Datarich

Enrich leads, uncover actionable signals, and leverage live data for personalization at scale.

Check out ➡️ getdatarich.com

Builder

Mutiny

Investment holding with a fast growing portfolio of off-market assets.

Captain

Kamea Labs.

Board Member (Exited)

Building self-custody and tokenization infrastructure for asset managers and off-market companies.

One of the first Digital Asset Service Providers (DASP) in Europe, backed by 50 Partners, Cedar Mundi, Sharpstone Capital...

Co-founder

Incubateur HEC Paris

Ran office hours on GTM and fundraising, reviewed sales playbooks, data rooms, decks...

Mentor

SHARPSTONE

Identified ICPs, built multi‑channel outbound campaigns, led full sales cycles with tailored proposals, coordinated delivery and success, tracked metrics to spot bottlenecks and improve closing rates.

Account Executive (Full Stack)

Axeleo Capital

Analyst and operator: scouted SaaS/Proptech/Web3 startups across Europe, led due diligence and worked with portfolio CEOs on GTM, ops, marketing, HR... to secure series A metrics.

VC & Portfolio Support

ACCIÓ

Helped a research lab productize a new patented technology: scoped the tech, sized markets, engaged with potential buyers and partners, built a step-by-step launch strategy.

Business Consultant

Groupe Eyrolles

Worked hand in hand with the CEO, to operate a newly launched startup incubator: member onboarding, events, partner outreach, and trend scouting.

Startup Lead

TotalEnergies

Assisted negotiations with governments and non-state actors during the Syrian conflict, to protect company assets, operations continuity, and employee safety across the region.

Right Hand to the Head of Public Relations EMEA

Follow me for:

⚒️ Actionnable tips on how to scale software companies. 
👍 News about entrepreneurship, vibe coding and AI. 
 👀 A front-row seat to my building process.

Théo Canale

EU: « It's very important to underline that DSA is having nothing to do with censorship ».

Also EU:

Presence Plumb

Futrproof

Futrproof is a content and venture studio built to make people and companies impossible to ignore.

We serve ambitious professionals, scale-ups, creators, and investors:

For professionals, we run courses on personal branding and content so you can stay visible in an age of AI shifts and constant layoffs. When the ground feels uncertain, your brand is your leverage — we show you how to build it.

For scale-ups, we craft thought leadership and content systems that turn founders into trusted voices, helping companies attract capital, talent, and partnerships.

For creators, we partner to turn influence into lasting businesses, building digital IP and ventures that outlive algorithms and sponsorships.

For investors, we co-build creator-led companies with distribution built in, lowering risk and accelerating growth from day one.

Our mission is simple: help people and companies own their story, stay resilient in times of change, and unlock growth that lasts.

Whether you’re protecting your career, scaling a company, growing an audience, or backing ventures, Futrproof is here to future-proof your journey.

Co-Founder

VC Lab

Learning how to raise a fund, VC Lab has an acceptance rate of 10% or less.

GP in the making - cohort 19

Nytrogen

Supporting the founder with fundraising, growing and scaling companies in the studio. 
Nytrogen is a venture studio born out of E11EVATE's ecosystem and fellowship program

Advisor

Connectd

Building the CEO’s personal brand - Strategy, writing , content creation, filming.

In addition I strategise how to turn the CEOs brand into additional revenue streams, building the assets, supporting on operations, partnerships etc 

Basically I look at the CEO and explore smart ways to leverage his experience and help turn it into an extra business. 

LinkedIn: +8.6% followers, 784K impressions, engagement up 78%.

TikTok: 2K in June → 75K in August (6x increase), with 85%+ of reach now from non-followers. 92K total views

Instagram: Views doubled, with the majority now coming from non-followers.

YouTube: +453% vs prior 

Created a roadmap on launching digital assets around the brand — turning content into long-term equity and built v1 of the mvp.

We changed direction and strategy 3 times, getting closer to the founders vision.

Almost every day brought fresh opportunities: invitations to podcasts, panels, and speaking slots. 

One post even led to a speaking at a 4,000 person event.

Personal brand lead & Strategist

Trivana

We’re allergic to slow execution.

Some founders talk.
Some founders ship.
We built Trivana for the second group.

You don’t need more tools.
You need a team that actually builds, fixes, and deploys.

Most “innovation” sits in Google Docs.
We turn ideas into working systems — fast.
We audit your stack, identify bottlenecks, and give you the tools to fix them.

You’ll never hear us say “let’s circle back.”
We’re already halfway through building it.

Strategic Advisor

Aletheium360

Aletheium360 provides vital technical due diligence for deep-tech funds & investors. 
#med-tech #AI #space #cybersecurity

AI Forge

E11evate

We grow and scale deep tech startups and support venture studio founders grow

Managing Partner and Founder

Marysea

Marysea is a growth company under E11EVATE, we offer bespoke consulting and marketing campaigns to onboard, activate , retain and monetise your users. Over 200k users onboarded for projects

Chief Business Officer

Web3 Gen

- Strategy consulting for Web3 startups, focusing on helping companies drive growth and revenue through lead generation services, support in sales, partnerships, community, and fundraising.

Founder / consultant 

Driving growth for post MVP to late-stage web3 companies. I do this by building strong community strategies, providing top-notch recruitment/service solutions, and facilitating funding. | PM @Mint Academy

I grew up with nothing. At 14, I almost lost my life and it changed how I saw everything. Since then, I’ve felt a deep urgency to make the most of every chance I get.

At 18, I started my first business. I was coaching, selling courses, making £10K months while still at uni. Then at LSE, I built a blockchain startup. It pivoted into a venture studio, and I helped launch two others in spacetech and biotech. I learned a lot about the importance of relationships and collaboration.

Hearing founder pitches and distribution becoming more important than tech, it pulled me into storytelling and content creation. I became a copywriter and content strategist. I freelanced. I worked inside LinkedIn agencies. Eventually, I landed my first full-time role, leading personal branding at a Series A company. I grew the CEO’s visibility by 3,000% in a single month, managed multi-channel content, and saw the impact of narrative at scale.

And then — just like that — it was gone. Out of the blue, my colleague and I were let go in a structural change. Not performance. Just circumstance.

It wasn’t the first time I’d had to start over.
I’ve been through co-founder splits.
I’ve lost everything overnight.
I’ve rebuilt from nothing, again and again.

But this time was different.
It forced me to ask: what’s the point of all this if I don’t use it to help others feel less powerless?

That was the spark for Futrproof.

Over the last 5 years, I’ve:

* Helped 7/8-figure CEOs and a Series D company grow by 35K+ followers in 2 months and 11x their views in 3 days.
* Positioned early-stage founders for successful fundraising
* Built and advised startups and venture studios across blockchain, AI, biotech, and spacetech.
* Organised global hackathons and events (200–700+ attendees) in London, Paris, and Thailand.
* Acted as a strategic advisor to early-stage studios and an AI agency.

Today, I co-founded Futrproof — a content venture studio with a simple mission:
👉 Help 1 million people become future-proof.

We teach professionals to build personal brands that protect and accelerate their careers.
We help scale-ups grow by turning their leaders into trusted voices.
We co-build with creators and investors to launch ventures with distribution built in.

Because if there’s one thing I’ve learned, it’s this: the people who own their story will own their future.

Always open to connecting — DM me to chat.

Founder

We are a group of visionary founders deeply entrenched in the realms of #web3 and #AI. Our primary mission is to pave the way for the future generation of entrepreneurs, with a special focus on individuals aged 26 and under.

🔑 Our Core Focus:
Our expertise lies in building robust ecosystems by collaborating with prominent global universities in key regions, including the USA, UK, India, Pakistan, Nigeria, and Thailand. By harnessing major blockchain technologies, such as Layer 1/2s, we aim to unlock new possibilities for businesses and individuals alike. ⛓️

🤝 Extensive Network:
In our thriving network, we have strategic partnerships to support you every step of the way. From onboarding individuals and acquiring promising deal flows to structuring partnerships and allocating essential funds, we've got your back. Our team excels in completing tech development, building vibrant communities, gaining loyal users, and ultimately, generating substantial revenue. 🔥

💼 Diverse Collaborations:
We've teamed up with key players in various domains, including gaming studios, funding and capital firms, development experts, strategic hires/placements, legal structuring advisors, and claims experts. These powerful collaborations ensure you have the resources you need to succeed in the competitive landscape. 🚀

#Web3 #AI #Innovation #E11evate

Something's been bubbling behind the scenes for a while
Now I'm sharing it

I’m happy to share that I’m Chief Narrative Officer | Co-Owner at PHIAM!
https://phiam.one/waitlist

See,
I've had calls with thousands of founders by this point
The way founders pitch investors is broken.

The system is out of date

Companies that didn't need to die end up dying
LPs money go down the drain...

Decks feel like a formality.
I care more about the person behind the deck than the slides.

There isn't a Linkedin just for decesion makers...

Posts that get attention are the ones that have polished edits but not always substance...

PHIAM came out of these frustrations.

PHIAM solves a lot of these but way more than what 1 post can include.
Its a social finance platform that:

✔️ Centralises founders, investors, deal flow, cap tables, portfolios, and secondary trades

✔️ Brings visibility to assets that have been hidden for decades

✔️ Gives founders global exposure

✔️ Gives investors clean, structured, instant due diligence

✔️ Lets students and advisors actually contribute — and get rewarded

✔️ Recreates the entire private-markets workflow with data, transparency, and speed

✔️ Makes the markets less private, and far more efficient

We’re opening up a $15T market that’s been kept in the dark for too long.

Join the waitlist : https://phiam.one/waitlist

Presence  P.

Solving the distribution and trust problem for companies | Venture builder | Fractional content team

No alternative text description for this image

Most investors tell founders to build an audience but refuse to do it themselves. Here's why that's backwards

Yesterday at the Investor event co-hosted by Futrproof, 

An investor asked me: 

'Why should I build a personal brand when I can just write checks?'

It’s a fair question.
Here’s what I shared.

Founders with strong distribution perform better.

You already believe that.

You also encourage your portfolio founders to build an audience.

You prioritise founders who can attract talent, capital, and attention.

So the real question is:

Why isn’t the same logic applied to investors?

As an investor your work is more than sourcing deals.

Your work is attracting the right founders, supporting the ones you back, and increasing the value of your ecosystem.

Your audience is part of that ecosystem.

Have you thought about the traffic you'll drive to founders by building your brand?

Or the deals that would surface if your online presence did the first layer of filtering?

When a founder builds an audience, it supports one company.

When an investor builds an audience, it lifts an entire portfolio.

Harry from 20VC sends a video with his term sheet because he understands how founders think and how decisions get made.

It stands out.
It creates an experience.
It keeps him top of mind with the people he wants to back.

I also shared my belief on the importance of video decks in fundraising via PHIAM - the room agreed that its much easier to watch a video than just a deck, having both stands out.

Yesterday’s conversation reminded me how much I enjoy hosting events and hearing perspectives from both sides of the table.

More investor meetups, founder dinners, creator sessions.

If you want to be part of the next one, let me know.

Grateful for everyone who attended! 

Thank you Nick Green for being behind the camera! 

Wouldn't been able to capture the day without you! 

Thank you Gan Zhang, MBA for the work and talk on how you invest in companies, its very insightful and great message on promoting Angel LPs! 

Anyone in the AI, investor space should give him a shout! 

Futrproof

Presence  Plumb

Growth, Narrative & Content Partner for £2–10M Tech Companies | Venture builder & Content studio

I’m 25 and 3 months into building a new business from scratch.

A year ago I shut down my studio of nearly 3 years
Took a 9-5 

Everything was going well
I got an email for a promotion 

A few days after I got let go alongside my colleague.

So we said F* it let’s do our own thing.

Now we’re building a team of 40 agents personal brands.

And we still have space to do more.

I have a long way to go still…

But we’ve built a system we wished existed when we were working at the last company.

And teams love it. 

We’re calling it team content day

It’s a day we come together as a team
and make cringy videos together.

Be insecure together 
Laugh at eachother 
But end the day with a months worth of great content for everyone to shine

It builds confidence.
It builds connection.
It gives people a reason to show what they can do.

Exciting things ahead 
Thanks to not giving up.

Excited for tomorrow! We have almost 40 investors coming to discuss what good deal flow looks like.

I’ll be throwing in a fun game to get everyone on their toes and test their speed thinking too!

Thank you for the hard work Gan Zhang, MBA put in to finding a great venue and preparing. 

Lets start December with some new friends shall we! 

https://luma.com/i1ty387b

Futrproof 
Gan Zhang, MBA 
Anthony Rose

If I was investing in a startup,
I'd look at their content.

Founders stalk investors
Investors stalk founders.

Investors will ask your network about you, and they will look through your socials.

Question 1: "Is this founder obsessed with the problem?"

Traditional DD: Ask them in a meeting (they'll say yes)

Content DD:
Have they been writing about this problem for 2+ years?

Do they share insights others don't have?

Are they still excited about it after months of posting?

Question 2: "Can this founder recruit top talent?"

Traditional DD: Ask about their hiring plans (theoretical)

Content DD:
Do talented people engage with their content?

Do they have followers who are potential hires?

Can they inspire people through their writing/videos?

Question 3: "Will this founder be able to fundraise the next round?"

Traditional DD: Look at their pitch deck (one data point)

Content DD:
Can they tell a compelling story consistently?

Do other investors follow them?

Are they building relationships with future investors?

Question 4: "Is this founder coachable?"

Traditional DD: Ask references (biased)

Content DD:
Do they admit mistakes publicly?

Does their thinking evolve over time?

Do they engage with criticism constructively?

Question 5: "Does this founder understand their customer?"

Traditional DD: Ask about customer research (they'll have an answer)

Content DD:
Does their content resonate with their ICP?

Do potential customers engage with their posts?

Are they teaching things their customers find valuable?

This is the unspoken truth from investors,

Want to hear more? Come to our event tonight!

https://luma.com/i1ty387b

Can't make it? 
DM me for an invite to the next one

Ever wondered what happens when the universe decides you're playing too small?

I'm grateful to be in a completely different position this month.

✨ New business
✨ New clients
✨ New vision
✨ New friends
✨ New mindset

January - April broke me.

Relationship breakup
Had to shut down my business
Stress made me so sick

May - September:  

Started my new career in content

Invested in learning how to be a better content strategist

Discovered what I like

Made social life and fun my non-negotiable priority

I thought I'd coast like this for the rest of the year...

But the universe saw me settling.

She saw me comfortable.
She saw me happy but nowhere near my full potential.

So what did she do?

She kicked my ass.

October: 

Spent time away from everything in the US.

Remembered everything I have to offer that I've been holding back because of fear of being burnt again.

End of October to Now:

Every single day I'm pushing harder than yesterday.

🔥 Back to hosting events
🔥 Back to building partnerships, ecosystems that help startups.
🔥 Adding content creation to my arsenal

I feel like MYSELF again.
I haven't felt this alive most of this year.

The comeback starts now 🫡

This week, something happened in my business that broke a belief I didn’t even know I had.

For the first time, a client told me she chose to work with me because of how I think, not because of what I do.

She said:

“For this role, I need someone who can think, not do.”

She already has a team of great executors. 

What she needed was a different kind of value: 

original thinking, fresh perspective, ideas that challenge the status quo.

And that’s why she picked Futrproof.

For years, I’ve been paid to do things. 
Deliverables, source, write, create, execute

But this was the first time someone said, “It’s your brain I want.”

Honestly, it felt different.

It was like a limiting belief quietly shattered:

Wait, people will pay for my ideas? 
For my way of seeing the world? 
Even if I’m not the one executing?

All those “crazy” ideas I blurt out in meetings turns out, that’s the value.

Here’s what I learned:

Keep learning. Keep thinking. 

Share your ideas, even if they feel a bit out there.

Because one day, someone will pay you not for what you do, but for how you think.

Most people only see the final video.

I’ve spent the last 7 months watching how Nick Green gets it there.

Working this closely with him has changed how I see the craft.

It is the way he moves through the process

the detail he pays attention to

the decisions he makes long before the camera rolls.

Every beat of the music is intentional.
Every angle, every colour choice, every lighting setup is deliberate.

I’ve watched him spend four hours shaping a single short video for a client because the story needed that level of care.

AI will support a lot of teams next year, but the person directing the creative still matters.

Here is to a stronger, sharper, more thoughtful year of content. Futrproof

100K TikTok growth in 6 months | Co-founder @Futrproof | 17+ years Creative Director & Video | Help brands scale their company through social media - personal and company branding

Position yourself as a problem solver

Founders get further when they lead with the problem they’re obsessed with. Not the amount they want to secure.

I’ve seen this over and over again.

The founders who open with a number create distance.
The founders who open with a mission create momentum.

Investors meet hundreds of people every year.
Most conversations start with funding targets.

Very few start with a purpose worth remembering.

Everything changed for me when I stopped positioning myself as a studio and started communicating the problem I was actually solving.

Creators are exceptional at building audiences.
They’re not always equipped to build ventures or tech.
That gap slows down incredible potential.

It’s expensive.
It wastes time.

It kills momentum before it ever compounds.

When a founder articulates the problem with clarity, investors understand the direction, the intent, and the scale. 

Metrics matter more once the narrative behind them makes sense.

Marcus Lemonis says business is personal.
He’s right.
People back people.

They want to understand the mindset, the thinking, and the intent behind the work.

Video pitch decks give investors that insight.

They let founders communicate tone, conviction, and context that static slides never capture.

If you’re raising, video is one of the strongest ways to build trust early.

You can now publish your video pitch deck on PHIAM.
We have over 1000+ investors and 50+ projects listed.

 If you want help preparing or listing it, send me a message and we’ll get it live.

(We're keeping the platform private access for now so this image does not reflect the real version of the platform 😃)

PHIAM

I got rejected today.
And I also had to reject someone else.

Rejection shows up for everyone.

Founders. Creatives. Operators. Investors.

No one escapes it.

What most people miss is that rejection is not a verdict on their potential.

It is feedback on direction.

If you can get comfortable with hearing no, you move faster towards the yes that actually matters.

You are a certain number of rejections away from the opportunity you want.

Forward motion only happens when you stay in the game.

Here is a simple way to recover quickly when a door closes:

List out the reasons the rejection is a good thing.
Remember every yes you did get.

When you learn to see Nos as data, you get excited about it because you know what you need to do next!

Will Pérez set a great example how every young ambitious operator should go about creating content and building a personal brand. 

He is the lead filmmaker to Steven Bartlett .

And instead of pushing out content about him, he documents the moments he sees from inches away.

Steven’s late-night thinking, small decisions that reveal how Steven operates

The patterns you only catch when you’re in the room every day

His feed is a catalogue of lessons learned through proximity.

He doesn’t make himself the main character.

He makes the learning and Steven the main character.

This does 2 things 

It helps the CEO even more with his brand because someone else is telling his story

It helps Will because people can learn what he’s learning, and there’s no doubt Will will go on and excel in whatever he chooses to do next even though he doesn’t promote himself but the ceo he works for. 

Because by promoting the ceo , he is building a reputation without shouting about himself.

People start noticing his eye for detail
His ability to capture real moments
His understanding of what makes a leader compelling
And the consistency it takes to show up behind the scenes every day

This is the part most young operators miss.

Most early-career people overlook this.

They chase attention instead of building expertise.

They try to stand out before they understand what excellence looks like.

You don’t need a loud personal brand to build a powerful one.

You need proximity, observation, and the discipline to translate what you see into stories people value.

Will is doing that better than anyone in his lane right now.

If you’re early in your career and you work with someone great, share what you’re learning.

Show the world the standard you’re exposed to daily.

Share what you’re observing.
Share the thinking you’re exposed to.
Share the lessons you’re absorbing through doing the work.

It develops your voice
It builds trust in your judgement
And it brings opportunities long before you step into the spotlight yourself.

Lead Filmmaker, Editor & Photographer to Steven Bartlett & The Diary of a CEO - Building Behind The Diary Youtube

Founder of Steven.com

The one moment that changed how I understand friendship did not feel big at the time.

It was just Jenny saying something I could not forget.

We met when she was still studying at Imperial College London.

Today she spends her days around billionaires and family offices, helping scientists turn breakthrough IP into real companies through Nytrogen.

Her trajectory is wild.
The rooms she is in are wild.

What I admire most is who she is when no one is watching.

The moment that stayed with me happened in the middle of an ordinary conversation.

She said,
“I want to introduce you to people so you have a support system when I am not here. And if anything ever happens, I will fly over from Canada.”

She was completely serious.

I sat there thinking,
I do not think I have ever had a friend say anything like that to me.

I almost cried.
And it is not just the big gestures.

She bought me ketchup popcorn seasoning.
There is only one person in my life who would remember the detail of my ridiculous obsession with ketchup.

Last year she got me 2 (not 1) power banks.
Because she clocked how many times I text “sorry, phone about to die.”

Who am I to deserve a friend like Jenny Tang?

If there was an award for good friend, I would place myself very far down the list.

Through her, I have learned what support looks like.

Consistency.
Choosing inconvenience when it matters.
Regular emotional check ins.
Honest feedback that stings a little and still makes you better.

Beyond the friendship,
I learn a lot just by watching her work.
Focused.
Patient.
Completely herself.

Building a career with so much conviction that it makes you reassess what you thought was possible.

Her passion for scientist entrepreneurs is obvious.

We spent more than an hour talking about DNA, the periodic table, and the longevity space.

She knows her stuff. Deeply.

Some people anchor you.
Some people expand you.
Jenny somehow does both for me.

Long distance makes things harder in a practical sense.

But I never worry about us.

There is a calm certainty that we will keep growing in parallel, back each other when life is heavy, and step in when it counts.

I am excited for the seasons ahead.
To work together more closely.
To learn from each other.
To keep building a friendship that evolves as we do.

I appreciate you Jenny.
Anyone who gets to meet you is very lucky. 

We're currently both involved in PHIAM - the Ultimate Investment Platform that allows you to acquire, license, sell IP, submit video pitch decks to raise investment, connect with advisors, students, partners to help take your business to the next level. 

Join the waitlist https://phiam.one/waitlist, use 'JENNY' / 'PRESENCE' for the code.

Imperial College London

Managing partner & Founder at Nytrogen I Venture Studios and cool stuff that adds value I Biotech

What do early stage entrepreneurs focus on in December?

Client work is steady.
The calendar is full.

Everyone wants to meet before the year ends.

And at the same time you’re trying to plan the next 12 months with a clear head.

This year I started Futrproof  in October, so December has been a mix of:

– serving new clients
– building next year’s pipeline
– events and end-of-year catch ups
– setting the foundations for growth

It’s fun.
It’s messy.
It’s a lot.

Right now the focus is:

Systems that help us operate better.

Processes that take pressure off the team.

New landing page, 
refreshing my own brand.

Bringing in the right partners to grow the studio.

We’ve added three new people and another videographer next year which will give us more capacity.

The big shift I’m making is doubling down on the areas where I create the most value, and learning the skills that stop me being the bottleneck.

If you’re also using December to think through your 2026 strategy, team structure or content plan, I’m always keen to exchange ideas with other founders.

What’s your priority this month?

Someone was shocked when I said I didn’t have a deck.

Here’s the part people usually miss when they start a service business.

I used to spend weeks building decks that made no difference to my revenue.

The shift happened when I stopped trying to look polished and started talking to people instead.

Every client at the start of Futrproof came from simple conversations.

No pitch assets.
 
I asked about their problems.

I understood what was slowing them down.

I shared how we could help.
They said yes.

When someone wanted proof of past work, 

I sent over a few examples in a document.

Simple and enough for the right buyer.

If you need money in the bank, focus on the essentials:

• A name people can remember
• A positioning line that explains what you do
• A clear way to talk about the problem you solve
• A plan to message people and book calls
• A folder with simple examples you can send when asked

That's enough to get started, the rest will come after. 

Ok now I'm going to make that deck.

Happy thanksgiving!

Grateful for AI, creating memories that actually look real 🤣

When I started helping others with content, I felt imposter syndrome.
I didn’t come from the classic personal brand world.

I built a student writing business.
Then a tech startup.
I ran events for founders.
I helped early startups with their tech and fundraising problems.

And now I was writing again. And filming. 
Guiding people on their voice.

I was nervous of this change.
Until I started asking the people who wanted to work with me one simple question:

What made you reach out?
Their answers put my mind at ease.

Here’s what they kept telling me:

I understand how founders think
 I give clarity they can actually use
 I know how to simplify complex ideas into content people follow
 I make the process feel easy rather than stressful
 I see blind spots they didn’t know were slowing them down
 I understand both the emotional and practical side of building
 I can turn a messy story into something people trust
 I don’t sound like everyone else trying to be a “brand”

That’s when the imposter syndrome started fading.

Because people weren’t choosing me for how polished I was.

They were choosing me for the journey I’d already lived.

If you’ve pivoted through multiple paths and worry it makes your story confusing, know that people come to you exactly because of that.

P.s if your team is planning to create more content in 2026, we're offering 3 Team content days in December. It will be so much fun!

Black friday 50% off - Dm me ' TEAM ' to get the link to book.

Does being on video intimidate you?

It did for Leila Hormozi 

She wanted to start YouTube for three years before she finally posted her first video.

Now she’s one of the most recognisable operators online.

Every person you watch on a screen began in the same place you are in now.

Unsure what to say.
How they sound.
Or if anyone would care.

They showed up anyway. 
And it compounded.

If your 2026 resolution is to do more video content, the easiest way to start is to do it with someone else. 

👋 we want to help you get over whatever’s been stopping you for so long.

DM or Comment ‘ 2026 ‘ for an extra friend to kick your ass to just put yourself out there in Jan

The most authentic personal brands are the ones that aren't afraid to contradict their past selves.

You aren't a company
You're human

And humans change in many ways
Change of taste
Change of purpose
Change of perspective
Change of priorities

But here's what shouldn't change:

Your core values
Your commitment to serving others
Your willingness to be authentic
Your dedication to growth

The brands that last aren't the ones that never evolve.

They're the ones that stay true to their foundation while adapting their expression.

Your audience doesn't want a robot.
They want a real person on a real journey.

So share your evolution.
Document your growth.

Let people see the human behind the brand.

Consistency in character. 
Flexibility in expression.

What's one way you've evolved in the past year? 👇

A mistake I keep seeing companies make with their team’s content:
Employees trying too hard to sound like the CEO.

And it’s killing their authenticity. Hurts the brand too.

I’ll scroll through LinkedIn 
and see someone who’s never founded a company writing,
“Being a burnt-out founder is tough.”

your team won't know that pain.

They don’t know what it’s like when an investor pulls out the week before payroll.

When a client delays a £50K payment and the team still needs paying.

When two colleagues are fighting, the product launch is behind schedule, and your personal life is hanging by a thread.

The kind of burnout that feels like sitting in front of your laptop at midnight, staring at the screen, knowing the only person who can fix it… is you.

Your social manager shouldn’t try to imitate it.

Instead, help them talk about their own perspective.

Their role.
Their lessons.
Their take on the company’s mission.

That’s how you turn an employee post into something believable.

Integrate their voice into your brand.
Not the other way around.

When your team writes from their own truth
you 10x your chances of building real connection with your audience.

So if you’re leading a team that’s trying to sound like you,
help them sound like themselves.

It's easy to see through.

Work with people who appreciate your value
I had a long conversation about this over the weekend.

It brought back the story of the old valuable car.

Most people see the car and think it looks worn out and forgettable.
Put it in certain places and it’s worth nothing.
Place it in a museum and it’s suddenly worth millions.

I’ve helped people who never took my support seriously.
And I’ve helped others in the exact same way who message me weeks or months later with gratitude that stops me in my tracks.

The biggest lesson I took from all of this was the importance of valuing yourself first.

Some of us grew up in environments that didn’t give us much to work with.
Some of us were bullied or dismissed by friends, partners, even family.

Those memories sit quietly in the background and make it harder to see the diamond we actually are.

Until you meet the people who notice you.
Who see the real you straight away.

Who remind you to wake up and recognise the impact you’ve had on lives around you.

People have told me I’ve connected them with opportunities that changed their path completely.

That conversations with me helped them take action and finally become the person they always wanted to be.

Yet I’d still play it down.
Because I didn’t see myself the way they saw me.
And it made it easier for the wrong people to take advantage.

There’s something else I realised.

You can have incredible value to offer, but if the timing is wrong, that value goes unnoticed.

Serve someone a three-course meal right after they’ve eaten and they won’t care.

Serve that same meal to someone who’s hungry and has never experienced anything close to it, and it becomes unforgettable.

You might know how to help someone create life-changing results over a year.
But if they’re in a place where they need a quick fix tomorrow, they won’t appreciate the bigger picture that you can actually offer.

This is why it matters to work with people who see your value clearly.
They’re the ones you grow best with.

Let’s go!! It’s Monday!

taplio

The Battle

Théo Canale

Presence Plumb

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taplio

The Battle

Théo Canale

Presence Plumb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Presence Plumb's LinkedIn Performance

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