Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Consulterce

I founded Consulterce to help B2C Household and CPG brands reliably increase their 1P vendor profits with Amazon. I help my clients with their:

» Digital Commerce Strategy,
» Annual Vendor Negotiations (JBPs),
» Profitability Initiatives,
» Marketplace & Channel Alignment,
» Performance Analytics Practice,
» Digital Transformation.

If you are looking for a solution-oriented expert who can help you maximize your profits while growing your business, look no further. Let's talk!

Strategy & Amazon Consultant

Amazon

Commercial P&L ownership of Food Grocery FMCG (Coffee, Food, Snacks & Desserts) product categories for Amazon Core. 

Spearheaded the strategy development for vendor negotiations across EU marketplaces to maximise category growth and profitability. 

Designed and implemented the pan-EU Grocery margin compensation strategy, exceeding plans and tripling returns. 

Managed cross-functional account management team of 7 in 2 locations (London and Manchester).

Pioneered process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Senior Category Manager - Food, Snacks & Coffee

Commercial P&L management of the Food Snacks & Desserts FMCG product category for Amazon Core. 

Formulated seasonal buying strategy for Confectionery goods that accelerated availability and profit margins while reducing overstocks by over 90%.

Accelerated the category-wide return from annual trade terms negotiations (Joint Business Plans) with leading CPG brands by 400%.

Managed cross-functional team of up to 6 account managers.

Pioneered process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Senior Category Manager - Food, Snacks & Desserts

Pan European P&L management of the Housewares product category, focusing on commercial vendor negotiations and process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Vendor Manager - Home Living

Management of the Housewares product category, focusing on commercial vendor negotiations and process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability and efficiencies.

Assoc. Vendor Manager - Home Living

Want higher profit margins for your 1P Amazon business? Then we should talk!

Hi, I'm Martin Heubel...

I help multinational 1P Amazon Vendors with their:

» Digital Commerce Strategy,
» Annual Vendor Negotiations (AVNs),
» Profitability Initiatives,
» Marketplace & Channel Alignment,
» Performance Analytics Practice,
» Digital Transformation.


My clients typically hire me because they need:

» Support to prepare, conduct and optimise their annual Amazon negotiations (JBPs),
» Guidance on how to integrate Amazon into their sales channel strategy,
» Clarity on how to improve their profit margins with Amazon.


Unlike other consultants, I bring years of experience, successfully advising CPG & Household brands to master their bottom line.

So if you are looking for a solution-oriented expert who can help you maximise your profits while growing your Amazon business, look no further. 

Get in touch today!


PS: You can also get my insights directly to your inbox:

📨 https://consulterce.com/newsletter/

Martin Heubel

The price deadlock - where #Amazon Vendor margins go to die. 💸👇

Picture this:

Amazon price matches a 3P Seller offering your product at a lower price. As a result, Walmart starts matching Amazon's price.

A few days later, the 3P Seller runs out of stock.

🔓 𝗕𝘂𝘁 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘄 𝗹𝗼𝗰𝗸𝗲𝗱 𝗮𝘁 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗹𝗲𝘃𝗲𝗹.

Walmart price-matches Amazon. Amazon in turn price-matches Walmart.

It's a price lock that hurts your margins across the entire channel.
And exactly why a leaky distribution is the killer of your profit margins.

So what can you do?*

1- Confirm the 3P Seller is out of stock
2- Consult your legal team for next steps
3- Raise a case in VC under “Amazon Retail Contributions → Pricing Issue → Competitor Price Match Error.”
4- Do the same with Walmart

You may phrase it like:

“Our analysis suggests your system may be referencing a temporary price on another retailer that’s no longer active. Please review whether this match remains valid.”*

It's not a guaranteed fix for getting your product out of the deadlock.

More often than not, you'll have to wait for either Amazon or Walmart until they take down the listing to protect their margins.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗱𝗼: 𝗚𝗶𝘃𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗼𝗿 𝗪𝗮𝗹𝗺𝗮𝗿𝘁 𝗮𝗻𝘆 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝘂𝗻𝗱𝗶𝗻𝗴. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗷𝘂𝘀𝘁 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗶𝘀𝘀𝘂𝗲 𝘄𝗼𝗿𝘀𝗲.

To prevent this deadlock in the first place:

Tighten your distribution control. If you sell to everyone, price becomes the only differentiator.

--- 

How do you handle price deadlocks on Amazon? 
Let me know in the comments!

*Disclaimer: Not legal advice. Always consult your legal and compliance teams before taking action. Pricing at all times at the sole discretion of the retailer.

#amazonvendor #amazonstrategy

Commercial Advisor to 1P Amazon Vendors // Advanced Profitability & Negotiation Strategies

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