Brand By Content

Building a media company focused on personal branding, content strategy, and audience growth.

Founder

Mikaios

Chief Executive Officer

Anchora Advisory

When Joe C. Lopez, Managing Director of Anchora, called, his message was clear:

“We’re scaling globally. Our brand isn’t.”

Anchora was already a leader in AI-powered global expansion... but their story wasn’t being told the way their results deserved.

So I built a content system that positioned them as the voice of authority in their space.

We shifted from generic updates to deeply strategic narratives that spoke directly to decision-makers (the kind of content that Fortune 500 execs actually read and remember).

In one quarter, their visibility increased.

But more importantly, we positioned them as the obvious choice in every high-stakes conversation they entered.

Head of content - Social media

Johnnaveen

Before Mikaios, there was just me... building personal brands one client at a time.

Every engagement was a crash course in understanding people: their ambitions, fears, and how they wanted the world to see them.

I helped founders step into thought-leadership roles, turn LinkedIn into a lead-generation channel, and reposition themselves from “just another CEO” to category leader.

That work laid the foundation for everything Mikaios is today.

Personal brand strategist - Solopreneur

VictorFlow

Victorflow was my 1st personal branding client:

During my time,

- Developed tailored Personal branding strategies that improved LinkedIn visibility and engagement for Victorflow's co-founders, leading to higher-quality leads.

- Also, collaborated with marketing teams to create messaging that resonated with target audiences.

Personal brand Strategist

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

None of his posts went viral.

But he's booking appointments every week.

I’ve been working with a healthcare CEO for two months.
To build his personal brand on LinkedIn.

Two weeks ago, he messaged me:
"Hey John, this is working… I'm getting appointments."

Here's what's interesting:

No viral posts.
No thousands of likes.

Most posts reached a few hundred people.
But those few hundred were the right people.

His ideal clients.

That's what happens when you speak directly to your ICP's pain points.

You don't need to go viral.
You don't need to comment 100 times a day.
You don't need to chase algorithms.

You need to create content that shows you understand your audience better 
than anyone else.

Because visibility means nothing if it's not in front of the right people.

Here's what writing 5,400+ posts has taught me:

Clout gets you noticed.
Clarity gets you booked.

A post with 500 views from your target audience will always outperform a post with 50,000 views from the wrong crowd.

Stop optimizing for reach.
Start optimizing for resonance.

That's how you turn content into conversations,
and conversations into clients.

***
What matters more to you right now, bigger numbers or better-qualified leads?

John Naveen Kennedy

Founder @Mikaios. Trusted by 80+ CEOs to build LinkedIn personal brands. 5,400+ posts written → 10M+ views → 200+ qualified leads. Book a private strategy call ↓

I landed my first client after just 10 days of building my personal brand on LinkedIn.

Here are 5 things I didn’t do to get there:

1) I didn’t promote my services upfront.
2) I didn’t add sales CTAs in every post.
3) I didn’t rely on cold outreach.
4) I didn’t blindly follow expert frameworks.
5) I didn’t wait for the "perfect" post.

Instead, I focused on building a library of content, learning from top creators, and writing every single day.

(Sometimes drafting 3-4 pieces even if I posted just one)

And I built my own strategy, not a copy-paste of someone else’s.

If you're building your personal brand, remember:

Your story, style, and values are unique, your strategy should be too.

***
Loved this post? Repost it with your network & follow John Naveen Kennedy for more insights on Personal branding.

We tripled a client's reach in one week.

Same account. Same audience size. Zero hacks.

I've been working with this client for a month.
Week one analytics just came in (and the numbers jumped).

Now, here's the context:

She was already posting consistently.
Her account wasn't new.
She had an audience. She had momentum.

But her reach was limited.
And more importantly, the right people weren't seeing her content.

So I rebuilt her strategy from the ground up:

Repositioned her properly - clearer narrative, sharper angles, premium positioning that attracts decision-makers.

Rewrote her content strategy - not generic templates, but a framework built around her industry, ICP, and business goals.

Updated her content formats - posts that hit deeper, look better, and keep people reading longer.

Improved targeting and distribution - so her content reaches the audience that actually matters.

The result?

A massive spike in reach - with the same account, same network, same creator.

The only thing that changed was the strategy.
And here's what most people miss:

A new account will often see random spikes in the first week.

But those spikes disappear in days.
That's not scale. That's the algorithm testing.

Real scale is when you take an existing account with average performance and dramatically increase its reach through better positioning and strategy.

That's the work of a personal brand strategist:

Help the client reach more people.
Reach the right people.
Turn that visibility into leads and opportunities.

This is how you build a brand that compounds (not just spikes).

***
What's been your biggest challenge with reach, getting more eyes or getting the right eyes?

I've been watching how Diipa Khosla builds indē wild.

It changed how I think about founder-led brands.

I came across Diipa in a podcast a month ago.
Didn't think much of it at first.

Then Indie Wild ran a campaign in October.

And I got hooked.

Not because of the ads.
Not because of the models.

But because of how present the founder is in the entire process.

Every story she posts.
Every behind-the-scenes update.

Every small step she shares about what the team is building.

You can feel the founder is involved.

It's not "go buy this" content.
It's "this is what we tested."

"This is what worked."
"This is what didn't."
"This is what we're building next."

It feels like watching a brand being built in real time.

And here's what that made me realize:

Most brands hide their founders behind polished campaigns and scripted videos.

But the brands that actually build trust?
They show the founder leading the voice.

Diipa has a team. She has models. She has a marketing budget.

But she's still the one showing up:
consistently, transparently, strategically.

That's what separates founder-led brands from founder-absent ones.

After working with 80+ CEOs, I've learned this:

Your audience doesn't just buy your product.
They buy your belief in it.

And they can only see that belief when you show up.

Not through your marketing team.
Through you.

***
How visible is the founder in your brand… are you leading the conversation or just approving it?

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