention program in the Enterprise Solutions segment.
•	Work with FinTech companies to find new opportunities and solutions in BOLD (Big, Open, Linked Data), Machine Learning, and Blockchain.

Enterprise Business Development & Partnerships Manager

CRIF

Sell low-code data-driven loan origination automation solutions for banks.

•	Find and help realize new business opportunities via selling software licenses bundled with professional services as a tailored solution for loan origination automation.
•	Drive the pre-sale process (presentations, demos, requirements elicitation); coordinate local and Italian product experts' work; prepare RFI responses and commercial proposals. 
•	Negotiate deals and support the legal department in the contracting process.

Sales Executive

Luxoft

Manage custom software development project for Boeing.

•	Manage 10+ people distributed project teams entirely responsible for work planning and execution, reaching milestones and meeting deadlines, ensuring deliverables quality, and overall customer satisfaction.
•	Put together technical and commercial proposals for competitive bids — the sales organization led the process but heavily relied on engineering teams' inputs.

Project Manager, Boeing DC

Aligned Ventures

• Participate in consulting engagements with Russian and foreign companies.
• Prepare commercial proposals and contracts.

Organizational Development Consultant

EGAR Technology

Manage 10+ people distributed team to design and develop Internet based and desktop tools for stock options ranking and data analysis taking responsibility for products delivery and quality.

Project Manager

Actis Systems

Lead team of developers in Internet based solutions development projects.

Senior Software Developer

I.T. Co.

Worked on integrated accounting system development project.

Software Developer

Zero False-Positive Vulnerabilities Assessment | B2B SaaS | GoToMarket | Startup Advisor

I handle all things revenue, product, and marketing at Vulners — a bootstrapped, profitable company committed to providing an all-in-all vulnerability intelligence platform to the cybersecurity community.

Being naturally curious and having a technical background, I leverage my unlimited access to the Vulners database to delve into various topics related to vulnerability management, prioritization, exploitation, and scoring, sharing my insights right here on LinkedIn.

I'm a big believer in first-principles thinking and find myself drawn to the ambitious engineering projects of visionaries like Elon Musk, the intellectual explorations of David Deutsch, and the fat-tail risk framework.

I'm always up for a good discussion and exchanging professional insights. You are welcome to connect, drop me a message here, or shoot me an email at la@vulners.com.

taplio

The Battle

Ben Williams

Andrey Lukashenkov

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