Mark MacLeod

Limitless.ceo

Limitless is an exclusive community of VC and PE-backed CEOs who want
to scale themselves and their companies without limits.

Founder

I coach startup CEOs to grow themselves and their business all the way to a massive exit

SurePath Capital Partners

SurePath Capital Partners is the premier strategic financial advisor to the global SMB Software market. With offices in Toronto and San Francisco, we aim to be the #1 advisor in this space globally and the one call CEOs and board make when they need to make a deal happen.

FreshBooks

I led finance and corporate development at FreshBooks - the #1 cloud accounting specialist for small business owners. Since 2004, over 5 million people have used FreshBooks to track time, organize expenses and invoice clients online and in the cloud.

Accomplishments:
- Closed $30M institutional funding round + other unpublished transactions
- Led the process to find a partner to backstop a new product line
- Sourced and closed other key revenue-generating partnerships

CFO + Chief Corporate Development Officer

Real Ventures

Venture Partner

Parter at Real Ventures where I focus on SaaS, freemium, e-commerce and digital media seed investments

Director, Fabric Technologies
Director, Context.io (sold to Return Path)
Director, Frank and Oak
Observer, Rewardli Inc.
Investor, Thinknear.com (sold to Telenav)
Investor, Localmind.com (sold to Airbnb)
Investor, Massive Damage Inc.
Director, Sweet IQ (sold to Reachlocal)
Observer, Unbounce.com
Investor, Engagio (sold to Influitive)
Investor, Origin.al Internet Company

General Partner

Tungle Corporation

CFO for Tungle - a great solution for meeting coordination.

Raised a $5M "A" round. Served as CFO through the successful sale of the company to RIM.

SaaS, E-commerce, Marketplace companies

Interim CFO, Shopify
Advisor, Well.ca
Advisor, Cakemail 
Advisor, Dok Dok Inc 
Advisor, Raymark
Advisor, Sitezoogle 
Interim CFO, Status.net Inc.

Advisor & CFO

Mobivox

Led finance, operations, legal, HR, strategic planning functions for this mobile communications startup. Raised an $10M B round led by Flybridge. Raised an additional $1M in China. Made major improvements to execution, ops, key metrics, etc.

Terrascale Technologies Inc.

Led finance, operations, customer support, IT and manufacturing for this venture-backed networked storage vendor. Negotiated the sale of Terrascale to Rackable Systems (NASDAQ: RACK) in a deal returning 10x on invested capital.

VP, Finance

Hexago

Prepared this 15 person IP networking startup for commercialization & ‘B’ round funding. Responsibilities included financing, all back office operations, investor + board relations and negotiation of all  agreements. Towards the end of my term, I was given increasing responsibility for OEM sales and strategic relationships.

I help startup CEOs go from $5M in revenue to a massive exit

Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. 

I was a General Partner in Real Ventures, one of Canada's largest and most active seed stage funds. My investments there include the fund's largest cash on cash and highest IRR returns to date. 

Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.

The thing I loved most about these roles was the one on one coaching and advisory conversations I had with CEOs. 

Since 2020 I have been coaching, investing in and advising CEOs + helping them execute game-changing deals.

I am a semi-active angel investor with a portfolio of 22 investments, 2 highly positive exits and counting.

In my spare time, I am a passionate CrossFit athlete and electronic music producer/ DJ. I also run Deep Down Music, a record label.

I coach, advise and invest in the CEOs of high growth technology companies & help them execute game-changing deals.

The Tokyo Test.

Before I hire anyone or partner with a VC, I ask myself one question:

Would I be excited to sit beside this person on a 14-hour flight to Tokyo?

If the answer is no, I pass.

Life is too short to work with people you don't actually like.

Skills matter. Chemistry matters more.

Use the Tokyo Test.

Helping VC-backed CEOs scale themselves and their companies without limits. | Host of The Startup CEO Show podcast

The most senior person in the room uses the fewest words.

Junior: 10 slides to explain the problem
Mid-level: 5 slides with bullet points
Senior: "We have a cash flow issue. Here are three options."

Brevity isn't about being short. It's about being clear.

It means you've done the hard work of:
- Cutting through the noise
- Identifying what actually matters
- Removing your own confusion first

If you can't explain it simply, you don't understand it yet.

Watch how the best CEOs communicate:
- They get to the point
- They don't hedge with qualifiers
- They don't need jargon to sound smart

The CEO who says "Revenue is down, we need to cut 15% of headcount by Friday" is more senior than the one who sends a 2000-word memo about "organizational optimization initiatives."

You earn seniority when you stop needing extra words to feel credible.

Complexity is easy. Clarity is hard.

If you want to level up, start cutting.

Subscribe to my newsletter and get a 22 page presentation on the secrets of Limitless CEOs https://lnkd.in/gWqQBd-n

Bryn Jones grew PartnerStack for 4 straight years at 100% growth.

Most founders dream of that problem.

He told me it nearly broke him.

His insight: "Growth solves everything. Except it solves everything by letting you ignore problems.

You can only pave over so many cracks before the whole thing collapses.

The wildest part? Fixing those problems after Tech Winter hit was the most fulfilling work of his career. More than the hypergrowth years.

If you missed my podcast with Bryn, here is the interview. We cover:
Also in this conversation:
✅  How being on Canada's national swim team prepared him for 10 years as a CEO
✅  Why most partnerships fail despite their potential
✅  The one question that determines if a partnership will work
✅  Why he ignored his instinct and what happened next

Read it here:

Open article: PartnerStack's CEO Bryn Jones on 10 Years of Building B2B Partnership Networks and Why Growth Nearly Broke Him - Mark MacLeod by markmacleod.me

PartnerStack's CEO Bryn Jones on 10 Years of Building B2B Partnership Networks and Why Growth Nearly Broke Him - Mark MacLeod

Work hard. Play hard. Sleep hard.

This is my mantra.

Work hard: Anything worth doing is never easy. You need to push.

Play hard: Play makes life worth living. Most CEOs think this is a post-exit luxury. I disagree. For me, "play" is music and yoga. Non-negotiables.

Sleep hard: Another thing many CEOs skip. To show up as your best self and crush without burning out, you need to sleep like it's your job.

You are a mental athlete. Athletes sleep like it's their job.

Nobody is thinking about you.

Seriously.

Your competitor? Too busy with their own problems.

Your team? Thinking about their own issues.

Your board? Looking at the numbers, not judging you as a person.

The brutal truth: You're not the main character in anyone's story but your own.

So why are you making decisions based on what "they" might think?

❌ Holding back on that bold strategy
❌ Overthinking that honest conversation
❌  Not sharing your real challenges

Your anxiety about perception is burning energy that you need for  building.

The CEOs who scale fastest realize that only results matter. Not optics. Not opinions. 

Make the call. Say the thing. Take the risk.

They're all too busy worrying about what YOU think of them.

If your direct reports drain you, you have the wrong people.

Or you're doing their job for them.

I see this constantly with the CEOs.

❌  They finish a day of back-to-back 1-on-1s and they're exhausted.

❌  They spend more time fixing their team's work than doing their own.

❌  They dread certain meetings because they know it'll be them solving problems again. Or a certain team member just saps them of energy.

Here's what should happen instead:

✅  Your direct reports should energize you.

✅  You should leave your 1-on-1s thinking "damn, I'm glad they're on this team."

✅  You should feel excited about what they're building, not anxious about cleaning up their mess.

✅ You should get ideas from them, not just give them.

If that's not happening, there are only two reasons:

1. You hired wrong
2. You're not letting go

Hiring wrong is fixable. Make the change.

Not letting go is also fixable, but it requires you to change.

Stop jumping in to save the day. Stop being the one with all the answers.

Build systems. Train properly. Then trust.

Sometimes you need to watch things break to learn where the system needs fixing.

You can't scale a company where everything runs through you.

And you definitely can't sustain it.

Your team should multiply your energy, not divide it.

If they're not doing that, something needs to change. 

P.S.
This was my all star team at SurePath Capital. Each and every team member gave me enery and leverage.

This is the story of how a tax law professor built a $30M ARR company while still teaching classes.
 
Benjamin Alarie is the CEO of Blue J Legal AND a professor at U of Toronto law school.
 
He saw AI coming for the legal profession in 2011. Had a choice: watch it happen or build the future himself.
 
The kicker? He's not a software engineer. His co-founder moved from Australia because of a childhood friendship.
 
They started in 2015. Spent 7 years building with supervised machine learning. Then LLMs hit. They pivoted hard in 2023.
 
Now: 300%+ YoY growth. 10 new logos daily. Approaching $30M ARR.
 
The lesson isn't about AI or tax law.
 
It's about recognizing when your deep domain expertise intersects with massive technological shifts.
 
Ben knew tax research was painful because he'd lived it for thousands of hours. He could see exactly what needed to exist.
 
Most professors would write another paper. He built a company.
 
We talked about:
✅ Managing investors while maintaining an academic career
✅ Enterprise sales when your TAM is basically the Big 4
✅ Why LLMs changed everything
✅ The $500B tax compliance market nobody thinks about
 
Link in comments.

The new CEO flex: Your sleep score.

Remember when pulling all-nighters was a badge of honour?

That doesn't scale. It just makes it harder for you to build your company.

Elite performers know: sleep is performance.

8 hours. 90% sleep score. REM cycles optimized.

That's the real flex.

You're a mental athlete running a company worth millions.

Sleep like your business depends on it.

Because it does.

No small plans.

It takes the same effort to hit "achievable" targets as it does for "crazy" targets.

Same meetings. Same strategic planning. Same team-building.

The only difference? Your ambition.

Most CEOs set targets they know they can hit. Safe. Predictable. Boring. They do this so they can tell their investors they are "on plan".

As you get ready for 2026, consider setting seemingly impossible targets.

Google was famous for this with it's moonshot thinking.

Hitting 60% of a moonshot target may be much better than hitting 100% of an achievable target.

Early stage VC: "We make 30 bets a year. Let's take a shot."

Growth stage VC: "We make 3 bets a year. Prove everything."

This is the shift founders don't see coming.

Seed investors are building a portfolio. If 1 in 10 works, they win. They can afford leaps of faith.

Growth investors are making concentrated bets. If 1 in 3 fails, their fund is cooked. They can't afford to be wrong.

So they need:
✅  Three years of consistent revenue growth
✅  Proof of unit economics
✅  Evidence of repeatability
✅  Clear path to exit

They're not being difficult. They're being rational.

Your Series A took 20 conversations.
Your Series C will take 200.

The math is simple:
- Early stage: high volume, high failure tolerance
- Late stage: low volume, low failure tolerance

Build your pipeline accordingly.

If you're raising growth stage capital with a seed stage pipeline strategy, you're going to run out of runway before you find your lead. Growth investors want to track you for a long time before they invest. No FOMO decisions.

Don't get bitter. Get realistic. 

Subscribe to my newsletter and get a 22 page presentation on the secrets of Limitless CEOs https://lnkd.in/gWqQBd-n

P.S.
here's a random photo of me at the Calgary Stampede back when I was a VC. Cowboy hats are underrated

You can't see the system when you're inside it.

Your best thinking happens when you step out of the environment that created your current thinking.

Today I am joining Adrian Salamunovic to kick off the first Limitless Unconference in Tulum.

A group of ambitious humans are arriving. All builders. All on the go.

The goal is to reset. Take a breath. Take stock of what’s working and not. In our companies and our lives.

To engage in healing breath work and movement. To gain clarity and set our commitments and dreams for 2026.

I use retreats as a way to recharge, reset and recommit every year. My goal is to have one big retreat per year and 3 small ones.

This gives me perspective and direction. I slow down to speed up.

CEOs who build for the long term don't just work hard. They build in time to step back. Quarterly. Monthly. However often you need it.

Because perspective isn't found in the grind.

It's found when you finally stop grinding.

When you lose your health, you realize nothing else matters.

So many CEOs that come to me for coaching are killing themselves and can't keep up.

In this video Robbie Bent co-founder and CEO of Othership gets real about his journey. See comments for the full conversation.

P.S.
If you want to build a market-leading company without sacrificing your health, come join us at Limitless (see my featured post for the link)

Open video: ✂️ The CEO role will kill you on youtube.com

Want to 10x your company? Start by 10x'ing your capacity.

You can't scale what you haven't built in yourself first.

I see CEOs obsessing over growth hacks, fundraising strategies, and hiring plans.

But they ignore the most important variable: themselves.

Your energy. Your focus. Your ability to handle stress. Your decision-making under pressure.

Most founders hit a ceiling not because their market is too small or their product is wrong.

They hit a ceiling because they've maxed out their personal operating system.

The tree grows tall because its roots go deep.

Your company will only rise as high as your foundation is solid.

This means: sleep, exercise, mental health, relationships, nervous system regulation.

The boring stuff that everyone skips.

The biggest outcomes are founder-led. Always have been.

Zuck. Bezos. Jobs. Musk.

They didn't just build companies. They built themselves into people capable of leading those companies.

Stay grounded while you build.

Invest in your foundation as aggressively as you invest in your business.

That's how you become limitless.

Here's why meditation feels scary (at first)

The moment you sit down, the noise starts. Not around you—inside you.

You suddenly notice how busy your mind is. Thoughts. Loops. Worries. Stories.
It’s a lot.

But here’s the truth: that chaos was already there. You’ve just been working so hard to think clearly through it. This is why you're so exhausted. Why you can't think clearly.

Imagine how much energy you’d reclaim if your mind was actually clear.

Meditation shows you the mess then helps you clean it up.

Yes, it’s uncomfortable at first.

But on the other side? Clarity. Presence. Power.

Sit anyway.

The peace you’re seeking is already within you.
✨

The Founder Accelerator: Coach, Advisor & Mentor

Helping high-performing founders scale faster with absolute clarity

Treevotion

Sold in 60 countries during the first year of execution and planted +50K trees.

Planting 1 BILLION trees around the World in the most needed areas, building global awareness and consciousness on deforestation, driving people to help and share what they do in order to inspire to help everyday.

Every bracelet sold will fund the planting and follow up of 2 trees :)

Entrepreneurs'​ Organization

Co-Founded the non-profit EO (Entrepreneurs Organization) in Argentina. 

We grew the chapter to 120 members (all selling +1mm usd a year).

Co-Founder

clickOn Argentina

Board Member

co-CEO at Grupo clickOn managing 4 companies and +125 employees and USD 10MM in annual revenues :

1) clickOn (clickon.com.ar): #3 largest daily-deals site in Argentina, with +1.5MM users & +1MM transactions.

2) Agrupate (agrupate.com.ar): #2 competitor in Argentina, acquired in October 2015, with +2MM users and +1,5MM tickets sold.

3) Cupónica: (cuponica.com.ar): #4 competitor in Argentina, acquired in April 2015. +1MM users and 1MM coupons sold.

4) Silenzzo Mattresses (silenzzo.com): Vertical integration for the purpose of creating a mattress and sommier brand with nationwide reach.

Co-Founder & CEO

Founded and launched from scratch the startup clickOn.com.ar in Argentina.

Nowadays it’s present in 10 cities, has 2,500,000 users, 14k merchants, +90 employees and more than 2,000,000 coupons sold.

Company #2 in Argentina’s daily-deals ranking, that was acquired by Grupo Globo, the largest media company in Brazil.

clickOn Group has 3 companies under it’s portfolio: Coupons (clickon.com.ar); Travel Agency (clickon.com.ar/viajes); clickOn Discount Card (tarjetaclickon.com.ar).

Co-Founder & Sales Director

Anheuser-Busch InBev

Design and implementation of Sales structure hybrid models & Go-To-Market models nationwide.

Strategic Planning Coordinator

In charge of the largest Pepsi and Quilmes beer Distributor in GBA Norte (Buenos Aires), with 6000 PoS in charge, 1250 freezers, 19 million anual litres of beer and 11 of soft drinks. I coordinated the sales structure (45 salespeople, 6 supervisors y 1 sales manager).

Sales Manager Sr

For 7 months I was Senior Sales Supervisor for the Trade sales channel, in charge of 900 Convenience Stores and Groceries, and 6 moths for Self-Service stores the largest sales channel for AB-Inbev, with a team of 13 salesmen and repo and 250 PoS's.

Senior Sales Supervisor

"Jóvenes Profesionales" Program (Trainee / "Young Professionals") -  being one of the 25 selected out of 9500 applicants; we rotated between all marketing and sales areas in the company for 15 months. 
I spent 4 months knowing the 3 sales channels, 4 months as Marketing Assistant in Brahma beer and 6 months in Gatorade leading the "Propel by Gatorade" market launch.

Trainee - Joven Profesional

3x Founder | Founder Acceleration Coach | Helping high-performing founders scale faster with absolute clarity | Sold $65mm online

As a founder of 3 companies and 1 non-profit, with 2 successful exits, I’ve seen firsthand what it takes to grow a business.

I’ve also experienced the toll of stress, insomnia, and health challenges. I know how overwhelming it can be when scaling your business feels like an uphill battle.

In my 11 years with EO Argentina, I listened to the struggles of +100 successful founders (doing at least USD 1M a year in sales). I realized that beneath the surface, it’s often chaos: isolation, financial pressure, and fear of burnout. 

While most accelerators focus on startups, the truth is that, for businesses under $10MM in revenue, the biggest bottleneck to growth is you: the founder.

That's why I created Founder Accelerator: to empower the founders of renowned companies like Swag, Trading Company, Sancho Motors, Jams, Crawford Partners LLC, Lemon Basil, We Are Doers, and Mad Hatter LLC. 

My mission is to help them scale themselves first enhancing their clarity, focus, and efficiency, so they can grow their businesses with unparalleled speed and confidence.

Through personalized coaching, a 5-pillar playbook, and access to top professionals, we don’t just build businesses — we optimize the founder. 

If you're ready to scale your business while maintaining a healthy, balanced life, send me a DM and I’ll show you how Founder Accelerator can help you achieve both.

Ignacio Carcavallo

How to create a 3-year vision for your company:

Your team can only execute to the extent of the blueprint you give them.

The Vivid Vision exercise forces you to write it all down. 3-4 hours. 8 specific questions. No distractions. Then you share it with your team so they finally know what you're actually building.
That's how you stop micromanaging and start leading.

Want more founder systems to plan a strategic 2026? Join the Founder Accelerator Execution Group. Link is in my bio.

3x Founder | Founder Accelerator | Helping high-performing founders scale faster with absolute clarity | Sold $65mm online

How to extract your company vision from your head

Admitting you're drowning is f*cking hard. It's hard to say out loud:

"I want to stop sleeping 4 hours a night."

"I don't want to spend my life doing work I hate."

"I want to stop being stressed every single day."

"I need help. This is too much."

I’m grateful for the founders who are brave enough to admit that burnout and grinding isn't the life they want to build. Grateful for their trust. Grateful to watch them get their lives back.

You didn't start this business to be miserable. You started it for freedom. For control. For stability.

So don't let the journey drive you away from that.

🔥 For the next 5 days, I'm offering a 40% discount on 1:1 coaching sessions.

We'll identify your biggest blockers and map out exactly how to scale yourself so you can scale your business. 

Limited slots. 

Link in bio. Let's make a better 2026.

Discount

If you need someone to hold you accountable while you work on your visionary time and helps you execute your vision, the Founder Accelerator Execution Group is exactly what you need in 2026. 

You can check all frameworks and systems with the link in my bio. 

It’s the difference between grinding another year and actually scaling yourself and your company.

Here's a bucket of iced water before 2026 starts

How to build work-life balance as a founder (without sacrificing growth)

Most founders plan the business first, then try to squeeze their life into whatever time is left. There's never time left.

This isn't privilege. It's intentional planning. Your 2026 plan needs to start with how you want to live, not just how much you want to earn. 

Want help building a company that serves your life instead of consuming it? Comment “Coach”.

Work-life balance

How to create a 3-year vision so your team stops asking you about every decision

Your 3-year picture is the bridge between today and your 10-year target. It shows what needs to be true in three years to stay on track. And when you combine it with your core values, those two things become the filter for EVERY decision.

Now your team can make calls without you. You stop being the bottleneck.

This is Day 4 of the Vision to Traction Organizer. Follow for the full series on building a 2026 plan with real structure.

How to delegate before vacation (without your business falling apart)

If you can't take time off without checking your phone every hour, you don't have a delegation problem. You have a system problem.

This carousel shares the fix so you can actually disconnect.

Want the complete delegation framework? Link in bio for the Hiring & Recruiting Course.

Vacation - delegation

How to test skills in job interviews (instead of just asking about past experience)

You wouldn't hire a goalkeeper by asking "Tell me about your best save." You'd kick balls at them and watch them perform.

But most founders hire salespeople after hearing great stories about their past wins. No live demo. No skills test. Just confident answers and a polished resume.

Want the full framework for testing skills and values in interviews? Comment "Course" below.

No one would hire a goalkeeper based on...

Delegation is the hardest shift founders face when scaling.

Here’s what these 3 books will actually teach you:

1️⃣ Traction (Gino Wickman)

This is the operating manual for getting out of the weeds. 

- How to design an Accountability Chart so every role has one clear owner.
- How to use Scorecards to track weekly performance without micromanaging.
- How to run Level 10 Meetings so problems get solved in the room, not pushed back to you.

Instead of every problem coming to you, you’ll have structure so everyone knows their role and what they’re responsible for.

2️⃣ Topgrading (Bradford Smart)

Delegation fails if you hire the wrong people. Topgrading shows you how to identify, hire, and keep A-players so you can actually let go with confidence. 

- How to build Job Scorecards that define outcomes, not just responsibilities.
- The Topgrading Interview method to spot A-players vs. smooth talkers.
- How to make hiring a repeatable system so you trust who you delegate to.

3️⃣ 10x Is Easier Than 2x (Dan Sullivan)

This book flips the founder mindset: you don’t grow by doing more, you grow by doing less. It teaches you to focus only on your unique ability and delegate the rest. 

- How to identify your Unique Ability — the work only you should be doing.
- How to run a “Stop-Doing List” to decide what gets delegated or cut.
- How to shift from adding effort to multiplying results through leverage.

 If you’re stuck doing too much yourself, these 3 books are the fastest way to start building the muscle of delegation.

Which one are you starting with?

How to set business goals for 2026 (that your team can actually execute on)

The reason your 2025 goals failed isn't lack of effort. It's lack of clarity. Vague goals create hidden expectations. 

The fix: Write goals like a third party will audit them. No room for interpretation. No "what I really meant was..."

This is Day 5 of the Vision to Traction Organizer. We're building a 2026 plan that doesn't fall apart by February.

Follow for the rest.

New Client Testimonial: ⭐️⭐️⭐️⭐️⭐️

Feedback from Gustavo Scheveloff, Co-Founder & CEO of HiperPBX

—-

Thank you for your trust in Founder Accelerator.

Let’s keep pushing together 🚀

I talk to founders every week who are beating themselves up for not being further along.

Then I ask: "Where were you 3 years ago?"

The shift in their face is immediate. 

They forgot. They've been so focused on the gap between where they are and where they want to be, they stopped seeing how far they've actually traveled.

If that's you today - pause. Look back for a second. You've built something most people only talk about.

Happy Thanksgiving.

Most founders hire on gut feel. 

They like someone's energy. 

Their resume looks good. 

They have the right experience. 

Then 6 months later, they realize: This person is talented. But they're toxic. Or they don't make decisions the way we do. Or they're not aligned with how we actually work.

Skills got them in the door. But values are what make them stay or what destroy your culture. The big question us: HOW DO YOU TEST THEM? 

If you want the full system, check the course in my bio.

How to set core values for your company (that your team actually uses)

Stop inventing generic values like "transparency, execution, honesty." 

Here's what actually works: Extract values from your best players. 
The ones crushing it right now. Look at how they work, how they behave, what makes them different.

This is Day 1 of the Vision to Traction Organizer - the 2-page framework that replaces those generic planning templates you make every January and abandon by March.

Follow for the rest of the series. We're fixing your 2026 plan with real exercises, not theory.

How to differentiate your business from competitors (and stop competing on price)

If you're dropping prices to close deals, you don't have a positioning problem. You have a clarity problem.

Your 3 Uniques are the specific reasons clients choose YOU over everyone else. Not vague benefits. Concrete differentiators your team can sell and your clients can articulate.

This is Day 3 of the Vision to Traction Organizer. Follow for the full series on building a 2026 plan that actually works.

How to set a 10-year business goal (even when you can't predict next month)

Most founders avoid long-term planning because scaling feels unstable. But here's the truth: you DO have a vision. You just haven't written it down.

Your 10-year target doesn't need to be a fantasy. It needs to be bold, ambitious, but realistic. Something that makes it clear WHY you're putting in effort today.

This is Day 2 of the Vision to Traction Organizer. Follow for the full series. We're building your 2026 plan with real frameworks, not generic templates.

How to assign accountability for business goals

When you put two people on one goal, both assume the other is handling it. Then nothing gets done. Or it gets done halfway. And when you ask "who's responsible?" you get finger-pointing instead of answers.

One owner doesn't mean they do everything themselves. It means they're the single point of contact. The person whose name is on it. 

This is Day 6 of the Vision to Traction Organizer. Follow for the complete 2026 planning framework.

taplio

The Battle

Mark MacLeod

Ignacio Carcavallo

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The Battle

Mark MacLeod

Ignacio Carcavallo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark MacLeod's LinkedIn Performance

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Performance ScoreMark MacLeod's LinkedIn Performance