Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Justrite Manufacturing Company L.L.C.

Director of ECommerce Marketplaces

Strategic development of Amazon sales and marketing across multiple business units.
2020 first half results:
Grew sales to Amazon by 40% across 5 BUs  (Six figure growth in both Q1 & Q2)
Worked with a cross-functional team to create over 400 unique A+ pages
Worked with Teikametrics to create and manage ads to drive triple digit ad revenue growth while maintaining an efficient cost of ad sales
Set up over 350 new ASINs in response to COVID-19, resulting in a significant YoY sales increase in June
Reinstated direct fulfillment for one BU, driving over $100k in incremental sales in 90 days

Business Development Manager - Amazon

Accuform - Justrite Safety Group (JSG acquired Accuform in 2019)

Managing Amazon ad campaigns, growing sales, minimizing charge-backs and enhancing content.
Q1 2019 Results - 58% growth in sales over prior year, six figure ad attributed sales utilizing Amazon Advertising platform, 500% growth in direct fulfillment sales volume month over month.

Amazon Account Manager

Consulting with focus on e-commerce

Digital Marketing and Sales Professional

ACCO Brands

Worked on the Amazon team following the acquisition of Esselte by ACCO Brands to integrate Esselte sales into the ACCO business.

Account Manager

Esselte

Responsible for managing Amazon business, including content creation and marketing campaigns with Amazon Marketing Services.   Grew sales to Amazon 35% in 2016, with one brand growing over 70% in that year.  
Responsibilities also included managing other online and brick and mortar accounts, including distributors. 
Given responsibility for forecasting process for three US Brands in 2015.

Key Account Manager

Duggan and Brown, Inc

Worked as a sales representative for multiple brands.  My focus was on Amazon,  setting up accounts and managing and growing the Amazon business for manufacturers of all sizes.   I set up over 30 manufacturers to sell on Amazon and grew sales for each of these. 
Also sold multiple brands to direct mail, online and brick and mortar accounts.

Account Executive

Over fifteen years experience working with Amazon and other e-commerce accounts, catalog and traditional retail. I have a proven record of sales growth, along with well-managed AMS ad budgets, and a history of creating rich A+ pages, Brand Stores, merchandising  promotions, and strong, effective copy for detail pages.

taplio

The Battle

Joe Kovacs

Rebecca (Becky) Zendejas

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