Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Recom

Recom is an Amazon Accelerator generating over $500M in annual topline sales. Current role is to grow topline sales, increase profitability, and extend the lifetime of exclusive partnerships. In doing so, I collaborate with cross-functional teams to create strategic growth strategies, initiatives, and implementation. 

► Coordinate with internal creative optimization team to translate partners catalog and content into a compelling brand story across every Amazon touchpoint.
► Organize well-planned advertising campaigns that work in concert with partner's strategy to drive brand awareness, brand demand, customer loyalty, click through rate, and conversions to purchases.
► Streamline approach to ecommerce logistics management to aid partner’s distribution, inventory, and demand planning based on current performance and potential growth.
► Monitor, investigate, and collaborate with brand partners to aid in identifying supply chain weaknesses that lead to diversion and pricing violations. 
► Launch catalog of products arranged to ensure seamless experience for consumers; utilized data analytics and marketplace mastery to provide brands with unmatched insights into catalog, while simultaneously creating actionable roadmap to catalog improvement.
► Onboard new brand partners from start to finish while prepping and facilitating each departmental kickoff meeting with the brand partner. 
► Perform needs analysis for partners in collaboration with high-performing teams, such as working with the purchasing team on strategic POs, the executive team on margin analysis, the demand planning team on forecasting, the marketplace team on compliance challenges, and the creative team on product display page enhancements.

Manager | Brand Growth

Coldwell Banker Realty - Florida

Responsible for supporting potential clients and customers from contract initiation to closing and post-occupancy, offering excellent customer experience. Utilizing my outstanding communication abilities, I identified leads, converted them into appointments, and closed sales agreements with mutual consent, resulting in fostering long-term beneficial relationships.

► Attained lead and listing conversion rate for internet leads greater than industry average.
► Obtained optimal financial outcomes for customers while employing negotiation abilities to close contracts.
► Achieved silver award for closed transaction volume as a single agent, as well as luxury certification and seller representative specialist certifications.
► Developed a better understanding related to maintaining real estate regulations, homeowners' insurance, mortgage financing, local market trends, and communities to guarantee that all processes are followed.

Broker Associate | Agent Mentor | Global Luxury Specialist

V&M Ventures, LLC- A HomeVestors of America® Franchisee

Steered optimal management of business operations while overseeing all facets of the residential real estate investment company. Secured project financing, managed cash conversion cycle, conducted various financial valuations and analyses, created property improvement plan and design, successfully managed projects from cradle to grave, responsible for financial performance of investments from purchase to sale, and compliance reporting to franchisor. 

► Initiated business entity and supervised end-to-end facets of key operations, including managing sales and property acquisition, financial modeling, supervising accounting, and ensuring compliance with set rules and regulations. 
► Ranked #1 in largest volume of closed properties within the franchise for two consecutive years. 
►Served as integral member of franchise and generated 75% of the revenue for two consecutive years.

Co-Owner | Operator

Platinum Properties Real Estate Inc.

During this tenure, I oversaw real estate sales processes to improve operational quality and effectiveness while focusing on residential transactions, including a wide variety of property kinds; value was based on 80 points of customer service excellence. Demonstrating exceptional leadership skills, I headed numerous teams, including agents' sales, marketing, and lead generation. I accomplished different financial and accounting tasks, such as organizing transactions and ensuring that all procedures were in accordance with legal laws.

► Contributed to business growth by developing and implementing strategic action plans, supervising initial setup, and soliciting essential follow-ups while monitoring the Customer Relationship Management (CRM) system.
► Aided agents in meeting and exceeding established objectives by providing essential training and information.
► Assisted organizational development and matched strategic objectives by maintaining a sufficient grasp of brokerage and industry technological improvements.

Broker Associate | Technology Trainer

Sales Associate

VT Industries

Headed key activities related to sales and business development while organizing the domestic and international distribution of the Architectural Wood Door Division's products. Furthermore, I managed all facets of the hotel, healthcare, education, corporate, government, sports, mixed-use, and retail targets using selective distribution approaches to streamline commercial construction categories.

► Devised and employed competitive solutions by understanding Window & Door Manufacturers Association (WDMA) and Architectural Woodwork Institute (AWI) industry requirements (AWI).
► Placed second on the whole sales team in terms of yearly AIA CEU presentations.
► Consulted architects and specifications specialists in order to satisfy project needs, increase efficiencies while reducing likelihood of change orders, as well as increase architectural specifications presence by more than 40% in less than three years.
► Added to company progress by leading local and regional varied teams, increasing revenues by 150% ($2.6M to $6.5M) in three and a half selling years.
► Partnered with key stakeholders such as architects, designers, end users, representatives, and general contractors in developing and implementing strategic sales plans, as well as performing local marketing campaigns in conjunction with national efforts.
► Conducted CEU Lunch-N-Learn programs approved by the American Institute of Architects (AIA) and the Door & Hardware Institute (DHI) to provide product and industry training to architects, designers, general contractors, and other end users.

Territory Sales Manager-Architectural Wood Door Division

Harmony High School   

► Led Harmony High School to first ever Conference Title, 2007
► Led Harmony High School to back-to-back Conference Titles, 2008
► High School Conference Coach of the Year, 2007 & 2008
► 2 players named All County by Orlando Sentinel & Osceola Gazette
► 8 All Conference players
► 1 State individual finalist
► 2 players received Bright Futures Academic Scholarships
► Team gpa of 3.25 and higher for 2007 & 2008
► Best District Finish in school’s history, 2008

Head Golf Coach, Boys Varsity & Junior Varsity

Brand Growth | Partner Services | Accelerating brands on Amazon

Growth Mindset | Integrity | Service | People Focused

As a dedicated professional with extensive experience in strategic sales and operations, I excel at achieving company goals and delivering real solutions to all stakeholders. My leadership capabilities include anticipating market needs, developing team members through empathy, resiliency in challenging situations, driving business development, and securing competitive advantages.

I focus on enhancing project efficiency, leading teams, and resolving system issues with expertise and foresight. My proficiency in planning and implementing growth strategies has consistently increased revenue and minimized operational discrepancies, resulting in improved profitability.

Resourceful and innovative, I go beyond conventional approaches, leveraging real-time insights and strategic collaborations to identify and seize growth opportunities. My exceptional communication skills foster strong, long-term relationships with stakeholders at all levels.

I excel in cross-functional coordination, ensuring all team members are informed and aligned with expectations. My expertise in process improvements, strategic planning, and executive collaboration helps drive continuous success and operational excellence.

On a more personable level, I've learned to fail forward and leverage a growth mindset. Those fails have kept me humbled and focused. 

Contact me at jvaughancareer@gmail.com or connect on LinkedIn. I'm here to be of assistance.

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The Battle

Joe Kovacs

Johnathan Vaughan

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