Brand By Content

Building a media company focused on personal branding, content strategy, and audience growth.

Founder

Mikaios

Chief Executive Officer

Anchora Advisory

When Joe C. Lopez, Managing Director of Anchora, called, his message was clear:

“We’re scaling globally. Our brand isn’t.”

Anchora was already a leader in AI-powered global expansion... but their story wasn’t being told the way their results deserved.

So I built a content system that positioned them as the voice of authority in their space.

We shifted from generic updates to deeply strategic narratives that spoke directly to decision-makers (the kind of content that Fortune 500 execs actually read and remember).

In one quarter, their visibility increased.

But more importantly, we positioned them as the obvious choice in every high-stakes conversation they entered.

Head of content - Social media

Johnnaveen

Before Mikaios, there was just me... building personal brands one client at a time.

Every engagement was a crash course in understanding people: their ambitions, fears, and how they wanted the world to see them.

I helped founders step into thought-leadership roles, turn LinkedIn into a lead-generation channel, and reposition themselves from “just another CEO” to category leader.

That work laid the foundation for everything Mikaios is today.

Personal brand strategist - Solopreneur

VictorFlow

Victorflow was my 1st personal branding client:

During my time,

- Developed tailored Personal branding strategies that improved LinkedIn visibility and engagement for Victorflow's co-founders, leading to higher-quality leads.

- Also, collaborated with marketing teams to create messaging that resonated with target audiences.

Personal brand Strategist

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

None of his posts went viral.

But he's booking appointments every week.

I’ve been working with a healthcare CEO for two months.
To build his personal brand on LinkedIn.

Two weeks ago, he messaged me:
"Hey John, this is working… I'm getting appointments."

Here's what's interesting:

No viral posts.
No thousands of likes.

Most posts reached a few hundred people.
But those few hundred were the right people.

His ideal clients.

That's what happens when you speak directly to your ICP's pain points.

You don't need to go viral.
You don't need to comment 100 times a day.
You don't need to chase algorithms.

You need to create content that shows you understand your audience better 
than anyone else.

Because visibility means nothing if it's not in front of the right people.

Here's what writing 5,400+ posts has taught me:

Clout gets you noticed.
Clarity gets you booked.

A post with 500 views from your target audience will always outperform a post with 50,000 views from the wrong crowd.

Stop optimizing for reach.
Start optimizing for resonance.

That's how you turn content into conversations,
and conversations into clients.

***
What matters more to you right now, bigger numbers or better-qualified leads?

John Naveen Kennedy

Founder @Mikaios. Trusted by 80+ CEOs to build LinkedIn personal brands. 5,400+ posts written → 10M+ views → 200+ qualified leads. Book a private strategy call ↓

I landed my first client after just 10 days of building my personal brand on LinkedIn.

Here are 5 things I didn’t do to get there:

1) I didn’t promote my services upfront.
2) I didn’t add sales CTAs in every post.
3) I didn’t rely on cold outreach.
4) I didn’t blindly follow expert frameworks.
5) I didn’t wait for the "perfect" post.

Instead, I focused on building a library of content, learning from top creators, and writing every single day.

(Sometimes drafting 3-4 pieces even if I posted just one)

And I built my own strategy, not a copy-paste of someone else’s.

If you're building your personal brand, remember:

Your story, style, and values are unique, your strategy should be too.

***
Loved this post? Repost it with your network & follow John Naveen Kennedy for more insights on Personal branding.

We tripled a client's reach in one week.

Same account. Same audience size. Zero hacks.

I've been working with this client for a month.
Week one analytics just came in (and the numbers jumped).

Now, here's the context:

She was already posting consistently.
Her account wasn't new.
She had an audience. She had momentum.

But her reach was limited.
And more importantly, the right people weren't seeing her content.

So I rebuilt her strategy from the ground up:

Repositioned her properly - clearer narrative, sharper angles, premium positioning that attracts decision-makers.

Rewrote her content strategy - not generic templates, but a framework built around her industry, ICP, and business goals.

Updated her content formats - posts that hit deeper, look better, and keep people reading longer.

Improved targeting and distribution - so her content reaches the audience that actually matters.

The result?

A massive spike in reach - with the same account, same network, same creator.

The only thing that changed was the strategy.
And here's what most people miss:

A new account will often see random spikes in the first week.

But those spikes disappear in days.
That's not scale. That's the algorithm testing.

Real scale is when you take an existing account with average performance and dramatically increase its reach through better positioning and strategy.

That's the work of a personal brand strategist:

Help the client reach more people.
Reach the right people.
Turn that visibility into leads and opportunities.

This is how you build a brand that compounds (not just spikes).

***
What's been your biggest challenge with reach, getting more eyes or getting the right eyes?

I've been watching how Diipa Khosla builds indē wild.

It changed how I think about founder-led brands.

I came across Diipa in a podcast a month ago.
Didn't think much of it at first.

Then Indie Wild ran a campaign in October.

And I got hooked.

Not because of the ads.
Not because of the models.

But because of how present the founder is in the entire process.

Every story she posts.
Every behind-the-scenes update.

Every small step she shares about what the team is building.

You can feel the founder is involved.

It's not "go buy this" content.
It's "this is what we tested."

"This is what worked."
"This is what didn't."
"This is what we're building next."

It feels like watching a brand being built in real time.

And here's what that made me realize:

Most brands hide their founders behind polished campaigns and scripted videos.

But the brands that actually build trust?
They show the founder leading the voice.

Diipa has a team. She has models. She has a marketing budget.

But she's still the one showing up:
consistently, transparently, strategically.

That's what separates founder-led brands from founder-absent ones.

After working with 80+ CEOs, I've learned this:

Your audience doesn't just buy your product.
They buy your belief in it.

And they can only see that belief when you show up.

Not through your marketing team.
Through you.

***
How visible is the founder in your brand… are you leading the conversation or just approving it?

eAuditor Office

Virtual CFO (Chief Financial Officer) services by eAuditor Office to SMEs (small and medium-sized enterprises), startups, and businesses in growth phases that may not have the resources for a full-time CFO.

What do the Virtual/Fractional CFO services consists of? 

The following ...

1. Strategic Financial Planning and Analysis
2. Cash Flow Management
3. Budgeting and Forecasting
4. Financial Reporting and Analysis
5. Tax Planning and Compliance
6. Debt Management and Financing
7. Risk Management
8. Investment Analysis
9. Operational Efficiency Improvements
10. Internal Controls and Audit Support
11. Governance and Compliance
12. Stakeholder Management
13. Treasury Management
14. Investment decision making
15. Pricing for products or services
16. SOP (Standard operating procedure) setup
17. Cost optimization
18. MIS Reports (Weekly/Monthly/Quarterly/Half yearly/ Annually) as per the requirements (Management Information Systems)

Virtual CFO services bring not only flexibility and scalability to your financial strategy but also a personal connection and understanding that can only come from a partnership focused on your success. By integrating the expertise of a Virtual CFO, businesses gain access to not just financial leadership but a dedicated advisor ready to navigate the complexities of the financial world alongside them, driving growth and stability.

Please feel free to email me to sathish@eauditoroffice.com

Co-Founder - CEO

ACTA International Services Private Limited

Welcome to ACTA International, your premier offshore staffing solution that is redefining the landscape for US CPA firms. 

At ACTA International, we specialize in providing highly skilled professionals for US CPAs, Financial Consultants, and EAs. Our dedicated team ensures that you have access to top-tier talent capable of seamlessly integrating into your operations. What sets us apart is our commitment to not only offering exceptional staff but also managing the intricate details of payroll and overall workforce administration.

Our workspaces are designed to provide a secure and conducive environment, equipped with state-of-the-art security measures to uphold the confidentiality and integrity of your sensitive data. We understand the importance of fostering a positive work atmosphere that promotes productivity and collaboration.

One of the standout benefits of partnering with ACTA International is the significant cost savings for US CPA firms. Through our offshore staffing solutions, CPA firms can reduce their payroll costs by up to 60%, allowing for more efficient resource allocation and investment in other critical areas of business.

Why choose ACTA International? Our expertise lies in providing professionals well-versed in the intricacies of US accounting and financial regulations. We streamline operations with end-to-end management services, enabling your firm to focus on core competencies. Experience substantial cost savings without compromising on service quality. Trust in our commitment to providing a highly secured work environment, safeguarding your data and maintaining client confidentiality.

Join the ranks of US CPA firms that have chosen ACTA International as their preferred offshore staffing partner. Let us transform the way you do business, enhance your efficiency, and drive unparalleled growth. At ACTA International, your success is our priority.

Co-Founder 

Infigrow Labs

Was developing an audit automation tool for auditors towards streamlining their processes and making their work more efficient. The fact that version 1 of this tool is already 75% completed is a significant milestone in the development process, and it's a clear indication of the hard work and dedication put in by the development team.

One of the major advantages of this audit automation tool is its ability to reduce the amount of time it takes to review tally data. What used to take 30 man days can now be completed in just three hours. This is an impressive feat, and it shows just how much time and effort this tool can save auditors.

The dashboard feature of this tool is also noteworthy. There are two separate dashboards available: one for the chartered accountant and his team, and the other for their clients. This is a great way to ensure that all stakeholders have access to the information they need, and it helps to facilitate communication and collaboration between them.

Furthermore, this audit automation tool is a complete automation and management tool. It has the ability to automate various aspects of the audit process, making it easier for auditors to manage their workload and focus on other important tasks. This is a game-changer for auditors, who often have to deal with tedious and time-consuming tasks that can eat into their productivity.

Unfortunately, due to a shortage of funds, the development of this audit automation tool is currently on hold. This is a setback, but it's not uncommon in the world of software development. With the right funding, the development team can pick up where they left off and bring this tool to fruition. This audit automation tool has the potential to revolutionize the way auditors work, and it's a project that's definitely worth investing in.

By using this tool, chartered accountants can focus on value addition to businesses, creating more wealth and eventually contributing to economic growth.

Co-Founder

Rosen, Sapperstein & Friedlander, LLC

As a tax professional with extensive experience, I did 80% of business returns like Form 1065 and Form 1120 and 20% of Individual returns Form 1040. My expertise in business returns demonstrates my ability to navigate complex tax regulations and deliver comprehensive services to clients.

I have a strong understanding of Quickbooks, a widely used accounting software, which allows me to manage accounting processes more efficiently. My proficiency in Quickbooks enables me to provide clients with relevant financial data and analysis that can aid their business decision-making.

In addition, I have utilized CCH Binder and ProFx software tools to streamline my workflow and increase my productivity. This experience highlights my ability to maximize the benefits of technology in the tax industry and deliver high-quality services to clients.

Furthermore, I have significant experience in finalizing financial statements of business returns. This expertise ensures that clients' financial statements comply with regulatory requirements and best practices, which can improve their credibility with stakeholders.

Overall, my experience in business returns, Quickbooks, CCH Binder and ProFx, and financial statement finalization enhances my value as a tax professional. I am passionate about helping clients achieve their financial goals and I am committed to delivering exceptional tax services that exceed their expectations.

Process Associate

VCVV & Co., Chartered Accountants.

As a financial services professional, I have acquired diverse skills and expertise that enable me to deliver comprehensive services to clients.

Company formation and ROC compliances: I have a strong understanding of company formation and compliance requirements, which enables me to guide clients through the process of establishing their businesses.

Valuations and projections: I have experience in conducting business valuations and creating projections that can aid clients in making informed business decisions.

Virtual or fractional CFO services: I provide virtual or fractional CFO services, which can help clients manage their finances more efficiently and make strategic decisions that improve their bottom line.

Complete startup services: I offer complete startup services, which includes everything from company formation to accounting and compliance services. This allows clients to focus on growing their business while I take care of the administrative tasks.

Income tax and GST filings: I provide income tax and GST filing services, ensuring clients remain compliant with tax laws and regulations.

All types of registrations: I assist clients with various registrations, including partnership firm, import export code, PAN, TAN, GST registration, and more.

Overall, my experience and expertise enable me to provide clients with a range of financial services that can help them achieve their business goals. I am passionate about using my knowledge and skills to help clients succeed, and I am committed to providing exceptional services that exceed their expectations.

Audit & Accounts Manager

NRD Associates, Chartered Accountants.

As an experienced auditor, I have completed a wide range of engagements that demonstrate my ability to provide high-quality assurance services. 

Extensive audit experience: I have conducted Statutory audit for a listed Company and quarterly limited review for a listed company, demonstrating my ability to navigate complex regulatory requirements and deliver comprehensive audit services.

Expertise in auditing large organizations: I have completed Statutory audit for two Hospitals with a turnover of several 100s of crores, as well as for couple of MNC. This experience highlights my ability to provide assurance services to large organizations with complex business operations.

Tax audit proficiency: I have conducted several tax audits for individuals, firms, and companies, demonstrating my understanding of tax laws and regulations. This experience positions me to provide clients with accurate and comprehensive tax advice.

Overall, my experience in auditing and tax services demonstrates my ability to deliver high-quality services to clients across a range of industries. I am passionate about using my expertise to help clients achieve their business goals, and I am committed to providing exceptional audit and tax services that exceed their expectations.

Articled Assistant

Audit Assistant

Top 10 Virtual CFO in India - 2022 | Company Registrations | End-to-end Auditor Services | Increase your profits and scale up your business.

Hi, I'm Sathish, Audit & Accounting professional and entrepreneur by passion. I'm the CEO of eAuditor Office Private Limited.

eAuditor Office Private Limited is an Accounting, Auditing, Taxation, and Advisory solution & precaution provider to startups & entrepreneurs all around the globe. We help Startups to start, grow and blossom faster. Also to increase their profits and scale up their business. 

How we will increase your profits, time, and business growth? 
Our office is the cabin next to your door. Our operations are transparent. Our work delivery is just as you will have your people deliver. We deliver work within the time you want, we deliver the quality you expect and we give you the flexibility you seek.
 
 Time-bound delivery management.
 The low transition period, higher efficiency.
 The hiring of professionals with domain expertise.
 Flawless performance commitment.
 Save your cost up to 60 percent.

eAuditor Office can become your business's extended arm. So that all your bookkeeping, all your accounting, all your taxation, and all your regular day-to-day works will be perfectly taken care of by us. And you can enjoy the flexibility to devote your precious time to the tasks of your choice, and of course, you will enjoy an ever-growing and enriching partnership, which in time, will prove to be one of the key pillars of your business.

Data Security:
We at eAuditor Office understand the importance of maintaining the confidentiality and security of our client’s data. We have physical, administrative, and technical safeguards in order to ensure data security and confidentiality.

If you want to talk more about joining hands with eAuditor Office or to know more in detail hit me up or just email: sathish@eauditoroffice.com

taplio

The Battle

John Naveen

Sathish Ramalingam

Followers

Posts

Engagements

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Performance ScoreJohn Naveen's LinkedIn Performance

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taplio

The Battle

John Naveen

Sathish Ramalingam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Naveen's LinkedIn Performance

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Performance ScoreJohn Naveen's LinkedIn Performance