Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

You are an owner, not a hostage to the business. 
You want cash flow up, hours down, and a clean exit when you are ready.

I advise owners & CEOs of $1M–$25M service, manufacturing, logistics and home services companies get sale-ready in months, not years.

What you get
• Cash flow clarity, the 15 business drivers & value levers and a monthly score of what is and isn’t working. 
• Owner dependence reduced, SOPs, KPIs, and a real second-in-command
• Margin lift, quick wins in pricing, mix, scheduling, and collections
• Cleaner diligence, contracts tight, financials tied out, risks addressed
• Board-level guidance, 100 plus deals, portfolio company work, and exits

• Helped a precision fab shop lift margin 15 points in 90 days
• Cut an owner’s weekly hours from 65 to 20 with standard work and KPIs
• Turned a stalled deal into a signed LOIs in 45 days by fixing two red flags

For 25 years, I ran a single family office. I completed 100+ M&A transactions and raised over $1 billion in capital.

Want the Exit-Ready Checklist and a 15-minute readout… send a DM ‘Legacy’ or grab time on my calendar.

I've walked away from 1000s of businesses as a buyer…and as a seller. 

Here's what I learned: Most business owners build something valuable to them—but not to a buyer.

The hard truth? “The more valuable you are to the business, the less valuable the business is.”

Profitable companies with healthy margins that can't find a buyer

The difference between a sellable business and an unsellable one isn't revenue. It's not even profit.
It's whether the business operations and institutional knowledge can be transferred. 

This isn't theory. It's 25 years running a single family office:

   • 100+ M&A transactions completed
   • $1B+ in capital raised
   • Former CEO, CFO, Board Chairman & Director
   • Turned underperforming businesses into valuable assets

I grew up in family businesses. I know the pressure when everything depends on you.

taplio

The Battle

Joe Kovacs

Greg Head

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