Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Want higher profit margins for your 1P Amazon business? Then we should talk!

Hi, I'm Martin Heubel...

I help multinational 1P Amazon Vendors improve their:

» Digital Commerce Strategy
» Annual Vendor Negotiations (AVNs)
» Portfolio and Price-Pack Architecture
» Hybrid (1P/3P) Selling Strategies
» Performance Analytics
» Organisational Transformation


My clients typically hire me because they need:

» Strategic support to prepare, navigate, and optimise their Amazon AVNs
» Help align Amazon with their broader sales channel strategy
» A proven roadmap to grow profitability with Amazon


Unlike other consultants, I bring years of experience, successfully advising 200+ global CPG and Household brands on how to safeguard margins and future-proof their Amazon business.

So if you are looking for a solution-oriented expert who can help you maximise your profits while growing your Amazon business, look no further. 

Get in touch today!


PS: You can also get my insights directly to your inbox:

📨 https://consulterce.com/newsletter/

Martin Heubel

Your biggest weakness in #AVNs?
You don't have any leverage with #Amazon ❌👇

If you enter vendor negotiations without introducing any friction, Vendor Managers will smell your desperation and ruthlessly exploit it.

They'll CRAP your products, cancel orders, and suppress your Buy Box. You can call it unfair, but the reality is that Amazon uses a negotiation playbook that embeds friction at the core of its AVN process.

If all you care about is avoiding any sales disruption during the AVN, chances are you're going to bleed margins year after year.

So what do successful vendors do differently?

They accept friction as part of their AVN. And they don't pursue a partnership with Amazon at all costs. Instead, they are comfortable with the uncomfortable, by:

✋ Stopping orders when CPI deadlines have passed
🔻 Reducing advertising spend during gridlocked AVNs
⏸️ Pausing the launch of Amazon exclusives
⛔️ Removing access to new 'Nielsen selection'
🚚 Using 3P brokers to weaken Amazon's leverage

If you're struggling to build leverage in your AVNs with Amazon, remember this: Amazon doesn't care about your brand's legacy, how many people you employ or why Amazon's trade terms are among the highest of your retail partners.

If you want to improve your margins, you must accept friction as part of the negotiation process.

#amazonvendor #amazonstrategy

Commercial Advisor to 1P Amazon Vendors // Advanced Profitability & Negotiation Strategies

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