Top 1% Email Marketer | Driven $100+ Million in revenue with Email and SMS. Join 11,000 subscribers to get 29 'Swipe & Send' Email Campaign Ideas ↓

400+ brands. 20 years of marketing. And one overlooked channel that prints profit.

Most eCommerce brands pour their budget into ads. But what happens after someone clicks?
That’s where we come in.

Over the last decade, we’ve built and optimized backend funnels for 400+ businesses, turning underperforming email & SMS into revenue engines that drive 6-, 7-, and even 8-figure growth.

This is our three-lever system that moves the revenue needle:

→ List Growth – Offers that attract quality leads without crushing margins
→ Automations – Sophisticated flows that mimic real customer behavior
→ Campaigns – Predictable send strategies that drive consistent revenue

With this system, brands that once relied on ads are now growing sustainably, with higher AOVs, stronger LTV, and more money per click.

Here’s a sneak peek into what we’ve helped our clients unlock:

→ +$498K in email-attributed revenue in 12 months
→ $97K increase in revenue in 27 days
→ 5x list growth + 37% AOV jump for a wellness brand
→ 41% of total revenue driven by email (in 2 months)

Email & SMS, if done right, are your most profitable assets. 

If you want to learn how, let’s talk.

Phillip R.

Copywriter & Strategist: I transform complex topics into compelling content that inspires action

Hey, I'm Marc. I help colleges attract prospective students by telling the unique stories of their students, faculty, and alumni. I say "unique" because storytelling is the biggest differentiator a university has right now. 

Students completing innovative projects.

Faculty pursuing transformational research.

Alumni applying lessons learned to spark change.

Those are the stories schools need to be telling. After all, storytelling has the power to uplift others and transform lives. The trick is knowing how to use them effectively. 

That's where I come in.

I help colleges and universities by:

- Developing content strategies
- Writing blog posts, articles, and ebooks 
- Crafting updated copy for institutional websites
- Ghostwriting thought leadership pieces for faculty and deans

You name it and I've helped create content about it.

Artificial intelligence? Yep.

Robotics and biotechnology? For sure.

Business and leadership? More times than I can count.

I've worked with institutions of all sizes, including some of the top-ranked business, engineering, and journalism schools in the country. 

Here's what some past higher ed clients have said about working with me:

"We've heard from multiple students that the reason they applied to our program was that they had read one of Marc's stories."

"Somehow, Marc can take even the most intimidating engineering concepts and translate them into engaging, accessible content that resonates with our target audiences — making both our programs and our contributors shine."

"Marc created new content and rehabbed existing content to align with a new university brand and content strategy—a steep task that took several months. Marc was responsible for some of our most visible pages and handled every step with aplomb."

"I've been working with Marc for several years and it is always a pleasure. He has a special knack for bringing out and telling the story - whether for an event, a scientific accomplishment, or a student achievement. "

"His strong journalistic bones and instincts made every project so much better from the start because he's a superior question-asker in pursuit of insight. Taking what can be very detailed research findings and finding the most salient and valued way to tell the story from the work is not easy. Yet, he did this for us and did it so well."

We all have stories to share. Want to use yours to inspire your prospective students? 

Drop me a note here, or visit www.zarefsky.com.

Marc Zarefsky

I wanted to learn more about storytelling, so naturally I went back to school.

To kindergarten, that is :)

In this week's issue of my "Spotlight on Storytelling" newsletter, I talked with Alyssa Zuravel, who has spent the past decade using the power of storytelling to engage and inspire her kindergarten students. 

This is one of my favorite quotes from the conversation that highlights the power of understanding your audience:

"Storytelling is a gateway to learning," Alyssa said. "Kids at the kindergarten level are developmentally very narcissistic. One of the easiest ways to engage them in the topics we are learning is to make it about them. It's also a bonding experience. Kids want to tell you things about themselves, and if you are able to play off of them and build a story about them, they instantly feel more connected to you."

Want to discover how Alyssa's experiences can make you a better storytelling? 

Subscribe now at the link in the comments, then find her story in your inbox tomorrow!

Freelance Writer for Higher Ed — I help schools tell compelling stories

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