Joy Chatterjee

DCMN

Specialize in developing end-to-end ML infrastructures and solutions to tackle complex marketing challenges.

Work with and integrate advanced platforms such as Codeium, Cursor AI, ChatGPT, replicate.ai, fal.ai and many more to streamline research and accelerate development. Off and on designing scalable pipelines on native and cloud platforms, to activate real-time predictive models, time series forecasting, customer segmentation, ROI optimization and more.

Lead AI Engineer

- Led the project for multivariate time series forecasting of client campaigns, resulting in significant insights in ROI for TV campaigns.
- Implemented LLM-based chatbots for internal teams, using RAG architectures and context
tuning models.

Senior Data Scientist

The Joy of Data

Product Ops & Data Consultant, with over 10 years of experience in data science and three years in product led growth (PLG). Founder of The Joy of Data, based in Berlin.

For data, collaborative ventures with Mercedes, FedEx, Just Mad as well as AI startups such as brighter AI, DCMN focussing primarily into leveraging data for strategic product led growth.

For product, over the past three years, been a data partner for product teams. Responsible for boosting Product Led Growth (PLG) strategies through the application of data science methodologies and data analytics. Expertise domain includes proficiency in product operations, OKRs, KPI driver trees, cohort analysis, user segmentation and much more.

Founder

ShowHeroes Group

Data Scientist (In House Consulting)

brighter AI

Data Scientist

Data Engineer

Mercedes-Benz Research & Development North America, Inc.

Mavrx Inc.

Working on specific project oriented machine vision tasks to aid the system of smart farming techniques developed and monitored by Mavrx Inc.

Machine Learning Engineer

MARKABLE

Rochester Institute of Technology

Work at the lab mainly revolves around projects in the genre of algorithm development. The algorithms are aimed at solving various problems from the image processing and computer vision communities.

Graduate Research Assistant

Peer Advisor Leader

CESC Ltd.

Worked with a team of four to establish and implement control algorithms to modulate the outlet steam efficiency of the central boiler system in a thermal power plant.

Technical Intern

🌱 Founder, The Joy of Data 🎯 Helping Product Teams Grow With Data Science 🚀 Ex-Mercedes | Lead Data Scientist 🎙️ Speaker, Podcasts, YouTube

🚀 Lead AI Research Engineer | Data Science Expert | Product Coach 🚀

With over 11 years in Data Science and AI, I specialize in developing innovative, Data-Driven and AI solutions that elevate Product performance and drive Business Growth. I bring a unique blend of hands-on technical skills and strategic Product insight, supporting teams to leverage Data for informed decision-making and robust growth strategies.

🔹 Key Highlights:
	•	LLMs & Chatbots: Implemented advanced LLM-based chatbots with RAG architectures, boosting team efficiency and workflow.
	•	Predictive Analytics: Achieved a significant ROI increase on client TV campaigns through multivariate time series forecasting.
	•	MLOps & Automation: Created scalable pipelines with Docker & Kubernetes, ensuring seamless deployment and monitoring.
	•	Patented Innovations: Primary author on two patented ML technologies, focusing on object tracking and anonymization.
	•	Cross-functional Leadership: Successfully lead teams and mentor junior Data Scientists, ensuring collaborative, data-driven decision-making.

🔹 Technical Arsenal:
Python 🐍 | SQL 🗃️ | Big Data Ecosystems | Statistical Modelling 📊 | A/B Testing | Cloud Environments (AWS, Azure)

🎙️ Speaking Engagements :
An avid speaker at prestigious Data Science and AI conferences over the past two years, where he shares his insights and experiences to foster a collaborative and informed Data Science community.

Lead Data Scientist

The Aryavarta

Most people are bored of the business breakdowns and the age old marketing tips. They feel that they are out of the curve in the new AI wave. 
That's why we started Aryavarta. We aim to build a community of elite members who are constantly upgrading themselves with new marketing trends and inspiring business breakdowns.

Norbedia

As the founder of Norbedia, I've established a dynamic digital marketing agency specializing in lead generation and e-commerce growth strategies. Our expertise spans multiple industries, with a focus on solar energy companies in the USA and international e-commerce brands.

Key Achievements:
✅Solar Industry: Developed and executed high-performance Facebook ad campaigns and lead generation strategies for multiple US-based solar companies, significantly increasing their customer acquisition and market presence.

E-commerce Success:
✅Partnered with a UK-based watch brand, driving $150,000 in sales through targeted Facebook advertising and strategic email marketing campaigns.
✅Collaborated with a Spanish shoe startup, orchestrating a pre-launch campaign that secured 2,500 early sign-ups, building anticipation and a strong customer base before the official launch.

At Norbedia, we pride ourselves on our data-driven approach, combining creative marketing strategies with analytical insights to deliver measurable results for our clients. Our services include:

📈 Social media advertising, with a focus on Facebook Ads
🌱Lead generation and nurturing
🛒E-commerce growth strategies
📧 Email marketing campaigns
🚀 Pre-launch marketing for startups

My role involves overseeing all aspects of the agency, from client acquisition and strategy development to team management and performance analysis. I work closely with each client to understand their unique needs and market positioning, ensuring that our campaigns are tailored to achieve optimal ROI.
Through Norbedia, I've had the opportunity to work with diverse brands across multiple countries, gaining invaluable insights into various markets and consumer behaviours. 

I'm passionate about staying at the forefront of digital marketing trends and technologies, constantly refining our approaches to deliver cutting-edge solutions in this rapidly evolving landscape.

STEPSTARTUPS

At STEP, I spearheaded the complete overhaul of the company's website. My responsibilities included:

🧩 Conducting brand and website strategy sessions to align with client requirements.
🔍 Performing in-depth research to inform our approach.
📝 Developing a comprehensive content strategy and information architecture.
🎨 Leading art direction, wireframing, visual design, and development.

Through these efforts, we clarified STEP's brand messaging and created a user-friendly, visually appealing website that better serves our clients' needs.

Senior Web Developer

GrowthSchool

Digital Marketer

Helping Founders & coaches with marketing & branding👋 | Creating customised funnels and systems for 10x growth📈 | Generated more than $100,000 in Sales for my clients

Hey there, thanks for stopping by my profile!

For the TL;DR peeps:

I am building a community of high-performing Marketers, copywriters and founders 
from Software and E-commerce Companies. 
Want a sneak peek at what it looks like? 
Join "The Aryavarta Insights" Newsletter. 
Get cool business breakdowns and marketing trends. 
Ride the AI wave by staying ahead of the curve.

The Longer Version:
I always enjoyed marketing and copywriting.

The sole reason why I started my marketing agency.

After scaling it to a team of five,
I realized something profound
 I enjoy teaching and networking even more.

Previous success with my agency
✅Solar Industry: Developed and executed high-performance Facebook ad campaigns and lead generation strategies for multiple US-based solar companies, significantly increasing their customer acquisition and market presence. Generate a total of over $600,000 in sales for the companies I have worked with.

E-commerce Success:
✅Partnered with a UK-based watch brand, driving $150,000 in sales through targeted Facebook advertising and strategic email marketing campaigns.
✅Collaborated with a Spanish shoe startup, orchestrating a pre-launch campaign that secured 2,500 early sign-ups, building anticipation and a strong customer base before the official launch.

After Scaling my agency to 5 figures, 
I've sold it(Early?, Yes)
I always wanted to build a striving community. 
And that's when I decided to start Aryavarta.

Most people are bored of the business breakdowns and the age-old marketing tips. 
They feel that they are out of the curve in the new AI wave.

We aim to build a community of elite members who are constantly upgrading themselves with new marketing trends and inspiring business breakdowns.

Join the Newsletter "The Aryavarta Insights" to get Kickass business breakdowns and marketing tips that keep you up with the wave of AI.
 Don't think much, just subscribe. 
It'll be really interesting!

taplio

The Battle

Joy Chatterjee

Manohar Reddy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?