Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Logical Position

Oversee a team of Account Managers in the Retail Media department establishing the professional standards and expectations for their work ethic, efficiency, proficiency, and client retention strategies.

Monitor KPI’s and answer questions posed by the team; provide additional training on best practices to keep the team current on Amazon Advertising trends.

Assist the team in specific tasks such as troubleshooting accounts and provide guidance on improving general communication skills.

Manage a book of clients that spend between $20k/month to $300k/month in Amazon ad spend. Developed and adheres to standard operating procedures for enterprise strategies including onboarding best practices and quarterly business review agendas.

Address and resolve high-level escalations by providing strategic solutions and maintain record-low churn within the department.

Develop strategies to improve the success of the department by staying up to date with industry trends and best practices and incorporating this information into Logical Position's product offerings.

Use advanced knowledge in digital marketing, while partnering with various departments, to provide analysis of existing PPC campaign performance and devise actionable insight for recommendations and strategies that align with our client's objectives.

Maintain an understanding of Logical Positions managerial policies and procedures for when disciplinary action is necessary for an employee.

Monitor timecards for employees who clock in and out to assure accurate record keeping and prevent unauthorized overtime.

Retail Media Account Manager Team Lead

Contributed to the development of novel internal reporting tools, thereby enhancing the efficiency of account managers and elevating client satisfaction levels with our services.

Developed new standards for enterprise business service offerings.

Responsible for a significant portion of the department’s revenue generation.

Retail Media Client Strategy Executive

Top performer for 3 years in a row (2021, 2022, and 2023). Lowest client churn rate (longest period of 0% churn achieved by an employee across all departments), took on escalated accounts and saved the department from losing $100k+ in annual revenue.

Manage Advertising for Enterprise Amazon Vendor and Seller Central accounts spending up to
$300,000/month.

Conceptualize 1st and 3rd party data to discover new opportunities and aid in new business endeavors.

Awarded MVP of department in 2023 by peers within Retail Media.

Received the “Transparency” award in 2023 from the company for my contributions to the Retail Media department. My responsibilities included developing comprehensive presentations and SOP’s for account manager onboarding and ongoing education.

Senior Account Manager | Retail Media

Manage a book of businesses advertising through Google Ads, Amazon Ads, and Microsoft Ads (formerly Bing Ads), with a combined monthly budget of over 400k to maintain and develop advertising relationships through a consultative and strategy-driven approach.

Provide in-depth analysis of existing PPC campaign performance, offering actionable insights and recommendations to align with clients’ objectives.

Stay updated with industry trends and continuously leverage new tools and industry best practices to enhance campaign efficiency.

Regularly identify and report on key performance indicators, highlighting opportunities for improvement.

Recommend website conversion optimization changes to enhance client performance.

Account Manager | Google Ads

Ernest Packaging Solutions

Import and manage leads in salesforce.com pipeline to effectively close business and nurture prospects.
Assist in creating and selling custom packaging solutions.
Independently build, organize and maintain my own daily call cycle to reach a shared company goal of 30% growth.

Client Relationship Manager

Fivestars

Effectively utilized salesforce.com to generate leads and communicated success through Slack.
Researched paid advertising and followed companies via social media to understand their marketing ini-
tiatives.
Canvassed and held meetings to identify opportunities and sell Fivestars marketing solutions.
Curated over 20 email and text marketing campaigns for customers.

Loyalty Consultant - Marketing

Standard Electric Supply Co.

Further developed over 30 established, but underserved, customer accounts.
Maintained and nurtured supplier relationships by scheduling phone calls and taking detailed reports of accounts. Resulted in sales and an increase in industry and product knowledge.
Proactively determine customer’s needs and respond with appropriate solutions.

Account Manager

Grand Trunk

Increased territory sales 47.3% YTD (Jan-Oct 2016); Added $223,000 to account base and secured 44 new accounts through relationship building, trade show meetings, and territory visits. Daily activities include: Operate as point of contact to western accounts; Develop and maintain strong, long-lasting customer relationships; Source new sales opportunities through outbound calling and emails; Responsible for generating at-once business and booking pre-season orders; Forecast and track key account metrics using Salesforce; Confirm and enter purchase orders; Research prospects, identify key retailers and generate interest in the brand; Maintain and expand database of prospects; Travel to trade shows, plan and manage territory meetings.

WESCO Distribution

Uncover new business development opportunities and effectively work with managers and outside sales representatives; Use effective phone skills to call on managers and engineers in the Midwest. Uncover projects such as, Facility moves/re-locations/expansions/new construction, Electrical, OEM and Lighting.

Regional Business Development Representative

Apple

Assisted in training new employees and developing training material and strategies; Act as a mentor to newer employees including motivation, strategy development, customer service skills, and troubleshooting; Consistently place within top 10 sales representatives for the store; Resolve customer complaints by investigating problems, developing solutions, preparing reports, making recommendations to management; Exceeded all weekly sales goals through strategic sales planning and customer service; Created business relationships with new customers to improve small to medium-size businesses through the Apple strategy; Demonstrated ability to investigate customer needs to provide them with product suggestions; Supported employees and assisted them in reaching quarterly sales goals and initiatives; Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.

Specialist

Zumiez

Supervised, trained and motivated staff and set up and led new staff interviews for hiring; Participated in highly-competitive sales competitions; Coordinated, directed, and helped implement multiple customer loyalty events; Was awarded the “Most Outstanding Employee” award for a customer loyalty event; Demonstrated leadership expertise through motivation, empowerment, and encouragement; Ability to utilize interpersonal skills to quickly resolve customer complaints and improve satisfaction; Met or exceeded sales goals in a commission-based environment through implementation of sales strategies and excellent customer service; Consistently placed within top 10 sales representatives; Processed financial transactions to ensure accuracy; Demonstrated abilities in customer investigation to troubleshoot complains and needs.

Assistant Manager

Experienced marketing professional and team leader with proven track record in driving enterprise and small-medium size business growth. Empowers teams to deliver exceptional client service and improve retention.

With 7+ years of leadership, client success, brand strategy, and technical proficiency, I am an experienced advertising manager with a focus on delivering innovative marketing campaigns that catalyze business expansion. My expertise encompasses Amazon Ads & organic ranking strategies, Google Ads & SEO, and various other tools, enabling me to effectively scale brands and achieve their profit goals.

My exceptional interpersonal skills facilitate collaboration and foster long-lasting client relationships. I am committed to contributing to the success of teams and organizations, ensuring that they achieve their objectives and exceed expectations.

taplio

The Battle

Joe Kovacs

Craig P.

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